The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
05/07/2024
How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience. Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community. Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before! In this episode of the podcast, I talk about: How video content has played a significant role in my personal life The evolution from Musically to TikTok TikTok’s best-in-class in-app video editor The importance of creating video content that is discoverable, consumable, and shareable Strategies for utilizing micro-video content to attract more viewers Why business owners need to care about micro-videos …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: Go to the show notes for all the resources mentioned in this episode:
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Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
04/30/2024
Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities. Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about: How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin’s Thesis on social media’s influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin’s tough decision to leave X, formerly known as Twitter …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. Website: Instagram: LinkedIn: Facebook: TikTok: Threads: Go to the show notes for all the resources mentioned in this episode:
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Is A Closed Membership Model Right For Your Online Community?
04/23/2024
Is A Closed Membership Model Right For Your Online Community?
I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again. It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point. So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community. In this episode of the podcast, I talk about: Addressing confusion about the Savvy Social School waitlist Why this new focus is best for my business right now The feedback and community trends that helped me make the decision A beautiful thing that has happened since changing models The Future of the Savvy Social School …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? Go to the show notes for all the resources mentioned in this episode:
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Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
04/16/2024
Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about: How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms. When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: Instagram: Facebook: TikTok: Go to the show notes for all the resources mentioned in this episode:
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Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert
04/11/2024
Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert
Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys. In this episode of the podcast, we talk about: Marketing your business through significant pivots The role of feedback and intuition in refining your strategy Lessons learned from navigating business transformations Strategies for communicating and implementing changes The future direction for our businesses in the context of mindful marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? About the Guests: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. Website: Instagram: YouTube: LinkedIn: Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business. Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes. In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order. Website: Podcast: Instagram: LinkedIn: Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast. Website: Podcast: Instagram: YouTube: LinkedIn: Go to the show notes for all the resources mentioned in this episode:
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The Future of Marketing: Community, Experience, and Real Stories
04/10/2024
The Future of Marketing: Community, Experience, and Real Stories
In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let’s talk about it in this episode. We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives. With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about: The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? Go to the show notes for all the resources mentioned in this episode:
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More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
04/09/2024
More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation. So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about: What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels. Website: LinkedIn: Instagram: Go to the show notes for all the resources mentioned in this episode:
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How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners
04/02/2024
How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners
Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. And don't miss this. I've got a major announcement coming in episode 300 that you'll definitely want to hear! In this episode of the podcast, I talk about: My social media mindfulness wakeup call How 40 clients led me to shut off my notifications My approach to creating a balanced and intentional social media routine A LinkedIn Story about patience in client acquisitions on social media Social media mindfulness and its role in preventing burnout A tease to the Big Announcement in episode 300 …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Instagram Mindset Guide Here’s the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU. Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: Go to the show notes for all the resources mentioned in this episode:
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Unlocking Your Social Media Potential with Systems and Automation with Colie James
03/26/2024
Unlocking Your Social Media Potential with Systems and Automation with Colie James
Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch. Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems. In this episode of the podcast, we talk about: How to simplify content creation and scheduling on Instagram The secrets behind using automation for authentic engagement Using Airtable automation to manage client info Strategies for recycling content across different platforms The importance of keeping a human touch in automated messages …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: About the Guest: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: Instagram: YouTube: LinkedIn: Business-First Creatives Podcast: Go to the show notes for all the resources mentioned in this episode:
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How I Launch New Products and Services on Social Media
03/19/2024
How I Launch New Products and Services on Social Media
Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not only captures attention but also fosters deep connections with your audience. We'll explore the importance of a clear plan, realistic expectations, and the invaluable support of your launch team. Whether you're unveiling a new product, service, or even a podcast, this episode is your comprehensive and mindful guide to making your next social media launch a roaring success without the stress. In this episode of the podcast, I talk about: The essential elements of a successful social media launch How to define and execute a launch that aligns with your goals The power of before-and-after strategies to connect emotionally with your audience The significance of having a solid sales funnel specific to your launch The importance of assembling a rockstar launch team …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: Go to the show notes for all the resources mentioned in this episode:
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A Copywriter’s Perspective on the Future of AI in Marketing with Sarah Jane Burt
03/12/2024
A Copywriter’s Perspective on the Future of AI in Marketing with Sarah Jane Burt
Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages. Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape. Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection. In this episode of the podcast, we talk about: The shift from classic copywriting to AI tools ChatGPT's game-changing role in content creation Making AI content feel more "you" and less robotic The unbeatable edge of the human touch in writing Balancing AI tech with genuine human connection AI for inspiration and leaving thought leadership to humans …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: About the Guest: Sarah Jane Burt is the Bad Boy of Copywriting. (It’s true. She bought the domain.) She’s spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires. Website: Instagram: LinkedIn: YouTube: X: Go to the show notes for all the resources mentioned in this episode:
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Trend-Centric Marketing: Is It Right for Your Brand Strategy?
