Scale Your Sales Podcast
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience. Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
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#321 Martin Garvey - Why Your AI Strategy Fails Without a Data Strategy
10/05/2026
#321 Martin Garvey - Why Your AI Strategy Fails Without a Data Strategy
Most companies don’t have an AI problem. They have a data problem, and it’s quietly weakening their revenue decisions. The real cost of building in-house isn’t the prototype. It’s the ongoing burden of integrations, governance, maintenance, adoption, and support. In this episode, Janice B Gordon speaks with Martin Garvey about building an enterprise sales function from scratch and scaling the team threefold in three years. They explore how better data, outcome-led selling, cross-functional alignment, and early implementation support can improve sales execution. What you’ll learn: a) Why AI strategy must start with a reliable data strategy b) How to identify builders and hunters during the hiring process c) Why implementation teams should enter complex deals before the contract is signed Martin Garvey built Gong’s enterprise sales function in EMEA from nothing, growing the team threefold in three years. He also helped the team beat its targets in its first and second years. Timestamps: 00:00 Building a Strong Team Connection 06:11 Company growth and adapting to AI 08:07 Assessing and Building Successful Teams 11:29 Importance of Data for AI Strategy 17:05 Understanding Customer Needs and Outcomes 18:47 Co-creating sales strategies 24:24 Timing for involving post-sales team 26:37 Considering total costs for buy vs. build 29:09 Improving team productivity and AI strategy Connect with Martin Garvey LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#320 Janice B Gordon - Scale Your Sales 7th Anniversary & Celebration Review
09/21/2026
#320 Janice B Gordon - Scale Your Sales 7th Anniversary & Celebration Review
Most revenue gaps aren’t tactical problems. They’re leadership problems hiding inside inaccurate data, weak processes, missed account growth, and unclear judgment. Across 15 recent conversations, Janice B Gordon identifies four patterns that leaders can’t afford to overlook. From pipeline truth and expansion revenue to AI and leadership discipline, she explores what it takes to build more predictable, scalable growth. What you’ll learn: a) Why a healthy-looking pipeline can hide stalled deals and customer misalignment b) How poor data, unclear processes, and weak revenue operations quietly damage growth c) Why expansion revenue from existing customers may be the fastest growth opportunity Timestamps: 00:00 Reflecting on podcasting milestones 04:16 Examining sales pipeline accuracy 06:25 Misalignment in B2B Sales Strategy 11:36 Understanding deal management challenges 14:51 Scaling SaaS Businesses and Retention 16:05 Importance of local market understanding 20:08 Focus on existing customer revenue 25:56 Discussing AI in personal applications 26:54 Balancing AI and human judgment 33:05 The importance of people leadership 35:21 Leadership and evolving market dynamics 38:29 Building a North Star Leadership 41:49 Supporting the podcast community Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#319 Justin Shriber - Why Traditional CROs Are Becoming Obsolete
09/08/2026
#319 Justin Shriber - Why Traditional CROs Are Becoming Obsolete
Most CROs are preparing themselves for obsolescence by relying on fixed playbooks in a market that changes every three months. In this episode, Janice B Gordon and Justin Shriber explore why agile, signal-driven sales leadership is replacing rigid execution. Janice B Gordon and Justin Shriber unpack how AI, complete revenue context, and frontline signals can help leaders understand not only what is happening, but why. They also examine how to turn strategy into daily behaviors, move beyond short-term thinking, and build a sales organization that adapts as quickly as the market. What you’ll learn: a) Why the traditional CRO model is becoming obsolete b) How sales leaders can replace fixed playbooks with agile frameworks c) Why AI needs complete revenue context to produce useful insights Today, Janice B Gordon is joined by Justin Shriber, co-founder and CEO of an AI-native revenue platform trusted by companies including Cloudflare and Minstrel. He began his career at McKinsey before leading large-scale enterprise sales organizations at Oracle. Timestamps: 03:21 Adapting Sales Leadership Styles 07:47 AI needs context to analyse data 12:41 Working with sceptical CFOs 14:07 Analysing lost deals and competition 17:58 Enhancing Sales Reps' Performance 20:49 Identifying and addressing competition 24:39 Focusing on quarterly performance goals 27:11 Adapting to Market Trends Connect with Justin Shriber LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#318 Janice B Gordon - What Every CEO Needs to Know About the Function They Don't Run
08/25/2026
#318 Janice B Gordon - What Every CEO Needs to Know About the Function They Don't Run
