Libsyn Directory

Sunny Lenarduzzi: The YouTube Strategy That Prints Money

Release Date: 12/17/2025

[ScaleX Bite-Size] – Brian Solis: What Leaders Get Wrong About AI

ScaleX™ Insider Podcast

In this clip from ScaleX™ Insider, Brian Solis breaks down what leaders really need to understand about AI in 2026 — and why most people are approaching it the wrong way. Rather than chasing tools or fearing disruption, Brian explains that AI is best understood as a thinking partner. One that helps founders test ideas, expand their thinking, and move faster without waiting for permission, funding, or technical expertise. This conversation reframes AI not as technology to master, but as a mindset shift — one that rewards curiosity, experimentation, and a willingness to learn in public....

[ScaleX Bite-Size] – Brian Solis: Why Being Busy Is Keeping You Stuck

ScaleX™ Insider Podcast

In this ScaleX™ Insider clip, Brian Solis unpacks one of the most overlooked reasons people feel stuck despite working hard: they’re saying yes to the wrong things. Drawing from his books Life Scale and Mind Shift, Brian explains why progress isn’t about doing more — it’s about aligning daily actions with long-term direction. Without that alignment, even the busiest people slowly drift further away from the life and impact they want. KEY INSIGHTS Being busy often masks a lack of direction Progress only happens when daily actions align with long-term vision Distractions don’t...

Brian Solis: The Mind Shift Every Leader Must Make

ScaleX™ Insider Podcast

What if the greatest challenge facing leaders today isn’t technology itself — but how we think about it? In this episode of ScaleX™ Insider, Brendan McGurgan is joined by world-renowned digital anthropologist, futurist, and author Brian Solis for a powerful conversation on mindset, leadership, and navigating growth in an era defined by AI, acceleration, and constant disruption. Brian shares why meaningful scale begins not with tools or tactics, but with how leaders think, perceive, and make decisions. Drawing from his bestselling books Life Scale and Mind Shift, he explains how founders...

[ScaleX Bite-Size] – Claire Colvin: Define Success, Lead with Values

ScaleX™ Insider Podcast

In this insightful episode of ScaleX™ Insider, Brendan McGurgan sits down with Claire Colvin, business partner, leadership strategist, and expert in scaling people-centred businesses, as they wrap up Season 18. Claire reflects on the most powerful lessons from the season and shares her personal and professional intentions for 2026, offering practical advice for leaders navigating growth, connection, and success in a noisy world. KEY INSIGHTS: Be clear on what success looks like—define it personally and professionally before getting distracted by tools, trends, or AI. Align with your...

[ScaleX Bite-Size] – Claire Colvin: Confidence Isn’t What You Think

ScaleX™ Insider Podcast

In this standout episode of ScaleX™ Insider, Brendan McGurgan is joined by Claire Colvin — business partner, leadership strategist, and expert in scaling people-centred businesses — to unpack one of the most powerful insights from Season 18: how presence, confidence, and intentionality can transform the way leaders show up. Claire reflects on a key message shared by guest Jim Murphy about confidence — and why all the usual advice around nutrition, sleep, exercise, and relationships, while important, misses one crucial element: being fully present in the moment. She explains how anxiety...

Claire Colvin Wraps Season 18: Insights Every Leader Needs

ScaleX™ Insider Podcast

In this standout Season 18 wrap-up of ScaleX™ Insider, Brendan McGurgan is joined by Claire Colvin — business partner, leadership strategist, and expert in scaling people-centred businesses — to reflect on the most powerful themes, insights, and lessons from the season. Claire shares the key takeaways from conversations with high-performing leaders, founders, and experts, highlighting what drives success, authenticity, and growth in both business and life. From courage and confidence to presence, intentional connection, and leveraging AI wisely, Claire unpacks the insights that resonated...

[ScaleX Bite-Size] - Mollie Eastman - Sleep Is a Skill

ScaleX™ Insider Podcast

Many leaders believe scaling starts with strategy—but in this ScaleX Bite-Size episode, sleep is revealed as the true foundation of mindset, resilience, and ambition. Drawing from personal experience and years of research, Mollie Eastman shares how chronic insomnia reshaped her life, health, and leadership capacity, and why sleep is not passive rest but a learnable skill that powers performance and growth. From identifying as a “night owl” and “short sleeper” to navigating debilitating insomnia as a high-performing entrepreneur, Mollie’s journey challenges fixed beliefs about sleep...

[ScaleX Bite-Size]- Mollie Eastman - Fix Your Sleep, Fix Your Life

ScaleX™ Insider Podcast

Many people think sleep is just rest—but it secretly controls your health, brain, and every area of life. In this clip, Mollie Eastman explains how poor sleep impacts cognition, emotional regulation, and even long-term neurological health—and why optimizing sleep is the foundation for performing at your best. KEY INSIGHTS: Poor sleep affects every area of life: health, relationships, career, and decision-making Glymphatic drainage during sleep cleans your brain; poor sleep may contribute to Alzheimer’s and dementia Just a few short nights of sleep can spike glucose levels and...

