#292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa
Release Date: 08/26/2025
Scale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Paul Fuller. Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession. In today’s episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Tue Sottrup. With over 20 years of experience in customer service, I am driven by my passion for providing exceptional customer experiences. My expertise lies in the intersection of technology and customer-centricity, and I am proud to hold the Certified Customer Experience Professional (CCXP) credential from the Customer Experience Professionals Association (CXPA). In today’s episode of Scale Your Sales podcast, Tue shares about balancing AI and automation with genuine human connection in customer service. He told...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Michelle Kim. She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for startups across stages. Board Member at Women in Revenue and leader at GTM Leader Society, fostering connection and thought leadership among executives. In today’s episode of Scale Your Sales podcast, Michelle shares her expertise in scaling organizations through rapid change and the...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Kelly Hippler. Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. In today’s episode of Scale Your Sales podcast, Kelley shares how prioritizing employee well-being and development fosters...
info_outlineScale Your Sales Podcast
🎉 Welcome to a special anniversary edition of the Scale Your Sales Podcast! 🎙️ I’m Janice B. Gordon, your Customer Growth Expert, and today we’re celebrating 6 years of thought-provoking conversations, powerful lessons, and amplifying underrepresented voices in sales. ✨ Since 2019, our mission has been to create visibility for diverse leaders—especially women and people of color—while sharing strategies that drive real, sustainable B2B growth. 🌍 In this episode, I reflect on our journey, revisit standout guest moments, and explore the future of the...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka examines how customer-led and community-driven models give sales organizations a competitive edge by embedding the...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow. In today’s episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance,...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Monica Stewart. Monica is a transformational GTM Consultant with 15+ years of experience, empowers B2B startup founders to achieve sustainable success on the journey from $1-$10M ARR. In today’s episode of Scale Your Sales podcast, Monica shares valuable insights on why the jump from $1M to $10M in annual recurring revenue is more challenging than many anticipate. She outlines the critical stages of growth, the risks of scaling too soon, and the importance of staying focused on proven strategies. Monica also...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Leeron Yahalomi. Previously, she was a Head of Customer Success at Regie.ai. LeeRon Yahalomi is a GTM leader passionate about blending AI innovation with human insight. With deep experience in building teams and scaling post-sale operations, she’s known for turning customer value into business growth. In today’s episode of Scale Your Sales podcast, Janice speaks with Leeron, they explore how AI is transforming post-sales operations, why customer success must evolve into a revenue-driving function, and how leaders...
info_outlineScale Your Sales Podcast
In this weeks’ Scale Your Sales Podcast episode, my guest is Leore Spira. Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming insights into execution. Known for her strategic vision, operational rigor, and data-driven leadership across marketing, sales, and customer success. In today’s episode of Scale Your Sales podcast, Leore emphasizes the importance of aligning people, processes, and technology, and shares why...
info_outlineIn this weeks’ Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe.
I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don’t just create strategy — I help implement what it takes to grow.
In today’s episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance, pharmaceuticals, and direct selling in Nigeria and sub-Saharan Africa. She discusses blending Nordic operational systems with Nigeria’s entrepreneurial energy to empower women through digital D2C models. Nwamaka outlines how AI chatbots and innovative onboarding systems are transforming engagement and solving major sales challenges, while emphasizing the power of community, trust, and personal development. This insightful conversation with Janice highlights practical strategies for scalable success and the vital role of intentional systems in driving growth.
Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe.
Timestamps:
00:00 Microbiologist's Journey into Sales
05:53 Career Journey in Sales Leadership
08:34 Nordic Approach in Nigerian Entrepreneurship
13:33 Empowering Women Through Community Building
15:15 Transformative Community-Led Growth
20:45 Empowering Women for Wider Impact
22:56 AI Chatbots Revolutionize Bar Communication
24:50 Streamlined Self-Paced Onboarding Process
27:56 90-Day Onboarding Success Framework
32:54 Essential Structures for Success
35:01 Sales Assessment and Roadmap Creation
https://www.linkedin.com/in/nwamakaudenigwe/
https://x.com/udenigwenwamaka?s=21
https://www.instagram.com/nwamakaudenigwe
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.