Scaling UP! H2O

The podcast where we scale up on knowledge so we don't scale up our systems. Find out why working in Industrial Water Treatment is the best job in the world. Hear industry experts share their knowledge and stories. Learn about technologies, methods, and career journeys. Join podcast host Trace Blackmore, former AWT President, LEED, and CWT every Friday for a new episode.

475 Inside the Boiler: Inspection, Failure Analysis, and Photography with Cheryl Heiser 05/08/2026

475 Inside the Boiler: Inspection, Failure Analysis, and Photography with Cheryl Heiser A boiler failure can create pressure quickly: production is down, emotions are high, and the water treater may be the first person blamed. of . joins Trace Blackmore, CWT, to walk through a more disciplined way to evaluate boiler issues by looking beyond chemistry alone. Why Boiler Failures Need a Broader Lens Cheryl brings field experience from the OEM boiler side, conventional water treatment, and purified tannin boiler treatment. Her perspective is rooted in the idea that no two boilers are the same. Design, operating conditions, fuel, history, circulation, steam separation, and customer practices all influence how a boiler behaves. She explains the premise of her AWT paper: helping water treaters avoid being immediately blamed when boiler tube failures occur. In her case study, two twin HRSG units were producing 100,000 pounds per hour of steam each, with superheaters operating at 600 PSI and 750 degrees Fahrenheit. The failures did not point to a simple water treatment explanation. Instead, the investigation involved steam drum internals, carryover, tube geometry, circulation concerns, and normal operating water level. What to Look for Inside the Boiler Cheryl emphasizes inspection discipline. Take photos, use a borescope when available, enter the boiler when safe and possible, and look for patterns in deposits, discoloration, distortion, turbulence, uneven circulation, and steam drum staining. She also explains why orientation matters. A photo that makes sense during the inspection may be difficult to interpret later unless the location and direction are clearly identified. Deposit analysis and metallurgical analysis can also help determine whether a failure is connected to deposits, material factors, overheating, combustion-side issues, or other mechanical contributors. The key is to understand the boiler as a system, not as a black box. Trust, Documentation, and Customer Communication When a boiler is down, the relationship with the customer matters as much as the technical investigation. Cheryl encourages water professionals to guide customers toward an investigative approach instead of a defensive reaction. That means asking better questions, understanding what relies on the steam, knowing the customer’s priorities, and reassuring them that the goal is to find the root cause. Trace closes the conversation by reinforcing the importance of documentation. Service reports protect the customer, the boiler, and the water treater. When recommendations are made, they need to be written down, repeated when necessary, and tied back to the operational risks they are meant to prevent. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:31 — Trace Blackmore shares guidance for Certified Water Technologists on staying ahead of CEU requirements, preparing through CWT Prep, using AWT technical training for verified CEUs, taking the first step toward certification, and creating accountability around professional goals 08:01 — Trace introduces the episode’s boiler troubleshooting theme, explaining that no two boilers are the same because design, operating conditions, fuel, history, and system “personality” can all affect how problems show up 08:38 — Words of Water with James McDonald 10:13 — Upcoming Events for Water Treatment Professionals 12:04 — Interview with Cheryl Heiser, International Business Development Manager, Tannin Guys Network, TGWT: Trace welcomes Cheryl and references her recent AWT conference paper on boiler failures. 12:38 — Cheryl shares her career path from field work with Babcock and Wilcox to conventional water treatment and purified tannin boiler treatment. 13:43 — Cheryl explains how her boiler background led naturally into water treatment through her interest in fireside conditions, water-side chemistry, and boiler metallurgy. 14:32 — Cheryl describes starting in boilers during an engineering internship in northern Alberta, where she worked around major boiler inspections, shutdowns, NDE inspectors, and boiler specialists. 16:46 — Cheryl explains why she wrote and presented an AWT paper: to help water treaters understand boiler failures from a physical and mechanical perspective, not only from a water treatment perspective. 17:38 — Cheryl outlines the premise of her paper: boiler tube failures may involve operating conditions, operator practices, design issues, circulation problems, overheating, or carryover, not only water chemistry. 19:32 — Cheryl explains why distinguishing between water-cooled tubes and steam-cooled tubes matters when evaluating boiler operating conditions and failure locations. 19:57 — Cheryl discusses superheater tube failures in the case study and explains how carryover from the steam drum contributed to deposits on the hottest part of the superheater. 20:52 — Cheryl describes generating bank tube failures related to tube geometry, low slope, flow stalling, repeated wetting and drying, magnetite behavior, and thinning. 22:17 — Cheryl explains how the normal operating water level in the steam drum made the generating bank issue worse because the top row of tubes was not fully flooded. 23:06 — Cheryl shares how to begin a boiler failure investigation by asking detailed questions about operation, combustion, water treatment, controls, mechanical conditions, leaks, and the customer’s immediate priorities. 24:40 — Cheryl emphasizes inspection tools and practices, including photos, borescopes, entering the boiler, when possible, deposit analysis, and metallurgical analysis 27:16 — Cheryl explains how to keep inspection photos useful by labeling locations and capturing orientation, such as fire end, cold end, right side, left side, north end, or south end 29:27 — Cheryl identifies specific inspection clues in a steam drum, including water line stains, turbulence, uneven circulation, leaking internals, deposits, and deposit patterns 33:20 — Cheryl discusses how stress, downtime, and customer trust affect boiler failure investigations and why water treaters should guide an investigative approach rather than a reaction 37:40 — Cheryl discusses her AWT committee involvement, including Women on Water and the Boiler Committee, and how those roles support networking, confidence-building, technical contribution, and industry learning 41:40 — Cheryl recommends practical ways to learn boiler systems: trace lines, understand steam use, observe furnace viewports, note sight glass levels, and ask new questions during service visits 43:02 — Cheryl recommends the Babcock and Wilcox Steam book as a major boiler reference and encourages water professionals to understand combustion-side factors that can affect water-side problems 49:17 — Trace closes the episode by reinforcing better troubleshooting through structured questions, careful documentation, service reports, and a willingness to work with customers on root cause rather than defaulting to blame Quotes “And if you know enough about your boiler, you can help the customer find other reasons for failures other than just saying, well, it must be the water chemistry, it must be the water treatment.” “You have to ask a lot of questions.” “That's really the basis of a good investigative process.” “First and foremost, always take lots of photos.” “The more you can inspect, the better, even if at first it doesn't seem like that area might be related to the failure or the issue.” “This is where you can help them keep an open mind, guide an investigative approach rather than a reaction.” “But just knowing your customer's system and their priorities is really key.” “I wish more people understood how critical steam boilers are in manufacturing, food production, power generation, heating, and so many other things.” “So, whenever you mention something to a customer, get in the habit of writing that down in the service report.” Connect with Cheryl Heiser Phone: (613) 277-7804 Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today’s definition is an expression that describes the terminal settling velocity of small, spherical particles falling through a fluid under laminar-flow conditions, based on the balance of gravitational, buoyant, and viscous drag forces. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/41214630

474 Questions from the Scaling UP! Nation about Trace 04/30/2026

474 Questions from the Scaling UP! Nation about Trace Every career in industrial water treatment is shaped by decisions, mentors, credentials, systems, and the willingness to keep learning. In this special mailbag-style episode, Trace Blackmore, CWT, answers questions from the Scaling UP! Nation about how he entered water treatment, why he started the podcast, what professional credentials have meant to him, and what he is still working to improve. This conversation gives water professionals a practical look at the habits behind a long career in the industry: getting involved early, documenting customer conversations, building strong teams, using repeatable processes, and staying open to new tools like AI. From Family Influence to a Career in Water Treatment Trace shares that his start in water treatment came through his father, who brought him along to accounts after school. His early memories include watching test results change color, learning around hospital accounts, and seeing how water treatment decisions were made in the field. Before entering water treatment full-time, Trace worked in financial services and received strong sales training. However, he realized he was not enjoying the work. His father invited him to become a service technician, which led to a career path that combined technical problem-solving, customer service, sales, and a deep appreciation for the industrial water community. Why Credentials, Associations, and Documentation Matter Trace explains why the Certified Water Technologist credential remains one of the professional accomplishments he values most. He also discusses his LEED GA and LEED AP credentials, his time as a former president of the Association of Water Technologies, and his training as a master facilitator. For professionals building their own careers, the larger lesson is clear: credentials, online presence, and association involvement can shape how customers and peers understand your expertise. Trace also emphasizes the importance of documenting conversations, decisions, and recommendations so teams and customers have a clear record when issues arise. The Podcast, Rising Tide Mastermind, and Raising the Industry Bar Trace reflects on launching the Scaling UP! H2O Podcast in 2017 after encouragement from Charlie Cicchetti and Conor Parrish. What began as a monthly podcast eventually became a weekly resource with structured processes, procedures, and a growing audience of water professionals. He also discusses the honor of having Scaling UP! H2O recognized as the official podcast of the Association of Water Technologies, as well as the creation of Rising Tide Mastermind, which now includes 76 members across 7 groups. Both platforms reflect the same goal: creating spaces where industrial water professionals can learn, connect, and improve together. Technology, AI, and the Next Phase of Learning When asked about the biggest change in the industry, Trace points to data collection, remote monitoring, the Internet of Things, and AI. He remembers a time when system information required an on-site visit. Today, water professionals can review controller data, reports, and trends before arriving in the field. Trace also shares how his Doctor of Business Administration program is changing the way he thinks about research, learning, and long-term growth. His 2026 goals include continuing that academic work, strengthening the podcast’s educational value, and giving family and personal commitments proper space on the calendar. This episode is not only a personal reflection. It is a reminder that long-term success in water treatment depends on learning, relationships, systems, and the willingness to keep improving. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:35 — Trace opens the episode with a May update and connects the season to a practical cooling tower challenge: pollen in Southern systems. 04:30 — Trace explains why this episode is different: Scaling UP! Nation asked for more personal stories and career reflections from him. 06:50 — Trace highlights the 6th Annual Oilfield Water Markets Conference and shares the Scaling UP! H2O listener discount code. 08:00 — Trace mentions the International Water Association Leading Edge Conference on Water and Wastewater Technologies in Houston. 08:50 — Trace points healthcare-focused water professionals toward ASHE’s Healthcare Facilities Innovation Conference in Minneapolis. 09:50 — James McDonald presents a new Words of Water definition focused on wet bulb temperature and cooling tower performance. 11:20 — Trace explains why receiving compliments used to be difficult and how mentorship helped him respond with more respect and gratitude. 13:50 — Trace answers how he got started in water treatment through his father, field visits, testing, and early exposure to accounts. 15:50 — Trace describes leaving financial services, joining his father’s company as a service technician, and finding work he genuinely enjoyed. 18:20 — Trace explains the credentials behind his name, beginning with the Certified Water Technologist designation. 20:25 — Trace discusses LEED GA and LEED AP credentials and how they helped him communicate with commercial building owners. 23:00 — Trace shares why his AWT leadership experience and master facilitator training matter to his professional identity. 24:55 — Trace explains how Charlie Cicchetti introduced him to podcasts and encouraged him to start what became Scaling UP! H2O. 27:30 — Trace describes the podcast’s early cadence, moving from monthly to biweekly and then weekly episodes. 32:30 — Trace identifies AWT naming Scaling UP! H2O its official podcast as a crowning moment for the show. 33:45 — Trace shares personal and professional achievements, including adopting his son, building the podcast, and launching Rising Tide Mastermind. 35:30 — Trace explains how he balances podcasting, business, and other responsibilities through team support, time blocking, procedures, and the 12 Week Year. 41:05 — Trace shares advice to his younger self: join an association early, get involved, document everything, and build relationships in the industry. 44:40 — Trace identifies data, remote monitoring, IoT, AI, Legionella, PFAS, and water management plans as major changes in the industry. 48:10 — Trace shares scuba diving as his favorite non-water-treatment hobby and reflects on teaching more than 1,000 people to dive. 50:00 — Trace explains how pursuing a Doctor of Business Administration is teaching him research, academic discipline, and new ways to learn. 54:05 — Trace shares his 2026 goals, including progressing through his DBA program, expanding podcast resources, and prioritizing family on his calendar Connect with Scaling UP! H2O Submit a show idea: LinkedIn: YouTube: Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is the lowest temperature that can be achieved through evaporation alone and is used to evaluate cooling tower performance. Do you know the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/41077775

