364 Water Abundance: A Global Perspective on Water Technology and Treatment Options
Scaling UP! H2O
We have the technology to treat any type of water, so instead of focusing on 'water scarcity,' let's talk about 'water abundance'. - Walid Khoury In the latest episode of the Scaling UP! H2O podcast, we explore how to shift the narrative from "Water Scarcity" to "Water Abundance" with returning guest , President and CEO of . Walid’s global perspective on water technology and treatment options provides invaluable insights for water professionals, industry owners, policymakers, and anyone interested in addressing global water challenges. Here are five strategies Walid provides to guide your...
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363 Pricing Boost: Get Paid Well For Your Excellence
Scaling UP! H2O
“Dogs and prospects can smell fear.” - Casey Brown Are you struggling with pricing your products and services confidently? Do you fear presenting proposals to clients and dealing with objections? Are you unsure how to have effective conversations around price increases? If these questions sound familiar, you’re going to love today’s episode featuring , founder of . Boost Pricing has the singular goal of helping organizations get paid well for their excellence, and in this informative conversation, Casey shares invaluable insights on how to elevate your pricing game and communicate...
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362 Navigating 97-005: Insights and Impacts on Potable Water
Scaling UP! H2O
“Achieving a well with reliable water quality and supply requires a significant amount of effort and work” - Mike Taraszki In this engaging episode of Scaling UP! H2O, hydrogeologist delves into California's Process Memo 97-005, a key resource for direct potable water use from extremely impaired sources. If you’re eager to learn about the criteria and steps outlined in Process Memo 97-005 and how to keep your water permits current, this episode provides all the details you need. Mike examines the nationwide impact of 97-005 on potable water and shares his expertise in hydrogeologic...
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361 Scaling UP! Your Testing: Answering Listener Questions About Water Testing
Scaling UP! H2O
“I have never regretted having too much data when collecting a sample.” - Trace Blackmore In this insightful episode of Scaling UP! H2O, join your host as he helps water professionals scale up their water testing knowledge, addressing listener questions and providing invaluable expertise for water treatment professionals. Water testing stands as a cornerstone of effective water treatment, and Trace serves as your guide through this vital terrain. With a wealth of expertise, he addresses listener questions, offering invaluable insights to elevate the practices of water treatment...
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360 Unlocking Profitable Sustainability: Winning RFPs and Making a Positive Impact
Scaling UP! H2O
Ready to uncover how to win RFPs, boost profits, and make a tangible positive impact – all while championing sustainability in your industry? Discover how to demystify sustainability and align your company's practices with environmental, social, and economic goals in the latest episode of Scaling UP! H2O. Host Trace Blackmore sits down with , CEO of , to explore practical strategies for water professionals to embrace sustainability. Learn how small changes in energy efficiency, understanding sustainability scopes, and having sustainability data on hand can give your company a competitive...
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359 Visualizing Success: The Power of Creativity and Problem-Solving in Water Treatment
Scaling UP! H2O
Visualization helps water professionals better understand equipment, processes, and problem-solving techniques Often, as water professionals, we breeze past the intricate inner workings of the equipment we handle, missing out on valuable insights that could enhance our understanding and effectiveness. But what if we took a moment to visualize what's happening inside that cooling tower? Through the simple act of visualization, we can unlock a whole new perspective on the systems we work with, gaining profound insights into their operation. Step into the fascinating world of industrial water...
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358 Safety First: Practical Tips, Big Results in Water Treatment
Scaling UP! H2O
Did you know that integrating safety practices into your organization's culture can lead to significant improvements in employee engagement and overall performance? Step into the world of safety excellence alongside two industry leaders, Michael Highum and Reid Hutchison, in this enriching episode of the Scaling UP! H2O Podcast. As seasoned experts in their respective fields, Michael and Reid bring a wealth of knowledge and experience to the table, making this conversation a must-listen for anyone seeking to enhance their understanding of safety practices in the water treatment industry. With...
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357 Essential Leadership Skills for Water Professionals: A Guide by Dr. Andrew Temte
Scaling UP! H2O
How does a high school dropout go on to earn a Ph.D. from the University Of Iowa and become the host of one of Apple Podcast’s Top 15 shows on Management? mission is to Teach, Coach, Mentor, and Inspire, and today, the Scaling UP! H2O podcast is honored to feature him. In this transformative interview, Andrew discusses the foundational elements of building company culture, emphasizing that it starts with leadership. He shares valuable insights on why companies should prioritize defining their purpose before diving into marketing strategies. Additionally, Andrew explores the concept of...
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356 Unlocking the Future: Collaborative Water Management
Scaling UP! H2O
Collaborate strategically, embrace AI innovations, and champion data access, and scale up your knowledge to conquer industry challenges. - Dragan Savić FREng On this episode of Scaling UP! H2O, we're diving into the future of water management with our distinguished guest, , the CEO of and Professor of Hydroinformatics at the . With over 30 years of experience in numerical optimization and AI tools, Dragan Savić has been a driving force in reshaping the water sector. As an engineer and the leader of KWR, he's at the forefront of collaborative efforts, bringing together computer...
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355 Backflow Prevention: Safeguarding Water Quality
Scaling UP! H2O
“Why is the water weirdly blue? Why does it smell bad? Why does it taste bad? The culprit is frequently Backflow.” - Kalpna Solanki Delve into the mysteries behind strange-tinted water, unpleasant odors, and off-putting tastes – all signs pointing to an all too common culprit: Backflow. Uncover the shocking narrative of over 50,000 residents enduring weeks without water due to industrial chemicals infiltrating their drinking supply in Ontario, Canada. Join , President and CEO of the , on a mission to safeguard our drinking water. In this episode, Kalpna Solanki delves into the concealed...
