School of Impact

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I’ve grown 3 multiple six figure businesses in the fitness and coaching space... and I’m unpacking everything you need to know to be successful in monetizing your message and growing your business.

298. AI Won’t Replace Coaches… But THIS Will (The Messaging Advantage) 11/20/2025

298. AI Won’t Replace Coaches… But THIS Will (The Messaging Advantage) In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity. “If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future.” Key highlights: AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone. Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing. Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content. Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking. Community and connection are emerging as major “booms” because people crave belonging, which increases retention, results, and business profitability. A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable. The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator’s unique tone, depth, and story remain at the center. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/39107225

297. The Secret to Making ANY Content Convert (Podcasts, Posts, Videos, Emails… EVERYTHING) 11/13/2025

296. Do THIS to Become a Micro-Celebrity in Your Niche (7 Step Authority System) 11/06/2025

295. How Storytelling Can Grow Your Business Fast (Do This First) 10/30/2025

295. How Storytelling Can Grow Your Business Fast (Do This First) In a world overflowing with content and AI-generated information, what truly sets your brand apart isn’t more tips or tactics, it’s your story. In this episode, Jason reveals how storytelling can transform your business by creating emotional connections, building trust, and turning casual followers into loyal clients. Through his own journey, from an electrocuted firefighter turned coach to a business owner who cracked the storytelling code, he uncovers the power of using strategic stories that position your audience as the hero. You’ll learn the three key stories every entrepreneur needs: the origin story, the client success story, and the belief-shift story. You’ll also learn how to use them to move people from interest to action. “Stories will bypass resistance. They build trust, and they make you memorable, and they can act as a bridge, like an epiphany bridge.” Essential points highlighted in the episode: Storytelling is a powerful differentiator — In a world flooded with information, your story helps your brand stand out, attract the right clients, and build lasting trust. People buy emotionally first and logically second — Stories tap into emotions, bypass resistance, and make your message more memorable. Strategic storytelling beats random storytelling — Telling intentional stories that align with your message and offer is far more effective than sharing disconnected anecdotes. Make your audience the hero — Following Donald Miller’s StoryBrand principle, position your client or listener—not yourself—as the main character of the story. Avoid the “rambling diary” trap — Structure your stories with a clear hook, struggle, turning point, and resolution to keep them purposeful and impactful. Use the three core story types — Every business should craft an origin story, a client success story, and a belief-shift story to connect with and convert their audience. Stories shift beliefs and inspire action — The right story can change how your audience sees their problem, planting an “epiphany” that moves them to take the next step with you. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38841615

294. 5 Ways to Turn Content Into Dream Clients (Without Posting More) 10/23/2025

294. 5 Ways to Turn Content Into Dream Clients (Without Posting More) Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful “hero message” that positions your audience as the hero and you as their trusted guide. By understanding their struggles, confronting their limiting beliefs, and communicating your unique solution with clarity and emotion, you’ll learn to influence and inspire without needing to go viral. Through storytelling, belief-shifting, and smart messaging, you’ll discover how saying the right words in the right way to the right people can attract the clients you truly want. “People will cling on to their beliefs with all of their life. People fight for their limiting beliefs, unfortunately. And so we have to have a little bit of persuasion, a little bit of influence, a little bit of truth that we have to speak to them. In order to do that, you just have to get clear on what your belief is.” Key takeaways: Say the right words to the right people. The foundation of effective marketing lies in clear, targeted messaging that speaks directly to your ideal client’s needs and desires. Your client is the hero. Position your audience as the main character in the story—you're the guide who helps them overcome struggles and achieve transformation. Get specific, not generic. The more detailed you are about your dream client’s struggles, beliefs, and goals, the more your content will resonate and convert. Identify the villain. Every great story has a problem or force working against the hero—naming that villain helps your audience connect emotionally and see you as their solution. Show the transformation journey. Paint a clear picture of your client’s step-by-step path from struggle to success to make their desired outcome believable and tangible. Develop a unique solution. Create and name your own process or framework to stand out in a crowded market and show how your approach is different. Shift beliefs through storytelling. Use personal or client stories to challenge limiting beliefs, build trust, and inspire people to take action. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38776760

