Episode #381 - ScaleUp Club Spotlight Special - with Sam Fenton-Elstone
ScaleUp Radio
Hi there and welcome back to another Spotlight Special episode of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and Today we bring back Sam Fenton-Elstone of Anything is Possible and put him in the spotlight at our ScaleUp Club and give other business owners the chance to ask Sam their questions. AIP is a company that has grown impressively to 70 people across several offices in just six years. Sam will share how...
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Episode #380 - Cultivating Cultures of Wellbeing: Becoming Curious about Me - with Fiona McKinnon
ScaleUp Radio
Welcome to another insightful episode of ScaleUp Radio! I'm Granger Forson, your host from BizSmart Gloucestershire, committed to guiding you through the complexities of scaling up your business with ease and joy. You can discover more about the journey to business joy at [www.bizsmart-gloucestershire.co.uk](http://www.bizsmart-gloucestershire.co.uk) or connect with me on LinkedIn. Today, we dive into the inspiring journey of Fiona McKinnon, a visionary in the tech start-up world who transitioned from the brink of burnout to founding the Moment Company. Fiona shares her profound...
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Episode #379 - Tech, Toppings, and Triumph: A Recipe for Entrepreneurial Success - with Rachael Willoughby
ScaleUp Radio
Welcome back to another delicious slice of inspiration on ScaleUp Radio, where we feast on the success stories that warm the entrepreneurial soul. I'm your host, Granger Forson. You can find me nurturing the seeds of business joy at [www.bizsmart-gloucestershire.co.uk](http://www.bizsmart-gloucestershire.co.uk) or connecting the dots of opportunity on LinkedIn. Today, we delve into the savoury journey of Rachael Willoughby, a maven in melding creative ingenuity with gustatory delight through her ventures, Square One Software and CasaGees Pizza Delivery. Rachael's odyssey is a...
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Episode #378 - Mastering the work-life balance for my team - with Sophie Preston-Hall
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and today we dive into the inspiring story of Sophie Preston-Hall, the dynamic founder of Catering Elite. With just £300 and a vision, Sophie transformed a simple idea into a leading specialist recruitment agency in the hospitality and catering industry. Despite facing the daunting challenges of COVID-19, a £180k VAT...
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Episode #377 - Open Communication Creates Great Business Culture - with Logan Naidu
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent today I’m joined by Logan Naidu, the founder and Group CEO of Kernel Global. Logan takes us through his journey of scaling businesses, from his first recruitment firm to the success of Kernel Global, now a company with 250 staff across five offices. He shares invaluable lessons on the importance of assembling the right team, focusing on cash...
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Episode #376 - The Story of Ambitious Sustainability - with Alex Smith & Mike Penrose
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and this week on the show I’m joined by Alex Smith and Mike Penrose, co-founders of The Sustainability Group. They'll share their journey with FuturePlus, a tool that's reshaping how companies approach sustainability, their strategic growth to $1M ARR, and their visionary path towards profitability and global impact. From overcoming VC...
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Episode #375 - Navigating the Seas of Sustainability and Luxury - with Ella Peters
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and today we’re joined by Ella Peters, the innovative mind behind Skylos Collective and Super Yacht Nanny. From yacht stewardess to a pioneer in sustainable luxury, Ella shares her story of merging ethical practices with luxury in the pet accessory market and revolutionising childcare in the yachting industry. With a focus on sustainable...
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Episode #374 - ScaleUp Spotlight Special - with Nick Wroe
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. Today Kevin Brent & Granger Forson brings you one of our monthly guest specials from ScaleUp Club, We're excited to introduce Nick Wroe, the driving force behind Platform81, an award-winning web, digital marketing, and design agency known for its remarkable growth and innovative client solutions. Starting during the 2008 recession, Nick and his team have...
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Episode #373 - Navigating the Digital Frontier - with Chris Tipping
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and today we're diving into the digital marketing world with Chris Tipping, founder of The DM Lab. From a one-man operation in rural Herefordshire to a globally recognised agency, Chris shares the journey of growing his business over 14 years. Discover the power of partnership, the milestones that marked The DM Lab's success, and Chris's...
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Episode #372 - Unveiling the Entrepreneurial Journey with Avinav Nigam
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and today, we're thrilled to have Avinav Nigam, founder of TERN Group, share his remarkable journey from the rural landscapes of Japan to pioneering ventures across the globe. Avi enlightens us with his passion for solving complex problems, the importance of culture in scaling businesses, and his unique approach to leadership and team...
info_outlineIt’s a unique business, certainly for ScaleUp Radio, in that it connects organisations and entrepreneurs with journalists, who are looking for help with a specific story or subject.
Rachel’s career trajectory is a fascinating one, including an incredibly successful franchise called Mums In Control, but it’s great to hear Rachel’s drive to help SME’s right across her career. This is undoubtedly her passion, and it’s refreshing to see that she’s managed to turn it into a successful business.
As always, there’s is a lot of ground covered in our conversation including:
- The very distinct difference between PR and Marketing, and what the power of the two is when it comes to your business
- Just because you might think that the story about your business isn’t of interest to anyone, doesn’t mean that a journalist won’t want to speak to you about it.
- Structure your business in a way that you can still survive, even if you lose your biggest client. Essentially, don’t put all your eggs in one basket.
- Sales and marketing is all rooted in relationships. Talking to one person, being the only contact for a client is so powerful.
Don’t think that this episode is only for people who work in the media, or are looking to be an ‘influencer’ - there are some genuinely practical pieces of advice from Rachel in our conversation that can be used in the marketing strategy of any sized business, no matter where they are in their scale up journey.
Rachel can be found here:
linkedin.com/in/rachaeltaplin
https://mediamatchmaker.co.uk/
How To Stop Worrying And Start Living by Dale Carnegie - https://www.waterstones.com/book/how-to-stop-worrying-and-start-living/dale-carnegie/9780749307233
Street Smart Franchising by Joe Matthews, Don DeBolt and Deb Percival - https://www.waterstones.com/book/street-smart-franchising-a-must-read-before-you-buy-a-franchise/joe-mathews/don-debolt/9781599184111
The Secret by Rhonda Byrne - https://www.waterstones.com/book/the-secret/rhonda-byrne/9781847370297
The Compound Effect by Darren Hardy - https://www.waterstones.com/book/the-compound-effect/darren-hardy/9781593157241
Darren Daily -
https://darrenhardy.com/programs/
https://podcasts.apple.com/gb/podcast/darrendaily-on-demand/id1449270369
https://open.spotify.com/show/6SbwYXIuLf9XEv1lZ5a6p9?si=d6db0172044543a3