[REPLAY - From the archive] Mollie Eastman- Are You Sabotaging Your Sleep — And Your Success?

ScaleX™ Insider Podcast

In this standout episode from last season of ScaleX™ Insider, Brendan McGurgan is joined by Mollie Eastman, sleep expert, creator of Sleep Is A Skill, and host of , to unpack why so many leaders are unknowingly sabotaging their sleep — and how mastering this forgotten skill can transform energy, focus, and performance in business and life. Mollie shares why sleep is a skill you can learn, how daily behaviors unknowingly sabotage rest, and why circadian alignment, light exposure, and consistent wake-up routines are critical to performing at your best. Drawing on her journey from...

[ScaleX Bite-Size] – Nancy Duarte: The Do’s & Don’ts of Presentations That Actually Land

ScaleX™ Insider Podcast

Nancy Duarte breaks down the biggest mistakes leaders make when preparing presentations—and the simple mindset shift that changes everything. In this clip, she explains why empathy matters more than slides, how message always beats visuals, and why most leaders are using the wrong format for the wrong moment. KEY INSIGHTS: Empathy is the starting point of every great presentation—know how your audience consumes information Slides should never come before strategy; message and delivery matter more than visuals Not every meeting needs a PowerPoint—sometimes a whiteboard or diagram...

More Episodes

What if you could scale your business, grow your income, and expand your impact using YouTube—without spending a dime on ads? In this episode, Sunny Lenarduzzi, a social media consultant, business growth coach, and expert in online education, reveals how entrepreneurs can leverage YouTube and video marketing to build profitable, sustainable businesses that scale. From targeting the right audience to creating content that converts, Sunny shares the step-by-step strategies behind her Authority Accelerator program, which has generated over $15 million in monthly revenue for clients.

Host Brendan McGurgan dives deep with Sunny into the world of online courses, content strategy, and YouTube marketing, exploring how SMEs and entrepreneurs can reach a global audience, monetise their expertise, and create freedom in both business and life.

Episode Highlights:

Why small, targeted audiences are more profitable than mass views
How YouTube can serve as an evergreen, lead-generating platform
The four key principles for YouTube success: purpose alignment, entry-level investment, proposition clarity, and problem-focused content
Why production quality is secondary to providing real value
How to use calls-to-action strategically to grow your email list and nurture leads
Understanding the content scaling funnel: top, middle, and bottom of funnel strategies
The importance of commitment, consistency, and patience when building your channel
Leveraging AI to enhance content creation without replacing the human element
How to overcome fear, perfectionism, and reluctance to put yourself on camera
Real-life examples of entrepreneurs turning YouTube content into multi-million-dollar businesses

Meet Sunny Lenarduzzi

Sunny Lenarduzzi is a social media consultant, business growth coach, and philanthropist known for helping experts leverage video marketing to build successful online businesses. She has worked with clients across industries including tech startups, authors, and online course creators. Sunny is a recognised public speaker, having presented at NATO Headquarters and on national radio and television, and is the recipient of the Best in Social Media award for Western Canada.

Sunny helps entrepreneurs scale their income, impact, and authority through her proven Authority Accelerator framework, empowering them to show up authentically, deliver incredible value, and achieve personal and professional freedom.

Key Topics Covered:

→ Targeting the right audience for profitable growth
→ Building an evergreen YouTube strategy that generates leads over time
→ The Authority Accelerator format and how it drives revenue
→ Structuring content around real problems your audience faces
→ Maximizing ROI with minimal production investment
→ Calls-to-action and email list strategies for lead generation
→ Commitment and patience as critical factors for long-term success
→ Leveraging AI tools to optimize content creation
→ Overcoming mindset blocks and fear of putting yourself on camera

Who Should Listen:

This episode is essential for SME founders, entrepreneurs, coaches, consultants, and online course creators who want to grow their income, impact, and authority using YouTube. Anyone seeking actionable strategies to leverage video, scale their business, and create personal freedom will benefit from Sunny’s expertise.

About Sunny Lenarduzzi:

Sunny Lenarduzzi is a social media strategist, business growth coach, and entrepreneur dedicated to helping experts scale their businesses with video marketing. Through her YouTube channel, consulting, online programs, and speaking engagements, Sunny empowers entrepreneurs to leverage their expertise, create profitable online businesses, and reach audiences worldwide.

Website: https://sunnylenarduzzi.com

LinkedIn: https://www.linkedin.com/in/sunnylenarduzzi

About ScaleX™ and Simple Scaling

ScaleX™ Insider is brought to you by Simple Scaling — creators of the ScaleX™ Accelerator Programme.
A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through growth plateaus.

Host: Brendan McGurgan
Website: simplescaling.com

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