293. 3 Levels of Influence That Make You Stand Out and Attract Clients Effortlessly 10/16/2025

293. 3 Levels of Influence That Make You Stand Out and Attract Clients Effortlessly What truly separates the top 5% from everyone else? In this episode, the speaker reveals the 3 layers of influence that can make you unstoppable in your niche — influencing yourself to master your beliefs and habits, influencing others through powerful communication, and influencing change in your business with the right skills and systems. Backed by 15 years of real-world experience, this episode is your roadmap to breaking past limits and rising into the top 5%. “Until you can learn to influence your behaviors, your habits and your actions, you're not going to change your results. And once you learn how to do this, you are now going to be in control of the results that you get. You are going to be the cause of the effects that you now get in your life. ” Hear more about: The Top 5% Mindset – Understanding what truly sets high achievers apart from the 95% who remain stagnant, and how mindset and habits drive success. First Layer: Influence Yourself – Taking control of your beliefs, thoughts, and behaviors to stop letting external factors like social media or comparison dictate your actions. Second Layer: Influence Others – Mastering the art of communication through a compelling message that connects, captivates, and converts your audience. Third Layer: Influence Change in Your Business – Building essential skills (like copywriting, sales, and leadership) and systems (lead generation, conversion, fulfillment) that create growth and consistency. The Power of Focused Influence – Realizing you don’t need millions of followers; just 1,000 true fans can build a million-dollar business. From Struggle to Mastery – Personal stories of early failures, lessons learned from building and selling businesses, and how skill-building transformed the speaker’s results. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38602765

292. How to Craft Content That Makes Dream Clients Buy (Belief-Shifting 101) 10/09/2025

291. How I’m 3Xing My Coaching Business in 90 Days 10/02/2025

291. How I’m 3Xing My Coaching Business in 90 Days What if you could double, or even triple, your business in the next few months by shifting the way you lead, connect, and embody your vision? In this episode of the School of Impact, you’ll hear powerful lessons straight from the first-ever live event in Clearwater, Florida, where top coaches, entrepreneurs, and million-follower brands came together for breakthroughs, collaboration, and transformation. From reigniting passion in your work to putting yourself in the right rooms, to embodying the identity of your next-level self, this conversation is packed with actionable insights to help you build a thriving business you love. Tune in and discover how to create unstoppable momentum and step into your bigger vision. “If you have a big vision, just know that adversity and obstacles are inevitable. The bigger the vision, the bigger the obstacle, the more adversity you're gonna face. You've gotta fight through it.” Powerful lessons you’ll gain from this episode: Follow your passion – When you align your business with what you truly love, growth becomes natural and sustainable. Be in the right environment – Surrounding yourself with the right people and rooms, both online and offline, accelerates breakthroughs and collaborations. Embodiment matters – Success requires adopting the beliefs, habits, and actions of the next-level version of yourself. Recognize and release the false self – Becoming aware of ego-driven patterns and consciously shifting into your true identity opens the path for transformation. Create a clear vision – Map out your goals like a blueprint and reverse engineer them into daily actions and measurable steps. Adversity is inevitable – The bigger the vision, the greater the obstacles; facing challenges head-on is part of the journey to success. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38427420

