Episode #461 - Scaling a Plant-Based Protein Brand with West African Superfoods - with Chibuikem Osuchukwu
Release Date: 03/10/2025
Episode #581 - ScaleUp Club: Take Control of Your Week - with Ryan Slaney
ScaleUp Radio
This ScaleUp Radio episode is a ScaleUp Club special — recorded live in February — and it’s packed with practical ideas you can apply immediately. Kevin Brent opens with the month’s theme: gaining control of your week, moving away from reactive firefighting and towards deliberate, high-value leadership time. You’ll hear a simple framework to help you protect the work that really moves the business forward, rather than letting your diary become “a democracy”. Then we switch gears into a short AI Pulse update from Paul Rhodes, founder of Green Gorilla Software, who shares a...
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Episode #580 - Scaling a Personal Brand Without Becoming the Bottleneck
- with Benjie Hughes
ScaleUp Radio
Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I’m Kevin Brent and in today's episode I’m joined by Benjie Hughes, founder of Hopeless Marketing. Benjie works with B2B service businesses turning over between one and thirty million pounds who feel stuck, plateaued or unclear about their positioning. His philosophy is simple but powerful; hope is not a strategy. Most businesses...
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Episode #579 - ScaleUp Short: Scaling Does Not Need To Be Complicated
ScaleUp Radio
Welcome back to ScaleUp Radio Shorts, where Kevin Brent and Louise Blunt distil the best insights from our recent full-length interviews and turn them into practical, actionable takeaways for ambitious business owners. This week, we’re bringing together two very different voices with a surprisingly aligned message: Jack Molyneux – former Merchant Navy Master Mariner turned tech founder, building a disruptive superyacht platform, IDOSY. Lindsey Burden – Intuitive Business Coach with over a decade of experience helping founders stop overcomplicating and start executing. Different...
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Episode #578 - From Master Mariner to Marketplace Disruptor - with Jack Molyneux
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Jack Molyneux, Founder of IDOSY – a new digital marketplace set to disrupt the superyacht charter industry. Jack’s journey is anything but conventional. From qualifying as a Master Mariner at just 26 and commanding cruise ships and superyachts around the world, to managing fleets of luxury yachts for a family office, and now launching the first live-booking superyacht platform – this is a true ScaleUp story grounded in deep operational credibility. IDOSY launches mid-April with a bold ambition: to bring live pricing, live...
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Episode #577 - Tailored Coaching Based On Intuition - with Lindsey Burden
ScaleUp Radio
In this episode of ScaleUp Radio, host Kevin Brent is joined by experienced business coach Lindsey Burden, whose intuitive and deeply personalised approach to coaching breaks the mould of cookie-cutter programmes. Lindsey helps her clients build a business that aligns with their version of success, not someone else's template. Whether you're overwhelmed by doing too much, struggling to price your services confidently, or need to make your goals more achievable, this conversation is packed with sharp insights and practical tools to move your business forward. Key Themes in This Episode Tailored...
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Episode #576 - ScaleUp Short - Two Founders. Two Paths. One Scaling Truth
ScaleUp Radio
The Art of Sales, Self-Awareness and Scaling Featuring Dr Muddassir Ahmed (SCM DOJO) and Rachael Jackson (WIBN Birmingham) Produced with the aid of AI In this episode of ScaleUp Radio Shorts, Kevin Brent and Louise Blunt reflect on two powerful – and very different – scaling journeys. On one side, Dr Muddassir Ahmed, founder of SCM DOJO, who built a global AI-enabled learning platform from scratch. On the other, Rachael Jackson, who chose a franchise route with WIBN Birmingham to create structure, community and flexibility – while building her passion project, Array of Light. Two...
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Episode #575 - Scaling B2B With AI, Content, and Persistence – With Dr. Muddassir Ahmed
ScaleUp Radio
On this episode of ScaleUp Radio, Kevin Brent is joined by Dr. Muddassir Ahmed, the founder of SCMDOJO, a platform revolutionising access to supply chain training and consultancy. From launching a $99/month subscription model to developing a proprietary AI consultant set to launch in March, Dr. Ahmed shares how he's turning SCMDOJO from a content platform into a cutting-edge supply chain technology business. Highlights Business Model Mastery: SCMDOJO began with low-ticket courses and evolved into a hybrid model blending community, content, and consultancy. AI Leap: SCMDOJO Sensei is an AI...
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Episode #574 - Neurodiversity, Franchising & Relentless Focus – with Rachael Jackson
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent sits down with Rachael Jackson, a dynamic entrepreneur who has turned personal challenges into entrepreneurial strengths. From launching her business through a franchise model to reframing dyslexia as a leadership asset, Rachael’s story is all about strategic thinking and relentless focus. Key Highlights Franchise as a Strategic Launchpad: Rachael chose a WIBN franchise to de-risk her startup journey, gaining crucial business experience and a peer network before launching her dream venture. Relentless Focus = Results: She became...
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Episode #573 - ScaleUp Radio Shorts: The Pivot Point: Moving from Busy to Impactful
ScaleUp Radio
This week on ScaleUp Radio Shorts, Kevin and Louise unpack two fascinating recent conversations, one with Samantha Thurlow of In Collaboration, and one with Graeme Tennick of Tennick Accountants. Different sectors. Same pivotal moment. Both guests hit a point where “business as usual” stopped working, and had to rethink structure, mindset, and action to move forward. 🔎 What We Cover 1️⃣ The Associate Trap Samantha built her agency on a flexible associate model. It worked, until it didn’t. Growth meant more work… but not more profit. Flexibility became a ceiling. Her...
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Episode #572 - From Virtual Assistant to Strategic Agency: Evolving for Growth - with Samantha Thurlow
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Samantha Thurlow, founder of In Collaboration, a business support agency that’s grown from offering virtual assistant services to delivering full-service strategy, admin, and marketing. As her business evolves into a two-brand model, with the launch of Creative Bean Studios, Sam shares how she’s adapting to market shifts, overcoming growing pains, and preparing for the next stage of her scaleup journey. Key Takeaways Pivoting the Business Model: Sam transitioned In Collaboration from a flexible associate model to a hybrid employed...
info_outlineHi there, and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent, and in today's episode, I’m joined by Chibuikem Osuchukwu, also known as Chibs, the founder of GuDee—a plant-based protein brand harnessing the power of West African superfoods.
Chibs’ journey is a fascinating one. He started his career in aerospace engineering but made the bold move into entrepreneurship, driven by a passion for nutrition, sustainability, and making a positive impact. GuDee is pioneering the use of egusi seeds, a high-protein, nutrient-dense, and allergy-free superfood that’s been consumed in West Africa for over 5,000 years.
In this episode, our conversation is structured into three parts:
1️⃣ First, we discuss GuDee’s products, business model, and where it is on the ScaleUp journey.
2️⃣ Then, we explore the key challenges Chibs has faced while scaling, including educating the market about an unfamiliar product, navigating complex logistics, and bootstrapping the business.
3️⃣ Finally, we wrap up with a few quickfire questions to get to know Chibs’ thoughts on entrepreneurship and business growth.
One key takeaway from this episode? 👉 Educating your market is just as important as having a great product. If customers don’t understand what you’re offering, they won’t buy it!
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Chibs.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Chibuikem can be found here:
https://www.linkedin.com/in/chibuikemosuchukwu/
https://www.instagram.com/getgudee/
Resources:
HubSpot - https://www.hubspot.com/