Most CEOs think their sales problems are tactical but they're leadership challenges hiding in plain sight. What you’ll learn: a) Why most “closed won” deals aren’t truly wins and how this tanks customer retention b) The surprising reason 61% of buyers now prefer a rep-free experience c) How outdated funnel thinking sabotages account growth in today’s looping buyer journeys Today, Janice B Gordon, the Customer Growth Expert, explains why sales underperformance is a leadership issue and how visionary CEOs can fix it to deliver predictable, scalable growth. She reveals the real reasons deal stall, buyers disconnect, and revenue growth flatlines in modern B2B sales. Timestamps: 00:00 Uncomfortable truths about sales 2026 04:12 Message for CEOs and Founders 08:55 Rethinking the sales process 11:29 Improving sales approach strategy 13:16 Quarterly focus over long-term growth 17:26 Addressing structural issues in sales 20:58 Evaluating Leadership Capabilities 23:34 Addressing Leadership and Capability Gaps 27:34 Sales issues and leadership discussion Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks
08/10/2026
#317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks
Most deals aren’t lost at the end they’re lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy. What you’ll learn: a) Why “inspect what you expect” is the essential motto for sales-focused CEOs b) How to spot and recover deals that stall in real time c) Practical ways to strengthen buyer confidence and clarify ROI Today, Janice B Gordon is joined by Cheryl Parks, a fractional CRO with 25 years of enterprise B2B sales experience and over $25 million in closed revenue, known for pinpointing team misalignment and restoring sales momentum. Timestamps: 05:15 Converting inbound leads to meetings 07:52 Understanding and meeting buyer expectations 11:19 Understanding branding and market perception 17:12 Using social media platforms effectively 19:33 Building an Online Presence 21:21 Staying focused in meetings 25:11 Respect for the sales role Connect with Cheryl Parks LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#316 Jacek Dukat - Why Hiring a Sales Director Won’t Fix Your Revenue Problem
07/28/2026
#316 Jacek Dukat - Why Hiring a Sales Director Won’t Fix Your Revenue Problem
Hiring more sales heads won’t fix your revenue problems and it might be your most expensive mistake. In this episode, you’ll hear why building the right sales system first is key to scaling sustainably. Janice B Gordon sits down with Jacek Dukat, unpacking why the traditional sales leadership playbook is broken and what works now. What you’ll learn: a) Why evidence-based, risk-shared commercial execution outperforms traditional hiring b) The steps to build, test, and validate outbound sales models before scaling c) How to win complex enterprise deals cold, even against bigger competitors Jacek Dukat is a fractional sales director and new business specialist with over 25 years’ experience scaling B2B tech revenue across European markets, winning over €80 million in complex enterprise IT engagements, all without warm introductions or inherited relationships. Timestamps: 05:09 Hiring challenges in scaling businesses 10:12 Customer experience and market testing 11:57 Interim sales director role dynamics 16:28 Working as a contractor 19:33 Discussing broken sales systems 24:03 Challenges in improving conversion rates 25:24 Measuring client engagement and sales 28:45 Understanding the client business environment 33:58 Starting a proof of concept 35:39 Winning a deal with a client Connect with Jacek Dukat LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans
07/14/2026
#315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans
Too many global strategies are written for boardrooms, not the markets they’re meant to serve and it’s a mistake that’s costing companies real growth. Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive strategies and authentic stakeholder engagement are defining the next generation of winning CEOs. What you’ll learn: a) Why treating Africa as a single market sabotages growth b) The business case for local presence and on-the-ground leadership c) How listening to the market reveals new revenue opportunities Jane Egerton-Idehen is the MD and CEO of Nigeria Communications Satellite Limited, an experienced tech executive and author, who has led commercial growth for over 15 years across Africa’s telecom sector. She’s held senior leadership roles at Meta, Ericsson, Avani Communications, Nokia, and Siemens, and is the author of Be Fearless. Timestamps: 05:39 Localizing products for diverse markets 07:45 Understanding B2B and client relationships 10:49 Understanding Local Market Needs 15:48 Understanding Market Needs 19:09 Adapting to Market Disruptions 22:38 Finding opportunity in a crisis 23:49 Building Trust with Stakeholders 32:11 Listening to client needs 35:14 Evaluating and aligning team competencies 37:20 Challenges of Pivoting in Business Connect with Jane Egerton-Idehen LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#314 Kyle Hegarty - Why AI is Accelerating Sales Failure for Most Companies
