Episode #394 - Forging A Distinctive Brand With A Compelling 'Why' - with Becky Benfield-Humberstone
Release Date: 05/24/2024
Episode #506 - Evolving From Handmade Gifts To A Successful Wellness & Lifestyle Brand - with Edith Peterhegyi
ScaleUp Radio
On this episode of ScaleUp Radio, Kevin Brent is joined by Edith Peterhegyi, the creative force behind Eden Collection, a rapidly growing wellness and lifestyle brand that began as a lockdown hobby and is now a thriving business offering beautifully crafted, all-natural products. From Buzz Bombs to shower mists, facial oils, and home fragrances, Eden Collection has built a loyal customer base through a combination of aesthetic excellence, product quality, and uplifting hidden messages. But this isn’t just a story of pretty packaging—Edith shares the realities of scaling a product-based...
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Episode #505 - Disrupting Home Services: How WarmZilla Is Scaling with Tech, Branding, and Bold Ambition - with Matthew Powell
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent speaks with Matthew Powell, the founder of WarmZilla – a fast-growing disruptor in the UK home services market. From boilers to EV chargers and air conditioning, WarmZilla has built a 24/7 online platform that delivers next-day installations across the nation. Over just two and a half years, Matthew scaled the business to multi-million pound revenues, all without external funding - and they are now in their 7th year. But now, with an eye on £50 million turnover within five years, he’s exploring new frontiers – from international...
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Episode #504 - Finding A Competitive Advantage In An AI World - with Sameer Rahman
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Sameer Rahman, the CEO of Datamonet – a consultancy helping organisations build data and AI strategies that drive commercial value. With a background in data science and years of experience across sectors, Sameer shares his insights into how small and medium businesses can get smarter with data without needing to become tech giants. Sameer founded Datamonet to tackle a problem he saw time and again – decision-makers who were data-rich but insight-poor. Through tailored consulting, from “power hours” to deep-dive strategy...
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Episode #503 - Why Knowing Your Ideal Customer Changes Everything for Growth - with David Allen
ScaleUp Radio
Hi, I’m Granger Forson, business coach at . You can also find me on LinkedIn. In this episode of ScaleUp Radio, I’m joined by Dave Allen, Managing Director of Square One Network, a B2B telecoms provider based in Bristol. Dave’s journey is a great example of leadership growth in action. Having fallen into the telecoms world in the late 90s, Dave has built his career around the belief that communication is at the heart of all good business. Since becoming MD of Square One Network, he’s steered the company through significant cultural shifts, focusing on building a...
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Episode #502 - 500 Episodes - Celebrating the Journey
ScaleUp Radio
In this episode Kevin Brent looks back on 500 episodes of ScaleUp Radio, taking a moment to reflect on the invaluable lessons, insights, and stories gathered from hundreds of conversations with ambitious entrepreneurs and business leaders. With its mission rooted in making the scale-up journey easier by learning from others' experiences, ScaleUp Radio has consistently highlighted what it truly takes to build a valuable and scalable business. 💡 Core Takeaways from 500 Episodes Scaling vs. Growth: Real scale comes from optimising systems—not just adding more resources. Greg Baldwin's use...
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Episode #501 - Revolutionising Pet Care With the Dental Wand - with Victor Carpio
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent sits down with Victor Carpio, the innovative founder of Inventor Smart Care, to discuss how a passion for solving a common pet health problem led to the creation of a world-first product: the Dental Wand – a toothbrush designed specifically to let cats control their own dental care. Victor shares the journey of launching a startup in a niche but high-potential market, including the challenges of developing a product for animals, bootstrapping through multiple prototypes, and preparing for national TV exposure on Dragons' Den. He also dives into...
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Episode #500 - Sustainability Isn’t a Side Hustle, It’s the Future of Businesses making a Local Impacts - with Emma Burlow
ScaleUp Radio
Hi, I’m Granger Forson – find me at or connect with me on LinkedIn. On this edition of ScaleUp Radio, I’m joined by Emma Burlow, founder of Lighthouse Sustainability and a leading voice in the world of circular economy and sustainable business. Emma’s journey spans over 25 years in sustainability – and she’s not just talking the talk. From her early days in waste management to becoming head of circular economy at Resource Futures and founding her own business, she’s been on the front line helping organisations make a genuine, lasting impact....
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Episode #499 - A Mission to Reinvent Fleet Security Through Camaraderie and Code - with Kevin Pope
ScaleUp Radio
Hi, I’m Granger Forson – find me at or connect with me on LinkedIn. In this episode of ScaleUp Radio, I’m joined by Kevin Pope, the dynamic Managing Director of Protrack Solutions and Biostart Security. Kevin’s story begins with a military mindset and a knack for spotting opportunity. After leaving the army, he entered the world of telematics and soon saw a gap he just had to fill. That leap of faith led to Protrack – a vehicle and fleet tracking business that’s now an innovation leader in compliance apps and software integration for businesses across...
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Episode #498 - Building Meaningful Business Communities Online – with James West
ScaleUp Radio
In this episode of ScaleUp Radio, we dive into the world of business networking with James West, the co-founder of Onle Networking – a platform that’s reimagining how small businesses connect, collaborate and grow through a fully online model. Founded on the belief that great business relationships are built on authenticity and community rather than pressure and rules, Onle has grown impressively to 360 members across 25 UK groups, with recent expansion into Ireland and the US. Unlike traditional models, Onle operates entirely online and uses a flexible monthly subscription model designed...
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Episode #497 - Authenticity & Real Stories Are The Superpower Of The Small Business - with Guy Hayward
ScaleUp Radio
In this episode of ScaleUp Radio, we're joined by Guy Hayward, founder of Local Heroes Marketing – a business born from a mission to help independent companies compete against much larger rivals. With over 30 years of experience in global advertising for brands like Nike, Adidas, Microsoft, and Coca-Cola, Guy brings a wealth of insight into how small and medium enterprises (SMEs) can level the playing field through smarter, more authentic marketing. Local Heroes Marketing, launched just over a year ago, is all about enabling SMEs to “punch above their weight.” In our conversation, Guy...
info_outlineHi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent and today I’m thrilled to have Becky Benfield-Humberstone, founder of The Brand Artisan, joining us.
Becky shares her deep insights into branding beyond just a logo, explaining how effective branding encompasses everything from visuals to voice, creating a compelling, emotionally resonant experience for customers.
We'll explore her unique branding process, discussing the importance of starting with the "why" of a business, understanding target audiences, and how these elements converge to forge a distinctive brand identity.
We'll also dive into her entrepreneurial journey from crafting model horses to branding consultancy, highlighting her approach to pricing based on value and her tips on navigating challenges like setting up a brand without direct competitors.
Plus, discover how Becky builds a team culture centred on passion and alignment with the business's goals.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever
you like to listen to your podcasts.
Join us for a jam-packed session full of actionable insights on how to scale up and make your brand stand out!
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Becky can be found here:
https://www.thebrandartisan.co.uk/
Resources:
Asana - https://asana.com/
Monday - https://monday.com/
Strava - https://www.strava.com/