473 From Oil to Water: How the Water Midstream Sector Was Born with John Durand 04/25/2026

473 From Oil to Water: How the Water Midstream Sector Was Born with John Durand Industrial water professionals often think about water in terms of treatment, compliance, reuse, and operational risk. John Durand brings a different but closely connected view: water as infrastructure, water as a managed resource, and water as a strategic part of energy development. , one of the early pioneers of the water midstream sector and CEO of Magnificent Desolation, LLC, joins Trace Blackmore to explain how produced water moved from a disposal challenge to a large-scale infrastructure opportunity. From Disposal Model to Managed Resource John describes how the growth of horizontal drilling changed the scale of water management in the Permian Basin. A vertical well once used a fraction of the water required for today’s horizontal wells, creating a need for pipelines, reuse systems, recycling strategies, and long-term infrastructure planning. He explains that the water midstream sector emerged because the old approach—trucking water or simply sending it to disposal—could not keep pace with the volume. Today, the conversation has shifted toward produced water reuse, recycling, and the search for beneficial uses outside of oil and gas. Produced Water, Salinity, and Future Use John notes that produced water can carry very high salinity, sometimes many times higher than seawater. That creates treatment challenges, especially when thinking beyond oilfield reuse and toward broader industrial applications. He also points to future opportunities for produced water in data centers, electric generation, cooling applications, and possibly other beneficial reuse pathways. The key message is clear: water once treated as waste may become an important resource if the industry continues to innovate responsibly. Infrastructure, Trust, and Public-Private Partnerships Beyond pipelines and treatment, John emphasizes the role of relationships. He shares examples from Midland and Odessa, where long-term water supply arrangements and wastewater treatment infrastructure created value for both communities and industry. For water professionals, the lesson extends beyond oilfield water. Large infrastructure projects require technical expertise, capital, public trust, and long-term credibility. John’s experience shows that durable solutions depend as much on trust and collaboration as they do on engineering. Staying Curious in a Changing Industry John closes with a practical leadership reminder: stay curious, ask better questions, and keep learning. Whether the topic is produced water, AI, energy independence, or infrastructure, he encourages professionals to dig deeper and continue expanding their understanding. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:50 — Trace introduces the episode’s central topic: the water midstream sector and how produced water is becoming a true asset instead of only a waste stream 06:31 — John Durand joins the conversation as one of the early pioneers of the water midstream sector and CEO of Magnificent Desolation 07:01 — John introduces his 41-year career in the energy business, his Louisiana roots, and his lifelong connection to oil and gas 08:08 — John explains the origin of the name Magnificent Desolation and its connection to Buzz Aldrin’s words after walking on the moon 10:15 — John shares how lifelong curiosity, including reading an entire set of encyclopedias at age 12, shaped his career and learning mindset 11:28 — John walks through his energy career, from upstream oil and gas to natural gas marketing, power generation, conventional midstream, and eventually water midstream 14:22 — John explains how a call about water being “a big deal in the future” led him into Pioneer Natural Resources and large-scale water infrastructure 15:29 — John describes how the water midstream sector emerged as Pioneer built infrastructure to move water across a large acreage position 16:21 — John explains why horizontal drilling and hydraulic fracturing changed the scale of water demand and produced water management in the Permian Basin 17:39 — Trace asks John to define the water midstream sector, setting up a practical explanation of acquisition, movement, reuse, recycling, and disposal 19:57 — John addresses a common misconception about water midstream: the industry is moving beyond disposal toward reuse, recycling, and beneficial use 23:08 — John explains how the industry learned to manage massive water volumes through infrastructure, collaboration, and private capital investment 25:25 — John discusses produced water treatment considerations, including heavy metals, high salinity, desalination, and waste-product management 27:56 — John defines upstream, midstream, and downstream so listeners can understand how water midstream fits into the broader energy sector 30:09 — John explains why relationships matter in water midstream, especially when developing long-term projects and public-private partnerships 31:24 — John shares examples from Midland and Odessa, where municipal wastewater arrangements created long-term value for both communities and industry 34:31 — John explains why trust is the foundation of lasting relationships and how completed projects can create credibility for future opportunities 38:26 — John reflects on when he realized the water midstream sector was becoming durable and strategically important as private capital entered the space 40:03 — John looks ahead to the future of water midstream, including beneficial reuse, data centers, electric generation, and regional water infrastructure. 44:15 — John discusses how the geopolitical environment affects energy, water management, infrastructure, and U.S. energy independence. 01:04:02 — Words of Water with James McDonald Quotes “I have always been a very curious individual.” “It was produced water and freshwater.” “The misconception is oil-filled water, and the midstream water industry is just handling waste.” “It’s really relationships and how you create and develop those relationships.” “Once you develop that trust over time, that's what it comes down to.” “The future really is into that term that you're going to hear a lot more of, and that's beneficial reuse.” “Be curious, stay curious, ask the right questions, be bold.” Connect with John Durand Phone: (214) 232-4953 Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is the cloudiness or haziness of water caused by suspended particles that scatter light. Do you know the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/41014025

472 Finding and Fixing the Invisible: Chris MacDonald on Pressure Pipe Inspection and Rehab 04/17/2026

472 Finding and Fixing the Invisible: Chris MacDonald on Pressure Pipe Inspection and Rehab "Document everything." Spring startup season exposes more than operational stress. It also reveals what happened months earlier when systems were laid up poorly, maintenance steps were skipped, or warning signs were documented but not acted on. In this episode, Trace Blackmore connects that reality to a broader infrastructure problem: hidden damage inside pressure piping systems that operators often cannot see until a leak, rupture, or budget crisis forces action. Why hidden pressure pipe problems are so expensive , CEO and President of , explains why pressure pipe inspection and rehabilitation deserve more attention from utilities and industrial facilities. His core point is practical: many owners are still making repair or replacement decisions without first getting a high-resolution look at the pipe’s actual condition. That creates two risks. First, teams may spend too late, after a failure creates public, operational, or safety consequences. Second, they may spend too much, replacing long stretches of pipe when only a targeted section actually needs rehabilitation. Chris argues that better inspection narrows uncertainty and helps owners avoid both extremes. Inspection first, then the right rehabilitation scope A major theme in the conversation is that CPM Pipelines works across both inspection and rehab, which changes how projects are evaluated. Chris notes that many inspection firms inspect, and many rehab firms rehabilitate, but few do both. That difference matters because the best answer is not always the biggest project. He shares an example of a recent force main inspection that showed half the line was in bad condition and half was in very bad condition, yet the data still allowed the agency to target the rehab scope precisely. According to Chris, that approach saved a small utility of almost $10 million. He also explains why trenchless rehab can often reduce project schedules from months to weeks and save roughly 50% compared with traditional dig-and-replace work. Leadership, documentation, and building the right team The conversation also moves beyond pipelines into business leadership. Chris reflects on entrepreneurship, the value of solution-driven work over commodity selling, and the importance of documenting systems early if a company intends to scale. He also emphasizes team alignment, core values, and recognizing quickly when someone is in the wrong seat. For owners and managers, that part of the episode is as useful as the technical discussion. The takeaway is clear: strong execution depends on both sound field data and disciplined internal systems. Pressure pipe problems are often invisible until they become urgent. This conversation shows why better inspection, better decision timing, and better documentation can improve both infrastructure outcomes and business results. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:18 — A call to action for the Global 6K for Water on May 16, 2026 02:20 — Trace introduces the podcast, notes that spring startup season is underway and warns that cooling and irrigation systems laid up poorly can produce rusty water and decayed piping, often leading clients to blame the water treater. 05:23 — “Words of Water” game show, James McDonald 06:48 — Trace highlights upcoming events, encouraging listeners to use the Scaling UP! events page to plan their professional development 09:59 — Guest Chris McDonald shares his 25‑year journey through US Pipe, distribution and finally entrepreneurship; he credits his wife’s support and explains how she joined the company without reporting directly to him 14:30 — Chris recalls that working in manufacturing and distribution taught him that value comes from solving problems rather than selling the same products as competitors, which prompted him to launch CPM Pipelines 16:16 — CPM Pipelines now focuses exclusively on pressure‑pipe inspection and rehabilitation. Chris describes how combining contracting and representation allows his team to inspect, assess and rehabilitate pipelines using high‑resolution inspection technologies and exclusive trenchless lining systems 18:44 — He argues that trenchless rehabilitation can cut costs by roughly 50 percent and reduce a six‑month dig‑and‑replace project to six weeks, noting that pressure‑pipe adoption has lagged due to access and bypass challenges but is beginning to change 21:14 — A recent force‑main inspection exemplifies their approach: high‑resolution data pinpointed a failing section, enabling targeted rehabilitation that saved a small utility nearly $10 million compared with wholesale replacement 22:40 — Chris and Trace discuss infrastructure sprawl and water billing; Chris observes that development patterns spread systems ever outward, straining budgets, yet people still balk at paying $20 for water while spending far more on cell phones 25:21 — CPM insists on inspecting pressure pipes before rehabilitation; Chris explains that many leaking pipes remain structurally sound and that sometimes replacing a short force main is cheaper than an inspection, whereas longer mains justify data‑driven decisions 32:08 — To find clients, the team monitors news for main failures, uses AI to scan meeting notes and leverages LinkedIn and ZoomInfo; Chris notes that industrial clients often have funds to act quickly while municipal agencies defer action until failures become public 34:49 — Many early pipe failures stem from random construction defects rather than gradual wear; detecting a dent hidden beneath coating may require high‑resolution tools because conventional models cannot predict these anomalies 40:49 — Chris emphasizes the importance of putting the right people in the right seats, recognizing bad fits quickly and hiring high‑level talent. CPM grows organically without borrowing money and values of alignment among employees, contractor partners and clients Quotes “If there's nobody else that sees value in what I do, whether or not I see value in it is irrelevant.” “You don't want to invest too early. You don't want to invest too late. And you don't want to invest too much, right?” “Don't let any good conduit go unused, right?” “You can't do this by yourself. It takes a team.” “Document everything.” “Always be a student.” Connect with Chris MacDonald Phone: (760) 809-5391 Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is an expression for calculating the solubility of a gas in a fluid based on temperature and partial pressure. Do you know the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . This episode is made possible through our valued partners at: /episode/index/show/scalingup/id/40907475

471 Biofilms, Biocides, and TTPC: A Deep Dive with Dr. Jeff Kramer 04/10/2026

471 Biofilms, Biocides, and TTPC: A Deep Dive with Dr. Jeff Kramer Biofilm is not a fringe issue in cooling systems. As Dr. Jeff Kramer explains, it is a given. That matters because biofilm affects heat transfer, contributes to corrosion, and can serve as a reservoir for Legionella in treated systems. In this conversation, Trace Blackmore and Dr. Kramer examine what experienced water treaters should be looking for when choosing and evaluating a microbiological control program. Biofilm as an operating problem Dr. Jeff defines biofilm as a community of microorganisms attached to a surface and held together by an external polymeric matrix. From there, the discussion moves quickly into why this matters in the field. He points to research showing that biofilms can be more insulating than mineral scale, then explains how microbial activity and patchy film formation can intensify corrosion risk. He also notes that Legionella can be harbored within biofilm, making clean-looking bulk water an incomplete picture of system condition. Choosing the right biocide program A strong oxidizing biocide foundation remains central, whether based on chlorine or bromine. However, Dr. Jeff makes a practical distinction that matters to service professionals: some non-oxidizing biocides kill biofilm organisms without removing the film, while others both kill and remove. He also explains why shock dosing often outperforms smaller, more frequent additions, and why biocide timing should be evaluated in the context of oxidizer compatibility, halogen demand, and actual system feedback rather than habit or opinion. Surfactants, TTPC, and field realities The conversation also covers how surfactants and quaternary compounds can disrupt microbial membranes and improve biocide penetration. Dr. Jeff shares lab and field insight on TTPC, including its strong performance in kill-and-removal testing and its known interference with PTSA fluorescence programs. The discussion closes with practical monitoring advice: inspect the basin, feel below the waterline, trend dip slides, watch approach temperatures, and pay attention to residence time when selecting products for different system volumes and turnover rates. Better microbiological control is not about one product or one rule of thumb. It is about understanding the system, interpreting feedback, and matching chemistry to operating reality so performance can be maintained over time. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Quotes “You need to understand, listen to the feedback you're getting from the system and then adjust your program appropriately. “ “Don’t be afraid to ask for help because you don't know you don't know everything“ Connect with Dr Jeff Kramer Phone: (404)-386-0518 Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition refers to the exact chemical amount required for a reaction to proceed to completion with no excess of any reactant. It describes the quantitative relationships between reactants and products. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40799395

