Episode #414 - Unlocking Cost Savings: Alexander Golev’s Path to Software Licensing Success

Hi, I’m Granger Forson, and you can find me at www.bizsmart-gloucestershire.co.uk or on LinkedIn. In this episode of ScaleUp Radio, we dive into the inspiring journey of Alexander Golev, founder of SAMexpert. Alexander shares his incredible story of starting and scaling his business, providing valuable insights into the world of software asset management and Microsoft licensing.

Alexander began SAMexpert in 2003, and after a few years, he reestablished it in the UK, focusing on cost avoidance and consultancy in the complex field of Microsoft licensing. His journey emphasises the importance of hiring passionate employees who elevate the business and the significance of having a clear long-term vision from the start.

At SAMexpert, the team helps large enterprises and service providers navigate the labyrinth of Microsoft licensing, ensuring fair pricing and significant cost savings. Alexander’s approach of giving freely without expectation has not only built strong connections but also opened up new opportunities for the business.

With a multicultural team and a culture based on mutual trust and direct communication, SAMexpert stands out in the industry. Alexander shares his vision for the future, aiming for a £20M turnover, 100 employees, and international offices within the next five years, with a shift towards cloud cost management.

Join us as we explore Alexander's entrepreneurial journey, his challenges, successes, and the values that drive SAMexpert. Don’t miss this episode packed with insights and inspiration for every business leader.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

 

You can get in touch with Granger here:

[email protected]

 

Kevin's Latest Book Is Available!

 

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Alexander can be found here:

https://samexpert.com/

https://www.youtube.com/samexperttv

[email protected]

 

Resources:

Watching The English by Kate Fox - https://uk.bookshop.org/p/books/watching-the-english-hidden-rules-of-conduct-kate-fox/254068?ean=9785519512640

 

Day Trading Attention by Gary Vaynerchuk - https://uk.bookshop.org/p/books/new-book-by-gary-vaynerchuk-gary-vaynerchuk/7604532?ean=9780063317598

 

This Is Marketing by Seth Godin - https://uk.bookshop.org/p/books/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-seth-godin/1201532?ean=9780241370148

 

Gary Vee YouTube - https://www.youtube.com/@garyvee

 

Damian Talks Money - https://www.youtube.com/@DamienTalksMoney

 

WindUp - https://app.windup.pro/#/login/

 

Waze - https://www.waze.com/apps