#292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa
Release Date: 08/26/2025
#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies. In today’s...
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#307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Anna Bella. She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA. In today’s episode of Scale Your Sales podcast, Anna...
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#306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams
Scale Your Sales Podcast
Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of the sales team. The second examines the transition from a reactive, fire-fighting sales culture to a proactive and empowered environment, where managers lead with clarity, alignment, and consistency to improve engagement and revenue performance. For organisations facing high turnover,...
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#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Deidre Hudson. Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit. In today’s episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life’s stages and applying those lessons to effective boardroom...
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#304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Orrin Thomas. His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models. In today’s episode of Scale Your Sales podcast, he shares why...
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#303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Simon Sharp. I’m CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I’ve co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide. In today’s episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue...
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#302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Lynn Heidi. Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams who sell virtual get results without losing their minds (or their humor). In today’s episode of Scale Your Sales podcast, Lynn Heidi shares practical strategies for building confident, high-performing teams that consistently achieve results, while maintaining clarity and balance. She introduces...
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#301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders
Scale Your Sales Podcast
Welcome to another inspiring episode of Scale Your Sales! In this special Hero Shero edition, Janice B Gordon invites us to slow down, reflect, and reconnect with what truly matters as the year comes to a close. Through heartfelt stories from her guests, Janice explores the power of authentic leadership, the influence of personal values, and the quiet impact of those who support us—both in our professional and personal lives. You’ll hear memorable moments about finding role models in unexpected places, building feedback cultures rooted in kindness, and leading with integrity, empathy, and...
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#300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026
Scale Your Sales Podcast
🎉 300 Episodes of Scale Your Sales — and the journey continues 🎉 Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community committed to learning, customer excellence, and meaningful growth. In this milestone episode, Janice B Gordon looks back on the lessons, conversations, and transformations that shaped the show — and the leaders who made it possible. From courageous teams willing to rethink how they sell, to...
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#299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Frank Sondors. Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams. Currently, he's building Salesforge.ai to give companies the ability to blend their current sales efforts with AI agents to maximize pipeline and drive down cost. In less than a year they've scaled up from $0 to $3M ARR. In today’s episode of Scale Your Sales podcast, Frank shares how...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe.
I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow.
In today’s episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance, pharmaceuticals, and direct selling in Nigeria and sub-Saharan Africa. She discusses blending Nordic operational systems with Nigeria’s entrepreneurial energy to empower women through digital D2C models. Nwamaka outlines how AI chatbots and innovative onboarding systems are transforming engagement and solving major sales challenges, while emphasizing the power of community, trust, and personal development. This insightful conversation with Janice highlights practical strategies for scalable success and the vital role of intentional systems in driving growth.
Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe.
Timestamps:
00:00 Microbiologist's Journey into Sales
05:53 Career Journey in Sales Leadership
08:34 Nordic Approach in Nigerian Entrepreneurship
13:33 Empowering Women Through Community Building
15:15 Transformative Community-Led Growth
20:45 Empowering Women for Wider Impact
22:56 AI Chatbots Revolutionize Bar Communication
24:50 Streamlined Self-Paced Onboarding Process
27:56 90-Day Onboarding Success Framework
32:54 Essential Structures for Success
35:01 Sales Assessment and Roadmap Creation
https://www.linkedin.com/in/nwamakaudenigwe/
https://x.com/udenigwenwamaka?s=21
https://www.instagram.com/nwamakaudenigwe
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.