Episode #550 - From Performer to Purpose-Driven Leader: Vision, Inspiration & Personal Discovery - with Nigel Hughes
Release Date: 12/10/2025
ScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent sits down with Rachael Jackson, a dynamic entrepreneur who has turned personal challenges into entrepreneurial strengths. From launching her business through a franchise model to reframing dyslexia as a leadership asset, Rachael’s story is all about strategic thinking and relentless focus. Key Highlights Franchise as a Strategic Launchpad: Rachael chose a WIBN franchise to de-risk her startup journey, gaining crucial business experience and a peer network before launching her dream venture. Relentless Focus = Results: She became...
info_outlineScaleUp Radio
This week on ScaleUp Radio Shorts, Kevin and Louise unpack two fascinating recent conversations, one with Samantha Thurlow of In Collaboration, and one with Graeme Tennick of Tennick Accountants. Different sectors. Same pivotal moment. Both guests hit a point where “business as usual” stopped working, and had to rethink structure, mindset, and action to move forward. 🔎 What We Cover 1️⃣ The Associate Trap Samantha built her agency on a flexible associate model. It worked, until it didn’t. Growth meant more work… but not more profit. Flexibility became a ceiling. Her...
info_outlineScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Samantha Thurlow, founder of In Collaboration, a business support agency that’s grown from offering virtual assistant services to delivering full-service strategy, admin, and marketing. As her business evolves into a two-brand model, with the launch of Creative Bean Studios, Sam shares how she’s adapting to market shifts, overcoming growing pains, and preparing for the next stage of her scaleup journey. Key Takeaways Pivoting the Business Model: Sam transitioned In Collaboration from a flexible associate model to a hybrid employed...
info_outlineScaleUp Radio
This episode of ScaleUp Radio is part of our Scale-Up Club spotlight series – a special format where we welcome back a previous guest to go deeper in a live Q&A session with our Scale-Up Club members. This time, we shine the spotlight on Dr. Serge Santos, also known as The Business Physicist – and for good reason. Serge brings a rare blend of financial acumen, physics-trained problem solving, and a deep passion for business legacy. From being made redundant in 2013 to raising £700 million and running three growing businesses under his Bedrock Enterprises group, Serge speaks with...
info_outlineScaleUp Radio
In this punchy episode of ScaleUp Radio Shorts, hosts Kevin Brent and Louise Blunt unpack the sharpest lessons from two remarkably different guests – and the surprising connections between them. On one side: 🧠 Andrew Bloch; seasoned PR expert, co-founder of Frank PR, and now high-level "fixer" and M&A advisor. On the other: 🚀 Claudiu Cogalniceanu; scrappy startup founder of Sentrya, fighting phishing with tech while driving Uber to fund his dream. Despite being at opposite ends of the business spectrum, their journeys share deep truths about scaling, resilience, and self-awareness....
info_outlineScaleUp Radio
In this episode of ScaleUp Radio, Kevin Brent is joined by Graeme Tennick, the founder of Tennick Accountants – a firm that’s challenging the traditional view of accountants as compliance providers by driving real strategic impact for clients and the wider community. Graeme shares how his firm has rooted itself in a compelling mission: to make lives better – for their team, their clients, and even the world. And this isn’t just a tagline. From the way they set goals with clients to how they measure internal performance and reward behaviour, it’s clear that purpose drives everything...
info_outlineScaleUp Radio
In this special ScaleUp Club VIP session, we’re joined by Alina Stancu, co-founder of The Orange Notebook, for a focused and interactive discussion on what it really takes to build a high-performing team culture, even with a remote team or contractors. Through practical frameworks, lived experience, and powerful case studies, Alina guides us through how culture is either fuelling or silently stalling your business, and what you can do about it. You’ll hear: 🔸 Why most cultural breakdowns stem from missing safety and purpose – and why these two ingredients are non-negotiable. 🔸 How...
info_outlineScaleUp Radio
In this special edition of ScaleUp Radio Shorts, Kevin Brent and Granger Forson dive into two recent interviews that couldn’t be more different on the surface; but reveal some remarkably similar lessons underneath. On one side, we have Aqeel Shamsul, founder of cutting-edge space biotech startup Frontier Space, turning microgravity into a drug development advantage. On the other, Tom Perry and Ella Chapman from Holloway Bond, redefining the approach to business rates recovery through data-led outreach and customer-first practices. From rocket science to rateable values, this episode is a...
info_outlineScaleUp Radio
Granger Forson here from and on LinkedIn, and in this episode of ScaleUp Radio I’m joined by Tom Perry and Ella Chapman, founders of Holloway Bond. In just three years, Tom and Ella have quietly built a specialist business that champions companies who are unknowingly overpaying business rates. Rather than chasing every prospect, Holloway Bond flips the model on its head by using data to proactively identify who they can truly help, before ever picking up the phone. What stands out immediately is their integrity. Operating on a no-win-no-fee basis, they only take on...
info_outlineScaleUp Radio
What if the future of drug discovery isn’t on Earth? In this episode of ScaleUp Radio, Kevin Brent is joined by Aqeel Shamsul, the visionary CEO and co-founder of Frontier Space, a UK-based space biotech company developing shoebox-sized biolabs to unlock the power of microgravity for pharmaceutical R&D. Spun out of Aqeel’s PhD at Cranfield University, Frontier Space is on a mission to make in-space research and biomanufacturing accessible, affordable, and impactful, and they’ve already achieved what few startups can: bootstrapping two space missions and securing over £1.3M in...
info_outlineHi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.
I’m Kevin Brent, and in today’s episode I’m joined by Nigel Hughes, a former professional performer turned leadership advisor and founder of Outstanding Global.
Nigel’s journey is anything but ordinary. At just 13 years old, he chose ballet over the Marines — a decision that marked the beginning of a 20-year career on stage and eventually led him into the world of leadership development and sustainability advocacy.
We cover a lot of ground in this conversation, which is structured into three parts:
- First, we dive into Nigel’s business, the philosophy behind Outstanding Global, and where he is on his ScaleUp journey.
- Then, we explore Nigel’s unique approach to the challenges of scaling, including his thoughts on mindset, identity, and the ScaleUp Challenges Report.
- And finally, we round off with a few quickfire questions to get to know Nigel that little bit better.
One of the standout messages from this episode is Nigel’s call to “stand up for who you are” — a timely reminder for leaders navigating uncertain environments.
The one key thing I took away from this conversation?
If you want to lead effectively, you must shift from being a reactive victim to a proactive chooser — and Nigel shares exactly how to do that with a practical framework you can use right away.
👉 Quick heads-up — we’re looking for a handful of founders to test our new AI-powered Smart90 Lite app. It’s built to help you stay accountable and actually deliver on your goals — in just a few minutes a day. It’s free while we’re in testing, and your feedback will directly shape the final version. You can get access by emailing kevin@biz-smart.co.uk.
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts – and why not give us a follow.
For now, continue listening for the full discussion with Nigel.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin & Granger here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Nigel can be found here:
https://www.linkedin.com/in/nigel-hughes-outstanding-global/
https://www.outstanding.global/
Resources:
Becky Hemsley Poem ‘Breathe’ - https://www.thethinkingproject.co.uk/poemsofathinkingenvironment/breathebybeckyhemsley