470 Wastewater Enthusiast: Training the Next Generation Online 04/03/2026

470 Wastewater Enthusiast: Training the Next Generation Online has built a following by doing something wastewater operators have needed for a long time: making practical technical education easier to access. In Episode 470, he explains why that matters, how he built , and what the industry still gets wrong about training, certification, and knowledge transfer. From test prep to true understanding A major thread in this conversation is the gap between passing an exam and actually understanding plant operations. Shawn reflects on his own early experience with certification prep, where classes helped him recognize test questions but did not always help him understand what was happening inside a real activated sludge system. That gap became the foundation for his channel. He makes the case that operators need more than memorization. They need visuals, process context, and practical explanations that help concepts stick. For professionals responsible for training staff, succession planning, or improving plant performance, that distinction matters. What real operations look like on the ground Shawn also brings credibility from the plant floor. He describes his work as chief plant operator in Avila Beach, California, where a small facility still demands close attention because of its biological complexity, membrane bioreactor operation, and chemical dosing requirements. A story about foam erupting from an aeration basin becomes more than a war story. It shows how biology resists quick fixes and why operators have to think in time horizons measured in MCRT cycles, not minutes. The conversation also touches on shock loads, public misuse of sewer systems, and the daily balance between observation, testing, automation, and operator instinct. That practical perspective keeps the discussion grounded for listeners who live with process variability every day. Why free knowledge matters One of the strongest sections centers on Shawn’s idea of the “democratization of knowledge.” He argues that critical wastewater education should not be locked behind paywalls or trapped in the heads of reluctant gatekeepers. That point expands into a broader discussion about generational turnover, operator shortages, and the risk of losing hard-earned plant knowledge as experienced professionals retire. Shawn also explains how monetization entered the picture without changing the mission. Training workshops, webinars, YouTube revenue, and memberships have started to support the project, while his core educational content remains open to everyone. Exam strategy, content strategy, and long-term value The episode closes with practical advice for certification candidates. Shawn stresses long preparation windows, disciplined use of official study materials, and a simple but critical reminder: read the question completely. He also shares how he chooses content, responds to viewer needs, and uses real plant events to teach beyond the textbook. For leaders, trainers, and operators alike, this is a useful conversation about how technical knowledge gets shared, preserved, and improved. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Connect with Shawn Powell Phone: (530) 859-2787 Email: LinkedIn: Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a flexible, one‑way item installed on the feed end of a spiral‑wound reverse osmosis membrane element. Its job is to force all incoming feedwater to flow through the membrane feed channel rather than bypassing around the outside of the element. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40721145

469 ABMA: The Oldest Association Meets Today’s Challenges 03/27/2026

469 ABMA: The Oldest Association Meets Today’s Challenges Boiler performance rarely depends on a single decision. It depends on design, controls, maintenance, workforce capability, and, as this conversation makes clear, the quality of water treatment. and explain how is addressing those realities by connecting manufacturers, representatives, suppliers, and field stakeholders around education and practical guidance. Why ABMA still matters in a changing boiler market ABMA has been in place since 1888, but this discussion is not about preserving old structures for their own sake. Scott and Shaunica describe an association that has expanded beyond traditional manufacturer membership into a broader supply-chain view of the boiler room. That includes boiler, burner, deaerator, and economizer manufacturers, component suppliers, service providers, consultants, and manufacturer representatives. That broader view matters because boiler performance does not begin and end with the vessel itself. Decisions made across installation, controls, service, and water treatment shape efficiency, reliability, and long-term asset life. Education that reaches the people actually running boiler rooms A strong theme throughout the conversation is education. ABMA is reaching beyond its own meetings to speak with healthcare engineers, food processors, facility engineers, and other sectors that rely on boilers every day. Scott outlines the practical angle of that work: what operators should be doing on a daily, weekly, monthly, and yearly basis to keep boiler rooms safe and efficient. Shaunica adds that ABMA is building toward a larger resource center, on-demand materials, and expanded access to white papers and best-practice guidance. They also discuss partnerships with trade schools and Maritime Academies as part of a larger workforce strategy. For water professionals, that matters because better-informed boiler operators create better conditions for treatment programs to succeed. Water treatment is not a side issue One of the clearest takeaways is that water treatment remains central to boiler performance. ABMA’s work with the Association of Water Technologies is helping align deaeration and chemical treatment perspectives into a single, co-branded guidance document. That effort is meant to reduce finger-pointing, improve technical clarity, and give end users a more unified message. Scott is direct about the operational stakes: poor water treatment drives scaling, damages equipment, and undermines efficiency. The discussion also pushes back on outdated assumptions about boiler rooms, highlighting gains in efficiency, modern controls, remote monitoring, retrofit options, and emerging technologies such as hydrogen, dual-fuel, and hybrid systems. Boiler systems may be longstanding infrastructure, but the thinking around them cannot stay static. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:18 - Trace introduces ABMA, explains its relevance to water treaters, and previews the upcoming ABMA Expo 03:11 - Trace gives a concise history of boilers, from early steam vessels to modern high-efficiency systems 07:36 - Scott Lynch and Shaunica Jayson join the show and introduce themselves and their roles at ABMA 08:18 - Scott explains how ABMA has evolved from a manufacturer-focused association into a broader industry organization spanning the full boiler supply chain 10:27 - Shaunica outlines ABMA’s four membership categories, including manufacturers, associate members, consultants, and manufacturer reps 33:18 - The discussion shifts to the ABMA–AWT partnership and the co-branded water treatment guideline 34:58 - Scott explains why deaeration and water treatment need to be addressed together to produce useful technical guidance 36:31 - Shaunica shares what ABMA learned from attending the AWT conference and why the partnership helps reduce finger-pointing between disciplines 38:19 - The conversation moves to Boiler Expo, including why ABMA launched it and how it is designed to serve the full boiler community 40:49 - Shaunica explains the co-location with the Biomass Conference & Expo and highlights ABMA’s BUILT and WIBI communities 45:18 - Scott and Shaunica close with their key takeaways: the boiler industry is evolving, and ABMA is a resource for the field 53:50 - Words of Water with James Connect with Shaunica Jayson Email: Website: LinkedIn: Connect with Scott Lynch Email: Website: LinkedIn: Quotes “Our official mission is to lead, advance and provide solutions to the boiler industry.” “Our vision is boilers are recognized for advancing energy sustainability and powering people's lives.” “The boiler industry continues to evolve and innovate.” “We love our members. We love our operators. We love our water treaters.” Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a salt solution, generally sodium chloride, used during the regeneration process in ion exchange. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40640050

468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry 03/20/2026

468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The association did not start primarily as a training platform or networking group. It grew out of a business crisis in the 1980s, when independent water treaters were struggling to secure product liability and pollution coverage at prices that would not put them out of business. Tom explains how that pressure led a small group to create an insurance-focused structure that eventually required an association. From there, the collaborative side of AWT expanded into education, technical papers, meetings, and broader support for the independent water treater. Why Association of Water Technologies (AWT)’s culture feels different Tom also gives language to something many professionals have experienced but may not have fully defined: AWT members often compete in the same field while still sharing technical knowledge freely. He points to relationships as the reason. Trust, geography, and the practical reality of how accounts are won reduce the sense of technical knowledge as a threat. That helps explain why AWT has become a place where mistakes, lessons learned, and operating insight can be shared in ways that genuinely help other professionals improve. Why the CWT is changing A major focus of the episode is the next chapter of the Certified Water Technologist designation. Tom explains that AWT is pursuing ISO-aligned process work and ANSI recognition so the CWT carries stronger independent, third-party credibility. He walks through why that matters, what the CWT commission is doing, how the current process may change, and why he believes ANSI recognition will help the credential gain broader acceptance with customers, spec writers, government authorities, and technical institutions. What this means for professionals now This conversation lands on a practical point: the CWT is meant to distinguish serious professionals without making the credential feel inaccessible. Tom is clear that those already preparing should not wait. He also underscores that AWT technical training supports the body of knowledge, but it does not teach to the exam. For leaders, owners, and technical professionals, this episode is a strong reminder that industry standards matter most when they improve confidence, sharpen judgment, and strengthen trust in the field. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 00:46 — Trace explains why AWT matters so much to industrial water treatment professionals. 03:37 — Trace shares the story behind the “magic button” and how it helps people connect at industry events. 07:20 - Upcoming Events for Water Treatment Professionals 11:05 - Words of Water with James McDonald 13:20 - Interview with Tom Brandvold, CWT, President at Premier Water and Energy Technologies and former president of the Association of the Water Technologies 18:18 - Tom explains the origin story of AWT 24:05 - Tom talks about volunteering within AWT over the years 34:14 - The conversation shifts to the CWT designation 37:01 - Tom explains why AWT is pursuing ANSI recognition for the CWT 48:11 - Tom and Trace discuss how ANSI-recognized CWTs could matter in legislation and water safety language 49:00 - Tom talks about the biggest challenge in the accreditation process: ISO 17024 conformance 53:35 - Tom makes an important distinction: AWT training does not teach to the exam 55:03 - Tom explains why professionals should pursue the CWT Quotes “The association ah was founded so that those who joined could have access to this captive insurance market where we were self-insuring so that all of us could stay in business.” "The veil of threat is removed, and you share very freely.” “We are committed as a trade association to add prominence to the CWT certification.” "If you want to distinguish yourself from everyone else out there, this is the way to do it.” "My magic wand would ensure that everybody has safe drinking water” Connect with Tom Brandvold, CWT Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a thin barrier that only permits passage of certain particulates or compounds to pass through but inhibits others. It is a semi-permeable skin of which the pass-through is determined by the size or special nature of the particles or compounds. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40551505

467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely 03/13/2026

467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he approaches operations. While completing his PhD he investigated how to recover resources from wastewater permits, synthesizing municipal data with bench‑scale testing. Today he draws on that experience to design treatment systems and advise customers on cooling‑tower and boiler chemistry. He emphasizes long‑term efficiency: spending a little extra time or money now can save much more later. This mentality helps him balance the competing demands of design, installation, sales and service, and underscores Hydro flow’s support for continuing education. Balancing Service, Sales and Efficiency No two days look alike for Jake. One week he is calibrating pH probes, inspecting cooling towers and designing dosing skids; the next he is troubleshooting filtration systems or negotiating wastewater discharge limits. To stay ahead of his schedule, he deliberately “drags things as early as possible” and completes visits well before month‑end. Jake uses the iPhone Reminders app to tag tasks by site, service type and system; location triggers ensure he never forgets critical parts. He advocates automating routine reports and allowing generative AI to massage field notes into professional correspondence, provided every line is double‑checked for accuracy. Even at the end of a long day, tools such as ChatGPT help him strike the right tone in customer emails. Regulation, Training and Risk Management Jake contrasts cooling‑tower regulation in Australia with the more fragmented approach in the United States. In Victoria every tower must be registered, documented and sampled on a schedule; non‑compliance leads to fines. The risk management plan – the term used in Australia for what many Americans call a water management plan – is a comprehensive document containing details of the cooling tower, associated chillers and a unique registration number. Australian practitioners follow the AS/NZS 3666 standard, and third‑party RMP reviews and audits are annual requirements. Jake notes that an equivalent certification does not yet exist for international candidates seeking the Certified Water Technologist designation, although metric‑based exams may be under consideration. Sales, Communication and Mentorship Serving existing customers often means identifying the real decision drivers. Jake categorizes site priorities – cost reduction, profit increase, ease of use and product quality – and tailors proposals accordingly. He maintains open communication with influencers while gently probing approval limits, sometimes splitting quotes so that local managers can sign off without escalating requests. Mentorship is both a given and a goal: Hydro flow holds monthly meetings where technicians, account managers and production staff share problems and solutions, allowing juniors to benefit from seasoned expertise. Jake encourages newcomers to simply “do it” – the blend of hands‑on work, autonomy and flexibility makes industrial water treatment a rewarding career. In his lightning‑round advice he urges his younger self to be selective about commitments and to automate early. Dr. Jake Elliott demonstrates that a rigorous scientific background and a passion for efficiency translate into better service, improved compliance and happier customers. His tips on process automation, risk management and sales communication help water professionals navigate a complex landscape while maintaining work–life balance. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:14 - Trace Blackmore notes the conclusion of the 2026 AWT Technical Training (Session 1) and then shares his doctor’s office story 09:15 - Words of Water with James McDonald 11:45 - Upcoming Events for Water Treatment Professionals 15:32 - Introduction with Jake Elliott, PhD, Senior Account Manager at Hydro Flow 18:47 - Jake's Advice for those taking a Doctorate Degree 23:19 - How Jake came to work at Hydro Flow 44:24 - Tips from Jake Quotes “Very happy to spend a little bit of extra time or money now to save a lot of time or money later.” “If you can get some of your thoughts down and then let ChatGPT massage that into something that is good communication, again, double check it before you send it.” “I would tell myself to be selective in what you say yes to … automate hard, automate early.” “Autonomy, flexibility. It’s really the perfect package, definitely for me and for people like me.” Connect with Jake Elliott, PhD Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is the curved upper surface of a liquid in a tube, such as a graduated cylinder. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40421965

