#287 Laura Erdem - Pipeline Optimization and Content Strategy for Revenue Leaders
Release Date: 06/16/2025
#288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nick Buxton. Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now helping tech companies deliver revenue transformation projects with a range of partners. In today’s episode of Scale Your Sales podcast, Nick shares his value-led growth approach and why breaking down silos between sales, marketing, and customer success is key to building...
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#287 Laura Erdem - Pipeline Optimization and Content Strategy for Revenue Leaders
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Erdem. Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US. In today’s episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey,...
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#286 Mason Cosby - Unpacking ABM: Scrappy Strategies and Sales-Marketing Alignment
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Mason Cosby. Serving as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $15M in the past 3 years, driving a 20x ROI. Now, he leads a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact. In today’s episode of Scale Your Sales podcast, we explore what truly drives success in...
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#285 Hayal Koc - Embracing Change, Curiosity, and Resilience in Sales Leadership
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Hayal Koc. Hayal is a Regional Vice President at Salesforce, the world’s leading digital labor and CRM platform. She recently relocated to London, where she led a team of top sales professionals partnering with companies across all industries in the UK and Ireland. Prior to Salesforce, I co-founded and led sales and business development at a HR-tech startup based in Istanbul, Turkey and I began my career in investment banking and consulting, working at top global firms JP Morgan, EY and PwC. In today’s episode of...
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#284 Leslie Douglas - How Top Revenue Teams Thrive Through People-First Leadership
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Leslie Douglas. Leslie Douglas is an award-winning sales coach dedicated to helping sales professionals align with their purpose and maximize productivity for high-impact results. With over 15 years of sales experience and a decade in coaching, she empowers individuals and teams to drive pipeline while staying authentic to their unique voice. A LinkedIn Top Sales Voice, and host of the popular Sell Better Daily Sales Show, Leslie speaks globally, inspiring sales professionals to sell with confidence, clarity, and purpose....
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#283 Jacques Sciammas - How Salespeople Can Succeed with the Evolving C-Suite
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Jacques Sciammas. Large company CFO (Charles Schwab, McGraw-Hill) who chaired the Capital Committee responsible for the decisions on strategic and large investments. He shares his real-life experience to help sales teams better understand the Executive Buyer’s perspective, to help them win deals with the C-suite and develop strong relationships. In today’s episode of Scale Your Sales podcast, Jacques shares insights into the evolving dynamics of the C-suite and how sales teams can build meaningful relationships...
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#282 Manoj Ramnani - Elevating Sales Roles: Vision for the Future of GTM
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Manoj Ramnani. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector. In today’s episode of Scale Your Sales podcast, Manoj brings extensive expertise in B2B...
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#281 Jan Young - Mastering Profitability: Data-Driven Approaches for Customer Success Leaders
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Jan Young. Jan Young is the founder of JanYoungCX consultancy & coaching, StepUpXchange CS executive courses with private community & CxXchange community for CS professionals. She is an award-winning CS leader of 2 successfully exited startups. She brings her cross-disciplinary approach to SaaS B2B tech and Customer Led Growth. Jan is on a mission to transform CS Leaders into Business Leaders and align GTM teams. In today’s episode of Scale Your Sales podcast, Jan shares expertise in transforming customer...
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#280 Elizabeth Blass - Exploring Customer Success as a Major Revenue
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Elizabeth Blass. I am a two-time Chief Customer Officer with over 15 years of global leadership experience in technology. I specialize in building and scaling high-performing customer-facing teams, aligning cross-functional initiatives, and driving revenue growth through customer success. I’m a passionate advocate for diversity, actively coaching and mentoring women in tech. In today’s episode of Scale Your Sales podcast, Elizabeth explores the evolving role of customer success as a key revenue driver. Elizabeth...
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#279 Ejieme Eromosele - Elevating Sales with Customer Led Growth and Community Insights
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Ejieme Eromosele. I’m a customer-led growth expert passionate about driving retention, expansion, and customer advocacy. I’m also the Founder of Success in Black, where I champion DEIB in Customer Success. With experience at Accenture, PwC, and The New York Times, I’ve built on delivering exceptional customer outcomes and business value. In today’s episode of Scale Your Sales podcast, Ejieme explores customer-led growth as a key driver of sustainable revenue expansion, emphasizing the alignment of sales,...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Laura Erdem.
Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.
In today’s episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today’s successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.
Welcome to Scale Your Sales Podcast, Laura Erdem.
Timestamps:
00:00 Building Measurable Sales Impact
05:10 Effective Social Selling Strategies
08:21 Challenge: Effective Marketing Tracking
09:52 Optimizing Marketing and Sales Alignment
14:44 Marketing Strategy: Data vs. Gut Feeling
17:21 Prospect Questions Drive Content Creation
21:09 Optimizing Sales Metrics Effectively
25:16 Rethinking Sales: Seniority & Diversity
27:01 Introverts Succeed in Sales
29:39 Data-Driven Recruitment Strategy
33:12 Prioritize Quality Content
https://www.linkedin.com/in/lerdem/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.