290. This “Think & Grow Rich” Content Strategy Got Me 326 Clients (Steal My Framework) 09/25/2025

290. This “Think & Grow Rich” Content Strategy Got Me 326 Clients (Steal My Framework) This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results. The speaker shares his journey from struggling with inconsistent client conversions to generating millions through belief-driven marketing, breaking down exactly how you can apply the same principles to your own content. With practical examples from fitness coaching, online business, and beyond, the conversation reveals why selling a belief system is the key to lasting influence. Tune in to learn how to create content that not only resonates but also compels your dream clients to say yes. “The only way to get people to engage with your content and buy your stuff is by getting to believe what you need them to believe. You're not selling just a product or service, you're selling a belief system.” Key insights you’ll walk away with after listening are: Belief drives action – The core principle of the Belief Cascade Framework is that shifting a prospect’s belief changes their thoughts, actions, and ultimately their results. Content must sell a belief system, not just a product – Effective marketing is about instilling new beliefs in your audience that naturally lead them to want your solution. Stories and analogies are powerful tools – Personal stories, client case studies, and relatable metaphors are essential for shifting beliefs and making your content resonate. Framework works across industries – Whether in fitness coaching, online business, or personal development, applying belief engineering can significantly increase engagement and conversions. Messaging matters more than tactics – Many entrepreneurs fail because their messaging doesn’t align with what their market wants to hear, not because of a lack of effort. Small belief shifts create big results – By addressing limiting beliefs (e.g., “I’m not good enough to get clients” or “my metabolism is broken”), coaches can inspire actions that lead to consistent client acquisition and higher revenue Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38351180

289. The Content Strategy That Made Me $2.2M (Even with a Small Audience) 09/18/2025

289. The Content Strategy That Made Me $2.2M (Even with a Small Audience) Discover the secrets behind building a content strategy that generates consistent, high-quality leads without burning out on endless posting. In this episode, the speaker shares his journey from running a gym to scaling an online fitness business, revealing how he shifted from chasing trends to creating a strategic content ecosystem that attracts, nurtures, and converts the right audience. You’ll learn how to master messaging, structure your content cadence, and build a system that works even when algorithms change—so you can grow your influence, book more clients, and create transformation instead of just chasing attention. Tune in to gain the clarity and tools to make your content work smarter, not harder. “Stop chasing attention, stop trying to go viral, and focus on creating transformation in people.” Key takeaways: Less content, stronger messaging wins – Posting endlessly no longer guarantees results; instead, focusing on powerful messaging and repetition of core ideas drives better engagement and conversions Build a Strategic Content Ecosystem – Success comes from creating an intentional system of top-of-funnel content, email nurturing, and conversion campaigns that work together like an “invisible funnel” to pull leads in over time Content cadence matters – A balanced rhythm of four content types—connection, influence, authority, and conversion—builds trust, shifts beliefs, demonstrates expertise, and drives action Focus on quality over quantity – As you grow, it’s better to create fewer but more valuable and well-crafted pieces of content, rather than chasing omnipresence too early Leverage long-form content – Platforms like YouTube and podcasts allow your audience to spend more time with you, building deeper trust and increasing the likelihood of conversions Messaging is the ultimate driver of results – Great hooks, compelling stories, and clear calls to action tailored to your ideal clients’ language are the 5% of effort that produces 95% of the outcomes. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38264105

288. Steal My Magic Messaging Framework That Turns Content Into Clients 09/11/2025

288. Steal My Magic Messaging Framework That Turns Content Into Clients Have a listen to this episode to discover a powerful messaging shift that can transform the way you attract clients and generate leads.Jasin breaks down why simply posting isn’t enough—and how you can stand out by articulating your audience’s problems better than they can, positioning yourself as the clear solution. Through the Magic Messaging Framework, you’ll learn how to craft persuasive, story-driven communication that captivates your dream clients, builds trust, and converts engagement into real results. This episode offers actionable strategies to cut through the noise and make your words do the heavy lifting. “Your message is the engine. You're not just creating content, you're crafting words that move people.” Key takeaways: Information is a commodity – With 1.1 billion posts published daily, audiences are oversaturated, so generic content is unlikely to generate consistent leads. Articulate the problem better than your audience can – When you describe your ideal client’s struggles and desires more clearly than they can themselves, they naturally assume you hold the solution. Differentiate with a unique mechanism or big idea – To stand out in a crowded market, you must introduce a clear, unique approach that positions your solution as fresh and compelling. Leads and sales flow from strong messaging, not just tactics – Weak marketing makes sales hard; strong, persuasive messaging does the heavy lifting and makes conversion easier. The Magic Messaging Framework provides structure – By following its layered process (character & conflict, struggle story, villain, turning point, transformation story, etc.), you can craft communication that resonates and converts. Stories and beliefs drive influence – Storytelling and shifting core beliefs are at the heart of persuasive communication, enabling you to create trust, demand, and long-term client engagement. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/38178275