466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2) 03/06/2026

466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2) AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because boilers and cooling towers rarely behave like textbook examples. Recognizing that multiple chemical reactions operate simultaneously helps prevent chasing the wrong problem. Updated program design and operations classes now bridge the gap between fundamentals and advanced topics. Specialized modules for sales, membrane/softener maintenance, ASSE 1280 compliance, and a two‑tier wastewater curriculum ensure that attendees can match coursework to their experience and role. Lessons from experience: paperwork, PPE and people Anecdotes ground the theory. Dan recounts losing his Certified Water Technologist status for five years after assuming an office manager filed his recertification paperwork. He re‑sat the exam in 2016 and now tells every candidate: verify your own paperwork. Another incident involved a sulfuric acid injection line that still held pressure; a line blew while he was replacing a fitting, covering his jeans in acid—his apron protected his torso, but he still had six‑inch holes in his pants. “Wear your PPE” is his first piece of advice to new technicians. Beyond safety, Dan highlights that water treatment careers demand communication and management skills. Technical strengths don’t automatically translate into leadership; becoming a mentor and training others brings lasting fulfillment. Developing a growth mindset For new practitioners, Dan recommends learning from whoever will teach you and embracing the “nerdy” parts of the job—math, chemistry and calculations translate directly into customer value. After the first year it’s easy to plateau, so he urges veterans to intentionally take on new technologies such as wastewater treatment or chlorine dioxide and to share knowledge with younger colleagues. This industry can’t be automated or offshored; field troubleshooting will always require hands‑on expertise. Even in sales roles, success comes from offering solutions grounded in a deep technical foundation. Looking ahead The episode closes with a call to prepare for AWT’s upcoming training seminars (March 10–13 and November 11–14). Attendees should bring system data and be ready to teach one takeaway to their teams when they return. Scaling Up! H2O encourages listeners to invest in their careers, meet peers and instructors, and approach each technical challenge as an opportunity to raise the bar for the entire industry. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:35 - Trace Blackmore shares a reminder for listeners about the AWT Technical Training on March 10-13 04:12 – Words of Water with James 09:20 - Transition to Interview Recap 11:24 - Second part Interview with Dan Merritt, CWT 12:40 - Losing CWT Certification 20:49 - ASSE 12080 Training 22:49 - Wastewater Training Expansion 38:22 - Sulfuric Acid Incident Quotes “Failure is not the failure. Quitting is the failure.” “The water treatment industry is not something that you can do remotely. There is always going to be the need for people to troubleshoot water systems.” “Being a mentor is a great way to take that experience that we have and translate it—to give it away to those in our company.” “Don’t worry about making mistakes. We all make mistakes, and that’s how you learn.” “I swore up and down that I would never be a salesman. Now I’m the sales manager because I realized that selling solutions grounded in technical knowledge isn’t about pushing products—it’s about helping people.” Connect with Dan Merritt, CWT Email: Website: . LinkedIn: . Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a quantitative chemical analysis method to find the unknown concentration of a substance by gradually adding a solution with a known concentration until the reaction is complete, often signaled by an indicator's color change. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40336580

465 From Classroom to Cooling Towers: Teaching Water Treatment with Dan Merritt (Part 1) 02/27/2026

465 From Classroom to Cooling Towers: Teaching Water Treatment with Dan Merritt (Part 1) Industrial water training only works when the knowledge transfers. That means the material lands with the audience, survives the drive home, and shows up later in the field when decisions get made. , Sales Manager at , brings a rare perspective to that problem. He started as a teacher (chemistry, calculus, physics), entered industrial water treatment on February 5, 2002, and later became part of the AWT training team. This conversation follows the path from classroom instruction to boiler rooms and cooling towers, then uses that journey to examine what makes technical training “stick” for working professionals. From educator to water treater, then back to educator Dan shares how leaving graduate study, teaching high school and community college, and stepping into service work shaped his approach to explaining technical concepts. The throughline is simple: the instructor owns the clarity. When someone in the room does not understand, the response is not frustration. The response is translation. Bridging the knowledge gap without dumbing it down Trace and Dan describe a common failure mode in technical instruction: experts answering correctly, but not helpfully. They frame the goal as closing the gap between what the instructor knows and what the audience can realistically absorb in the moment, especially for attendees building competence over time. Stories and demonstrations as tools for retention The episode highlights why AWT trainers lean on stories and physical demonstrations, from an Archimedes fountain to static electricity experiments. Dan explains how the “light bulb moment” is the reward of teaching, and why trainers adapt when a method fails (including what humidity can do to a demo in a room full of people). Keeping the CWT exam in proper context The conversation also draws a firm boundary: training supports growth, but it does not replace the CWT experience requirement and recommendations. Dan and Trace emphasize accurate language around the credential and reinforce what the training can and cannot do. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:38 — Setup for a two-part series to help listeners prepare for AWT Technical Training 02:24 — AWT Technical Training logistics: March 10–13 in Frisco, Texas (near Dallas) 03:10 — Trace shares why AWT Technical Training matters personally (mentorship, community, support) 05:51 — “Desert Pete” story: why instructors “fill the bottle” by giving back through training 11:53 — Words of Water with James McDonald: definition + answer (“flow rate”) 14:13 — Events mentioned for water professionals 18:42 — Trace introduces the guest: Dan Merritt (CH2O) and their history through AWT 19:39 — Dan’s background: 24 years in water treatment; former teacher (chemistry, calculus, physics). 22:44 — Dan’s entry into water treatment: Industrial Water Engineering ride-alongs + first field impressions 26:49 — Move to Pacific Northwest + start at CH2O (service tech) and why that timing mattered 31:40 — How Dan and Trace connected through AWT training; Dan begins teaching (service tech reporting). 34:17 — Dan’s AWT involvement expands: education committee + Intro to Water Treatment online course task force 35:31 — Dan asked to teach the chemistry class; Trace frames “know your audience” and confidence gap 36:50 — Teaching tools and learning from misses: demos (Archimedes fountain, static electricity + humidity issue) 37:49 — The key teaching principle: “you’re the instructor; it’s your job to explain it clearly” (adult learners) 41:31 — Bridging the knowledge gap: why brilliance can miss the audience, and why training must translate 44:48 — Why a math/calculations class helps: making the “bang, there’s your answer” steps teachable 50:19 — Troubleshooting reality: many forces in boilers/cooling towers; deeper understanding improves diagnosis 52:00 — Field story lesson: softener cleaning foam incident (why stories stick and prevent repeat mistakes) 56:19 — CWT clarification: training helps, but it cannot replace required experience and recommendations 58:31 — CWT wording matters: it’s an “exam,” not a “test” (Trace mentions Angela Pike’s correction) Quotes “It’s your job to explain the material in a way that we can understand it.” “It’s our responsibility to take this information, to package it in a way so you, not me, you can understand it.” “Math is the only known axiom that we have. And it kind of quiets the chaos.” “And again, it’s not a test. Do not say that it’s a test. It is an exam.” Connect with Dan Merritt, CWT Email: Website: . LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a measure of the volume or mass of a fluid (liquid or gas) that passes through a certain point or cross-section over a unit of time. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40250645

464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter 02/20/2026

464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter "Don't be afraid to say I don’t know. - Will Ritter” Corrosion is expensive, relentless, and easy to underestimate—until a “lasagna battery” turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable corrosion-rate intelligence. of explains the fundamentals—pre-weighed coupons, exposure time, cleaning, and calculating corrosion rate in MPY (mils per year). The point isn’t that the coupon is your pipe; it’s that the coupon becomes a reliable, relative gauge over time when variables are controlled. The “five things” that make results repeatable Will outlines practical failure points that quietly ruin comparisons quarter to quarter: alloy selection (and staying consistent), surface area (and what happens when hardware covers the coupon), surface finish (including why scratches and pits matter), weight accuracy (and why kitchen/postage scales don’t belong in the workflow), and protective VCI packaging that prevents premature corrosion in storage and transit. Brand building, trade shows, and getting comfortable saying “I don’t know” Will shares his path from Pacific Sensor to MetaSpec and what it looks like to merge brands intentionally heading into 2026. The discussion also moves into trade show presence and digital marketing, plus a simple confidence framework: get comfortable saying “I don’t know, but I can find out,” and build communication reps—he points to Toastmasters as a low-stakes way to do that. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 — Trace sets the stage: why corrosion coupons matter as diagnostic data 04:05 — What a coupon is (size, pre-weighed precision) and why tiny changes matter 06:14 — Trace’s “four things” water treaters manage (and what microbial control is not) 07:07 — The “lasagna battery”: anode/cathode/electrolyte/path in a real-life example 08:50 — Defining corrosion (ISO 8044 and NACE definitions referenced) 09:50 — Corrosion cost perspective: “2.5 trillion” and “3.5% of global GDP” (as cited) 10:53 – Words of Water with James 12:38 – Events for Water Professionals 14:56 — Will Ritter introduction and why the podcast helped him understand the industry 18:30 — How Will got into coupons: Pacific Sensor, mentors, and early AWT exposure 24:36 — Trade show mindset: don’t be afraid to say “I don’t know” 27:50 — Toastmasters as a practical system for better speaking and confidence 31:25 — Pacific Sensor → MetaSpec; co-branding and planned transition “starting in 2026” 34:06 — Coupon basics and MPY explained in clear operational terms 36:51 — The big misunderstanding: coupons as a relative gauge (not “the pipe”) 40:06 — The “five key characteristics” behind usable coupon data 58:10 — Best-practice takeaway: treat coupons like a lab test brought into the field 01:06:35 — Close: why Trace “owes a lot” to that “little slip of metal” Quotes “Use the coupon as a relative gauge of the corrosivity of the system.” - Will Ritter “Surface finish is critical… a change in surface finish is going to impact corrosion results.” - Will “Treat your coupons… like you are taking a laboratory test and bringing it into the field.” “It’s not a piece of metal. It’s very special. Treat it as such.” “Digital marketing is free… small businesses need to take advantage of free resources.” Connect with Will Ritter Phone: (713) 882- 1427 Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is any of the elements found in Group VIIA, also known as Group 17, of the Periodic Table, including fluorine, chlorine, bromine, and iodine, characterized by the ability to disinfect water. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40173405

463 Mapping the Future of Water Innovation with Paul O’Callaghan 02/13/2026

463 Mapping the Future of Water Innovation with Paul O’Callaghan “If you say something over and over often and enough, it becomes true because perception is reality.” has built a career at the intersection of water science, wastewater realities, and the practical question every operator and executive eventually faces; what actually moves innovation from idea to adoption. As Founder and CEO of, Paul explains how his team helps decision-makers put capital to work more efficiently in water by reducing uncertainty and separating signal from noise. He describes patterns he’s watched repeat across water entrepreneurs, pilots, and product market fit, and why “innovation” often breaks down simply because utilities, investors, and founders are using the same word to mean different things. Capital, fit, and the language gap Paul unpacks what it takes to align an investor’s expectations with a technology’s true pathway to scale. He contrasts different “types” of innovation and why matching the right investor, entrepreneur, market, and timeline matters as much as the technology itself. The conversation also highlights why solving a problem someone has today is often a safer starting point than betting everything on a problem that might arrive tomorrow. Regulations as a driver and a risk Regulation matters in water and wastewater, but Paul cautions against building an entire business on the hope that rules will create a market on schedule. He walks through timing risk, enforcement uncertainty, and why tracking policy momentum matters as much as tracking the text of the regulation itself. He also notes a shift toward more “aspirational” regulation focused on reuse, regeneration, and systems-level outcomes. Storytelling that changes adoption From Brave Blue World to Our Blue World, Paul shares what he learned about making water personal and compelling without reducing it to doom-and-gloom narratives. The stories he tells connect to a core professional challenge: technologies enable outcomes, but adoption accelerates when people can see and want the “better” future those outcomes create. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:33 - Trace’s message on finding “your next love” through learning 09:25 - Words of Water with James McDonald 11:25 - AWT connection and the importance of being challenged by community 13:06 - Industrial Water Week dates for “this year” (Oct 5–9) 14:02 - Upcoming Events for Water Treatment Professionals 19:15 - Interview with Founder & CEO of BlueTech Research, author of The Dynamics of Water Innovation, Executive Producer of Brave Blue World and Our Blue World 22:20 - Pivot moment into water as a career (Malaysia, Edinburgh course, “living machines”) 25:15 - What BlueTech Research does (reducing uncertainty, helping capital work efficiently) 27:50 - How startups connect with BlueTech and why storytelling matters 30:09 - Matching investors, entrepreneurs, and markets (alignment and “different languages”) 33:00 - The role of regulations (timing risk and market realities) 35:15 - How BlueTech keeps up (themes, emerging areas, and using AI for tracking legislation) 36:30 - Paul’s book: The Dynamics of Water Innovation (why he wrote it and who it’s for) 40:49 - Documentary storytelling origin and Discovery Channel experience 44:22 - How celebrities got involved and why the outreach worked 45:30 - Why they made a second film and the goal of making water personal 48:03 - Viewer feedback, education impact, and grassroots screening stories 50:08 - “Water 2050” video game inspired by the films 51:21 - Additional ripple effects and “halo” projects (curriculum, photography competition, water walks) 53:06 - Where water innovation is going (desirability, storytelling, and “leaving water”) 56:07- Advice for people with ideas (talk to people, generosity of the sector, ikigai, long-term view) 58:08 - Ostara / Crystal Green story (finding the operator’s “today problem”) 59:54 - One point Paul wants to leave: “It’s a journey, enjoy it.” Quotes “We do our best to help people put capital to work more efficiently to solve water challenges.” “Try and find a problem that someone has today, ideally.” Connect with Paul O’Callaghan Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a single, reactive molecule, usually an organic compound, having the ability to join with a number of similarly defined molecules to form a polymer. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/40097130