03/05/2024
Trend-Centric Marketing: Is It Right for Your Brand Strategy?
Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience. Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals. In this episode of the podcast, I talk about: The double-edged sword of trendy content The impact of Reesa Teesa’s 50-part TikTok What to focus on instead of trend-chasing Using trends for community building The difference between an audience and a community Participating in advertisements for fun Leveraging trends for community research …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: Go to the show notes for all the resources mentioned in this episode:
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Faceless Marketing Explained: What You Need to Know
02/27/2024
Faceless Marketing Explained: What You Need to Know
Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand. So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet. In this episode of the podcast, I talk about: Throwing out the personal brand strategy History of faceless marketing (it’s not a new trend) My favorite fictional personal brand characters Faceless marketing done right The shady side of faceless marketing The pros and cons of faceless marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: Go to the show notes for all the resources mentioned in this episode:
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Is TikTok Changing for the Worse?
02/20/2024
Is TikTok Changing for the Worse?
Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. In this episode, I’m exploring exactly what that difference is, whether it’s a sign of the great things to come or its downfall, and what it means for you and your marketing strategy. In this episode of the podcast, I talk about: My bad first date with TikTok The TikTok magic fading Discovery engines What has changed on TikTok since 2022 The single biggest thing ruining the app The TikTok virality challenge …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Go to the show notes for all the resources mentioned in this episode:
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From Breast Cancer Survivor to Instagram Success with Monique Bryan
02/13/2024
From Breast Cancer Survivor to Instagram Success with Monique Bryan
Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate. Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact. Listen in to this insightful and empowering conversation. In this episode of the podcast, we talk about: Launching a business while on your sick bed Forced vulnerability The "dirty thirty live" approach to building a brand Being bingeable instead of viral Being personable on social while protecting your privacy Monique’s juicy and delicious barometer …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: About the Guest: Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you’re getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry. Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts. Her motto is, “Our personal brand is all we have, so it is your job to control the message going out about you. Follow Monique on Instagram @moniquebryan_co or visit her website www.moniquebryan.com Website: Instagram: LinkedIn: Go to the show notes for all the resources mentioned in this episode:
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Strategies for Engaging with Your Social Media Lurkers
02/06/2024
Strategies for Engaging with Your Social Media Lurkers
Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are just as important (if not more) than the ones who do. It’s time to embrace these followers, so in this episode, I’m stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social. In this episode of the podcast, I talk about: Why every business isn’t built for likes and comments Why engagement doesn’t equal interest Going deeper than surface-level social connections Private engagement metrics Stirring the pot to increase engagement …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: Go to the show notes for all the resources mentioned in this episode:
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LinkedIn Account Dilemma: One or Two Profiles?
01/30/2024
LinkedIn Account Dilemma: One or Two Profiles?
If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy. In this episode of the podcast, I talk about: Is it LinkedIn legal to have two accounts? How to balance your personal and business profiles What to think about before you delete your history How I would help Rihanna with her LinkedIn strategy The chili of LinkedIn marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Go to the show notes for all the resources mentioned in this episode:
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Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
01/23/2024
Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. She can do the same for you when you hear Hillary’s strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more. In this episode of the podcast, we talk about: Why Hillary retired from copywriting Creating a North Star to guide your positioning The challenge of standing out in a sea of similarity How Hillary helped me find my brand positioning Offering a unique experience and feeling to customers The power of the Statement Piece The third element to add to your messaging …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she’s worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that’s gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you’ve seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: Instagram: Facebook: TikTok: Go to the show notes for all the resources mentioned in this episode:
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2024 Social Media Trends: What’s In and What’s Out?