06/29/2026
#314 Kyle Hegarty - Why AI is Accelerating Sales Failure for Most Companies
Most sales teams are still relying on outdated playbooks, even as buyer risk aversion quietly derails revenue targets. In this episode, the conversation focused on why the “sales recession” is dismantling commercial teams and how leaders can adapt with strategies truly ready for the future. What you’ll learn: a) Why risk aversion is now the biggest obstacle facing both buyers and sellers b) How outdated sales training is widening the gap between buyer expectations and sales results c) The real impact of bolting AI onto weak sales fundamentals Today, Janice B Gordon is joined by a globally recognized sales strategist and executive coach who rebuilds trust-based consultative selling for the realities of today’s sales environment and authored The Accidental Business Nomad and Sales Punk, Kyle Hegarty. Timestamps: 00:00 Sales recession challenges and solutions 04:32 Importance of consultative selling 10:18 Implementing pilot programs in teams 12:47 Navigating complex sales cycles 15:36 Managing Internal and Buyer Relationships 19:49 Challenges in B2B sales cycles 21:06 Partnering and speaking client languages 26:01 AI's impact on sales teams Connect with Kyle Hegarty Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#313 Erica Baird - Why Siloed Thinking is Ruining Your Company’s Profit
06/16/2026
#313 Erica Baird - Why Siloed Thinking is Ruining Your Company’s Profit
Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth. Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated markets. What you’ll learn: a) Why your “personal board of directors” is your most valuable career asset b) How authentic self-awareness fuels better leadership and team empowerment c) The cultural shift that turned around a company losing millions per day Today, Janice B Gordon is joined by Erica Baird, a trailblazing executive guiding over 1,200 people across automotive, construction, and mining sectors, delivering results through some of the toughest industry cycles. Timestamps: 00:00 Importance of Humility in Leadership 03:19 Building a strategic network 08:21 Addressing workplace microaggressions 11:56 Hiring diverse senior leaders 12:58 Emphasizing Diversity and Inclusivity 16:33 Leading with empathy and care 19:18 Understanding revenue beyond surface numbers 25:20 Empowering Employees Through Listening 29:03 Overcoming challenges with courage and faith 29:55 Embracing risk and tough talks Connect with Erica Baird https://www.linkedin.com/in/erica-k-baird/ Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#312 Steve Gielda - Why Your Sales Pipeline Isn’t as Healthy as You Think
06/01/2026
#312 Steve Gielda - Why Your Sales Pipeline Isn’t as Healthy as You Think
Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals. We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market. In this episode, Janice B Gordon sits down with Steve Gielda to reveal the pitfalls of sales assumptions and the strategic moves that accelerate revenue and increase deal velocity. What you’ll learn: a) Why understanding your buyer’s real metrics is the secret to beating lower-cost competitors b) The critical difference between stages and milestones in sales processes c) How assumptions, especially by experienced reps, kill deals Steve Gielda has spent 30 years at the forefront of global sales performance, co-founding Ignite Selling and helping world-class organisations like Boston Scientific, Siemens, and Mastercard drive faster, more strategic revenue growth. Timestamps: 00:00 Understanding buyer priorities and metrics 04:53 Understanding the buyer's perspective 08:42 Identifying and leveraging key stakeholders 13:30 Improving sales processes 16:27 Defining and leveraging stakeholders 19:00 Win-loss analysis findings 23:23 Engaging sales rep conversations 27:18 Strategic sales approach boosts revenue 31:36 AI tools for sales strategies 32:58 Defining product advocates Connect with Steve LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off
05/19/2026
#311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off
AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting commercial models. What you’ll learn: a) Why scenario planning is essential for leaders facing unpredictable market change b) How to balance human judgment with the adoption of AI in go-to-market strategies c) The biggest revenue mistakes companies make with premature (or hesitant) AI deployment Today, Janice B Gordon is joined by Maria Bolden, a C-suite advisor specializing in profitable revenue generation and leading world-class commercial teams. Timestamps: 04:17 Discussing scenario planning and pre-mortems 08:02 Addressing AI concerns and workforce adaptation 12:27 Comparing ChatGPT with Beyonce launch 14:53 Decision-making frameworks and considerations 21:04 Discussing current sales challenges 22:58 Importance of change management in AI 24:44 Focusing on AI impact measurement 28:58 Reverse mentoring for leadership growth 33:45 Importance of diverse perspectives 37:21 Embracing servant leadership and balance 39:41 Reflecting on true motivations Connect with Maria Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#310 Sandy Yu - Is your sales team missing 50% of revenue
