Libsyn Directory

[ScaleX Bite-Size] Sunny Lenarduzzi - Small Audiences Make BIG Money

Release Date: 12/19/2025

Nancy Duarte: Stop Staying Silent — Lead with Vision

ScaleX™ Insider Podcast

What if the real barrier to scaling your business — and inspiring your team — isn’t strategy, talent, or effort, but your ability to communicate vision and empower people effectively? In this episode of ScaleX™ Insider, Brendan McGurgan is joined by Nancy Duarte, communication expert, author, and CEO of Duarte, Inc., to unpack why so many leaders struggle to turn vision into action — and how overcoming fear, articulating a compelling vision, and investing in people can create sustainable growth. Nancy shares why leaders often get stuck in silence, how fear signals that a message...

[ScaleX Bite-Size]- Dr. BJ Fogg- The Secret to Sticking With Habits

ScaleX™ Insider Podcast

Dr. BJ Fogg explains how tiny, consistent habits and intentional morning routines can shift your identity, boost your productivity, and create lasting momentum. In this clip, he dives into the “Maui Habit,” why starting each day by declaring it a great day sets an upward trajectory, and how small habits—like push-ups after using the bathroom—build consistency and confidence over time. KEY INSIGHTS: Small, repeatable behaviours create identity shifts that influence decisions throughout your day Starting the day with intention (“Today is going to be a great day”) builds...

[ScaleX Bite-Size]- Dr. BJ Fogg - Stop Guessing, Start Doubling Revenue

ScaleX™ Insider Podcast

Dr. BJ Fogg explains how behaviour design can help CEOs, entrepreneurs, and SME leaders systematically achieve massive results. In this clip, he breaks down exactly how small, intentional behaviours—when prioritised and embedded consistently—can drive outcomes like doubling revenue in six months. KEY INSIGHTS: Doubling revenue isn’t magic—it’s a result of specific, measurable behaviours consistently applied CEOs and leaders can design weekly and one-time behaviours to drive business outcomes Behaviour design provides a system for clarity, confidence, and predictable results ...

[REPLAY - From the archive] Dr. BJ Fogg: Why Tiny Habits Can Change Your Life Forever

ScaleX™ Insider Podcast

As we wrap up the year on ScaleX™ Insider, we’re revisiting one of the most impactful conversations we’ve ever had—because the lessons matter just as much now as they did when it first aired. From tiny habits to massive life transformations, this episode with Dr. BJ Fogg cuts through the noise of motivation hacks and productivity hype. No gimmicks. No hype. Just science-backed behaviour design that actually sticks. In this episode, Dr. BJ Fogg—world-renowned behaviour scientist and bestselling author of Tiny Habits—reveals why small, intentional actions, paired with the right...

[ScaleX Bite-Size] Lloyd Thompson – Why Founders Drown in Chaos

ScaleX™ Insider Podcast

Lloyd Thompson breaks down why so many founders feel busy, overwhelmed, and unable to scale — despite having a team. In clip, Lloyd explains what a “business drowning in chaos” actually looks like: founders acting as the answering machine for every decision, teams that help but don’t own outcomes, and operations that can’t run without constant founder involvement. Lloyd reveals how poor delegation, unclear accountability, and founder dependency create a vicious cycle that traps business owners in the day-to-day — leaving no time for strategy, growth, or new business. KEY INSIGHTS:...

[ScaleX Bite-Size] Lloyd Thompson – Right People, Wrong Seats Break Scale

ScaleX™ Insider Podcast

Lloyd Thompson explains why hiring for skill over character creates chaos as your business scales. In this ScaleX™ Bitesize clip, Lloyd dives into one of the most common mistakes founders make as they grow: focusing on technical ability while neglecting values and character. He explains how this leads to misaligned hires, poor role fit, and founders feeling trapped by highly skilled individuals who don’t truly belong in the business. Lloyd also unpacks the concept of right people, right seats — why promoting top performers often backfires, and how clarity around vision and values is...

