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Episode #542 - From Marketing the Cure to Discovering It: Two Founders, Two Frontlines

ScaleUp Radio

Release Date: 11/21/2025

Episode #542 - From Marketing the Cure to Discovering It: Two Founders, Two Frontlines show art Episode #542 - From Marketing the Cure to Discovering It: Two Founders, Two Frontlines

ScaleUp Radio

In this powerful ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson contrast two founders tackling very different ends of the healthcare and life sciences spectrum: Michael Colling-Tuck, founder of Agency Medical Marketing, is on a mission to ensure life-changing innovations get adopted by clinicians and patients. Prasun Chakraborty, founder of Genevation, is developing personalised cancer vaccines using cutting-edge AI and immunotherapy. One is solving the problem of visibility and market traction. The other is solving for scientific possibility and clinical impact. Yet both share...

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Find me, Granger Forson, at  or connect with me on .   This episode of ScaleUp Radio features Michael Colling-Tuck, founder of Agency Bristol, a specialist marketing agency helping medical and technology innovators reach both patients and healthcare professionals. With over twenty years in healthcare, Michael has seen how even the most brilliant inventions can fail if no one knows they exist. His agency bridges that critical gap, giving groundbreaking products a fighting chance to reach the people whose lives they can transform.   What makes Michael’s...

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More Episodes

In this powerful ScaleUp Radio Shorts episode, Kevin Brent and Granger Forson contrast two founders tackling very different ends of the healthcare and life sciences spectrum:

  • Michael Colling-Tuck, founder of Agency Medical Marketing, is on a mission to ensure life-changing innovations get adopted by clinicians and patients.
  • Prasun Chakraborty, founder of Genevation, is developing personalised cancer vaccines using cutting-edge AI and immunotherapy.

One is solving the problem of visibility and market traction. The other is solving for scientific possibility and clinical impact. Yet both share a relentless sense of purpose and founder resilience.

 

What You’ll Learn:

The commercial vs scientific ends of the innovation lifecycle
How founder motivation shapes business strategy
Different approaches to funding, operations and visibility
Why isolation, pressure and resilience are universal for founders

 

Standout Quotes:

“Only 5% of life-changing medical innovations succeed – not because they don’t work, but because no one knows about them.” – Michael
“I think like a patient so I can build for the patient.” – Prasun

 

Key Takeaway:

Innovation dies without commercial traction, and commercial traction is meaningless without innovation. Founders must either build the bridge—or be the breakthrough.