462 From Lab Chemist to Field Mentor: Water, Culture, and Representation 02/06/2026

462 From Lab Chemist to Field Mentor: Water, Culture, and Representation Industrial water work rewards people who can move between precision and practicality. brings both. She started as a lab chemist, then transitioned into field service with , where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is “very dirty,” and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on glassware instead of shirts or paper towels, which can scratch surfaces and compromise readings. Keep pH probes wet with the correct storage solution, because once they dry out, they often stop working. Healthcare water: SPD work and Legionella prevention About 90% of Katie’s accounts are healthcare. She defines SPD as the and explains why expectations shift compared to boilers and cooling towers. SPD work is cleaner, more controlled, and typically includes additional components such as endotoxin filtration and UV. It also involves more testing and stricter standards that tie directly to patient safety. Alongside SPD, she emphasizes Legionella prevention as a constant priority, from cooling towers (including secondary disinfection) to domestic water, because facilities want to reduce risk to patients. Water chemistry reality check: Phoenix versus “everywhere else” Katie explains how Arizona water changes the operating window. She notes high hardness and high chlorides, which can limit cycles of concentration and force conservative targets compared with places like Atlanta, where Trace describes running much higher cycles. The takeaway for experienced pros is familiar: operating limits are local, and “what good looks like” depends on the incoming water and the constraints that matter most at that site. Mentorship, representation, and field readiness systems Katie shares what it meant to be the first woman account manager hire in a long-running operation, and her advice is practical: recruit intentionally, then train people in the field, not from the sidelines. She credits her mentor, , for accelerating her learning curve, and she now passes that on by responding fast, following through, and providing steady backup to newer teammates. She also describes how she built mechanical confidence, using manuals, YouTube, phone video, and a OneNote playbook that captures account contacts, access details, sampling points, and “where things are” notes for clean coverage when someone else is on-site. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:14 - Trace Blackmore shares “first day” intimidation and learning curve in water treatment 08:55 - Words of Water with James McDonald 12:30 - Upcoming Events for Water Treatment Professionals 14:48 - Interview begins: Katie Holliday introduced (Apex Water and Process) 15:55 – Lab to Field transition and technique 20:27 – Representation and Mentorship 26:42 – Culture and Water Stewardship 33:31 – Healthcare work, SPD, and Legionella 35:56 – Mentoring and “give it back” 39:22 – Mechanical Confidence, Tools, and Documentation Systems Quotes and Key Takeaways “What do I not know that I don’t know?” “Everyone needs a Bernie Peacock” “Field accuracy doesn’t require lab perfection, but it does require clean technique.” “The most effective mentoring is responsive and practical.” “Documentation scales your value” Connect with Katie Holliday Email: Website LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is the upward flow of water through a resin bed to clean, expand, and reclassify the bed. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39989725

461 Corrosion, Lead, and Algae: New Tools for Old Water Problems 01/30/2026

461 Corrosion, Lead, and Algae: New Tools for Old Water Problems Corrosion rarely announces itself as a “big water problem.” It shows up as leaching at the tap, residual loss in the field, premature equipment replacement, and the slow, expensive erosion of decision-quality. (CEO) and (chemist/Chief Science Officer) of lay out a system-wide view of corrosion control—starting with what changed in Flint from a technical standpoint and moving into why many utilities still struggle to meet expectations when standards and risk assumptions shift. System-wide corrosion control starts with chemistry and consequences A source-water change can shift corrosivity fast. If corrosion control does not adjust proactively, the downstream effects show in metal release and public exposure. Wolf stresses the distinction between the technical problem and the political challenges, then points to corrosion control as a solvable technical matter when it is treated as a system condition—not a single asset issue. Why “phosphate-only” isn’t the end of the story Trace frames what most operators recognize: many municipalities use phosphate inhibitors to form a tenacious film and reduce corrosion. Wolf argues phosphates are “a little bit of old news” in practice and explains the approach Great Water Tech discusses with their German partners—using phosphates and silicates together in the right amounts to create a tighter separation between water and metal. Barriers, biology, and the disinfection tradeoff Wolf breaks corrosion drivers into three sources: chemical, biological, and electrochemical (dissimilar metal corrosion). He also ties corrosion to cascading operational decisions—especially disinfectant strategy. If residual loss pushes a system from chlorine to chloramine, Wolf warns that corrosivity can increase dramatically, and that corrosion can amplify the formation of disinfection byproducts as chlorine reacts with what is in the water. What industrial water treaters should listen for Pat connects the same barrier logic to industrial priorities—CapEx, OpEx, and lifecycle extension in closed systems (cooling towers, closed chilled loops, boilers). Wolf clarifies that closed systems require different product “flavors,” while keeping the core concept consistent: the combined silicate/phosphate approach remains the best path he is aware of. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace sets the tone for the episode: decision-quality improves when you “rethink the way that you think you know things,” especially around tests and procedures 08:20 - Words of Water with James McDonald 11:00 - Upcoming Events for Water Treatment Professionals 18:22 - Interview with Pat Rosenstiel, CEO of Great Water Tech & Wolf Merker, Chief Science Officer of Great Water Tech 23:00 - Flint technical breakdown 27:30 - Corrosion control options 32:20 - Scale vs. Corrosion 43:40 – Algae Control Pivot Connect with Pat Rosenstiel Website: LinkedIn: Connect with Wolf Merker Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is the smallest functional unit of a cooling tower that contains its own heat exchange section, fan or air-moving system, water distribution system, and drift eliminators. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39932590

460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson 01/23/2026

460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door , Founder and CEO of , explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam training—and why companies can’t rely on “tribal knowledge” and informal shadowing alone to develop the next generation. Training that scales past the 2–3 day class Eric shares what pushed him to build Boilearn: technicians and operators need structured, repeatable competency systems—not just scattered classes and a “shotgun approach” to on-the-job training. He lays out why fundamentals can be taught effectively online when it’s done well, and why travel-heavy training models often spend a large share of the budget on logistics instead of learning. Troubleshooting that starts with fundamentals Troubleshooting is where boiler work can feel like a mystery—until you understand fundamentals and sequence of operations. Eric explains how technicians can isolate problems faster by knowing what should be moving (or not moving), testing one theory at a time, and using electrical diagrams as a practical roadmap when formal sequence documentation isn’t available. Better partnerships between boiler techs and water treaters The conversation closes with practical steps that reduce friction and finger-pointing: take photos during inspections, package observations clearly in service reports, communicate directly when possible, and over-communicate inspection schedules so the water treater can prepare the program before the boiler is opened. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace Blackmore sets the stage on boiler fear vs. Respect, learning boilers from a Navy-Trained mentor 09:20 - Words of Water with James 10:50 - Upcoming Events for Water Treatment Professionals 14:20 - Interview with Eric Johnson of Boilearn 16:30 – Eric's Path: HVAC school – Boiler Service Tech – Founder 19:10 – What Boilearn Does 22:10 – The lost “lifeline” problem 33:20 – Electrical Troubleshooting 44:20 – Coordinating Boiler Openings and Inspections Quotes “I’ve learned that boilers are something you definitely need to respect, but definitely not fear.” “There’s a career behind boilers. There’s a career behind water treatment and not enough people talk about it.” Connect with Eric Johnson Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is water lost from a cooling tower as liquid droplets are entrained in the exhaust air. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39827925

459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva 01/16/2026

459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and “where the next gallon comes from.” , CEO and Co-founder of frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of existing plants, and building risk management plans that fit real operational and regulatory expectations. The conversation stays grounded in what slows projects down (time, permitting, funding, and public acceptance) and where progress can be made without reinventing the toolbox. Centralized vs. decentralized: why “less regulated” can move faster (noted as coming into effect in June 2023) created shared minimum requirements, but also uncertainty around permitting and responsibility at the local level. In contrast, decentralized reuse is described as an “early adopter” space—often driven by innovative building projects (gray water separation, rooftop rain capture) and, in some cases, easier implementation from scratch than retrofits. What matters to industrial listeners: partnerships, autonomy, and distance For industrial teams, Dr. Veronika points out opportunities for synergistic partnerships with municipalities and agriculture—balanced against the realities of infrastructure distance and cost. She also makes the case for industrial autonomy: decoupling from conventional sources through internal reuse to protect future production when municipal needs take precedence. Communication and the “toilet to tap” problem Public perception remains a stubborn barrier. Dr. Veronika calls out the long-lasting impact of “toilet to tap” framing and why first impressions can derail technically sound reuse projects. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 03:58 - Trace Blackmore shares how “Pinks and Blues” questions get chosen—and where listeners can submit them 05:05 - Upcoming Events for Water Treatment Professionals 07:42 – Words of Water with James McDonald 11:47 – Meet Dr. Veronika Zhiteneva and why Trace invited her from LinkedIn insights 12:20 — Veronika’s path: UMD → Colorado School of Mines → PhD at Technical University of Munich 15:40 — Why Waterloop Solutions started: progress is slow, but implementation support is missing 19:40 — Decentralized reuse: why interest is rising, and why it can be easier to implement in buildings 20:20 — EU agricultural reuse regulation (June 2023): minimum quality, crop types, and risk plan uncertainty 23:40 — Unique barriers by sector: municipal timelines, industrial ROI, and the difficulty of reaching farmers 33:20 — Lowest-hanging fruit: municipal reuse for street cleaning and parks; industrial autonomy via internal reuse 45:00 — Women and young professionals: visibility, role models, and why the sector’s willingness to help matters 47:20 — Where to learn more: US EPA resources, EU work underway, and Australia as a reuse leader Quotes “It's okay to ask questions.” “But actually, all the technology needed for it already exists.” “What I think is awesome in the US, for example, that you guys are really pursuing this direct potable reuse now.” “I think these are all valid options to have kind of in the water management portfolio on a local level and also on a regional level.” Connect with Dr. Veronika Zhiteneva Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is a device for removing condensate from a steam line without allowing the steam to escape. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39752070

458 Hiring Olympics and High-Performance Culture with J.D. Roth 01/09/2026

458 Hiring Olympics and High-Performance Culture with J.D. Roth "Stay curious. And you only have one reputation. Guard it with your life." Hiring for judgment, not just rehearsed confidence Industrial water treatment is full of decisions made with incomplete data—on sites, with customers, and inside the business. (Managing Director and Co-owner of ) builds his hiring around that reality. His aim is straightforward: protect the team and the culture by selecting people who can think, collaborate, and lead under pressure. JD frames the organization as a group of people choosing to work toward a common goal: building a better future for communities, the environment, and staff. That priority shows how Guardian hires, who they keep, and what becomes a deal-breaker. If a candidate is misaligned with core values, JD is clear: performance elsewhere won’t override that mismatch. The “Hiring Olympics” structure For a high-bandwidth, project-based role (their Graduate Business Analyst program), Guardian needed a way to evaluate many strong candidates without consuming 40–50 hours of team time. The result is a four-hour, multi-station day that includes: Core values interviews (two-person format) Competency interviews (horsepower and capability) An individual case study (primarily math/business-oriented) A collaborative case study (decision-making and team dynamics) The collaborative case study is the centerpiece. Candidates work with peers who are also competitors for limited roles, using real cases built around business decisions—often with imperfect or incomplete information—so the team can observe how candidates break down problems, delegate, support others, and present recommendations. How decisions get made afterward After candidates leave, the interview team convenes for a group decision. JD starts by looking for any “vetoes,” especially around core values to fit (he references an EOS-style standard of meeting 5 out of 6 core values most of the time). From there, the team compares notes across competency, core values, and observed collaboration behaviors. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 – Trace Blackmore shares part of a real-world service routine and ongoing professional improvement 05:35 – Upcoming Events for Water Treatment Professionals 12:00 – Words of Water with James McDonald 13:52 – Fun Fact about 1903 from this day 14:28 – Interview with JD Roth, Managing Director and Co-Owner of Guardian Chemicals 15:20 - “A company is people” 19:00 – First solo site lesson: ask for help vs. pretend 25:10 – The GBA Program (Graduate Business Analyst) 27:50 – Hiring Olympics format + Efficiency 33:30 – “Ping pong balls in a jumbo jet” example 39:10 – Selection rules: Core values veto + EOS bar + Values list Quotes JD:“And if you've got great people and you take care of great people, they take care of your customers, and your customers take care of you.” JD: “There really isn't a company. There is just a whole bunch of people who have decided to work together towards a common goal.” Trace: “I can only imagine how empowered your team feels because they're so involved in this process and you're involving everybody” Trace: “I love the fact that we're diving deeper into the most important thing, and that's protecting and enhancing our culture.” Connect with JD Roth Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Today's definition is an ion with a net positive charge, formed when an atom or molecule loses one or more electrons. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39665805

