Episode #416 - Transforming Business & Life from Aphra to Metamorphose: Building Brands & Empowering Women - with Grace Carter

Hi there, I’m Granger Forson. You can find me at [www.bizsmart-gloucestershire.co.uk](www.bizsmart-gloucestershire.co.uk) or connect with me on LinkedIn.

 

In this episode of ScaleUp Radio, we dive deep into the inspiring journey of Grace Carter, a dynamic entrepreneur who has seamlessly blended her passion for branding with a mission to empower women through her newly established Metamorphose Group. Grace started her entrepreneurial journey seven years ago with Afra, a branding agency that has now become part of her larger vision, Metamorphose Group.

 

Grace’s story is one of resilience, creativity, and commitment to social impact. As the managing director of Metamorphose Group, she has built a unique business structure that encompasses 18 brands, each aligned with her core values of mental health, social equity, and entrepreneurship. Through her work, Grace is not only transforming the landscape of branding but also creating platforms that support women in various aspects of life and business.

 

One of the most compelling aspects of Grace’s journey is her candid discussion about the challenges of balancing motherhood with running a business. Her honesty about the sacrifices and mental load involved provides a refreshing perspective on what it means to be a female entrepreneur today.

 

Grace’s approach to team culture is equally inspiring. She leads a team of seven with a focus on flexibility, clear communication, and valuing output over face-time, fostering a work environment that respects the personal lives of her team members.

 

Join us as we explore Grace’s innovative marketing strategies, her vision for the future, and how she’s using her platform to make a lasting impact on the world.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Granger here:

[email protected]

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Grace can be found here:

https://metamorphosegroup.co.uk/

 

Resources:

Traction by Gino Wickman - https://uk.bookshop.org/p/books/traction-get-a-grip-on-your-business-gino-wickman/3561744?ean=9781936661831

Richard Branson Books - https://www.virgin.com/branson-family/books

Period Power by Maisie Hill - https://uk.bookshop.org/p/books/period-power-harness-your-hormones-and-get-your-cycle-working-for-you-maisie-hill/1593559?ean=9781472963611

Scattered Minds by Gabor Maté - https://uk.bookshop.org/p/books/scattered-minds-the-origins-and-healing-of-attention-deficit-disorder-dr-gabor-mate/1973701?ean=9781785042218