#288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation
Release Date: 07/01/2025
#317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks
Scale Your Sales Podcast
Most deals aren’t lost at the end they’re lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy. What you’ll learn: a) Why “inspect what you expect” is the essential motto for sales-focused CEOs b) How to spot and recover deals that stall in real time c) Practical ways to strengthen buyer confidence and clarify ROI Today, Janice B Gordon is joined by...
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#316 Jacek Dukat - Why Hiring a Sales Director Won’t Fix Your Revenue Problem
Scale Your Sales Podcast
Hiring more sales heads won’t fix your revenue problems and it might be your most expensive mistake. In this episode, you’ll hear why building the right sales system first is key to scaling sustainably. Janice B Gordon sits down with Jacek Dukat, unpacking why the traditional sales leadership playbook is broken and what works now. What you’ll learn: a) Why evidence-based, risk-shared commercial execution outperforms traditional hiring b) The steps to build, test, and validate outbound sales models before scaling c) How to win complex enterprise deals cold, even against bigger competitors...
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#315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans
Scale Your Sales Podcast
Too many global strategies are written for boardrooms, not the markets they’re meant to serve and it’s a mistake that’s costing companies real growth. Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive strategies and authentic stakeholder engagement are defining the next generation of winning CEOs. What you’ll learn: a) Why treating Africa as a single market sabotages growth b) The business case for local presence and on-the-ground leadership c) How listening to the market reveals new...
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#314 Kyle Hegarty - Why AI is Accelerating Sales Failure for Most Companies
Scale Your Sales Podcast
Most sales teams are still relying on outdated playbooks, even as buyer risk aversion quietly derails revenue targets. In this episode, the conversation focused on why the “sales recession” is dismantling commercial teams and how leaders can adapt with strategies truly ready for the future. What you’ll learn: a) Why risk aversion is now the biggest obstacle facing both buyers and sellers b) How outdated sales training is widening the gap between buyer expectations and sales results c) The real impact of bolting AI onto weak sales fundamentals Today, Janice B Gordon is joined by a...
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#313 Erica Baird - Why Siloed Thinking is Ruining Your Company’s Profit
Scale Your Sales Podcast
Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth. Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated markets. What you’ll learn: a) Why your “personal board of directors” is your most valuable career asset b) How authentic self-awareness fuels better leadership and team empowerment c) The cultural shift that turned around a company losing millions per day Today, Janice B Gordon is...
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#312 Steve Gielda - Why Your Sales Pipeline Isn’t as Healthy as You Think
Scale Your Sales Podcast
Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals. We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market. In this episode, Janice B Gordon sits down with Steve Gielda to reveal the pitfalls of sales assumptions and the strategic moves that accelerate revenue and increase deal velocity. What you’ll learn: a) Why understanding your buyer’s real metrics is the secret to beating lower-cost competitors b) The critical difference between stages and milestones in...
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#311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off
Scale Your Sales Podcast
AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting commercial models. What you’ll learn: a) Why scenario planning is essential for leaders facing unpredictable market change b) How to balance human judgment with the adoption of AI in go-to-market strategies c) The biggest revenue mistakes companies make with premature (or hesitant) AI...
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#310 Sandy Yu - Is your sales team missing 50% of revenue
Scale Your Sales Podcast
In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth. This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable, repeatable revenue. What you’ll learn: a) Why acquiring new customers costs twice as much as expanding existing ones b) The biggest mistakes CEOs make when operationalizing upsell and cross-sell c) How to build a clear operating system for expansion revenue Today, Janice B Gordon is...
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#309 Lindsay Rios - Are you scaling revenue or just creating chaos?
Scale Your Sales Podcast
Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine. In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable, predictable growth. What you’ll learn: a) Why most revenue problems aren’t sales issues, they’re ICP misalignment issues b) How to spot (and fix) the costly “kids are fighting” dynamic across go-to-market teams c) The real downside of prioritizing pipeline volume over...
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#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies. In today’s...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Nick Buxton.
Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now helping tech companies deliver revenue transformation projects with a range of partners.
In today’s episode of Scale Your Sales podcast, Nick shares his value-led growth approach and why breaking down silos between sales, marketing, and customer success is key to building customer-centric organizations. He and Janice explore the difference between solving user problems vs. business needs, the impact on go-to-market strategy, and the evolving role of CROs as AI and sales enablement continue to reshape the future of sales.
Welcome to Scale Your Sales Podcast, Nick Buxton.
Timestamps:
00:00 Product-Led Growth Challenges Explained
05:51 Embrace Product-Led Growth Strategy
07:09 Customer-Led Growth Insights
13:29 Sales Competency Deficit Analysis
14:41 Challenges in Building Sales Relationships
20:13 Improving Sales Leadership Competencies
22:08 Sales Enablement and CROs Alignment
25:20 Understanding Product Value Basics
28:31 Silent Quitting: Mutual Interview Necessity
https://www.linkedin.com/in/nick-buxton/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.