457 2026: A New Year with New Intentions 01/02/2026

457 2026: A New Year with New Intentions Trace Blackmore opens 2026 with a practical reset: how to plan with urgency, sharpen the fundamentals that make troubleshooting easier, and use the tools around this podcast to keep your development moving all year. The 12-Week Year: urgency you can use Annual goals often feel “far away” until December forces focus. The 12-week year flips that dynamic by treating each quarter like a year—creating urgency sooner and giving you four chances to reset and improve. Trace walks through the structure: start with a vision (he uses a three-year example), then choose 3–5 tactical goals for the next 12 weeks, so you don’t overload and quit. He also ties it to a water treatment reality: quarterly customer touchpoints are simply more productive than an annual “re-introduce everything” meeting. Trace points listeners to planning support and easy on-ramps: the book link: the planning guide PDF: and an Audible option (free month + free book mentioned in the transcript). Mailbag: how the show is made—and what’s changing A listener asks how an episode goes from spark to air. Trace lays out the workflow: idea sourcing, research and pre-production, guest outreach, scheduling, outline creation, recording discipline, post-production with audio engineer Sean, then show notes, graphics, social posts, scheduling, and promotion. He also shares a key quality upgrade: guests now receive equipment prerequisites (including budget-friendly mic options) because the Scaling Up Nation can hear the difference. On what’s new for 2026, Trace shares a major personal commitment: he’s pursuing a Doctorate in Business Administration, including research, data collection, and defending a thesis—with an intent to involve listeners through future surveys. Skills to build in 2026: foundation, communication, and technology Trace’s recommendations land in three buckets: Strengthen fundamentals (chemistry, products, and the “why” behind test kits), improve communication and relationship-building (including temperament-based communication concepts he references), and Learn what’s available in data and technology so you can show up to accounts better prepared—and avoid time-wasting return trips. He closes with a direct action: browse the section and pick learning opportunities you can attend (especially those nearby), then build a 12-week plan that helps you justify bigger conferences by clearly stating what value you’ll bring back. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:38 - Welcome to 2026 and what this “first show of the year” is designed to do (reset, tools, and a mailbag). 07:30 – 12 Week Year Planning format 21:09 – Dive Into The Scaling UP! H2O Mailbag 30:54 – What Is New for 2026 for Trace Blackmore 38:05 – Words of Water with James 40:15 – Trace's Favorite Food 46:42 – What Are The Top 2 to 3 skills Water Treaters Should Focus On Quotes “Now the reason I really like the 12-week year is because it puts the urgency of not having a full year of time, only having a smaller amount of time to work for you.” “It also gives you 4 chances a year to reset and improve, not just one.” “Everybody in water treatment should focus on developing skills around a solid foundation.” “That leads me to my third skill that I want to talk to you about, and that's learning what's available to you when it comes to data and technology.” Connect with Scaling UP! H2O Submit a show idea: LinkedIn: YouTube: Scaling UP! H2O Resources Mentioned video courses Words of Water with James McDonald Definition: Today's definition is the ratio of the dissolved solids in a system's circulating water to the dissolved solids in the makeup water. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39586615

456 The 12 Days of Scaling UP! H2O 2025 12/26/2025

456 The 12 Days of Scaling UP! H2O 2025 A year-end recap is more than a highlight reel—it’s a practical reset. In this New Year episode, Trace Blackmore walks through 2025 using a “12 Days of the Scaling Up Nation” format, tying together performance, community growth, listener engagement, and the sponsor support that keeps the podcast and its companion tools available at no cost. Year-end by the numbers Trace explains how he used to track every stat closely—and how that shifted into an unhealthy measure of self-worth—so the team now uses numbers as feedback, not validation. He notes the show released 56 brand-new episodes in 2025 (including the additional releases during Industrial Water Week) and explains why the data still matters: it helps confirm what the community is using, such as discussion guides and other tools, and what needs to be improved. Most-downloaded episodes and what listeners leaned into Trace shares the three most-downloaded episodes of 2025: Episode 405 — cooling water innovation using treated wastewater Episode 418 — maleic acid (with Mike Standish) Episode 424 — chlorine dioxide (the most downloaded episode of the year) Engagement that keeps learning moving The episode highlights growth in the Scaling Up Nation across newsletter subscriptions, discussion guide downloads, and an expanding LinkedIn community. Recognition, partners, and momentum into 2026 Trace acknowledges milestones including AWT naming Scaling Up H2O the official podcast of the Association of Water Technologies, and he thanks the sponsors who make the podcast’s free content possible—19 sponsoring partners in 2025. The episode closes with a direct invitation for listeners to share what they want to learn next, who they want interviewed, and what stories could help the industry keep “raising the bar.” Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:50 — Show open and New Year framing: a reset point for leaders and operators heading into 2026 03:10 — Why the retrospective exists: improve the next year and celebrate what the Scaling Up Nation achieved together 05:00 — The format revealed: “12 days” of highlights built from what happened in 2025 08:40 — The final 2025 “Water You Know” question: hydroxide ion formula—and the answer reveal 16:30 — The top three downloaded episodes of 2025 29:00 — Signature segments and field lessons: community participation, Detective H2O, and “quicker is not better Quotes “Slow is smooth and smooth is fast.” “It’s not going to take somebody’s job away because of AI, but somebody who knows AI or is familiar with AI over somebody that is not familiar with it and refuses anything with AI, that person will probably take that other person’s job.” “Lift others as you rise.” Connect with Scaling UP! H2O Submit a show idea: LinkedIn: YouTube: Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: What is the molecular formula for hydroxide ion? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39539015

455 Mentors, Mindset, and the CWT: Owning Your Water Career with Nella Fergusson 12/19/2025

455 Mentors, Mindset, and the CWT: Owning Your Water Career with Nella Fergusson “So one thing I never do is try to start giving remediation or advice before I truly have understood and diagnosed the problem.” Mentorship and certifications don’t replace experience—but they can accelerate it when paired with the right mindset and a disciplined approach to learning. (District Manager, Southern California, ), lays out what “growing up” in industrial water treatment actually looks like: repeated exposure to real problems, strong diagnostic habits, and a willingness to keep learning long after year one. Learning that keeps you employable Water treatment evolves. Nella contrasts today’s challenges with what she faced 15 years ago and explains why complacency is the fastest path to getting left behind. She describes water treatment as industry-specific by nature—food processing cooling and commercial real estate operations don’t behave the same, don’t shut down the same way, and can’t be serviced the same way. Diagnosing before prescribing Her troubleshooting process starts with questions: the system’s history, what changed, when symptoms appeared, and how critical the impacted use is. She emphasizes water sampling across different times of day and refuses to offer remediation before a proper diagnosis—because misdiagnosis creates extra problems instead of solving the original one. Career decisions, culture, and the 80/20 risk Nella shares a candid career detour: leaving Garratt-Callahan for GE Water/Suez, then realizing quickly what she lost—support, resources, and “family”—before returning. She frames many job moves through an 80/20 lens: chasing a missing 20% can cost the 80% that already works, especially when recruiters’ incentives don’t align with yours. Credentials that signal competence—and protect end users Nella explains why she pursued the CWT: an industry-agreed benchmark that reflects years of varied problem-solving. She also discusses ASSE 12080 recertification and why correct sampling, shipping, labeling, and interpretation matter—particularly in Legionella and water safety work. Customers may fear testing; she argues the goal is to find risk where maintenance is weak, then build site-specific procedures that facilities can actually sustain with their staffing. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:22 - Trace message: CWT prep course + planning for 2026 09:17 - Water You Know with James McDonald 10:48 - Upcoming Events for Water Treatment Professionals 14:49 - Interview with Nella Fergusson, CWT, (District Manager, Southern California, Garratt-Callahan) 16: 27- Ongoing education + how the industry has changed 21:06 - Nella’s troubleshooting approach: history, what changed, sampling, impact, don’t prescribe before diagnosing 31:00 - Nella’s 80/20 rule for deciding whether to leave a company 34:22 - Why she pursued CWT + value of certifications in the industry 40:15 - Getting results immediately + confidence while testing Connect with Nella Fergusson Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: What is the piece of equipment called that is a heat exchanger placed in the gas passage between the boiler and the stack designed to recover exhaust gas heat into the boiler feedwater? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39466970

454 Water Recycling, Innovation, and Industry Wisdom with Dr. Kelle Zeiher 12/12/2025

454 Water Recycling, Innovation, and Industry Wisdom with Dr. Kelle Zeiher Industrial cooling is one of the biggest levers industrial facilities can pull on water use—and it’s getting harder to ignore as data centers and other high-heat operations grow. Returning guest (Project Manager at ) breaks down what water reuse looks like when you move past slogans and into the realities of pretreatment, concentrate management, footprint, and cost. Cooling water reuse: the scale of the opportunity Dr. Zeiher reframes “drought” beyond rainfall, emphasizing aquifer recharge and the limits of focusing only on household restrictions. She contrasts domestic use (~12%) with the much larger share tied to cooling (~50%), then connects that to why optimizing industrial cooling matters—especially when operations sit in arid, desert-like regions with limited water availability. She also shares a data-center statistic that puts “the cloud” into physical terms: ~53 gallons of purified water per gigabyte of data stored to keep environments cool enough for microchips. Higher cycles, RO blending, and the concentrate question The conversation moves into practical tower strategy: driving cycles up as far as the water and metallurgy allow. Dr. Zeiher describes a case moving from three cycles to six with RO blending and pretreatment, resulting in millions of gallons saved annually. From there, the engineering problem becomes unavoidable: higher cycles create a concentrated cooling-water stream, and RO adds its own waste stream. The key operational question is how to manage both streams without trading water savings for disposal and reliability issues. Minimal liquid discharge, and the AEROS approach “Zero liquid discharge” (ZLD) remains a theoretical target, but Dr. Zeiher is clear about the realities: ZLD can require large equipment and high energy demand. She shares a cost example where a 20 gpm ZLD concept came in at nearly $8 million in capital. Her team’s approach focuses on minimal liquid discharge (MLD)—recovering roughly 80–90% of water rather than 98–99%, while reducing energy intensity and footprint. She introduces AEROS (Aqueous Recovery Optimization System): rapid precipitation/conditioning, followed by sequential mechanical and membrane filtration, then an RO polishing step to return purified water. Industry wisdom: proof-first projects, relationships, and AI You’ll also hear Dr. Zeiher’s “proof-first” pathway—bench-style testing, then a 5–10 gpm flow-through evaluation in Oak Ridge, Tennessee (with )—plus a process guarantee framework and how credits can apply toward a final system. She closes with leadership lessons on documentation, continuity of customer care, and practical guidance for working with AI: feed it strong technical inputs, then apply human critical thinking before recommendations reach customers. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:40 — End-of-year reflection becomes a professional challenge: keep learning fast enough to keep systems stable and clients confident. 05:50 — “Dry December” as a discipline story—used to tee up Trace’s broader point: habits beat calendar-based resolutions. 12:00 — Water You Know 13:10 — The events page pitch: planning early protects training time and reduces last-minute operational fire drills. 17:00 — Dr. Kelle Zeiher returns after Episode 351; AWT Louisville hallway energy turns into a deep dive on reuse. 18:40 — Mystery novels as technical storytelling: The Cupcake Caper, real lab practices, and a pen name built for a non-scientific audience. 20:50 — Data centers and water: 53 gallons per GB stored reframes “the cloud” as heat management with real resource costs. 23:40 — Macro water math: 50% of U.S. water use tied to cooling vs. 12% domestic—why industrial optimization moves the needle. 27:50 — “Pretreatment is everything”: RO’s tiny flow channels make debris control and scale prevention non-negotiable. 30:10 — Cycles example: 3 to 6 cycles with RO blending/pretreatment, plus the caution that RO-softened blends can increase corrosion risk. 31:30 — ZLD vs. MLD: energy-heavy evaporation/distillation compared to a lower-energy recovery target that still returns most water. 33:50 — AEROS explained: rapid precipitation + filtration + RO polish, with solids handling designed to keep water moving back to the front end. 37:00 — Customer pathway: bench demos → Oak Ridge pilot (5–10 gpm) → engineered system; upfront testing credits toward purchase. 43:20 — Performance accountability: process guarantee includes refund/take-back if promised performance can’t be met. 47:40 — Trust and continuity: plant presence, documentation, and relationship handoffs prevent “solution drift” when people change roles. 54:40 — Working with AI: feed it strong data, then apply human critical thinking so recommendations don’t outpace experience. Quotes “Water is not a limitless resource. It’s a finite resource, and we simply purify it and reuse it over and over again.” “We have to learn to work with AI when it’s still a toddler before it grows up into the 6th grade bully and beats you up for your lunch money.” “Persistence overcomes almost anything.” “An AI will give you a great outline for a presentation, but it won’t give you a full presentation.” Connect with Dr. Kelle Zeiher Phone: (630) 660-3457 Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: How much heat energy does it take to heat 1 pound of liquid water by 1 degree Fahrenheit? Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39379535

