#277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the Funnel
Release Date: 01/27/2025
#298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Paul Fuller. Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession. In today’s episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong...
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#297 Tue Sottrup - How Technology and Empathy Transform Customer Experience
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Tue Sottrup. With over 20 years of experience in customer service, I am driven by my passion for providing exceptional customer experiences. My expertise lies in the intersection of technology and customer-centricity, and I am proud to hold the Certified Customer Experience Professional (CCXP) credential from the Customer Experience Professionals Association (CXPA). In today’s episode of Scale Your Sales podcast, Tue shares about balancing AI and automation with genuine human connection in customer service. He told...
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#296 Michelle Kim - Leading with Curiosity: Flexible Sales Strategy in the Age of AI
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Michelle Kim. She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for startups across stages. Board Member at Women in Revenue and leader at GTM Leader Society, fostering connection and thought leadership among executives. In today’s episode of Scale Your Sales podcast, Michelle shares her expertise in scaling organizations through rapid change and the...
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#295 Kelley Hippler - People Centered Leadership Driving Sales Success
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Kelly Hippler. Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. In today’s episode of Scale Your Sales podcast, Kelley shares how prioritizing employee well-being and development fosters...
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#294 Janice B Gordon - 6 Years Anniversary: Impactful Journey with Scale Your Sales
Scale Your Sales Podcast
🎉 Welcome to a special anniversary edition of the Scale Your Sales Podcast! 🎙️ I’m Janice B. Gordon, your Customer Growth Expert, and today we’re celebrating 6 years of thought-provoking conversations, powerful lessons, and amplifying underrepresented voices in sales. ✨ Since 2019, our mission has been to create visibility for diverse leaders—especially women and people of color—while sharing strategies that drive real, sustainable B2B growth. 🌍 In this episode, I reflect on our journey, revisit standout guest moments, and explore the future of the...
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#293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka examines how customer-led and community-driven models give sales organizations a competitive edge by embedding the...
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#292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance,...
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#291 Monica Stewart - Scaling from 1 million to 10 million ARR is So Much Harder
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Monica Stewart. Monica is a transformational GTM Consultant with 15+ years of experience, empowers B2B startup founders to achieve sustainable success on the journey from $1-$10M ARR. In today’s episode of Scale Your Sales podcast, Monica shares valuable insights on why the jump from $1M to $10M in annual recurring revenue is more challenging than many anticipate. She outlines the critical stages of growth, the risks of scaling too soon, and the importance of staying focused on proven strategies. Monica also...
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#290 Leeron Yahalomi - Transforming Customer Success Leadership with AI and Data-Driven Decisions
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Leeron Yahalomi. Previously, she was a Head of Customer Success at Regie.ai. LeeRon Yahalomi is a GTM leader passionate about blending AI innovation with human insight. With deep experience in building teams and scaling post-sale operations, she’s known for turning customer value into business growth. In today’s episode of Scale Your Sales podcast, Janice speaks with Leeron, they explore how AI is transforming post-sales operations, why customer success must evolve into a revenue-driving function, and how leaders...
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#289 Leore Spira - Aligning People, Process, and Technology for Scalable B2B Sales Success
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Leore Spira. Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming insights into execution. Known for her strategic vision, operational rigor, and data-driven leadership across marketing, sales, and customer success. In today’s episode of Scale Your Sales podcast, Leore emphasizes the importance of aligning people, processes, and technology, and shares why...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Brandi Starr.
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the coauthor of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
In today’s episode of Scale Your Sales podcast, Brandi Starr has transformed B2B and B2B2C organizations through her expertise in optimizing email strategies within the sales funnel. A leading voice in Martech, she explores the role of technology in sales and marketing, the importance of team alignment, and the untapped potential of mid-funnel insights. Brandi shares actionable strategies for revenue growth and high-performing sales teams, offering a forward-looking perspective on customer excellence and sustainable success.
Welcome to Scale Your Sales Podcast, Brandi Starr.
Timestamps:
00:00 Maximizing Middle Funnel Opportunities
03:39 Modern Phone Intrusiveness
06:49 Integrated Marketing Insights
10:33 Mastering Middle Funnel Strategy
14:14 Data & Tech: Insightful Integration
16:28 CMO: Future Revenue Leader
20:25 Reassess Tech Use, Don't Replace
24:11 Misaligned Strategy Limits Business Success
28:43 Hiring for Talent, Not Experience
32:21 Role-Specific Assessment Benefits
33:30 Unlocking Success Through Predictive Tools
36:44 Authenticity Drives Success
https://www.linkedin.com/in/brandistarr/
https://www.instagram.com/revenuerehab/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.