01/16/2024
2024 Social Media Trends: What’s In and What’s Out?
Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between. There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. Let’s go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024. In this episode of the podcast, I talk about: Strategies over tactics Retiring “link in bio” for something better Decline of "insta-perfect" culture The Stanley Cup marketing strategy shift Human touch instead of overly calculated messages Shift from “how to” to “how I” content The LinkedIn Jumpstart Challenge …And More! This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: Go to the show notes for all the resources mentioned in this episode:
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Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier
01/09/2024
Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier
I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails. In this episode of the podcast, we talk about: The beginnings of AccessAlly starting at 12 years old Using tune-up calls for customer retention The Software and a service business model The human side of your brand Why Nathalie deleted Instagram Nathalie’s LinkedIn strategy Building untrackable relationships on social media And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: About the Guest: Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place. Website: LinkedIn: Facebook: Go to the show notes for all the resources mentioned in this episode:
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LinkedIn is the Hidden Gem of Social Media
01/02/2024
LinkedIn is the Hidden Gem of Social Media
Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It’s hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening. There’s still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn’s algorithm so you can start showing up and getting noticed. In this episode of the podcast, I talk about: The hidden potential of LinkedIn for online business owners LinkedIn Challenges for product-based business owners Features removed in 2023 Posting and ghosting Snoop Dogg’s LinkedIn Influence The best content for LinkedIn …And More! This Episode Was Made Possible By: 2024 LinkedIn Challenge Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections! From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: Go to the show notes for all the resources mentioned in this episode:
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Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]
12/26/2023
Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]
On this episode of The Savvy Social Podcast, I’m sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap. We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content. Join us as we uncover the secrets to building an authentic and engaging brand on social media. In this episode of the podcast, we talk about: Bragging Rights Influencers, authenticity, and connecting with your audience Leveraging data and trends for impactful content Replicating the comfort of in-person interactions on camera Using personal stories to connect with clients The social media mirror …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: Special thanks to: Brad Powell, host of Thursday Standout Business Show Listen to the original episode here: Website: Follow Brad on social media: LinkedIn: Instagram: YouTube: Go to the show notes for all the resources mentioned in this episode:
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AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]
12/19/2023
AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]
On this episode of The Savvy Social Podcast, I’m sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity. The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology. Join us for an amazing conversation about the intersection of AI and content creation. In this episode of the podcast, we talk about: What makes me light up on social Authenticity vs AI Ethical productivity Using prompts in AI to boost creativity The calculator lie Showing up worthy …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: Special thanks to: Lisa Zawrotny, host of Positively Living Podcast Listen to the original episode here: Website: Positively Living Podcast: Follow Lisa on social media: Facebook: Instagram: LinkedIn:
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Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]
12/12/2023
Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]
On this episode of The Savvy Social Podcast, I’m sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing. I’ve been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle’s audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing. In this episode of the podcast, we talk about: Finding gold in a crap ton of content How pregnancy #1 inspired my repurposing How to know what to use and what to retire What I like to geek out about Content Waterfalls Doing what the big companies do …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: Special thanks to: Michelle Mazur, host of Rebel Uprising Podcast Listen to the original episode here: Website: Follow Michelle on social media: LinkedIn: Threads: Go to the show notes for all the resources mentioned in this episode:
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A Therapist’s Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov
12/05/2023
A Therapist’s Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov
The Entrepreneur’s Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day. We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues. Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content. Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you’ll finally feel seen and supported, too. In this episode of the podcast, we talk about: Entrepreneur isolation Lead and lag indicators for your mental health SEO Blogging’s impact on your social media strategy Shulamit’s personal writing retreat Andréa’s new bucket list item Overcoming creepy feelings about direct sales Being stronger with support And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: About the Guest: Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily. Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship. As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™ methodology, Trauma of Money, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business. Website: LinkedIn: Instagram: Go to the show notes for all the resources mentioned in this episode:
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Getting My Business Ready For My Maternity Leave
11/28/2023