453 Water Risk, Governance, and Community Engagement with Dr. Annette Davison 12/05/2025

453 Water Risk, Governance, and Community Engagement with Dr. Annette Davison Industrial water professionals sit at the intersection of risk, regulation, and community trust. In this episode, (“the water risk doctor”) joins Trace Blackmore to show how disciplined governance, clear supply chain thinking, and community engagement can turn fragmented water systems into coherent, defensible risk management frameworks. Water risk from source to customer Annette starts with a simple question most customers never ask: “Where’s your water coming from?” She walks through a conceptual supply chain from source to end point—collection, transfer, treatment, distribution, and customers—then layers governance on top. Who holds custody at each handover point? Are water quality objectives clearly defined and documented? What happens when something “stuffs up,” and how is that communicated downstream? For leaders, it’s a practical reminder that risk isn’t just about treatment performance; it’s about clearly assigned responsibilities along the entire chain. Governance, ISO 31000, and the Water31K framework Drawing on her background in microbial ecology and environmental law, Annette explains why “you can’t do a good risk assessment unless you’ve got the context right.” She describes how ISO 31000 inspired the Water31K framework—an approach that is jurisdictionally agnostic and capable of spanning drinking water, recycled water, and recreational water guidelines. Using Water31K, her team walks into any jurisdiction and systematically maps stakeholders, legal and formal requirements, reporting lines, and internal obligations so utilities can see their governance landscape clearly before they start scoring risk. Critical control points, AI, and learning from incidents Critical control points may have started in the food industry, but Annette shows how they can be sharpened for water. Her test— “would a computer understand this?”—forces teams to close logical gaps and define thresholds and responses precisely enough to be automated. She also explores how AI and “agents as a service” could help analyze incident data, while warning that AI is useless if utilities haven’t done the basics: monitoring the right things, at the right place, at the right time, with a firm grasp of supply chain risk. Her mantra: never waste a good incident; dissect it and make sure it doesn’t happen again. Regulations, public–private contracts, and community projects Using Australia as an example, Annette unpacks the complexity of layered laws—Commonwealth, state, local—and the different regimes governing public, metro, and private utilities. She shares a five-part checklist for public–private contracts (quantity, quality, maintenance, ownership, operations) and explains how weak agreements can undermine water quality objectives and monitoring. In parallel, she talks about social initiatives like One Street and One Creek, community-led work on Rocky Creek, and bringing STEAM (not just STEM) into high schools so the next generation sees water as a diverse, creative career path. Strong water risk governance isn’t just about compliance; it’s about making better decisions for customers and communities over decades. This conversation gives leaders language, frameworks, and examples they can use to tighten their own systems and engage people beyond the plant fence. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:15 — Trace reflects on the end of 2025, recap planning, and how goal setting shapes a stronger 2026 for sales and learning. 11:12 — Introducing lab partner Dr. Annette Davison and her diverse day-to-day across mediation workshops, field work, and high school outreach. 12:10 — The Risk Edge Group mission: protecting people, processes, and the planet from contaminated water with documents, templates, tools, and audits. 13:14 — “Incidents Online” as a free learning resource and how sharing real events helps others protect themselves. 14:10 — Becoming Australian Water Association’s Water Professional of the Year and launching the One Street and One Creek social initiatives. 15:29 — From microbial ecology and contaminated sites to environmental law and a career focused on water quality governance. 19:47 — Training as a core “case study”: lighting up operators and directors by finally explaining the “why” behind procedures and funding. 22:00 — Walking the water supply chain from source to end point and identifying governance handover points and quality objectives. 24:22 — Strategy-to-operations workflow: from planning and design to commissioning and operations, and why design must serve operators. 24:45 — Critical control points, space diarrhoea origin-story, and the discipline of defining CCPs so clearly “a computer would understand.” 30:30 — How Water31K creates a common language for teasing out complex legal and regulatory structures across jurisdictions. 33:03 — The multi-layered Australian governance example: Commonwealth guidelines, state acts, and differing regimes for local, metro, and private utilities. 36:23 — Rocky Creek and the Karingai “Kraken” network: turning an unloved creek into a pilot for community care and data-driven education. 38:19 — onestreet.earth, mobilising your community, and building a playbook so others can replicate a “One Creek” model. 39:21 — STEAM power in schools: bringing science, technology, engineering, art, and maths together to improve water communication. 42:01 — Public vs private utilities, the Water Industry Competition Act, nimble private operators, and the five-part contract checklist. 44:39 — Emerging hazards (microplastics, PFAS) and the reminder not to take our eyes off the basics while we monitor new risks. 46:19 — Annette’s core message: we’ve got to love water and help customers understand what it takes to keep it safe and reliable. Quotes “You can't do a good risk assessment unless you've got the context right.” “Where's your water coming from? How do you collect it? How do you transfer it to where it needs to go to? How do you treat it?” “We now just keep asking ourselves the same question, will the computer understand this?” “AI's not going to help us until we get the right inputs to AI. Let's get the basics right first.” “We've got to love water. We've got to make sure that people are aware of water, not only the technocrats, but also the people who are using it.” Connect with Annette Davison Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39292225

452 UV Innovation and Whole-Building Water Safety with Ron Blutrich 12/01/2025

452 UV Innovation and Whole-Building Water Safety with Ron Blutrich Entamoeba histolytica nearly ended Ron Blutrich’s scientific career. Instead, it pushed him to rethink how we protect people in multi-family buildings, senior facilities, and dense urban centers from invisible microbiological risks in their drinking water. In this episode, he joins host Trace Blackmore to unpack what whole-building UV can (and can’t) do for Legionella, biofilm, and real-world water safety. When One Bad Cup of Water Redefines a Career In the middle of his PhD in molecular genetics, Ron drank from an under-sink reverse osmosis tap at an Airbnb and contracted Entamoeba histolytica. The infection triggered more than three years of severe gastrointestinal symptoms and a 100-pound weight loss, despite being “clinically cured.” That experience—and the lack of clear answers—led him to dig into how governments, utilities, and buildings actually manage microbiological risk in water. He discovered that even in urban centers, there is “a lot left to be desired” in monitoring, guidelines, and the epidemiology of waterborne disease. UV at the Point of Entry: Why Medium Pressure Matters Ron explains why he chose UV as the primary disinfection tool for CLEAR’s whole-building solutions. He contrasts conventional filters (carbon, RO, media) that remove contaminants but do not kill biology with UV systems that directly target DNA and other cellular structures. He walks through the differences between low-pressure and medium-pressure UV, including temperature independence for hot water recirculation and the broader wavelength spectrum that can damage DNA, proteins, membranes, and even DNA repair enzymes. That same technology is being used for multicellular control in marine environments, ballast water, and mollusk control, and Ron argues it is uniquely suited to domestic hot water systems facing Legionella and biofilm. Legionella, Biofilm, and the Limits of “Good Enough” Drawing from CLEAR’s field work, Ron describes how often Legionella shows up in single homes, condos, and new buildings, and how standard practices typically focus on remediation and short-term clearance instead of long-term prevention. He highlights the gap between ASHRAE 188’s recommendations for hot water temperatures and real constraints in senior housing, where anti-scalding concerns keep tanks too cool to reliably control Legionella. He also shares stories of property managers and public agencies reluctant to test because they lack cost-effective treatment options or don’t want to confront what the data might show. Scaling UV from Towers to Single Homes Ron walks through why conventional media and RO systems don’t scale well to large towers—footprint, cost, and pressure loss—and how CLEAR instead installs inline UV systems at the point of entry. These systems can handle up to roughly 2,000 gallons per minute, require minimal head loss, and are designed as a single point of installation and service. From there, he explains how his team layered on monitoring and a tenant-facing dashboard so that properties can see UV dose, transmittance, and flow in real time, and service can be triggered based on performance instead of fixed schedules. He also discusses emerging opportunities in UV LEDs and next-generation media that could make fully comprehensive point-of-entry treatment feasible in more buildings. For leaders responsible for building portfolios, senior living, or high-density residential properties, this conversation offers a rigorous look at what it really takes to move from “we hope the water is fine” to a defensible, data-backed stance on microbiological safety. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 04:59 - Trace talks about skipping turkey and ham this year and explains his usual turkey-stock “ice cube” tradition 13:59 - Trace introduces today’s lab partner, Ron Blutrich of Clear Inc., and sets up the UV-in-buildings topic 13:03 – Events page shout out 10:57 - Water You Know with James McDonald 16:21 – Drinking from an under-sink RO line at an Airbnb, contracting Entamoeba Histolytica 19:15 - Why unmaintained RO and carbon filters can increase microbiological risk 23:27 - UV to keep post-UV systems cleaner 34:51 – Installation 40:23 – Cyanotoxins, Great Lakes algal blooms, and using medium-pressure UV to denature toxins, not just microbes 43:31 – Ron's current habits 48:08 – Future Opportunities: UV LEDs 49:04 – Multi-spectral UV LED arrays Quotes “And what I learned really changed my life, because what I understood is that even in urban settings, not just in remote communities, there's a lot left to be desired when it comes to water quality, water quality treatment, guidelines, monitoring” - Ron Blutrich “I think that in general, we need to understand with our eyes open exactly what it is that we do when we treat.” - Ron Blutrich “So generally, there's a lot left to be desired in terms of what we're trying to do for Legionella. It turns out that Legionella is extremely susceptible to UV. Legionella can be reduced almost 6 logs with most conventional UV systems” - Ron Blutrich “So, at this point, our UV systems, it's an inline system. It's basically a section of pipe that happens to disinfect the water going through it. It's a single point of installation, a single point of service. There's no head loss, there's no pressure loss” - Ron Blutrich Connect with Ron Blutrich Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James Question: What is the interaction called when chemicals react on a mole-to-mole basis that could possibly be considered the opposite of the Threshold Effect? Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39221295

451 Building a Culture of Innovation and Customer Service with Frank Lecrone 11/21/2025

451 Building a Culture of Innovation and Customer Service with Frank Lecrone What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with , Founder, President, and CEO of . What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world. Frank shares how AquaPhoenix became “the booth everyone wants to be next to” at AWT, why they built their entire business around industrial water treatment instead of trying to be everything to everyone, and how a simple continuous improvement system now generates hundreds of ideas a year from frontline team members. He also pulls back the curtain on acquisitions and private equity, explaining EBITDA in plain language, how to think about “add-backs,” and what owners should understand long before they think about selling. Whether you’re leading a growing company, running a route, or thinking about your own “second chapter,” this conversation is a masterclass in culture, courage, and caring deeply about the people you serve. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace Blackmore shares a recap from the recent 2025 AWT Conference, The Hang, and a Blood Donation Story 14:02 - Water You Know with James McDonald 15:20 - Upcoming Conference for Water Professionals 18:16 – Introduction of Frank Lecrone, CEO of AquaPhoenix Scientific (eight years in the making) 24:52 – Why Hanover? 26:59 – Supporting AWT 37:38 – Color-coded caps & QR Codes 42:30 – Learning from mistakes 45:31 – Core Values 48:26 – Acquisitions and Culture 1:03:32 – Valuations and EBITDA Quotes “We didn’t grow by doing everything for everyone. We grew by doing exactly what one market needed and wanted—and then doing it better every year.” “The lack of information is almost always interpreted negatively. That’s why you have to over-communicate, especially during acquisitions.” “EBITDA equals freedom. The more EBITDA you have, the less anybody can tell you what to do with your own company.” “We’re not perfect. We screw things up like everyone else—but we fix it, and we fix it quickly, and we make doing business with us as easy as possible.” “I don’t want to be the smartest person in the room. I want great people around me, giving ideas and pushing things forward, so I’m not the bottleneck.” “Business is like standing in a bathtub while the water rises. It feels fine until it reaches your mouth. The trick is noticing when it’s at your knees and fixing the bottleneck then.” “We give a darn. We have ‘GAS’—Give a #$%@—and if we can make it right and do it better, we absolutely will.” Connect with Frank Lecrone Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: What industrial water treatment word is derived from the Greek word meaning "claw?" 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39120135

450 Wastewater Advocacy and Innovation with Robin Deal 11/14/2025

450 Wastewater Advocacy and Innovation with Robin Deal “The More You Know” - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. , AquaPure Product Manager at unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime. From “clear water in a jar” to stable discharge in the field Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics), and validate against metals/COD/BOD/phosphorus before scaling. The test bench isn’t the finish line; it’s the feasibility gate when you’re treating 150,000+ gpd. Lean wastewater: cost center or controllable system? Commodity choices (lime, alum, ferric) can generate 70–85% more sludge than optimized blends—driving hazardous waste hauling, clogging lines, and shortening pump life. Robin reframes the “penny-per-pound” price war into a total-system economics conversation: sludge recyclability, maintenance cycles, and realistic break-even targets. PFAS: remove now, plan to destroy For hex-chrome platers and other industrial dischargers, Robin shares near-term and emerging options: carbon filtration for immediate removal, evaporation/condensation where capital exists, and destruction pathways under evaluation—advanced oxidation, electrochemical oxidation, “thermobotic agglomeration,” and ball milling—with an eye on evolving limits and cost realities. One Water thinking for manufacturers “Water is water.” Robin introduces the One Water mindset for plant leaders: tighten internal loops, reduce community draw and discharge impact, and align non-contact, potable, and wastewater under one stewardship model. It’s not a club—it’s a decision framework that’s already influencing global brands and drought-stressed regions. Treat each round of testing as a hypothesis check, each chemical as a system lever, and each gallon as a shared resource. That’s how leaders turn compliance into predictable results. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 16:45 - Trace Blackmore shares insights on current industry events, an upcoming conference, the “magic button” idea for user-friendly wastewater control and announces The Hang to build community engagement 17:50 - Water You Know with James McDonald 23:04 - Interview begins: Robin Deal introduced as AquaPure Product Manager, origin story and family context 28:12 - First Jar Test Story 32:17 - Jar testing Workflow 42:34 - One Water concept 54:12 - Regulations Quotes “Just say yes to the job.” “Lime is not a lean.” “Best available technology does not mean best economic.” “So just deep breath, stay calm and do the best that we can do and wait for those regulations to come out because they are coming” “Turn off the water in the polymer tank.” Connect with Robin Deal Email: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: What is the device called that is installed on the effluent line of an ion exchange unit to prevent resin from ending up downstream where it doesn't belong? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/39029090

