School of Impact

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I’ve grown 3 multiple six figure businesses in the fitness and coaching space... and I’m unpacking everything you need to know to be successful in monetizing your message and growing your business.

306. Why Entrepreneurs Burn Out: How Hustle Culture and Hidden Energy Traps Drain You with Spencer Jones 01/15/2026

306. Why Entrepreneurs Burn Out: How Hustle Culture and Hidden Energy Traps Drain You with Spencer Jones What if burnout isn’t caused by doing too much, but by constantly leaking your energy in ways you don’t even notice? In this episode of School of Impact, Jason sits down with energy expert and entrepreneur Spencer Jones to unpack the concept of energy sovereignty, it’s about learning how to protect, restore, and intentionally direct your energy so you can thrive without burning out. This conversation blends mindset, nervous-system regulation, play, and personal responsibility into a powerful framework for living and leading at your highest level. “Have fun. There's more fulfillment for me. The impact is greater when you are having fun. When you're doing that, people resonate with it more. It doesn't feel forced, uneasy, it's just it's natural, and something happens.”- Spencer Jones Hear more about: Burnout is often about being drained, not overworked: Many people feel exhausted because their energy is leaking through misalignment, toxic beliefs, or unhealthy environments and not because they’re doing too much. Internal belief systems are the biggest energy vampires: Self-judgment, the need to prove worth, and guilt around rest drain more energy than external people or circumstances. Energy sovereignty starts with repairing leaks before adding more habits: Meditation, exercise, or motivation won’t stick if underlying energy leaks aren’t addressed first. Alignment determines whether energy fuels or depletes you: Even “good” opportunities can be draining if they’re not aligned with your values, nervous system, and authentic self. Small shifts create sustainable energy gains: Tools like breathwork and quick “energy audits” help raise your energy incrementally without overwhelm. Play, fun, and authenticity are performance multipliers: When people operate in flow, doing what feels natural and joyful, impact, creativity, and fulfillment increase dramatically. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/39731615

305. The Hidden Reason Your Business Feels Stuck with Chase Tolleson 01/08/2026

304. How to Build a Predictable and Profitable Online Fitness Business with Tobias Young 01/01/2026

304. How to Build a Predictable and Profitable Online Fitness Business with Tobias Young In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM mastery and automated nurture sequences to niching down, crafting a unique mechanism, and building long-term client trust. Their conversation blends real industry experience with actionable guidance, reminding listeners that success comes from investing in yourself, implementing proven systems, and solving one clear problem for one specific audience with excellence. “As soon as you get laser-focused on solving one big problem for one type of client and showing that you have a unique system and strategy that gets them the result, that's where you start hitting some home runs, folks." Key takeaways: Systems Scale Businesses — Large gym chains succeed because of solid systems; online coaches must adopt the same mindset and tools. A CRM Is Essential — Tracking leads, notes, follow-ups, and nurture sequences through a CRM ensures no potential client slips through the cracks. Email Nurture Builds Trust & Omnipresence — A strong email list allows you to deliver value, direct people to your content, and stay top-of-mind when they’re ready to buy. A Focused Niche Wins — Trying to “help everyone” repels everyone; define one problem for one person and speak directly to them. A Unique Mechanism Differentiates You — Without a distinct method or framework, clients compare you on price; a unique process positions you as the premium solution. Mentorship Fast-Tracks Growth — Investing in coaching removes years of trial-and-error and accelerates results. Your Warm List Is Gold — Past and current clients, plus an email list, make launches easier and more profitable than relying solely on social media. Personal Storytelling Creates Connection — Tobias’s journey—from childhood challenges to corporate fitness success to coaching—shows how authenticity builds credibility. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/39589115

303. 3 Levers That Make Scaling Your Business Inevitable (Most Ignore These) 12/25/2025