Getting My Business Ready For My Maternity Leave
Baby number two is on the way, which means big changes for my business. I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay. I’m also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold. So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you. In this episode of the podcast, I talk about: The coming of baby number 2 How I’ll be leaning on my team Getting way ahead on podcast episodes Why I’ll be a lot more flexible with maternity leave Putting all NEW projects on hold Chaos and joy of having two small children …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Go to the show notes for all the resources mentioned in this episode:
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Breaking Free From Social Media Fatigue
11/21/2023
Breaking Free From Social Media Fatigue
Is your social media strategy sustainable? This question carries so much weight for your business and mental health, but it’s something we don’t think about or talk about enough. We’re going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. In this episode of the podcast, I talk about: Signs of social media fatigue Rest as the last resort The relationship between vacations and your long-term health What took me ten years to learn about social media Pulling the emergency brake Creating sustainable goals …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Go to the show notes for all the resources mentioned in this episode:
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Will Social Media Marketing Look Different in 2024? My Big Predictions
11/14/2023
Will Social Media Marketing Look Different in 2024? My Big Predictions
It’s that special time of year when we look into the future of social media and digital marketing with my big predictions. Some of my 2023 predictions were perfect, and some others not so much. But that’s the nature of the quickly evolving world of digital marketing. I can’t get it right all the time, but it’s definitely fun giving it a try. Things move so quickly online that you have to plan for the future while being ready to adjust for everything you can’t plan for (do I need to mention how quickly AI became a part of our lives as marketers in 2023?). With 2024 right around the corner and off the heels of hosting my in-person retreat, I have some exciting predictions to share for the new year, with a big emphasis on reconnecting with what makes us uniquely human and the evolution of community building and engagement. In this episode of the podcast, I talk about: The major differences between tactics and strategies My 2023 predictions: The hits and misses The crossroads of Artificial Intelligence and our humanity Walmart’s Experiential Marketing Mean Girls Moment Replacing the word audience with something more relatable Redefining social media My word for 2024 …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Go to the show notes for all the resources mentioned in this episode:
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Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd
11/07/2023
Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd
Sharing that viral post on social media is all fun and games until the lawyers start calling! While you’re trying to keep the social part of social media alive by sharing the latest meme or remixing someone else’s content, as a business, you can’t ignore the potential risk of using someone’s content without their permission. But when is the time right? When is it safe? Should you stick to original content only? That’s what we’re exploring in today’s episode with Autumn Witt Boyd, who runs a law firm for coaches and online educators. Autumn is giving us a lawyer's perspective on the complexities surrounding viral videos, memes, and remix culture and how businesses can begin to think differently before reposting without permission. Learn the importance of understanding your rights and responsibilities when using viral videos and memes, and if you've ever wondered about the ins and outs of copyright law as a creator and business owner, we've got you covered in today’s episode. In this episode of the podcast, we talk about: How Facebook Groups launched Autumn’s business Why we don’t see lawsuits over memes and remix culture A simple DM strategy to avoid copyright infringement Showing the original creator some love in the reposts The future of protecting your online content Why certain niches need to be careful in the comments The flexibility of keeping marketing in-house And so much more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: About the Guest: Autumn Witt Boyd brings over 18 years of legal experience to the million dollar coaches and online educators she serves today. Together with her team at The AWB Firm, Autumn works side-by-side with some of the top names in the online industry to protect and grow their courses, memberships, masterminds, digital products, and more. Her firm offers full-service legal support to mission-driven online businesses. Autumn loves helping coaches and online business owners grow their team legally, lock down their brand with trademarks, and protect their content with copyrights. She writes and negotiates airtight contracts in plain English, and problem-solves to resolve disputes without going to court. But most of all Autumn and her team are trusted advisors whom entrepreneurs can rely on for practical advice when they need it. Autumn lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian. Website: Instagram: Go to the show notes for all the resources mentioned in this episode:
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You Don’t Have To Post 10 Times A Day
10/31/2023
You Don’t Have To Post 10 Times A Day
Let’s talk about a myth that’s been disguising itself as social media advice: The more you post, the faster you’ll grow on social media. I’m here to tell you it’s not true. The numbers don’t support posting 10 times a day as a fast track to social media success. Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on social. Let’s talk about the three main ways I use to help my clients and my biz grow without falling for the content overload myth. In this episode of the podcast, I talk about: Time-focused vs Output-focused content strategy Creating an experience with your content The true nature of social media Favorite Starbucks order type of relationships Finding non-competitor collaborators What to do before you start running ads …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: Go to the show notes for all the resources mentioned in this episode:
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