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Dive into the world of water professionals with a seasoned thought leader, Adam Tank, co-founder of Transcend, as he guides you through the maze of marketing challenges in the water sector. In this episode, Adam brings over 15 years of industry expertise to unravel the complexities of building an online presence for water companies.
Feel the tug of limited time and budget? Adam Tank understands the struggle. Join us for a candid conversation infused with humor and anecdotes as we explore Adam's water journey. Whether you're just starting your online presence or a marketing enthusiast in the water treatment industry, Adam shares practical insights on the dos and don'ts of marketing, the impact of social media, and effective budgeting and communication strategies.
This episode promises more than just knowledge; it's a journey toward clarity in your marketing strategies. Adam's powerful wisdom unfolds as he declares, "Social media, used properly, is the most powerful network building and brand building tool that has ever existed in the history of the world." Don't miss the chance to gain a unique perspective and elevate your approach to marketing in the water treatment realm.
Tune in for a wealth of actionable insights and discover the secrets to authentic engagement. Enhance your marketing strategies with Adam Tank's expertise, and let's navigate the waters of the industry together.
Timestamps
1:00 - Trace Blackmore emphasizes continuous learning to prevent burnout
8:00 - Call to action: Leave reviews, like, and subscribe to the podcast
12:18 - Upcoming events for water treatment professionals
23:00 - Introduction of Adam Tank and discussion on mentorship
29:55 - Importance of digital presence and advice for starting marketing
32:00 - Customer engagement and rules for creating a message
38:00 - Consequences of not investing in marketing
41:00 - Exploring different social media types and content strategies
50:00 - Advice on budgeting for marketing
52:00 - Humorous stories about dealing with online critics
58:00 - Reflection on the impact of positive feedback from fans
1:02:00 - Lightning round questions
1:07:00 - Closing thoughts and a sneak peek of James McDonald’s 2024 podcast episodes
Quotes
“The internet is an amazing vehicle for serendipity. Start small. Don’t overthink it. Share about your day and go from there.”- Adam Tank
“People want to connect with people. People want to connect with people who they like and trust.”- Adam Tank
“Authenticity. Authenticity is key when using social media platforms.” - Adam Tank
“Social media, used properly, is the most powerful network building and brand building tool that has ever existed in the history of the world.”- Adam Tank
“Going viral isn’t the goal, the goal is to find a tribe of people online.” - Adam Tank
“Start with a single post. Start with a single reshare. Write a couple of sentences, put it out into the world, and see what happens.” - Adam Tank
Connect with Adam Tank
Phone: 913.940.4381
Email: [email protected]
Website: www.adamtank.com
Podcast: Water We Talking About
LinkedIn: in/adamtank
Read or Download Adam Tank’s Press Release HERE
Links Mentioned
Water We Talking About Podcast
Write of Passage Online Writing Course
Scaling UP! H2O Academy video courses
Episodes Mentioned
Ep 181 with Jim Lauria and Adam Tank - Social Media Water Geeks
Ep 279 with Jim Lauria and Adam - Water We Talking About Hosts
Ep 280 with Tim Fulton - Retaining Top Talent
Books Mentioned
To Know Water Is To Love Water (Coming Soon) by Jim Lauria
The 4-Hour Workweek by Timothy Ferriss
1000 True Fans: Use Kevin Kelly's Simple Idea to Earn A Living Doing What You Love by Jon Longhurst
The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" by Nassim Nicholas Taleb
Think and Grow Rich by Napoleon Hill
Periodic Water Table With James McDonald
First off, what is BCDMH? Is it considered an oxizider or nonoxidizer? In what form is BCDMH available? How is BCDMH fed to a system? What are its reaction byproducts with water? How is its concentration in the system measured? How is it controlled? Is it fed continuously or intermittently? Does pH have any impact upon BCDMH? Water temperature? What’s its chemical formula?
Elevate this holiday season by giving and helping
One Simple Wish (www.onesimplewish.org/site/donate) 🌈: Grant wishes for foster children and be the reason behind their smiles. Your generosity can make a lasting difference in their lives.
Salvation Army’s Angel Tree(www.saangeltree.org) 🎄: Share the joy of the season by providing gifts to children in need through the Angel Tree program. Every donation brings warmth and happiness to a child's heart.
Operation Santa - US Post Office (www.uspsoperationsanta.com/letters) 💌: Fulfill holiday wishes by sending gifts and letters to Santa, making this season magical for families in need. Your support can create cherished memories for them.
Toys for Tots - US Marine Corp (www.toysfortots.org) 🎁: Support the Marine Corps Reserve in their mission to bring the joy of Christmas to less fortunate children. Your contribution can make a child's Christmas brighter.
Love for Our Elders (www.loveforourelders.org) 💖: Combat loneliness with love by sending heartfelt cards to people in nursing homes. Your words can brighten someone's day and remind them they are not alone.
Cards for Hospitalized Kids (www.cardsforhospitalizedkids.com/donate) 🌈: Spread joy and magic by writing cards for children in the hospital. While doctors provide medicine, your cards provide hope, joy, and a touch of magic to brave young hearts.
Soldier’s Angels (www.soldiersangels.org/donate) 🇺🇸: Stand in solidarity with military families by supporting Soldier Angels. Discover ways you can make a difference and bring comfort to those who sacrifice so much for our freedom.
2023 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE or using the dropdown menu.