05/04/2026
#310 Sandy Yu - Is your sales team missing 50% of revenue
In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth. This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable, repeatable revenue. What you’ll learn: a) Why acquiring new customers costs twice as much as expanding existing ones b) The biggest mistakes CEOs make when operationalizing upsell and cross-sell c) How to build a clear operating system for expansion revenue Today, Janice B Gordon is joined by Sandy Yu, a cross-sell and upsell expert who’s advised CEOs across North America, Europe, and Asia after leading GTM teams at PwC, Cisco, and Oracle. Timestamps: 05:24 Challenges with cross selling and upselling 07:00 Importance of customer research 10:25 Clarifying sales metrics and goals 15:56 Investor expectations for CEOs 16:52 Building customer trust and advocacy 20:03 Focusing on key business metrics 23:14 Discussing cross-sell and upsell strategies Connect with Sandy Yu Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#309 Lindsay Rios - Are you scaling revenue or just creating chaos?
04/20/2026
#309 Lindsay Rios - Are you scaling revenue or just creating chaos?
Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine. In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable, predictable growth. What you’ll learn: a) Why most revenue problems aren’t sales issues, they’re ICP misalignment issues b) How to spot (and fix) the costly “kids are fighting” dynamic across go-to-market teams c) The real downside of prioritizing pipeline volume over quality Janice B Gordon welcomes Lindsay Rios, a fractional CRO and GTM strategist who helps scaling startups and SMBs rebuild revenue foundations for intentional, accelerated growth. Timestamps: 04:00 Discussing gender assumptions and biases 09:30 Discussing gender disparity in careers 12:44 Misleading pipeline growth signals 15:27 Reflecting on company culture fit 18:06 Focusing on meaningful sales metrics 24:03 Challenges with hiring outbound agencies 26:54 Defining the ideal customer 29:40 Evaluating customer acquisition costs 34:29 Creating strong team values Connect with Lindsay LinkedIn: Connect with Janice Book Janice to speak at your next sales or leadership event: LinkedIn: Instagram: Scale Your Sales Podcast: Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth
04/06/2026
#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies. In today’s episode of Scale Your Sales podcast, Mirjam brings over 15 years of experience scaling global B2B enterprise SaaS organisations. The conversation explores how a lack of clarity and operational debt such as poor data quality and inefficient processes can hinder performance, and outlines the value of clear definitions, timely RevOps integration, and strategic planning. This episode offers practical guidance for CEOs and revenue leaders on building strong operational foundations and scaling effectively, particularly when introducing new tools and AI. Welcome to Scale Your Sales Podcast, Mirjam Martin. Timestamps: 00:00 Clarity Is Key to Success 03:39 Clarifying Terms in RevOps 06:29 Clear Sales Stages Drive Success 10:49 Streamlining SaaS Contract Management 16:17 Go-To-Market Engineering Evolution 19:07 RevOps: Governance and Empathy 23:49 Manager-Led Change Drives Results 27:05 Address Revenue Leakages Early 31:17 Homework First: AI Needs Strategy 33:04 Validate Process Before Automation About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast. She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach. Named one of LinkedIn Sales’ Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows. Connect with Janice Book Janice to speak at your next sales or leadership event LinkedIn Instagram Scale Your Sales Podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech
03/23/2026
#307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech
In this weeks’ Scale Your Sales Podcast episode, my guest is Anna Bella. She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA. In today’s episode of Scale Your Sales podcast, Anna brings over a decade of experience building and scaling sales development teams across EMEA and APAC. They discuss leadership in an AI-driven landscape, focusing on the importance of empathy, accountability, coaching, and culture in enabling high-performing teams and retaining top talent. The conversation also addresses increasing female representation in sales and technology leadership, offering practical guidance on career development, AI adoption, networking, and mentorship. Welcome to Scale Your Sales Podcast, Anna Bella. Timestamps: 00:00 Empathy-Driven Leadership and AI 05:16 Initiative and AI Super Users 08:29 Advocating Women in Tech Sales 13:58 Women's Empowerment in Leadership 17:21 Stretch, Challenge, and Change 20:51 Onboarding, Retention, and Growth 24:20 Culture: The Ultimate Differentiator 28:11 Coachable Team for Sales Success 29:29 Empathy and Accountability Leadership 32:56 Empathy Unlocks Team Potential About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast. She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach. Named one of LinkedIn Sales’ Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows. Connect with Janice Book Janice to speak at your next sales or leadership event LinkedIn Instagram Scale Your Sales Podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams
03/09/2026
#306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams
Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of the sales team. The second examines the transition from a reactive, fire-fighting sales culture to a proactive and empowered environment, where managers lead with clarity, alignment, and consistency to improve engagement and revenue performance. For organisations facing high turnover, inconsistent performance, or challenges in hiring and developing talent, this episode offers practical strategies and insights from real-world experience. Janice B Gordon explains how data-driven processes and decisive leadership contribute to sustainable revenue growth. Timestamps: 00:00 Scaling Sales Success Stories 06:15 Hiring for Growth and Fit 07:22 Streamlined Sales Hiring Process 12:50 From Management to Leadership 15:13 Sales Assessment and Team Insights 20:08 Podcast Insights and Training About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast. She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach. Named one of LinkedIn Sales’ Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows. Connect with Janice Book Janice to speak at your next sales or leadership event LinkedIn Instagram Scale Your Sales Podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.
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#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership
02/23/2026
#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership
In this weeks’ Scale Your Sales Podcast episode, my guest is Deidre Hudson. Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit. In today’s episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life’s stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer’s language rather than internal jargon. Welcome to Scale Your Sales Podcast, Deidre Hudson. Timestamps: 00:00 Life Lessons and Growth 03:08 Authenticity as a Velvet Knife 08:14 Cross-Functional Alignment for Success 09:54 Aligning Process for Growth 14:12 Optimizing Decision Points 17:49 Speak Your Buyer's Language 22:45 Embrace Learning Through Experimentation 24:28 Navigating Experimentation in Challenges 27:29 Striving for Servant Leadership Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales
02/10/2026
#304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales
In this weeks’ Scale Your Sales Podcast episode, my guest is Orrin Thomas. His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models. In today’s episode of Scale Your Sales podcast, he shares why critical questioning, active listening, and process-driven discipline have become essential capabilities for today’s top sales performers. He explores the shift toward introverted, insight-led sellers, the strong link between listening and deal success, and why diagnostic, candidate-led interviews are replacing traditional competency-based hiring. Orrin also offers practical guidance on mapping the customer buying journey, strengthening onboarding, and hiring for curiosity and continuous learning in an AI-driven sales environment. Welcome to Scale Your Sales Podcast, Orrin Thomas. Timestamps: 05:57 Listening Beats Talking in Sales 09:21 Rethinking Sales Interviews Strategy 12:40 Prioritizing Candidate Fit 14:15 Data-Driven Hiring Insights 18:36 Introverts Excel in Sales Success 21:51 Ineffective Hiring Methods Analysis 25:29 Sales Training and Sustainability Crisis 28:12 Tools, Learning, and Innovation 32:28 Scale Your Sales Insights Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth
01/26/2026
#303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth
In this weeks’ Scale Your Sales Podcast episode, my guest is Simon Sharp. I’m CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I’ve co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide. In today’s episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue architecture and modern sales leadership. Explore what differentiates organizations that achieve predictable ARR growth from those that plateau, with a strong focus on customer-centric growth systems, meaningful client relationships, and the evolving role of technology in sales. Drawing on his experience scaling multiple PE-backed SaaS businesses and his work with Winning by Design methodologies, Simon shares practical insights into how AI is improving efficiency and customer focus. Welcome to Scale Your Sales Podcast, Simon Sharp. Timestamps: 06:04 Retention: The Key to SaaS 06:58 Customer-Centric Growth Strategy 10:31 AI Tools Streamline Sales Processes 14:00 Prioritizing Sales Team Coaching 17:48 Coaching Individuals Over Deals 23:22 Strong Investor Relationships Drive Growth 24:53 Business Strategy and Time Management 28:57 Building Habits Gradually Yields Results Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams
01/12/2026
#302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams
In this weeks’ Scale Your Sales Podcast episode, my guest is Lynn Heidi. Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams who sell virtual get results without losing their minds (or their humor). In today’s episode of Scale Your Sales podcast, Lynn Heidi shares practical strategies for building confident, high-performing teams that consistently achieve results, while maintaining clarity and balance. She introduces her “bell curve manifesto,” explaining why investing in the middle 68% of performers can drive meaningful organizational impact. The discussion also explores coachability, alignment, moving beyond generic KPIs, and highlights Lynn’s new book, Mastering Inside Sales Leadership, a timely guide for today’s emerging sales leaders. Welcome to Scale Your Sales Podcast, Lynn Heidi. Timestamps: 06:07 Coaching and Organizational Solutions 08:01 Leadership vs. Management Misalignment 12:12 Aligning Vision with Revenue Goals 17:21 Inside Sales Compensation Insights 19:51 Inside Sales Leadership Playbook 22:42 Understanding Stakeholder Priorities 25:44 Coaching That Connects Goals Personally Published book: Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders
12/22/2025
#301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders
Welcome to another inspiring episode of Scale Your Sales! In this special Hero Shero edition, Janice B Gordon invites us to slow down, reflect, and reconnect with what truly matters as the year comes to a close. Through heartfelt stories from her guests, Janice explores the power of authentic leadership, the influence of personal values, and the quiet impact of those who support us—both in our professional and personal lives. You’ll hear memorable moments about finding role models in unexpected places, building feedback cultures rooted in kindness, and leading with integrity, empathy, and humility. Whether it’s celebrating the relentless resilience of trailblazers, learning the value of community over going it alone, or recognizing the confidence to show up as your authentic self, this episode is packed with insights and practical wisdom to carry into the new year. Timestamps: 00:00 Reflection, Tradition, and Influence 04:03 Redefining Inspiration and Leadership 07:53 Authenticity's Quiet Leadership Impact 11:04 Leadership Rooted in Humanity 15:21 Reflecting on Values and Growth 17:46 Purpose Over Perfection Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026
12/16/2025
#300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026
🎉 300 Episodes of Scale Your Sales — and the journey continues 🎉 Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community committed to learning, customer excellence, and meaningful growth. In this milestone episode, Janice B Gordon looks back on the lessons, conversations, and transformations that shaped the show — and the leaders who made it possible. From courageous teams willing to rethink how they sell, to clients who achieved measurable improvements by shifting mindset and behavior, one message remains clear: sustainable growth starts with customer excellence. This episode revisits why customer lifetime value is built through trust, collaboration, and data-informed decisions — not shortcuts. Janice shares real client wins, reflections on leadership resilience, and why aligning teams around a clear North Star matters more than ever in challenging markets shaped by AI, uncertainty, and rising expectations. As a thank-you to the community, Janice is also offering a limited Northstar Leadership Scale Growth diagnostic for CEOs, founders, and CROs looking to set a strong direction for the year ahead. This isn’t just a celebration of a number — it’s a reminder that when leaders lead with conviction, curiosity, and care for customers, growth follows. Here’s to the next chapter and scaling sales with purpose into 2026. Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen. #ScaleYourSales #SalesLeadership #SalesTransformation #CustomerExcellence #PodcastMilestone
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#299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch
12/01/2025
#299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch
In this weeks’ Scale Your Sales Podcast episode, my guest is Frank Sondors. Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams. Currently, he's building Salesforge.ai to give companies the ability to blend their current sales efforts with AI agents to maximize pipeline and drive down cost. In less than a year they've scaled up from $0 to $3M ARR. In today’s episode of Scale Your Sales podcast, Frank shares how Salesforge scaled to $30M ARR in under a year by using AI agents to increase productivity and reduce operational costs. The discussion highlights the practical realities of AI adoption, from enabling small businesses to compete at a higher level to addressing the challenges of empathy, nuance, and system integration within larger organizations. This episode offers actionable guidance and real-world examples for sales leaders and executives shaping their digital transformation strategies. Welcome to Scale Your Sales Podcast, Frank Sondors. Timestamps: 00:00 AI-Driven Sales Scaling 04:32 Tech Transforming Speed and Context 09:45 Human vs. AI in Business 11:41 AI Follow-Up for Sales Insights 16:45 AI Agents and User Curiosity 20:20 Enterprise vs. SMB Pricing Comparison 23:00 Technology Adoption in Enterprise 26:13 Embrace Autonomous Systems Now 28:08 Side Project for Legacy Systems 32:21 Optimizing Costs Through Efficiency 34:36 Elon Musk: Controversial Tech Visionary published book: Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI
11/17/2025
#298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI
In this weeks’ Scale Your Sales Podcast episode, my guest is Paul Fuller. Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession. In today’s episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong culture, people development, and thoughtful use of technology. They also discuss balancing financial goals with human fulfillment and establishing a clear roadmap for sales success through 2026. Welcome to Scale Your Sales Podcast, Paul Fuller. Timestamps: 00:00 AI and Human Foundations 04:25 AI Adoption: Focus Amid Uncertainty 08:28 Leadership in Evolving Organizations 11:37 Balancing Leadership and Performance Goals 15:16 Alignment Drives Success 18:44 Empowering Teams for Strategic Growth 21:43 Retrench, Focus, and Grow 25:17 Shine Bright Through Darkness 27:23 Transforming Sales, Transforming Lives Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#297 Tue Sottrup - How Technology and Empathy Transform Customer Experience
11/04/2025
#297 Tue Sottrup - How Technology and Empathy Transform Customer Experience
In this weeks’ Scale Your Sales Podcast episode, my guest is Tue Sottrup. With over 20 years of experience in customer service, I am driven by my passion for providing exceptional customer experiences. My expertise lies in the intersection of technology and customer-centricity, and I am proud to hold the Certified Customer Experience Professional (CCXP) credential from the Customer Experience Professionals Association (CXPA). In today’s episode of Scale Your Sales podcast, Tue shares about balancing AI and automation with genuine human connection in customer service. He told his insights from over 20 years in the field, discussing how organizations can enhance efficiency without losing empathy, the evolving role of service teams, and where chatbots support—or hinder—the customer journey. This conversation offers practical guidance for leaders committed to building trust, improving service performance, and delivering truly customer-centric experiences. Welcome to Scale Your Sales Podcast, Tue Sottrup. Timestamps: 00:00 Human Connection in Sales Tech 05:10 AI Empowering Smarter Customer Service 07:46 AI Enhances Performance Evaluation 12:19 Evolving Customer Support Expectations 15:49 Customer Service Efficiency Insights 17:47 AI Bots vs Human Empathy 21:07 Leadership Listening to Customers 24:54 Focus on Retaining Customers Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#296 Michelle Kim - Leading with Curiosity: Flexible Sales Strategy in the Age of AI
10/20/2025
#296 Michelle Kim - Leading with Curiosity: Flexible Sales Strategy in the Age of AI
In this weeks’ Scale Your Sales Podcast episode, my guest is Michelle Kim. She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for startups across stages. Board Member at Women in Revenue and leader at GTM Leader Society, fostering connection and thought leadership among executives. In today’s episode of Scale Your Sales podcast, Michelle shares her expertise in scaling organizations through rapid change and the evolving world of AI. She discusses why curiosity and strategic questioning are essential for modern leaders and how adaptability, customer focus, and seamless buyer experiences drive success. This insightful conversation offers practical guidance for leaders looking to inspire growth and thrive through change. Welcome to Scale Your Sales Podcast, Michelle Kim. Timestamps: 00:00 The Superpower of Good Questions 04:13 Custom Strategies Over Playbooks 06:45 Curiosity: Key to Success 10:16 Customer Understanding Drives Success 12:56 Informed Buyers Shape First Calls 18:32 Metrics-Driven Funnel Optimization 22:33 Change Brings Discomfort, Opportunity 24:26 Amplifying Teams and Outcomes 27:15 Ask Better Questions for Answers Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#295 Kelley Hippler - People Centered Leadership Driving Sales Success
10/06/2025
#295 Kelley Hippler - People Centered Leadership Driving Sales Success