302. How to Monetize Your Content in 2025 (The Simple Strategy Most Aren’t Using) 12/18/2025

301. The Mental Game of Business (Why Most Entrepreneurs Fail Before They Start) 12/11/2025

301. The Mental Game of Business (Why Most Entrepreneurs Fail Before They Start) In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn’t crush you but elevates you. It’s a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts. “If you're currently in fear or you're currently beating yourself up, how can you flip the script? And it's not about positive thinking, but it's just about neutralizing your thinking, neutralizing the emotions, shifting your own kind of belief and reframing how you think” Key takeaways: Failure is inevitable—but so is success: How you mentally reframe setbacks determines whether you move forward or stay stuck in self-doubt. Reframing is the first pillar of the mental game: Tony Robbins’ State → Story → Strategy framework helps neutralize emotions and shift beliefs when pressure hits. Skill-building in the dark is what makes you great: Confidence comes from practicing when no one is watching—developing speaking, selling, leadership, and fulfillment skills. Chasing new tactics is a distraction from real mastery: Funnels, ads, and tools don’t matter unless you’ve built the underlying skills that actually make them work. Visualization is a powerful training tool: Mentally rehearsing “money-making moves” (calls, webinars, sales, delegation) primes your subconscious for better performance. Your self-image sets your ceiling: You act and perform based on what you believe about yourself—so upgrading your inner identity is non-negotiable. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/39372580

300. 5 Invisible Elements That Make Your Content Sell (Most Coaches Miss This) 12/04/2025

299. 4 Sales You MUST Make in Content to Book More Sales Calls 11/27/2025

299. 4 Sales You MUST Make in Content to Book More Sales Calls If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in a world where information is a commodity and attention is cheap, only strategic messaging cuts through the noise. Inside, the speaker breaks down how to reshape your audience’s beliefs, sell them a powerful new identity, present a standout unique solution, and use story-driven social proof that rebuilds trust in a skeptical market. By mastering these four elements, you’ll transform scattered content into strategic communication that attracts more qualified leads, increases booked sales calls, and positions you as the go-to authority in your niche. "If you are not changing the way they think, if you're not helping to plant new beliefs or seeds of thought inside their minds, they're not going to take action.” Key Takeaways for listeners: Shifting beliefs is the foundation of effective marketing — if your audience’s current beliefs block them from taking action, no amount of content will convert. People buy identities, not just solutions — selling the future version of who they want to become drives stronger motivation than selling features. A unique mechanism or methodology is essential for standing out — naming and framing your approach makes your solution feel new, different, and worth paying attention to. Story-driven social proof is more powerful than screenshots — walking listeners through the journey, not just results, builds trust and relatability. Clear messaging outperforms more content — the right words, delivered the right way, across any platform, create consistent demand and inbound leads. When these four sales stack together, conversions rise naturally — prospects start believing change is possible, see themselves in your vision, trust your method, and see proof that it works. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/39190690

298. AI Won’t Replace Coaches… But THIS Will (The Messaging Advantage) 11/20/2025

298. AI Won’t Replace Coaches… But THIS Will (The Messaging Advantage) In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity. “If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future.” Key highlights: AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone. Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing. Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content. Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking. Community and connection are emerging as major “booms” because people crave belonging, which increases retention, results, and business profitability. A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable. The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator’s unique tone, depth, and story remain at the center. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/39107225

