298. AI Won’t Replace Coaches… But THIS Will (The Messaging Advantage)
School of Impact
In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity. “If you know how to...
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297. The Secret to Making ANY Content Convert (Podcasts, Posts, Videos, Emails… EVERYTHING)
School of Impact
This episode breaks down the two principles that let any coach or creator convert from any medium: clear, specific messaging and a simple, strategic conversion system. Drawing from a decade of experience, Jason shows why jargon kills trust, how a focused content ecosystem drives predictable clients, and how his messaging framework like identifying struggles, naming the villain, offering a unique solution, and outlining a believable transformation, makes your message land and your content convert. “Great messaging combined with a great conversion system is what allows you to convert...
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296. Do THIS to Become a Micro-Celebrity in Your Niche (7 Step Authority System)
School of Impact
Want to become a go-to name in your niche without chasing likes or followers? In this episode, Jason reveals a seven-step formula for turning yourself into a micro celebrity—someone who attracts perfect-fit clients by building real trust and authority within a small, loyal community. It’s not about vanity metrics or viral fame; it’s about nailing your message, showing up consistently, telling relatable stories, and leveraging other people’s platforms to build credibility. With the right strategy and consistency, you can grow your influence, monetize your expertise, and create a...
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295. How Storytelling Can Grow Your Business Fast (Do This First)
School of Impact
In a world overflowing with content and AI-generated information, what truly sets your brand apart isn’t more tips or tactics, it’s your story. In this episode, Jason reveals how storytelling can transform your business by creating emotional connections, building trust, and turning casual followers into loyal clients. Through his own journey, from an electrocuted firefighter turned coach to a business owner who cracked the storytelling code, he uncovers the power of using strategic stories that position your audience as the hero. You’ll learn the three key stories every entrepreneur...
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294. 5 Ways to Turn Content Into Dream Clients (Without Posting More)
School of Impact
Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful “hero message” that positions your audience as the hero and you as their trusted guide. By understanding their struggles, confronting their limiting beliefs, and communicating your unique solution with clarity and emotion, you’ll learn to influence and inspire without needing to go viral. Through storytelling, belief-shifting, and smart messaging, you’ll discover how saying the right words in the right way to the right people can attract the clients you truly want....
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293. 3 Levels of Influence That Make You Stand Out and Attract Clients Effortlessly
School of Impact
What truly separates the top 5% from everyone else? In this episode, the speaker reveals the 3 layers of influence that can make you unstoppable in your niche — influencing yourself to master your beliefs and habits, influencing others through powerful communication, and influencing change in your business with the right skills and systems. Backed by 15 years of real-world experience, this episode is your roadmap to breaking past limits and rising into the top 5%. “Until you can learn to influence your behaviors, your habits and your actions, you're not going to change your results....
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292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101)
School of Impact
Want to turn your content into a predictable lead machine without burning out on endless posts? In this episode, you’ll discover a repeatable seven-step formula for building conversion content campaigns that actually work in today’s crowded market. From crafting hooks that stop the scroll, to leveraging long-form content, email marketing, and AI automation, the episode breaks down how to create demand, attract qualified leads, and scale with a content ecosystem that saves time while delivering results. “The hook is going to make or break the piece of content. You want to have a...
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291. How I’m 3Xing My Coaching Business in 90 Days
School of Impact
What if you could double, or even triple, your business in the next few months by shifting the way you lead, connect, and embody your vision? In this episode of the School of Impact, you’ll hear powerful lessons straight from the first-ever live event in Clearwater, Florida, where top coaches, entrepreneurs, and million-follower brands came together for breakthroughs, collaboration, and transformation. From reigniting passion in your work to putting yourself in the right rooms, to embodying the identity of your next-level self, this conversation is packed with actionable insights to help you...
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290. This “Think & Grow Rich” Content Strategy Got Me 326 Clients (Steal My Framework)
School of Impact
This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results. The speaker shares his journey from struggling with inconsistent client conversions to generating millions through belief-driven marketing, breaking down exactly how you can apply the same principles to your own content. With practical examples from fitness coaching, online business, and beyond, the conversation reveals why selling a belief system is the key to lasting influence. Tune in to learn how to create content that not only...
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289. The Content Strategy That Made Me $2.2M (Even with a Small Audience)
School of Impact
Discover the secrets behind building a content strategy that generates consistent, high-quality leads without burning out on endless posting. In this episode, the speaker shares his journey from running a gym to scaling an online fitness business, revealing how he shifted from chasing trends to creating a strategic content ecosystem that attracts, nurtures, and converts the right audience. You’ll learn how to master messaging, structure your content cadence, and build a system that works even when algorithms change—so you can grow your influence, book more clients, and create...
info_outlineIf you're a coach, consultant, or creator who's tired of chasing vanity metrics and wondering why a massive follower count isn’t translating into income—or impact—this episode is a must-listen. In it, you'll get a raw, real look at how to actually monetize a small audience. You'll hear behind-the-scenes stories from a coach who's helped influencers with hundreds of thousands of followers struggling to hit $10k/month, while others with just a few thousand raving fans are consistently earning $30k, $40k, even $50k. This isn’t about hype—it’s about purpose-driven messaging, building community around a deeper mission, and using a powerful strategy that includes your “big idea,” identity, unique mechanism, and social proof to attract and convert your ideal clients. If you're ready to stop chasing numbers and start building a business that brings both freedom and transformation, tune in now. Your message matters more than ever.
“I find that if you truly nurture people which stands for, care for and encourage the development of, you're gonna have people that stick around with you. You're not gonna have leads that just die on a list. You're gonna have leads that are constantly engaged with you, because you are truly helping them grow. You are solving problems.”
Key Takeaways:
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A Big Audience Doesn’t Equal Big Income: Many influencers with huge followings are barely scraping by, while others with small, engaged audiences are making 5-figure months. It’s not about how many followers you have—it’s about how you nurture and serve them.
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Purpose-Driven Brands Win: People connect with why you do what you do, not just what you do. Infusing your deeper mission into your brand builds loyalty and attracts your ideal clients.
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The Four Sales You Must Make: To convert leads into clients, you must sell: A new belief (big idea); A new identity they aspire to; A unique mechanism (your signature framework); and Social proof (stories and case studies)
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Content Ecosystems Outperform Linear Funnels: Traditional funnels are outdated. People engage through multiple platforms and in non-linear ways. Creating a strategic, nurturing content ecosystem (e.g., Facebook + YouTube + email) keeps your audience engaged and ready to buy when the time is right.
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Messaging is the 5% That Drives 95% of Results: Whether you’re running ads, posting content, or speaking to your list—your ability to communicate your message clearly and persuasively is the most powerful lever in your business.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland