Episode #543 - Change The Model And increase The Chance of Success - with Phil Harding
Release Date: 11/24/2025
ScaleUp Radio
In this episode of ScaleUp Radio, I’m joined by Phil Harding, the founder of BBB Drinks, a business that’s not only disrupting the traditional drinks distribution model but also redefining how emerging brands grow and scale in an evolving market. From a shift in consumer drinking habits to a unique retainer-based model, Phil shares how BBB Drinks is tackling the industry's deep-rooted inefficiencies head-on – and helping new brands get the attention and traction they deserve. This episode is structured in three parts: The Business & Model: We explore BBB’s innovative business...
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In this episode of ScaleUp Radio, we're diving into the groundbreaking world of personalised cancer treatments with Prasun Chakraborty, founder of Genevation – a biotech startup on a mission to revolutionise how we treat and potentially prevent cancer. Unlike the traditional one-size-fits-all approach to oncology, Genevation is using advanced AI and genetic sequencing to create custom mRNA cancer vaccines for individual patients – in just 14 days. Prasun shares the inspiring story behind the business, the massive challenges of scaling deep-tech biotech, and his clear vision of a future...
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Hi, I’m Granger Forson from , or find me on LinkedIn, and in this episode of ScaleUp Radio, I’m joined by Paul Wray, the owner of Breakspeare Clinic, a multi-site physiotherapy and wellness practice based in West Oxfordshire. Paul’s story is one of continuous learning, resilience, and a genuine commitment to helping people move better and live pain-free lives. Starting as a physiotherapist over 30 years ago, he worked within the NHS before joining Breakspeare Clinic, eventually buying the business after a decade of hands-on experience. Today, his...
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Hosts: Kevin Brent & Granger Forson Produced with the help of AI 🔎 Episode Overview: In this week’s ScaleUp Radio Shorts, Kevin Brent and Granger Forson reflect on powerful insights from three of the most recent guests on ScaleUp Radio: Harry Shearer – Shearer Associates (Recruitment) Tom Locke – Habitat+ Architects (Architecture & Design) Louise Hampton – Attend2Health (Healthcare & Wellness) From recruitment to healthcare to sustainable architecture, these founder journeys might seem worlds apart — but Kevin and Granger tease out the surprising commonalities and...
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Hi, I’m Granger Forson from , or find me on LinkedIn, and in this episode of ScaleUp Radio, I’m joined by Tom Locke, co-founder of Habitat+ Architects, a Gloucestershire-based practice that’s redefining how sustainability meets great design. Tom’s journey is one of courage and curiosity. He and his business partner stepped away from the comfort of employment during COVID to create a business that truly reflected their values. Their goal? To build spaces that not only look beautiful but also work in harmony with the environment and the people...
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In this episode of ScaleUp Radio, we dive into the inspiring journey of Louise Hampton, founder of Attend2Health, a thriving multidisciplinary health clinic based in Buntingford. Starting in 2007 with just three rented treatment rooms, Louise has scaled her business into a nine-room, fully owned clinic with a community studio – all housed in a former Barclays Bank. Louise shares the bold decisions, financial risks, and long-term planning that made this transformation possible. We explore how Louise navigated rising costs, developed new revenue streams like Pilates classes, and maintained a...
info_outlineIn this episode of ScaleUp Radio, I’m joined by Phil Harding, the founder of BBB Drinks, a business that’s not only disrupting the traditional drinks distribution model but also redefining how emerging brands grow and scale in an evolving market.
From a shift in consumer drinking habits to a unique retainer-based model, Phil shares how BBB Drinks is tackling the industry's deep-rooted inefficiencies head-on – and helping new brands get the attention and traction they deserve.
This episode is structured in three parts:
- The Business & Model: We explore BBB’s innovative business model, their shift to brand ambassadors, and the market trends that are shaping the drinks industry.
- Scaling Challenges: Phil shares his personal experiences of scaling, including how BBB is responding to the challenges of growth, cash flow, and the broader insights from the ScaleUp Challenges Report.
- Quickfire Questions: We wrap up with some fast-paced insights that reveal what drives Phil and what he’s learned on his journey so far.
🎯 The One Key Thing:
"Your business model is your greatest lever – disrupt the system, and you can unlock real scale."
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For now, continue listening for the full discussion with Phil.
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Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
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Resources:
Gemini - https://gemini.google.com/
Grok - https://grok.com/