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Episode #460 - Building a Mission-Driven Food Brand – Rhian Caffull’s Journey with VegLife
03/05/2025
Episode #460 - Building a Mission-Driven Food Brand – Rhian Caffull’s Journey with VegLife
On this episode of ScaleUp Radio, we’re joined by Rhian Caffull, the founder of VegLife, a fast-growing plant-based food brand making waves with its signature plant-based scotch eggs. What started as a small idea has now grown into a business that has sold over 70,000 units, with a strong focus on sustainability, education, and community impact. Rhian’s entrepreneurial journey began unexpectedly when she was made redundant from her job as an expedition leader during the pandemic. She turned this challenge into an opportunity, creating a plant-based alternative to the classic scotch egg—first as a hobby and then as a full-fledged business. With bootstrapped growth through catering, events, and independent retailers, she is now preparing for her first round of investment to scale production and expand even further. In this conversation, Rhian shares the reality of growing a food brand, from tackling the challenges of accessing capital to balancing product development and scaling production. She also talks about the importance of social impact, including community initiatives, education, and sustainability efforts that are embedded in VegLife’s mission. Key Takeaways: 🔹 Turning a crisis into an opportunity – how redundancy led Rhian to create and grow VegLife 🔹 Bootstrapping a food business – the power of starting small, selling at events, and building demand 🔹 The hidden challenges of scaling – why capital access, ingredient costs, and production limitations are key hurdles 🔹 The power of mission-driven entrepreneurship – how social impact and sustainability can be business drivers 🔹 Preparing for investment – what to look for in an investor and why alignment on values is critical Beyond business growth, VegLife is about making an impact. Rhian shares how the company is involved in community fridge programs, educational talks, and work placements, with plans to launch a foundation to expand its social mission. If you’re interested in scaling a food business, impact-driven entrepreneurship, or navigating the challenges of investment, this episode is packed with valuable insights. Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. For now, continue listening for the full story from Rhian. Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: You can get in touch with Kevin here: Kevin's Latest Book Is Available! Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - Rhian can be found here:
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