449 Michael Bourgeois on AWT Partnerships and Professional Growth 11/07/2025

449 Michael Bourgeois on AWT Partnerships and Professional Growth Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, , explains how AWT’s liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance. From Field Bags to Board Rooms: Why RTOs Matter Bourgeois outlines the purpose of AWT’s RTO structure: volunteer liaisons track and influence work at groups whose missions overlap with industrial water—CTI, ABMA, ASHRAE, AWWA, ASHE, and others. The aim is simple and practical: make sure member voices are heard so guidance advances health outcomes (e.g., Legionella control) and day-to-day feasibility for service providers and suppliers. Turning Reaction into Proaction Historically, the industry learned about new rules after they landed. Bourgeois details how AWT is shifting to co-authoring cooling-water guidelines with CTI and re-engaging ABMA, so boiler-water limits and methods reflect current technologies and operations. The model: clarify shared goals, contribute content expertise, and formalize collaboration so members get usable documents at member pricing. Concrete Moves: Boiler Water, Healthcare, and More Examples include AWT’s role on ABMA’s Boiler Expo steering committee (with a focused water-treatment training block) and early conversations with ASHE on pathogen control in building and healthcare water systems. He describes how liaisons feed updates into a formal committee cadence, so the AWT Board and members see progress—not just headlines. When working professionals help write the playbook, outcomes improve clients, operators, and public health—and members stop “reacting” to standards they had no hand in shaping. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 00:02:28 - Trace Blackmore shares his AWT excitement & community shout-outs 00:05:16 - Water You Know with James McDonald 00:06:44 - The magic of the Scaling Up buttons (why & how to use them) 00:20:25 - North Metal Quarterly Magazine (Grab physical copy by visiting Booth 212) 00:27:00 - Interview starts: Mike Bourgeois (Chemco; AWT Past President; RTO Chair) 00:33:58 - What is the RTO Committee and why it exists 00:36:31 - The 10 formal collaborators + 4–6 informal 00:36:43 - AWWA/ASDWA (Joe Hannigan); Premise plumbing link 00:38:19 - ASHE (healthcare engineering) early wins (Reid Hutchinson) 00:38:47 - ABMA (boilers) momentum (Steve Jobin) + Women of Boilers 00:40:28 - CTI (Mike); CDC (Patsy Root); WEF (Brian Liotta) 00:40:46 - AMPP (formerly NACE) (Jay Farmerie); WQA (Chuck Hamrick) 00:41:19 - ASHRAE (Bill Pearson) & the impact on Std 188 00:45:26 - Principle: Be proactive so standards are achievable for members 00:47:34 - Boiler Expo: half-day on water treatment (economics, pretreatment, failures, regs) 00:50:56 - Where to learn about RTO work 00:54:19 - Volunteers needed: attributes of great liaisons 00:58:48 - Breakthrough: ABMA boiler water guideline refresh (toward ASME alignment) 01:01:02 - Potential collaboration with ASHE on pathogen control guidance 01:01:39 - What Mike’s most excited to see at the Broadmoor 01:02:22 - Mike’s session: new OSHA walk-around rules 01:02:51 - Theme of the conversation: “Get stuck in” (join committees) Quotes “The button is magic—it breaks the ice for you and starts real conversations.” “Talk to every single booth. A year from now, you’ll remember exactly who can help.” “RTO stands for Related Trade Organization—our way to shape the standards that shape us.” “Why write a standard no one can achieve? AWT’s role is to make it achievable.” “If you want to help AWT, get stuck in. Volunteer. It pays back 10 to 100-fold.” “AWT’s RTO liaisons keep members’ interests represented before rules and guidelines are finalized—so they’re practical and achievable.” “Look for committees aligned with your strengths.” Connect with Michael Bourgeois Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James Questions: What do you call the physical property of matter that is defined as the amount of heat energy required to raise the temperature of a unit mass of a substance by one degree? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/38946990

448 2025 Halloween Special 11/05/2025

448 2025 Halloween Special Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces. Boiler Rooms, Myths, and Real Risks From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for observation. He urges listeners to advocate for basics—task lighting, a table, and smarter workflow—so test results are usable, repeatable, and defensible. Sampling That Won’t Scare Your Data Sampling isn’t the job—thinking is. Trace reviews essentials: collect safely (sample coolers when available), fill bottles with no headspace, cool samples to about “hand-holdable” (~100°F) before running tests, and remember temperature and prep sensitivities—especially sulfite tests that use starch. Poor cooling “cooks the potatoes,” skewing readings. Tie every test to a hypothesis about system behavior; use results to prove or disprove what you think is happening. Observation > Automation Don’t just grab a bottle and walk. Log pressures and temperatures (DA/FT), verify blowdown practices (including surface blow and any cooling devices), check the sample cooler, and review boiler logs. Pair disciplined observation with testing so numbers have context. Stretch Past the “Butterfly Line” Halloween also prompts a leadership challenge: if you haven’t felt “butterflies” lately, are you still stretching? Trace revisits public-speaking growth, previews his AWT presentations (presenting craft, Start With Why, Working Genius, and processes), and encourages pros to reframe nerves as excitement on the way to competence. Make the boiler room less cinematic and more professional. Better lighting, better setup, and hypothesis-driven testing produce better calls—and better outcomes for customers. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 07:05 - Why Hollywood loves boiler rooms 10:10 — Disney’s Tower of Terror queue through a “boiler room” and hidden Mickeys 13:31 – Don’t just sample – Observe 15:02 - Safety first: sample coolers when available; protect yourself from burns 35:21 - Water You Know with James McDonald 47:05 – Halloween Throwback Connect with Scaling UP! H2O Website: LinkedIn: YouTube: Scaling UP! H2O Resources Mentioned video courses Ted Talk Water You Know with James McDonald Question: What is the pressure of a fluid called that's measured relative to "atmospheric" pressure? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/38856090

447 Unlocking Team Potential with Culture Index with Randi Fargen 10/24/2025

447 Unlocking Team Potential with Culture Index with Randi Fargen Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication. From “assessment fatigue” to a usable language Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three sub-traits (logic, ingenuity, mental stamina). Leaders get a shared vocabulary for why projects stall, what information different people need, and where the team is over-weighted in “gas” (vision/growth) or “brake” (quality/process). Objective data where interviews fail Resumes can be embellished, references are curated, and interviews are where candidates most modify behavior. The survey provides objective, EEOC-compliant data to align role demands with how a person is wired—a first pass for “right person, right seat,” followed by skills and experience checks. Trace shares a driver-hire example where data prevented a costly misfit and made the interview process smoother and more targeted. Turnover, onboarding load, and the health check Randi highlights research she cites with clients: 66% of employees have accepted roles they knew weren’t a fit, and 50% of those left within six months—burning cash and team morale. The fix isn’t one-and-done. Teams re-survey every 3–6 months to read dynamic “job behavior” shifts, diagnose disconnects early, and adjust coaching, workload, or process before problems harden. Coaching at scale, not weaponization Culture Index works best when deployed top-down and organization-wide (not just managers). Teams adopt simple practices—e.g., bringing pattern cards to meetings or adding patterns to email signatures—to reduce friction. A guardrail: never “weaponize the dots.” Use the data to maximize strengths and support challenges; never to excuse behavior or limit someone’s potential. Industry relevance and next steps Because industrial water roles are niche and ramp time is long, using objective behavioral data helps retain talent you’ve already invested in. Randi closes with a free team diagnostic offer for companies that want to “test drive” the approach and leave with actionable insights—regardless of whether they proceed further. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:01 - Trace Blackmore shares a Legionella Awareness Month recap (most listened yet, high sharing), shout-outs to some guests, note that the CDC recognized Legionella Awareness Month, the origin story from 2020 lockdowns, a call to keep challenging what we “know” 07:52 - Upcoming Events for Water Treatment Professionals 12:51 - Interview with Randi Fargen, Executive Advisor with Culture Index 13:27 - Randi’s self-intro: role and how she helps businesses (“right people, right seats”) 17:02 – Hiring Win; interviews get sharper when profiles guide questions 22:13 – Cost of Turnover 33:42 - What’s measured: four primary traits (A/B/C/D) + three sub-traits (logic/ingenuity/stamina) 41:06 - Gas vs. brake; turning productive tension into quality control 52:51 - Guardrail: never “weaponize the dots”; use data to support, not to excuse or exclude 01:12:21 - Water You Know with James McDonald Quotes “Fully exploited strengths are a far greater value than marginally improved weaknesses.” “Statistically speaking, 98% of the population has less autonomy than you do.” “The second this is weaponized; the program is dead within your organization.” “This isn’t something, it’s not a magic wand, it’s not a magic bullet… This is a marathon, not a sprint.” Connect with Randi Fargen Phone: 1(303) 242 0346 Email: Website: LinkedIn: Guest Resources Mentioned Program Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: What is the molar mass of water? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/38764200

446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish 10/17/2025

446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish How do you make “right person, right seat” a repeatable system—not a hope? ’s (President) and returning guest (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation Trace opens with the origin story and quickly moves to why Danielle and Conor adopted the Culture Index. Conor outlines the survey’s core traits (A, B, C, D), EU (energy units), logic, and ingenuity—and how those readings map to daily work. The team now enters 1:1s with data, not guesswork, and uses pattern shifts (e.g., crossing the bell-curve center line) as objective prompts to discuss burnout risk, disengagement, or role fit. Coaching that respects how people actually work Quarterly surveys provide a shared language for conflict and pace. Danielle and Conor show how “high-D vs. low-D” disagreements de-escalate when both sides name the pattern and adjust the level of detail or speed. The same framework helps leaders spot “quiet quitting” signals (e.g., EU changes) early, address them with empathy, and—when necessary—make seat changes with clarity. Hiring with a C-Job—and holding the line For open roles, they build a “C-job” (ideal pattern) and filter applicants by percentage match before reading résumés. That slows the front end but saves cycles by preventing mis-fit first interviews, reduces turnover, and improves team performance. The hardest lesson? When they ignored the pattern and hired outside the profile, they regretted it. Restructure at scale—faster, with fewer re-hires Armed with data, Fact Water accelerated a difficult restructure (significant field and customer-service turnover) and refilled seats against the right patterns. Outcomes included better alignment, happier team members, and fewer escalations. The same insights even improved communication at home—proof the temperament model applies beyond work. Tools don’t lead—leaders do. The Culture Index gave Danielle and Conor the transparency and conviction to act sooner and coach smarter. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:24 - Trace Blackmore shares Industrial Water Week recap & #IWW25 highlights 13:37 - Water You Know with James McDonald 14:53 - Upcoming Events for Water Treatment Professionals 21:22 – Interview starts: Danielle Scimeca & Conor Parrish of Fact Water Co 24:46 – Why Culture Index 26:16 - Culture Index Overview 36:11 – Coaching Use: Data-Drive 1:1s and pattern shifts 44:36 – Hiring Use: C-Job Profiles 47:49 – Slower Hiring vs. Lower Turnover: lessons learned 53:46 – Real Example: High- D vs. Low-D communication conflict Quotes Conor Parrish: "High level culture index is a tool that we use. It starts with the culture index survey." Danielle Scimeca: “The program forces you to make tough decisions… you deserve to be in a job that you find fulfilling.” Conor Parrish: “HR isn’t doing first interviews with 30 people—they’re doing first interviews with three to five.” Conor Parrish: “There’s so much more to it the more you go… I’m learning something new every day” Danielle Scimeca: “If you’re not ready to make changes, it might not be the right time to do it.” Connect with Conor Parrish Email: Website: LinkedIn: Connect with Danielle Scimeca Email: Website: LinkedIn: Guest Resources Mentioned Scaling UP! H2O Resources Mentioned video courses Water You Know with James McDonald Question: What do we call the liquid formed after steam does its work and has cooled below its dew point? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking . /episode/index/show/scalingup/id/38522140

Scaling UP! H2O

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