In this weeks’ Scale Your Sales Podcast episode, my guest is Kelly Hippler. Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. In today’s episode of Scale Your Sales podcast, Kelley shares how prioritizing employee well-being and development fosters trust, loyalty, and stronger customer relationships. She underscores the importance of understanding team dynamics and customer experience before shaping strategy, and how often-overlooked practices—such as coaching front-line managers and gathering qualitative feedback—can drive lasting success. Janice and Kelley also challenge the “growth at all costs” mindset, exploring how data and AI can empower productivity when applied thoughtfully. Welcome to Scale Your Sales Podcast, Kelly Hippler. Timestamps: 00:00 People-Centric Sales Leadership 03:07 Sales Leaders Face Tenure Pressure 09:14 Sales Strategy: Data-Driven Planning 11:26 Boosting Sales Productivity with Strategic Planning 14:06 Importance of Training Sales Managers 16:58 Revamping Sales Promotion Culture 21:07 AI: Enhancing, Not Replacing, Teams 23:30 AI: Enabler, Not Threat 29:40 Employee Feedback Fuels Sustainable Growth 30:57 Inspiring Leadership at Forrester Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#294 Janice B Gordon - 6 Years Anniversary: Impactful Journey with Scale Your Sales
09/22/2025
#294 Janice B Gordon - 6 Years Anniversary: Impactful Journey with Scale Your Sales
🎉 Welcome to a special anniversary edition of the Scale Your Sales Podcast! 🎙️ I’m Janice B. Gordon, your Customer Growth Expert, and today we’re celebrating 6 years of thought-provoking conversations, powerful lessons, and amplifying underrepresented voices in sales. ✨ Since 2019, our mission has been to create visibility for diverse leaders—especially women and people of color—while sharing strategies that drive real, sustainable B2B growth. 🌍 In this episode, I reflect on our journey, revisit standout guest moments, and explore the future of the podcast. 💡 👉 Now, I’d love to hear from YOU: 💬 Which episode has been the most brilliant or impactful for you? 🤔 Should I continue this journey, or is it time to shift the podcast into something new? Your feedback will help shape what’s next. 🚀 So drop a comment, share this episode, and let’s continue scaling your sales—together! Timestamps: 00:00 Scaling Sales with Leadership Excellence 05:42 Revenue Growth and Strategy Insights 09:19 Rethinking Sales Culture 13:37 Podcast Future: Continue or Evolve? 14:44 Podcast Direction: Seeking Your Input 18:31 Scale Your Sales Podcast Access Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales
09/08/2025
#293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka examines how customer-led and community-driven models give sales organizations a competitive edge by embedding the customer’s voice into processes, strengthening trust, and enabling scale. Nwamaka shares insights from leading sales across Sub-Saharan Africa, alongside the growing role of AI in personalization, decision-making, and adaptability. Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe. Timestamps: 00:00 AI's Impact on Sales Dynamics 04:04 Strengthening Communities Through Digital Platforms 08:57 Balancing Customer Experience and Platform Goals 11:37 Turning Customers into Advocates 14:29 Building Diverse Community Ecosystems 19:53 AI Revolutionizing Sales Industry 22:10 AI Enhancing Customer Experience Insights 25:40 Africa's Rapid AI Adoption 28:47 Enhancing Sales Through Training Tools 32:12 Share Your iTunes Review Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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#292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa
08/26/2025
#292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance, pharmaceuticals, and direct selling in Nigeria and sub-Saharan Africa. She discusses blending Nordic operational systems with Nigeria’s entrepreneurial energy to empower women through digital D2C models. Nwamaka outlines how AI chatbots and innovative onboarding systems are transforming engagement and solving major sales challenges, while emphasizing the power of community, trust, and personal development. This insightful conversation with Janice highlights practical strategies for scalable success and the vital role of intentional systems in driving growth. Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe. Timestamps: 00:00 Microbiologist's Journey into Sales 05:53 Career Journey in Sales Leadership 08:34 Nordic Approach in Nigerian Entrepreneurship 13:33 Empowering Women Through Community Building 15:15 Transformative Community-Led Growth 20:45 Empowering Women for Wider Impact 22:56 AI Chatbots Revolutionize Bar Communication 24:50 Streamlined Self-Paced Onboarding Process 27:56 90-Day Onboarding Success Framework 32:54 Essential Structures for Success 35:01 Sales Assessment and Roadmap Creation Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: LinkedIn: Twitter: Scale Your Sales Podcast: More on the blog: Instagram: Facebook: And more! Visit our podcast website to watch or listen.
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