Episode #541 - From Boardrooms to Breakthroughs: Building a Boutique Agency that Gives Healthcare Innovation a Voice - with Michael Colling-Tuck
Release Date: 11/19/2025
ScaleUp Radio
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info_outlineFind me, Granger Forson, at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn.
This episode of ScaleUp Radio features Michael Colling-Tuck, founder of Agency Bristol, a specialist marketing agency helping medical and technology innovators reach both patients and healthcare professionals. With over twenty years in healthcare, Michael has seen how even the most brilliant inventions can fail if no one knows they exist. His agency bridges that critical gap, giving groundbreaking products a fighting chance to reach the people whose lives they can transform.
What makes Michael’s story stand out is the combination of deep industry experience, genuine humility, and the relentless curiosity of a founder who has seen the highs and lows of scaling. From watching masterclass marketing moments in China to almost getting it wrong twice with his own cash flow, Michael’s honesty about resilience, learning, and leadership gives listeners a real and relatable founder story.
He shares how Agency Bristol crafts campaigns that empower advocates, surgeons, clinicians, and patients, to become the best storytellers for new technologies. It’s a blend of creativity, structure, and empathy that transforms technical ideas into powerful messages that resonate with real people.
Whether you’re a startup founder or a seasoned business leader, this conversation is a lesson in balancing vision with reality. Michael shows that success doesn’t just come from clever campaigns, but from finding joy in the grind, trusting your team, and always learning from the journey.
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So, let’s now dive into the inspiring journey of innovation, resilience and purpose with Michael Colling-Tuck.
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Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
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Michael can be found here:
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Resources:
Why People Don’t Buy Things by Harry Washburn - https://uk.bookshop.org/p/books/why-people-don-t-buy-things-five-proven-steps-to-connect-with-your-customers-and-dramatically-improve-your-sales-harry-washburn/43f9c7d071d7ddbc?ean=9780738201573&next=t
Black Box Thinking by Matthew Syed - https://uk.bookshop.org/p/books/black-box-thinking-growth-mindset-and-the-secrets-of-high-performance-matthew-syed/2e1b2c9c68295eb5?ean=9781399830379&next=t
Oversubscribed by Daniel Priestley - https://uk.bookshop.org/p/books/oversubscribed-how-to-get-people-lining-up-to-do-business-with-you-daniel-priestley/3262406?ean=9780857088253&next=t
Shogun by James Clavell - https://uk.bookshop.org/p/books/shogun-book-one-of-the-asian-saga-the-book-that-inspired-the-emmy-bafta-and-golden-globe-award-winning-tv-show-james-clavell/17dcf2869a8b1584?ean=9780340766163&next=t
Crystal Palace Podcast - https://www.cpfc.co.uk/palace-tv/palace-podcast/
Diary of a CEO podcast - https://stevenbartlett.com/doac/
Totally Football podcast - https://www.nytimes.com/athletic/podcast/200-the-totally-football-show/
Michael Colling-Tuck podcast - https://open.spotify.com/embed/episode/5OvrvVSySrhTXBJ6EalzY4?utm_source=generator&t=0
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