297. The Secret to Making ANY Content Convert (Podcasts, Posts, Videos, Emails… EVERYTHING) 11/13/2025

296. Do THIS to Become a Micro-Celebrity in Your Niche (7 Step Authority System) 11/06/2025

295. How Storytelling Can Grow Your Business Fast (Do This First) 10/30/2025

295. How Storytelling Can Grow Your Business Fast (Do This First) In a world overflowing with content and AI-generated information, what truly sets your brand apart isn’t more tips or tactics, it’s your story. In this episode, Jason reveals how storytelling can transform your business by creating emotional connections, building trust, and turning casual followers into loyal clients. Through his own journey, from an electrocuted firefighter turned coach to a business owner who cracked the storytelling code, he uncovers the power of using strategic stories that position your audience as the hero. You’ll learn the three key stories every entrepreneur needs: the origin story, the client success story, and the belief-shift story. You’ll also learn how to use them to move people from interest to action. “Stories will bypass resistance. They build trust, and they make you memorable, and they can act as a bridge, like an epiphany bridge.” Essential points highlighted in the episode: Storytelling is a powerful differentiator — In a world flooded with information, your story helps your brand stand out, attract the right clients, and build lasting trust. People buy emotionally first and logically second — Stories tap into emotions, bypass resistance, and make your message more memorable. Strategic storytelling beats random storytelling — Telling intentional stories that align with your message and offer is far more effective than sharing disconnected anecdotes. Make your audience the hero — Following Donald Miller’s StoryBrand principle, position your client or listener—not yourself—as the main character of the story. Avoid the “rambling diary” trap — Structure your stories with a clear hook, struggle, turning point, and resolution to keep them purposeful and impactful. Use the three core story types — Every business should craft an origin story, a client success story, and a belief-shift story to connect with and convert their audience. Stories shift beliefs and inspire action — The right story can change how your audience sees their problem, planting an “epiphany” that moves them to take the next step with you. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38841615

294. 5 Ways to Turn Content Into Dream Clients (Without Posting More) 10/23/2025

294. 5 Ways to Turn Content Into Dream Clients (Without Posting More) Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful “hero message” that positions your audience as the hero and you as their trusted guide. By understanding their struggles, confronting their limiting beliefs, and communicating your unique solution with clarity and emotion, you’ll learn to influence and inspire without needing to go viral. Through storytelling, belief-shifting, and smart messaging, you’ll discover how saying the right words in the right way to the right people can attract the clients you truly want. “People will cling on to their beliefs with all of their life. People fight for their limiting beliefs, unfortunately. And so we have to have a little bit of persuasion, a little bit of influence, a little bit of truth that we have to speak to them. In order to do that, you just have to get clear on what your belief is.” Key takeaways: Say the right words to the right people. The foundation of effective marketing lies in clear, targeted messaging that speaks directly to your ideal client’s needs and desires. Your client is the hero. Position your audience as the main character in the story—you're the guide who helps them overcome struggles and achieve transformation. Get specific, not generic. The more detailed you are about your dream client’s struggles, beliefs, and goals, the more your content will resonate and convert. Identify the villain. Every great story has a problem or force working against the hero—naming that villain helps your audience connect emotionally and see you as their solution. Show the transformation journey. Paint a clear picture of your client’s step-by-step path from struggle to success to make their desired outcome believable and tangible. Develop a unique solution. Create and name your own process or framework to stand out in a crowded market and show how your approach is different. Shift beliefs through storytelling. Use personal or client stories to challenge limiting beliefs, build trust, and inspire people to take action. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38776760

293. 3 Levels of Influence That Make You Stand Out and Attract Clients Effortlessly 10/16/2025

293. 3 Levels of Influence That Make You Stand Out and Attract Clients Effortlessly What truly separates the top 5% from everyone else? In this episode, the speaker reveals the 3 layers of influence that can make you unstoppable in your niche — influencing yourself to master your beliefs and habits, influencing others through powerful communication, and influencing change in your business with the right skills and systems. Backed by 15 years of real-world experience, this episode is your roadmap to breaking past limits and rising into the top 5%. “Until you can learn to influence your behaviors, your habits and your actions, you're not going to change your results. And once you learn how to do this, you are now going to be in control of the results that you get. You are going to be the cause of the effects that you now get in your life. ” Hear more about: The Top 5% Mindset – Understanding what truly sets high achievers apart from the 95% who remain stagnant, and how mindset and habits drive success. First Layer: Influence Yourself – Taking control of your beliefs, thoughts, and behaviors to stop letting external factors like social media or comparison dictate your actions. Second Layer: Influence Others – Mastering the art of communication through a compelling message that connects, captivates, and converts your audience. Third Layer: Influence Change in Your Business – Building essential skills (like copywriting, sales, and leadership) and systems (lead generation, conversion, fulfillment) that create growth and consistency. The Power of Focused Influence – Realizing you don’t need millions of followers; just 1,000 true fans can build a million-dollar business. From Struggle to Mastery – Personal stories of early failures, lessons learned from building and selling businesses, and how skill-building transformed the speaker’s results. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38602765

