Episode #461 - Scaling a Plant-Based Protein Brand with West African Superfoods - with Chibuikem Osuchukwu
Release Date: 03/10/2025
Episode #461 - Scaling a Plant-Based Protein Brand with West African Superfoods - with Chibuikem Osuchukwu
ScaleUp Radio
Hi there, and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent, and in today's episode, I’m joined by Chibuikem Osuchukwu, also known as Chibs, the founder of GuDee—a plant-based protein brand harnessing the power of West African superfoods. Chibs’ journey is a fascinating one. He started his career in aerospace engineering but made the bold move into entrepreneurship, driven by a passion for...
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ScaleUp Radio
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info_outlineHi there, and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent, and in today's episode, I’m joined by Chibuikem Osuchukwu, also known as Chibs, the founder of GuDee—a plant-based protein brand harnessing the power of West African superfoods.
Chibs’ journey is a fascinating one. He started his career in aerospace engineering but made the bold move into entrepreneurship, driven by a passion for nutrition, sustainability, and making a positive impact. GuDee is pioneering the use of egusi seeds, a high-protein, nutrient-dense, and allergy-free superfood that’s been consumed in West Africa for over 5,000 years.
In this episode, our conversation is structured into three parts:
1️⃣ First, we discuss GuDee’s products, business model, and where it is on the ScaleUp journey.
2️⃣ Then, we explore the key challenges Chibs has faced while scaling, including educating the market about an unfamiliar product, navigating complex logistics, and bootstrapping the business.
3️⃣ Finally, we wrap up with a few quickfire questions to get to know Chibs’ thoughts on entrepreneurship and business growth.
One key takeaway from this episode? 👉 Educating your market is just as important as having a great product. If customers don’t understand what you’re offering, they won’t buy it!
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Chibs.
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Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Chibuikem can be found here:
https://www.linkedin.com/in/chibuikemosuchukwu/
https://www.instagram.com/getgudee/
Resources:
HubSpot - https://www.hubspot.com/