Episode #479 - Creating Authentic Content & Sustainable Growth - with Andrew Kelly
Release Date: 05/12/2025
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info_outlineOn this episode of ScaleUp Radio, we dive into the story of Andrew Kelly, the founder of Eightyfive90, a dynamic digital content production company specialising in photography, videography, and drone services.
Andrew shares how he turned a crisis into an opportunity when the COVID-19 pandemic forced him to re-evaluate his business strategy – a move that led to significant growth. With turnover increasing by 48% in the last year, Eightyfive90 has expanded beyond Northern Ireland to work with clients in Southern Ireland and internationally.
Beyond the lens of content creation, Andrew is also passionate about business mentoring, having supported around 40 early-stage businesses over the past year. His insights into financial management, digital marketing, and subcontractor relationships are incredibly practical – and deeply rooted in authenticity and experience.
🔍 In This Episode:
- Discover how Eightyfive90 evolved during the pandemic and embraced unexpected growth opportunities.
- Learn the importance of authenticity in digital marketing and why Andrew prioritises platforms like TikTok for reaching audiences effectively.
- Get valuable advice on managing cash flow using Andrew's 40-40-20 financial split model to ensure business sustainability.
- Understand how Andrew approaches subcontracting, setting professional expectations to protect his brand.
- Hear how mentoring others has shaped his own business journey – from bank accounts to business basics.
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For now, continue listening for the full story from Andrew.
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Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Andrew can be found here:
https://www.linkedin.com/in/eightyfive90/
https://www.instagram.com/eightyfive90
Resources:
LinkedIn - https://www.linkedin.com/feed/