292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101) 10/09/2025

291. How I’m 3Xing My Coaching Business in 90 Days 10/02/2025

291. How I’m 3Xing My Coaching Business in 90 Days What if you could double, or even triple, your business in the next few months by shifting the way you lead, connect, and embody your vision? In this episode of the School of Impact, you’ll hear powerful lessons straight from the first-ever live event in Clearwater, Florida, where top coaches, entrepreneurs, and million-follower brands came together for breakthroughs, collaboration, and transformation. From reigniting passion in your work to putting yourself in the right rooms, to embodying the identity of your next-level self, this conversation is packed with actionable insights to help you build a thriving business you love. Tune in and discover how to create unstoppable momentum and step into your bigger vision. “If you have a big vision, just know that adversity and obstacles are inevitable. The bigger the vision, the bigger the obstacle, the more adversity you're gonna face. You've gotta fight through it.” Powerful lessons you’ll gain from this episode: Follow your passion – When you align your business with what you truly love, growth becomes natural and sustainable. Be in the right environment – Surrounding yourself with the right people and rooms, both online and offline, accelerates breakthroughs and collaborations. Embodiment matters – Success requires adopting the beliefs, habits, and actions of the next-level version of yourself. Recognize and release the false self – Becoming aware of ego-driven patterns and consciously shifting into your true identity opens the path for transformation. Create a clear vision – Map out your goals like a blueprint and reverse engineer them into daily actions and measurable steps. Adversity is inevitable – The bigger the vision, the greater the obstacles; facing challenges head-on is part of the journey to success. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38427420

290. This “Think & Grow Rich” Content Strategy Got Me 326 Clients (Steal My Framework) 09/25/2025

290. This “Think & Grow Rich” Content Strategy Got Me 326 Clients (Steal My Framework) This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results. The speaker shares his journey from struggling with inconsistent client conversions to generating millions through belief-driven marketing, breaking down exactly how you can apply the same principles to your own content. With practical examples from fitness coaching, online business, and beyond, the conversation reveals why selling a belief system is the key to lasting influence. Tune in to learn how to create content that not only resonates but also compels your dream clients to say yes. “The only way to get people to engage with your content and buy your stuff is by getting to believe what you need them to believe. You're not selling just a product or service, you're selling a belief system.” Key insights you’ll walk away with after listening are: Belief drives action – The core principle of the Belief Cascade Framework is that shifting a prospect’s belief changes their thoughts, actions, and ultimately their results. Content must sell a belief system, not just a product – Effective marketing is about instilling new beliefs in your audience that naturally lead them to want your solution. Stories and analogies are powerful tools – Personal stories, client case studies, and relatable metaphors are essential for shifting beliefs and making your content resonate. Framework works across industries – Whether in fitness coaching, online business, or personal development, applying belief engineering can significantly increase engagement and conversions. Messaging matters more than tactics – Many entrepreneurs fail because their messaging doesn’t align with what their market wants to hear, not because of a lack of effort. Small belief shifts create big results – By addressing limiting beliefs (e.g., “I’m not good enough to get clients” or “my metabolism is broken”), coaches can inspire actions that lead to consistent client acquisition and higher revenue Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38351180

