#288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation
Release Date: 07/01/2025
#301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders
Scale Your Sales Podcast
Welcome to another inspiring episode of Scale Your Sales! In this special Hero Shero edition, Janice B Gordon invites us to slow down, reflect, and reconnect with what truly matters as the year comes to a close. Through heartfelt stories from her guests, Janice explores the power of authentic leadership, the influence of personal values, and the quiet impact of those who support us—both in our professional and personal lives. You’ll hear memorable moments about finding role models in unexpected places, building feedback cultures rooted in kindness, and leading with integrity, empathy, and...
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#300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026
Scale Your Sales Podcast
🎉 300 Episodes of Scale Your Sales — and the journey continues 🎉 Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community committed to learning, customer excellence, and meaningful growth. In this milestone episode, Janice B Gordon looks back on the lessons, conversations, and transformations that shaped the show — and the leaders who made it possible. From courageous teams willing to rethink how they sell, to...
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#299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Frank Sondors. Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams. Currently, he's building Salesforge.ai to give companies the ability to blend their current sales efforts with AI agents to maximize pipeline and drive down cost. In less than a year they've scaled up from $0 to $3M ARR. In today’s episode of Scale Your Sales podcast, Frank shares how...
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#298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Paul Fuller. Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession. In today’s episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong...
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#297 Tue Sottrup - How Technology and Empathy Transform Customer Experience
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Tue Sottrup. With over 20 years of experience in customer service, I am driven by my passion for providing exceptional customer experiences. My expertise lies in the intersection of technology and customer-centricity, and I am proud to hold the Certified Customer Experience Professional (CCXP) credential from the Customer Experience Professionals Association (CXPA). In today’s episode of Scale Your Sales podcast, Tue shares about balancing AI and automation with genuine human connection in customer service. He told...
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#296 Michelle Kim - Leading with Curiosity: Flexible Sales Strategy in the Age of AI
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Michelle Kim. She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for startups across stages. Board Member at Women in Revenue and leader at GTM Leader Society, fostering connection and thought leadership among executives. In today’s episode of Scale Your Sales podcast, Michelle shares her expertise in scaling organizations through rapid change and the...
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#295 Kelley Hippler - People Centered Leadership Driving Sales Success
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Kelly Hippler. Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. In today’s episode of Scale Your Sales podcast, Kelley shares how prioritizing employee well-being and development fosters...
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#294 Janice B Gordon - 6 Years Anniversary: Impactful Journey with Scale Your Sales
Scale Your Sales Podcast
🎉 Welcome to a special anniversary edition of the Scale Your Sales Podcast! 🎙️ I’m Janice B. Gordon, your Customer Growth Expert, and today we’re celebrating 6 years of thought-provoking conversations, powerful lessons, and amplifying underrepresented voices in sales. ✨ Since 2019, our mission has been to create visibility for diverse leaders—especially women and people of color—while sharing strategies that drive real, sustainable B2B growth. 🌍 In this episode, I reflect on our journey, revisit standout guest moments, and explore the future of the...
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#293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka examines how customer-led and community-driven models give sales organizations a competitive edge by embedding the...
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#292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance,...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Nick Buxton.
Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now helping tech companies deliver revenue transformation projects with a range of partners.
In today’s episode of Scale Your Sales podcast, Nick shares his value-led growth approach and why breaking down silos between sales, marketing, and customer success is key to building customer-centric organizations. He and Janice explore the difference between solving user problems vs. business needs, the impact on go-to-market strategy, and the evolving role of CROs as AI and sales enablement continue to reshape the future of sales.
Welcome to Scale Your Sales Podcast, Nick Buxton.
Timestamps:
00:00 Product-Led Growth Challenges Explained
05:51 Embrace Product-Led Growth Strategy
07:09 Customer-Led Growth Insights
13:29 Sales Competency Deficit Analysis
14:41 Challenges in Building Sales Relationships
20:13 Improving Sales Leadership Competencies
22:08 Sales Enablement and CROs Alignment
25:20 Understanding Product Value Basics
28:31 Silent Quitting: Mutual Interview Necessity
https://www.linkedin.com/in/nick-buxton/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.