Episode #564 - From water tech to rewards apps - what scaling really takes
ScaleUp Radio
In this ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson compare the fascinating journeys of two recent guests: Samantha Mant, founder of Halcyan Water, and Sarah O’Neill, founder of The Cotswold Collective. While their businesses couldn’t be more different, one focused on water sustainability and the other on community-driven rewards, what unites both founders is their deep sense of mission and their ability to scale with authenticity. The conversation dives into: Why they started: One sparked by environmental impact, the other from a need for community. Marketing with heart...
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Episode #563 - Turning Isolation into Growing A Collective That Transforms Local Shopping Into Shared Purpose - with Sarah O'Neill
ScaleUp Radio
Find me, Granger Forson, at or on LinkedIn. Sarah O’Neill’s journey began with a simple, heartfelt need: to feel part of a community again. What started as a personal response to the isolation of lockdowns grew into Cotswold Collective, a thriving rewards-based membership platform dedicated to supporting local businesses and bringing people together. Her background in marketing and events became the spark that helped transform a difficult season of life into something meaningful for thousands of others. In our conversation, Sarah shares the early days of the...
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Episode #562 - Making Water Behave, Saving Energy And Scaling A Mission That Matters - with Samantha Mant
ScaleUp Radio
Welcome to another inspiring episode with me, Granger Forson find me at or on as I sit down with Samantha Mant, CEO and Founder of Halcyan Water, a business transforming the way homes and companies manage hard water and energy efficiency. Samantha’s journey began in the world of beautiful bathroom design, where she repeatedly saw installations deteriorate in just months. Instead of accepting that frustration, she experimented. She searched globally, discovered a technology that could turn badly behaved hard water into nicely behaved hard water, and...
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Episode #561 - The Power of Saying 'No'
ScaleUp Radio
This week on ScaleUp Radio Shorts, Kevin and Granger dive into two powerful conversations from recent episodes, with leaders who’ve scaled very different businesses, but who share strikingly similar philosophies. 👉 Hugh Taylor took Roadnight Taylor from burnout to brilliance by radically niching down, cutting 80% of his client base and doubling fees through a bold auction model. 👉 Michael Yorke of Prime dcm discovered the sweet spot in not trying to grow too big, instead focusing on lean, trust-led delivery with full transparency and hands-on leadership. Here’s what you’ll learn in...
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Episode #560 - How Radical Focus Transformed a Struggling Consultancy into a Global Leader - with Hugh Taylor
ScaleUp Radio
I’m Granger Forson and you’ll find me at or on . In this inspiring episode of ScaleUp Radio, I’m joined by Hugh Taylor, CEO of Roadnight Taylor. His story is a masterclass in transformation, determination, and the power of experimentation. Hugh shares the remarkable journey behind Roadnight Taylor’s shift from a struggling generalist consultancy to a globally respected Independent Specialist Grid Consultancy, now recognised in the top 0.1 percent worldwide for client value perception and enjoying 100 percent team retention over six...
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Episode #559 - Building Trust Not Tension by Changing Construction Through Openness and Real Financial Clarity - with Michael Yorke
ScaleUp Radio
Welcome to another episode of ScaleUp Radio with me, Granger Forson. You can connect with me at or find me on anytime. Today I’m joined by Michael Yorke, co founder of Prime DCM, a construction and development business based just outside Gloucester. Michael’s journey is a powerful example of what happens when you challenge industry norms and build a company rooted in openness, respect and genuine partnership with clients. Starting just one month before the 2020 lockdown, Michael and his business partner James shaped Prime DCM around an open...
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Episode #558 - From Unicorn Ambition to Creative Freedom – Lessons from Two ScaleUp Journeys
ScaleUp Radio
In this episode of ScaleUp Radio Shorts, hosts Kevin Brent and Granger Forson dive into the powerful contrast and surprising common ground between two visionary founders: Lilia Stoyanov, CFO and Founder of HR-tech and fintech platform TFY, and Virtyt Pula, Creative Lead of boutique creative collective TOML. Though their sectors, business models, and goals couldn’t be more different, both leaders share an innovative approach to building remote-first, talent-led organisations that challenge conventional ideas about scaling. 🔑 In this episode, you'll learn: How Lilia scaled TFY to...
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Episode #557 - From PR Pioneer to Portfolio Career; Value-Based Growth and Lasting Legacy - with Andrew Bloch
ScaleUp Radio
In this episode of ScaleUp Radio, I’m joined by Andrew Bloch – one of the UK’s most influential voices in the PR and marketing space. Best known as the co-founder of Frank PR and now the founder of a boutique consultancy, Andrew shares the story of building, scaling, exiting, and reinventing a business around his strengths and values. We explore his fascinating career arc – from growing Frank into one of the UK’s leading agencies, to selling it, buying it back, and eventually transitioning it to employee ownership. Andrew now operates a portfolio career that combines M&A...
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Episode #556 - Turning the Spam Filter on its Head: A Privacy-First Approach with Sentrya - with Claudiu Cogalniceanu
ScaleUp Radio
On this episode of ScaleUp Radio, I’m joined by Claudiu Cogalniceanu, the solo founder behind Sentrya, a revolutionary new approach to email protection. What makes Claudiu’s story so remarkable isn’t just the tech, though that’s impressive, but the journey. He built the first version of Sentrya in under a month while working as an Uber driver, launched it on Product Hunt, and grew to over 450 users in 25+ countries using organic Reddit marketing alone. Sentrya flips the traditional spam filter model: instead of trying to detect spam, it creates a clean list of approved senders and...
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Episode #555 - What if your business could scale globally with just 25 people — and no external funding? - with Lilia Stoyanov
ScaleUp Radio
In this episode of ScaleUp Radio, I’m joined by Lilia Stoyanov, the CEO and cofounder of TFY (Transformify Ltd), a bootstrapped, AI-powered global workforce management platform. TFY enables businesses to hire, onboard and pay contractors in 184+ countries – all from one platform. And it’s not just another HR tool — it’s a human-centred, AI-powered engine that automates compliance and payments, so finance and HR teams can focus on strategic growth. In this episode, we cover: How TFY achieved 90% profit growth in 2024 with zero external investment The three-phase scaling strategy that...
info_outlineIt’s a unique business, certainly for ScaleUp Radio, in that it connects organisations and entrepreneurs with journalists, who are looking for help with a specific story or subject.
Rachel’s career trajectory is a fascinating one, including an incredibly successful franchise called Mums In Control, but it’s great to hear Rachel’s drive to help SME’s right across her career. This is undoubtedly her passion, and it’s refreshing to see that she’s managed to turn it into a successful business.
As always, there’s is a lot of ground covered in our conversation including:
- The very distinct difference between PR and Marketing, and what the power of the two is when it comes to your business
- Just because you might think that the story about your business isn’t of interest to anyone, doesn’t mean that a journalist won’t want to speak to you about it.
- Structure your business in a way that you can still survive, even if you lose your biggest client. Essentially, don’t put all your eggs in one basket.
- Sales and marketing is all rooted in relationships. Talking to one person, being the only contact for a client is so powerful.
Don’t think that this episode is only for people who work in the media, or are looking to be an ‘influencer’ - there are some genuinely practical pieces of advice from Rachel in our conversation that can be used in the marketing strategy of any sized business, no matter where they are in their scale up journey.
Rachel can be found here:
linkedin.com/in/rachaeltaplin
https://mediamatchmaker.co.uk/
How To Stop Worrying And Start Living by Dale Carnegie - https://www.waterstones.com/book/how-to-stop-worrying-and-start-living/dale-carnegie/9780749307233
Street Smart Franchising by Joe Matthews, Don DeBolt and Deb Percival - https://www.waterstones.com/book/street-smart-franchising-a-must-read-before-you-buy-a-franchise/joe-mathews/don-debolt/9781599184111
The Secret by Rhonda Byrne - https://www.waterstones.com/book/the-secret/rhonda-byrne/9781847370297
The Compound Effect by Darren Hardy - https://www.waterstones.com/book/the-compound-effect/darren-hardy/9781593157241
Darren Daily -
https://darrenhardy.com/programs/
https://podcasts.apple.com/gb/podcast/darrendaily-on-demand/id1449270369
https://open.spotify.com/show/6SbwYXIuLf9XEv1lZ5a6p9?si=d6db0172044543a3