289. The Content Strategy That Made Me $2.2M (Even with a Small Audience) 09/18/2025

289. The Content Strategy That Made Me $2.2M (Even with a Small Audience) Discover the secrets behind building a content strategy that generates consistent, high-quality leads without burning out on endless posting. In this episode, the speaker shares his journey from running a gym to scaling an online fitness business, revealing how he shifted from chasing trends to creating a strategic content ecosystem that attracts, nurtures, and converts the right audience. You’ll learn how to master messaging, structure your content cadence, and build a system that works even when algorithms change—so you can grow your influence, book more clients, and create transformation instead of just chasing attention. Tune in to gain the clarity and tools to make your content work smarter, not harder. “Stop chasing attention, stop trying to go viral, and focus on creating transformation in people.” Key takeaways: Less content, stronger messaging wins – Posting endlessly no longer guarantees results; instead, focusing on powerful messaging and repetition of core ideas drives better engagement and conversions Build a Strategic Content Ecosystem – Success comes from creating an intentional system of top-of-funnel content, email nurturing, and conversion campaigns that work together like an “invisible funnel” to pull leads in over time Content cadence matters – A balanced rhythm of four content types—connection, influence, authority, and conversion—builds trust, shifts beliefs, demonstrates expertise, and drives action Focus on quality over quantity – As you grow, it’s better to create fewer but more valuable and well-crafted pieces of content, rather than chasing omnipresence too early Leverage long-form content – Platforms like YouTube and podcasts allow your audience to spend more time with you, building deeper trust and increasing the likelihood of conversions Messaging is the ultimate driver of results – Great hooks, compelling stories, and clear calls to action tailored to your ideal clients’ language are the 5% of effort that produces 95% of the outcomes. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38264105

288. Steal My Magic Messaging Framework That Turns Content Into Clients 09/11/2025

288. Steal My Magic Messaging Framework That Turns Content Into Clients Have a listen to this episode to discover a powerful messaging shift that can transform the way you attract clients and generate leads.Jasin breaks down why simply posting isn’t enough—and how you can stand out by articulating your audience’s problems better than they can, positioning yourself as the clear solution. Through the Magic Messaging Framework, you’ll learn how to craft persuasive, story-driven communication that captivates your dream clients, builds trust, and converts engagement into real results. This episode offers actionable strategies to cut through the noise and make your words do the heavy lifting. “Your message is the engine. You're not just creating content, you're crafting words that move people.” Key takeaways: Information is a commodity – With 1.1 billion posts published daily, audiences are oversaturated, so generic content is unlikely to generate consistent leads. Articulate the problem better than your audience can – When you describe your ideal client’s struggles and desires more clearly than they can themselves, they naturally assume you hold the solution. Differentiate with a unique mechanism or big idea – To stand out in a crowded market, you must introduce a clear, unique approach that positions your solution as fresh and compelling. Leads and sales flow from strong messaging, not just tactics – Weak marketing makes sales hard; strong, persuasive messaging does the heavy lifting and makes conversion easier. The Magic Messaging Framework provides structure – By following its layered process (character & conflict, struggle story, villain, turning point, transformation story, etc.), you can craft communication that resonates and converts. Stories and beliefs drive influence – Storytelling and shifting core beliefs are at the heart of persuasive communication, enabling you to create trust, demand, and long-term client engagement. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38178275

287. 3 Marketing Lessons I Learned from American Ninja Warrior (That Got Me More Clients) 09/04/2025

286. Steal My Magic Messaging Framework That Turns Content Into Clients 08/28/2025

285. How to Use Your Story to Stand Out, Attract Dream Clients & Sell More Coaching in 2025 08/21/2025

284. Exactly How I've Signed Up 3000+ Fitness Clients (No Ads, No Cold DMs) 08/14/2025

284. Exactly How I've Signed Up 3000+ Fitness Clients (No Ads, No Cold DMs) This episode is packed with real insights for coaches, content creators, and entrepreneurs who are ready to stop grinding and start growing with purpose. Learn how a former firefighter-turned-fitness entrepreneur transformed debt and burnout into a thriving online business by leveraging storytelling, strategic systems, and authentic content. Discover practical, proven methods to attract ideal clients, simplify your marketing, and close sales without chasing—so you can build a business that’s aligned, impactful, and sustainable. “ Your message matters, your story matters, and it's time to build a business where you could not only change lives, but make enough money to have the impact and the freedom that you deserve.” Key points to focus on: Authenticity and Storytelling Drive Business Growth: The speaker emphasizes building a business around your unique story, message, and personality instead of copying generic, aggressive marketing strategies. Predictability Requires Systems: A major turning point in his business was implementing repeatable systems for marketing, sales, and operations. Messaging is the Foundation of Effective Marketing: Success hinges on communicating the right message to the right people in a way that deeply resonates. Content Should Be Strategic, Not Just Consistent: Posting daily without strategy leads to burnout. Instead, a strategic content ecosystem—anchored by a main social channel, email list, and long-form content (e.g., YouTube or podcast)—maximizes visibility and conversions. Value-Based Sales Are More Effective than Pressure Tactics: Rather than relying on cold DMs or high-pressure sales calls, the speaker advocates for selling through value. Scale with Simplicity and Leverage: Once the front-end system works, the focus shifts to simplifying the backend—delegating, using SOPs, and leveraging AI tools. This allows business owners to grow while reclaiming their time and avoiding burnout. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37666645

283. 5 Game Changing Business Lessons From Shark Tank’s Kevin Harrington (2025 Coaching Growth Strategy) 08/07/2025

283. 5 Game Changing Business Lessons From Shark Tank’s Kevin Harrington (2025 Coaching Growth Strategy) Step into a room full of trailblazing entrepreneurs and learn the transformative lessons straight from the original Shark Tank investor, Kevin Harrington. In this compelling episode of the School of Impact podcast, you'll hear first-hand takeaways on the power of storytelling, building an unshakable personal brand, mastering business systems, and the unmatched value of relationships and mentorship. Whether you're a coach, creative, or entrepreneur looking to scale with purpose, this behind-the-scenes dive into a high-level mastermind retreat could be the spark your business needs. Tune in and discover the mindset shifts and strategies that could take your mission to the next level. “Your story is how you better position yourself in the marketplace. It's how you separate yourself from the sea of competitors that you have. It's how you can even bridge the gap, not just relate with people, but bridge the gap between where somebody is” Hear more about: Your Story Is Your Superpower: Storytelling is one of the most powerful tools for connection, positioning, and transformation. Personal Branding Is Essential in the Modern Market: In a world where information is a commodity, a strong personal brand that showcases your story, values, and unique message is what sets you apart and attracts the right clients. Relationships Are Your Greatest Asset: Long-term success is built on meaningful relationships. Being a “go-giver,” adding value, and genuinely connecting with others can open doors to opportunities you never expected. Systems Drive Scalability: Passion alone isn’t enough—business systems (for lead generation, conversion, and delivery) are critical to sustainable growth and scaling your impact. Mentorship Is Crucial at Every Level: Even high-performing entrepreneurs need guidance. The ability to see your blind spots, receive honest feedback, and adopt proven strategies is invaluable for continued evolution. Obsession with Your Mission Creates Results: Fully committing to your mission—even through doubt and setbacks—is key to lasting success. Focus, resilience, and belief in your vision can carry you through the toughest moments. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37666190

282. The 2025 Video Funnel Getting me 5–15 Clients/Month (COPY THIS) 07/31/2025

282. The 2025 Video Funnel Getting me 5–15 Clients/Month (COPY THIS) Are you a coach using video to grow your business but struggling to turn those videos into real leads and clients? This episode is your game-changer. Tune in to learn a proven, step-by-step video funnel strategy that’s generating consistent inbound leads from just 1–2 videos a month—even in 2025's changing content landscape. You’ll discover how to shift from outdated lead magnets to high-converting “micro win offers,” how to spark meaningful conversations with warm leads, and how to turn engagement into booked calls and clients. Whether you're in fitness, health, or coaching, this is a must-listen to create content that actually converts. “Stop being so damn vanilla. Maybe you have to be more polarizing with your stuff. Maybe, just maybe you have to get better at your skills. Go figure.” Key Takeaways: Simple Video Funnel = Consistent Leads A well-crafted video funnel using just 1–2 strategic videos a month can consistently generate inbound leads and clients when done correctly. Long-Form Video Is Back Studies from Meta and Google show that long-form content is crucial for conversions, with buyers needing around 7 hours of content across 11 touchpoints and 4 mediums before making a purchase. Magic Money Math Is Essential Knowing your key performance indicators—especially your "magic number" (e.g., how many call offers or conversations you need daily)—helps you stay focused on income-producing actions. Micro Win Offers Outperform Traditional Lead Magnets Instead of outdated PDFs and guides, offer quick, high-value tools (like GPTs, calculators, or checklists) that create tangible results in under 10 minutes to build trust and generate interest. Messaging Must Match the Market If your content isn’t getting engagement or leads, the issue is likely your messaging. Speak the right words, in the right way, to the right people to create connection and conversion. Engagement Begins with Strategic Content Conversion content campaigns that include posts with clear hooks and CTAs lead to warm conversations in the DMs, which then turn into booked calls and sales—without needing cold outreach. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37592805

281. Fitness Coaches: Copy This Content System That Gets 5–15 Clients Month 07/24/2025

281. Fitness Coaches: Copy This Content System That Gets 5–15 Clients Month If you're a health or fitness coach who's ever felt stuck in the frustrating cycle of inconsistent income—booming one month and crickets the next—this episode is your roadmap to stability. Tune in as Jason shares the exact systems he used to go from unpredictable revenue to a thriving, multi-six-figure business. From building a rock-solid messaging system, to creating a content ecosystem that attracts ideal clients, to mastering value-first conversions and scalable back-end operations, this episode is packed with practical strategies you can implement right away. Don’t miss this behind-the-scenes breakdown of how to create predictable income and sustainable growth in your coaching business. “I'm kind of like bucketing offer and messaging in one but when you say the right words in the right way to the right people, and it's actually compelling to them, it's gonna convert.” Key points to focus on: Income Stability Requires Systems: Coaches struggling with inconsistent revenue must implement systems in messaging, content, and conversions to create predictable income streams. Messaging Must Be Specific and Belief-Shifting: A strong messaging system includes a unique mechanism or big idea that shifts client beliefs and positions your offer as the solution they’ve been looking for. Content Ecosystem Drives Inbound Leads: A strategic content ecosystem—across short-form, long-form, and email platforms—ensures consistent visibility and engagement, leading to more inbound leads. Conversion Content Campaigns Boost Demand: Running structured monthly campaigns with strong hooks and calls-to-action around masterclasses or offers increases demand and improves conversion rates. Value-First Sales Approach Builds Trust: Shifting from aggressive sales tactics to a value-first approach, such as workshops or offer documents, helps convert clients more authentically and predictably. Scalability Depends on Backend Systems: Having scalable onboarding, SOPs, and task delegation processes in place ensures your business can grow without overwhelming you or breaking down operationally. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37507140

279. How I Get Clients Without Cold DMs or Appointment Setters 07/10/2025

279. How I Get Clients Without Cold DMs or Appointment Setters Struggling to attract coaching clients without sliding into DMs or relying on sleazy tactics? In this powerful podcast episode, you'll hear a raw and honest breakdown of how one coach built a thriving, high-profit business—without appointment setters, cold messages, or paid ads. Instead, it’s all about authentic messaging, creating resonance through video content, and building a demand-driven ecosystem that actually feels good to run. If you’re ready to ditch the burnout, lean into your zone of genius, and create a marketing strategy that truly aligns with your values, this episode is your roadmap. Tune in and discover how to grow a business that’s not only profitable—but sustainable and you. “People pay for your unique perspectives, wisdom, and ability to challenge them. They're paying for speed, shortcuts, and someone who will push them towards their aspiring identity - something ChatGPT can't do.” Key points to focus on: Authenticity Beats Volume-Based Tactics: The speaker built a successful coaching business by ditching cold DMs, appointment setters, and high-pressure tactics. Effective Messaging is the Foundation: Clear, resonant messaging tailored to your ideal client is critical. Inbound Marketing Outperforms Cold Outreach: Shifting from outbound tactics to a value-first, inbound approach helped generate more qualified leads with far less stress. The key was compelling content that educates, connects, and converts. Content Strategy Should Be Structured and Diverse: The speaker uses a “conversion content campaign” system, paired with four content buckets—Connection, Influence, Authority, and Conversion—to consistently engage and convert their audience. People Pay for Perspective, Not Just Information: In the age of AI, knowledge is easily accessible. What sets coaches apart is their lived experience, co-creative ability, and unique perspectives. This human connection is what clients truly value. A High-Profit, Low-Overhead Model is Possible: By scaling down team size and focusing on high-impact strategies, the speaker improved their profit margins from ~30–40% to over 90%. Sustainable growth comes from alignment, not hustle. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37306465

278. Why Being Weird Can Get You More Clients (and Kill Burnout) 07/03/2025

277. How This ONE Change to My Message Made Me $180K Last Month 06/26/2025

277. How This ONE Change to My Message Made Me $180K Last Month Ready to break down the walls holding you back in business and life? In this powerful episode of School of Impact, we sit down with a former firefighter turned fitness entrepreneur and marketing mentor, whose near-death experience sparked a journey from rock bottom to building a thriving business and inspiring thousands. If you’ve ever faced imposter syndrome, struggled to stand out in a saturated market, or wondered how to turn your story into your superpower—this episode is for you. Tune in and discover how consistency, authenticity, and courage can transform your message into a movement. Listen now! “Consistency and just showing up and being you, don't feel like you have to put on a mask or be a certain kind of way. Just be you and actually try to give people useful, tangible value. And remember, value is in the eye of the beholder. It's what the person perceives it to be.” Key Takeaways: Your Story Is Your Superpower: Sharing authentic personal experiences can be a powerful differentiator in business. Consistency Beats Talent: Showing up consistently, even when you're not at your best, is more important than having perfect talent. Stand Out by Speaking to Subconscious Symptoms: Rather than just describing benefits or features, stand out by addressing your audience’s real-life problems and inner struggles. Like a good doctor, if you can articulate your clients’ pain better than they can, you’ll gain their trust and attention. Use Your Unique Methodology to Create Impact: Developing a distinct message, framework, or solution (e.g., the “Stubborn Fat Solution”) gives your audience something tangible and memorable, increasing your credibility and appeal in a crowded market. Play to Your Zone of Genius: Whether it’s writing, video, podcasting, or speaking, lean into the content format that feels most natural to you. Authenticity and alignment with your strengths produce better results than forcing strategies that don’t fit your personality. Long-Form Content Builds Deeper Connection: Masterclasses, talks, and other long-form content allow you to shift beliefs, showcase social proof, and sell a new identity to your audience. This depth of engagement is more powerful than relying on short-form, high-volume content alone. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37158895

274. This AI Trick Made My Content Creation 10X FASTER 06/05/2025

274. This AI Trick Made My Content Creation 10X FASTER If you're a coach, content creator, or entrepreneur struggling to stand out with your content, you need to hear this. In episode 274 of the School of Impact podcast, discover how Jason uses a custom GPT—trained entirely on his voice, content, and copywriting frameworks—to effortlessly produce high-performing, on-brand content across platforms. Whether you're tired of generic AI outputs or want to scale your messaging without sounding robotic, this episode is packed with actionable insights on building a powerful AI assistant that sounds just like you. Tune in and learn how to turn your voice into a content machine. “One of the secrets of this is, if you are not a great copywriter, and if you don't have loads of successful content or if you don't have loads of successful transcripts that you have from videos that you've done that have converted, to be honest, you're gonna have a mediocre chatGPT bot. So having a really good copy is key.” Key Takeaways: Custom GPTs Are Most Effective with a Solid Knowledge Base: To get high-quality, personalized content from AI, you must feed it with a strong knowledge base—your own successful posts, transcripts, and frameworks. Generic inputs lead to generic, ineffective outputs. Voice-to-Text Is a Powerful Instruction Tool: Jason uses voice texting to create detailed, authentic instructions for his custom GPTs, enabling them to replicate his tone, style, and strategic approach to copywriting. Content Creation Should Start with Your Genius Zone: AI should enhance your strengths—not replace them. Whether it’s video speaking or writing, start with your natural medium and let AI help repurpose and scale it across platforms. GPTs Are a Leverage Tool, Not a Shortcut: AI should be used to create efficiency, not to avoid effort. When used properly—especially with brain dumps and structured refinement—it can help you generate endless content that still sounds like you. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/36771700

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