How to Do SEO Yourself with Karen Callahan
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
Release Date: 10/20/2022
Mastering Your Niche: Unveiling The Power of Your Brand with Mallika Malhotra
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
On this episode of the Sassy Strategist Podcast, host Kim Dawson interviews Mallika Malhotra, the Brand CEO, as she unpacks the crucial elements of brand strategy for entrepreneurs navigating crowded marketplaces. Delving into the challenges of standing out and gaining traction, Malika shares her expertise in helping experienced entrepreneurs define their power niche, craft impactful messaging, and enhance visibility to become industry go-tos. Mallika emphasizes the distinction between brand and marketing strategies, stressing the significance of brand essence before communication...
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Pricing Models for Your Service-Based Business with Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
In the initial stages of launching a service-based business, it's common to start with lower rates to attract clients and gain experience. Many entrepreneurs begin by charging hourly, ensuring they are compensated for their time. However, as expertise grows, sticking to hourly rates can hinder long-term profitability. In this episode of the Sassy Strategist podcast, host Kim Dawson explores three key pricing models: monthly retainers, project-based pricing, and packaged services. Kim discusses the pros and cons of each, emphasizing the importance of transitioning away from hourly rates to...
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Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn In this episode of the Sassy Strategist podcast, host Kim Dawson swaps roles with her friend and fellow podcaster, Emily Aborn, who hosts two podcasts - She Built This and Content with Character. Emily interviews Kim about her personal journey, which starts with her first business at the age of seven, and how it led her to where she is today. Kim shares some fun facts about herself and reveals how her curiosity, honesty, and passion for helping others have been...
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Stop Waiting for Change and Start Creating It Yourself with Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
Have you been feeling stuck, unmotivated, or simply “meh” about your business lately? Does it feel like you’re in a holding pattern waiting for something to change? Are you telling yourself that eventually things will start to happen for you, and at that point you’ll finally be ready to move forward? Then don’t miss this episode of The Sassy Strategist podcast. Host Kim Dawson shares a personal story of how she found inspiration where she least expected it, and how it made her realize that waiting for change just keeps you stuck where you are. She asks the tough questions to...
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Staying Small While Growing Your Team with Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
There’s a misconception out there that scaling is the only way to increase revenue, increase profit, have more time, and run your business more efficiently. However, many solopreneurs and small business owners don’t really want to scale. In fact, what many call scaling, isn’t really scaling at all! In this episode of The Sassy Strategist, host Kim Dawson dispels the myths around scaling, discussing the difference between scaling and other forms of growth. Kim shares strategies for achieving your goals without scaling, and without continuously growing your team. If you’re looking to...
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Building a Profitable Business When You Don't Want to Be a CEO with Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
You love being a small business owner and you started your business because you wanted to make a living doing something you love. But there is pressure coming from all around you telling you to “grow and scale” - whether it’s creating passive revenue streams, hiring employees, growing your team, or even building to sell. The message you’re told is that it’s the only way to be successful. But it isn’t. In this episode of The Sassy Strategist, host Kim Dawson shares her thoughts on finding joy and profitability as a small business owner. Kim also discusses why trying to be a CEO...
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How to Get More Clients by Selling Results with Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
When selling to potential clients remember one thing - they want to know that you can provide what they need, do it within their budget, and if they hire you they’ll get results. To successfully sell your services, you need to be able to communicate these results at rates that align with the value of these results. Pricing too high or too low can send the message that they won’t get the results they want. In this episode of the Sassy Strategist podcast, host Kim Dawson shares strategies for selling from the client’s perspective; speaking to what you can do for them, the...
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How to Create an Effective Marketing Strategy for Your Business with Kristi Mitchell
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
Not every business owner enjoys marketing, but it’s necessary if you want to grow your business. However, you can make marketing work for you, even make it enjoyable, if you adopt a different approach. Marketing can feel overwhelming if you think you need to implement every marketing strategy and be everywhere all the time. There are several options and opportunities, but you can choose what aligns with you and your business. In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Kristi Mitchell, Marketing Strategist, who shares insight on how to create a custom...
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5 Questions to Ask Yourself Before Taking On a New Client with Kim Dawson
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
Even the most experienced business owner can get nervous before a sales call. We might be worried about whether or not we make the sale, and if we don’t, how it will affect our revenue. Maybe you wish you didn’t have to worry about sales or marketing, and you think you’d be happier if you could just do what you love to do in your business. In fact, you’d rather not spend any time thinking about sales funnels, sales journeys, or sales scripts. But what if sales could be different? On this episode of the Sassy Strategist Podcast, host Kim Dawson presents a new approach to sales -...
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How to Do SEO Yourself with Karen Callahan
The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love
You’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and implement in your business. SEO may also be the most effective marketing tool in your toolbox, and one you can do yourself with little to no cost. In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Karen Callahan, SEO Strategist, Trainer, and WordPress Developer, who shares her tips and strategies for getting found on...
info_outlineYou’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and implement in your business. SEO may also be the most effective marketing tool in your toolbox, and one you can do yourself with little to no cost.
In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Karen Callahan, SEO Strategist, Trainer, and WordPress Developer, who shares her tips and strategies for getting found on search engines like Google. Kim and Karen discuss blog writing and content creation for maximum SEO, the do’s and don'ts of guest blogging, and whether or not it matters which website platform you choose (Squarespace, Wix, Wordpress, etc.). They geek out over SEO and you won’t believe what you learn.
KEY POINTS
* Guest posting is for creating awareness, not SEO.
* You can boost SEO on your website by writing on a few topics from multiple perspectives.
* SEO tools and plugins don’t do SEO for you! They simply evaluate and make recommendations.
* The copy you put “above the fold” on your website should be written with SEO in mind.
* It may be better to drive traffic to web pages other than your home page.
ABOUT THE GUEST
Karen Callahan, MSCIS, SEO Strategist and Trainer, WordPress Developer, Speaker, Founder of Adventures Online and Karen-Callahan.com
Karen Callahan is an SEO Strategist and Trainer, WordPress Developer, and Speaker with nearly 25 years’ experience developing websites and 15 years applying SEO to websites. A fierce advocate for do-it-yourselfers, Karen has trained many clients on how to add SEO to their own websites. She has flipped the script on SEO and developed a unique system; a words-based SEO system (not algorithm-based) that is ideal for non-tech professionals. She focuses on the “words” because words are what the algorithm and statistics are measuring!
ABOUT THE HOST
Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.
If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at https://kdawsonco.com/.