Lloyd Thompson: Why Your Business Feels Busy But Never Scales

ScaleX™ Insider Podcast

What if the real reason your business feels constantly busy — yet never truly scales — isn’t lack of effort, talent, or ambition, but operational chaos and founder dependency? In this episode of ScaleX™ Insider, Brendan McGurgan is joined by Lloyd Thompson, founder of VirtualDOO and author of “9 Ways to Leave Your Day-to-Day Operations”, to unpack why so many businesses hit a growth ceiling at €3–15M revenue — and how founders can scale without scaling burnout. Lloyd shares what “drowning in chaos” actually looks like inside growing businesses, why founders unknowingly...

[ScaleX Bite-Size] Sunny Lenarduzzi - Small Audiences Make BIG Money

ScaleX™ Insider Podcast

Sunny Lenarduzzi explains whether YouTube is the right platform for businesses and solopreneurs looking to scale their reach and impact. In this clip, Sunny dives into who can benefit from YouTube, the difference between a mass audience and a targeted one, and how leveraging YouTube strategically can generate leads, revenue, and global impact without spending a dime on advertising. KEY INSIGHTS: - YouTube works best for businesses with subject matter experts who provide real value - Small, highly-targeted audiences are often more profitable than mass audiences - YouTube is an...

[ScaleX Bite-Size] Sunny Lenarduzzi - One Video Changed My Entire Life

ScaleX™ Insider Podcast

Sunny Lenarduzzi reveals the step-by-step journey of how she went from a one-woman social media consultancy to a YouTube authority helping entrepreneurs scale their businesses. In this clip, Sunny shares her initial experiment with YouTube, how answering client questions turned into millions of viewers, and how she discovered a sustainable way to leverage her expertise through online programs and organic video marketing. KEY INSIGHTS: Start with solving real client problems; your audience is searching for answers you already know Test, fail, learn, grow, and repeat – the iterative approach...

Sunny Lenarduzzi: The YouTube Strategy That Prints Money

ScaleX™ Insider Podcast

What if you could scale your business, grow your income, and expand your impact using YouTube—without spending a dime on ads? In this episode, Sunny Lenarduzzi, a social media consultant, business growth coach, and expert in online education, reveals how entrepreneurs can leverage YouTube and video marketing to build profitable, sustainable businesses that scale. From targeting the right audience to creating content that converts, Sunny shares the step-by-step strategies behind her Authority Accelerator program, which has generated over $15 million in monthly revenue for clients. Host...

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KEY INSIGHTS:

- YouTube works best for businesses with subject matter experts who provide real value

- Small, highly-targeted audiences are often more profitable than mass audiences

- YouTube is an evergreen, search-based platform, unlike on-demand social media channels

- Organic video content can create leads, sales, and authority over time

- The combination of YouTube and AI tools can amplify your impact and efficiency

THE CRITICAL LESSON:

It’s not about going viral; it’s about reaching the right people. Sunny’s advice: “You don’t need a huge audience. You need the people who are ready to invest in what you do and benefit the most from your expertise.”

PRACTICAL TAKEAWAYS FOR ENTREPRENEURS AND BUSINESSES:

- Focus on creating content for your ideal audience, not everyone

- Treat YouTube as a search engine and content library, not just a social media channel

- Validate and deliver value through content before scaling programs or offers

- Leverage organic visibility to create sustainable, profitable growth

- Consider global reach—help people beyond your geographic area through video

CONNECT WITH SUNNY LENARDUZZI

🔗 LinkedIn: /sunnylenarduzzi

🔗 Website: https://sunnylenarduzzi.com

WATCH FULL EPISODE:

🔗 [Link to full Sunny Lenarduzzi episode]

SCALEX™ AND SIMPLE SCALING:

📖 Book: Simple Scaling: 10 Proven Principles to 10x Your Business

🔗 ScaleX Elevate Community: https://simplescaling.com/scalex-elevate

🔗 ScaleX Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme

🔗 Website: https://simplescaling.com

📧 Email: hello@simplescaling.com

📱 LinkedIn: https://www.linkedin.com/company/simple-scaling

📱 Instagram: https://www.instagram.com/simplescaling

About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious entrepreneurs combining strategy, mindset work, and peer support to break through revenue plateaus.

🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme

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