Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Release Date: 01/23/2024
Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social...
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. This...
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Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities. Listen in and...
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Is A Closed Membership Model Right For Your Online Community?
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a...
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Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In...
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Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys. In this episode...
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The Future of Marketing: Community, Experience, and Real Stories
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let’s talk about it in this episode. We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim...
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More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. Join Meg and me for a heart-to-heart on setting...
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How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. And don't miss this. I've got a major announcement coming in episode 300 that you'll definitely...
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Unlocking Your Social Media Potential with Systems and Automation with Colie James
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and...
info_outlineWhat is your unique selling proposition?
If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you.
Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results.
She can do the same for you when you hear Hillary’s strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more.
In this episode of the podcast, we talk about:
- Why Hillary retired from copywriting
- Creating a North Star to guide your positioning
- The challenge of standing out in a sea of similarity
- How Hillary helped me find my brand positioning
- Offering a unique experience and feeling to customers
- The power of the Statement Piece
- The third element to add to your messaging
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
About the Guest:
Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet.
Since 2011, she’s worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors
to turn the talent that’s gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently.
Maybe you’ve seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most.
Website: https://hillaryweiss.com/
Instagram: https://www.instagram.com/hcweiss/
Facebook: https://www.facebook.com/theweissness
TikTok: https://www.tiktok.com/@hillarydisco
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289