Episode #478 - Marketing That Puts Rural Businesses on the Map - with Liz Graney

In this episode of ScaleUp Radio, Kevin Brent is joined by Liz Graney, founder of Escape the Village, a marketing business born out of her own career pivot from corporate life. Based in rural Britain, Liz has a passion for helping small, often-overlooked rural businesses overcome unique challenges to thrive in a digital-first world.

Founded in October 2023, Escape the Village specialises in marketing support for what Liz describes as “well-kept secrets” – rural businesses that struggle with infrastructure limitations, visibility issues, and digital accessibility. From building websites and crafting social media strategies to offering tailored training, Liz and her small but growing team – including her daughter and two virtual assistants – are on a mission to bring rural businesses into the spotlight.

The conversation is structured in three parts:

1. The Business & the ScaleUp Journey
   Liz shares the story behind Escape the Village, how it came to life following a redundancy, and the specific services they offer to rural entrepreneurs. We explore the real-world hurdles rural businesses face, including patchy mobile coverage, poor road access, and even payment processing challenges – all of which make Liz’s work incredibly relevant and impactful.
2. Scaling Challenges & Entrepreneurial Insights
   Drawing from her corporate background, Liz outlines how she has applied high-level marketing strategies – like geo-targeting and awards recognition – to help small businesses grow. She talks candidly about the transition to entrepreneurship, the importance of outsourcing early, and the mindset shift needed to view support as an investment rather than a cost.
3. Quickfire Questions
   From work-life balance aspirations to her vision for the business (including her plan to make her daughter a director within the year), Liz offers insightful, honest reflections on scaling a purpose-driven company.

The one key thing from this episode? You don’t need to be in a city to build a strong brand – rural businesses can thrive by combining authenticity, digital tools, and community engagement.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Liz.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

[e-mail]

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Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Liz can be found here:

https://www.escapethevillage.com/

 

Resources:

Eat That Frog by Brian Tracy - https://uk.bookshop.org/p/books/eat-that-frog-get-more-of-the-important-things-done-today-brian-tracy/427987?ean=9781444765427

The Three Spoonies podcast - https://3spoonies.co.uk/watch/

To Doodle Do app - https://www.toodledo.com/