287. 3 Marketing Lessons I Learned from American Ninja Warrior (That Got Me More Clients) 09/04/2025

286. Steal My Magic Messaging Framework That Turns Content Into Clients 08/28/2025

285. How to Use Your Story to Stand Out, Attract Dream Clients & Sell More Coaching in 2025 08/21/2025

284. Exactly How I've Signed Up 3000+ Fitness Clients (No Ads, No Cold DMs) 08/14/2025

284. Exactly How I've Signed Up 3000+ Fitness Clients (No Ads, No Cold DMs) This episode is packed with real insights for coaches, content creators, and entrepreneurs who are ready to stop grinding and start growing with purpose. Learn how a former firefighter-turned-fitness entrepreneur transformed debt and burnout into a thriving online business by leveraging storytelling, strategic systems, and authentic content. Discover practical, proven methods to attract ideal clients, simplify your marketing, and close sales without chasing—so you can build a business that’s aligned, impactful, and sustainable. “ Your message matters, your story matters, and it's time to build a business where you could not only change lives, but make enough money to have the impact and the freedom that you deserve.” Key points to focus on: Authenticity and Storytelling Drive Business Growth: The speaker emphasizes building a business around your unique story, message, and personality instead of copying generic, aggressive marketing strategies. Predictability Requires Systems: A major turning point in his business was implementing repeatable systems for marketing, sales, and operations. Messaging is the Foundation of Effective Marketing: Success hinges on communicating the right message to the right people in a way that deeply resonates. Content Should Be Strategic, Not Just Consistent: Posting daily without strategy leads to burnout. Instead, a strategic content ecosystem—anchored by a main social channel, email list, and long-form content (e.g., YouTube or podcast)—maximizes visibility and conversions. Value-Based Sales Are More Effective than Pressure Tactics: Rather than relying on cold DMs or high-pressure sales calls, the speaker advocates for selling through value. Scale with Simplicity and Leverage: Once the front-end system works, the focus shifts to simplifying the backend—delegating, using SOPs, and leveraging AI tools. This allows business owners to grow while reclaiming their time and avoiding burnout. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37666645

283. 5 Game Changing Business Lessons From Shark Tank’s Kevin Harrington (2025 Coaching Growth Strategy) 08/07/2025

283. 5 Game Changing Business Lessons From Shark Tank’s Kevin Harrington (2025 Coaching Growth Strategy) Step into a room full of trailblazing entrepreneurs and learn the transformative lessons straight from the original Shark Tank investor, Kevin Harrington. In this compelling episode of the School of Impact podcast, you'll hear first-hand takeaways on the power of storytelling, building an unshakable personal brand, mastering business systems, and the unmatched value of relationships and mentorship. Whether you're a coach, creative, or entrepreneur looking to scale with purpose, this behind-the-scenes dive into a high-level mastermind retreat could be the spark your business needs. Tune in and discover the mindset shifts and strategies that could take your mission to the next level. “Your story is how you better position yourself in the marketplace. It's how you separate yourself from the sea of competitors that you have. It's how you can even bridge the gap, not just relate with people, but bridge the gap between where somebody is” Hear more about: Your Story Is Your Superpower: Storytelling is one of the most powerful tools for connection, positioning, and transformation. Personal Branding Is Essential in the Modern Market: In a world where information is a commodity, a strong personal brand that showcases your story, values, and unique message is what sets you apart and attracts the right clients. Relationships Are Your Greatest Asset: Long-term success is built on meaningful relationships. Being a “go-giver,” adding value, and genuinely connecting with others can open doors to opportunities you never expected. Systems Drive Scalability: Passion alone isn’t enough—business systems (for lead generation, conversion, and delivery) are critical to sustainable growth and scaling your impact. Mentorship Is Crucial at Every Level: Even high-performing entrepreneurs need guidance. The ability to see your blind spots, receive honest feedback, and adopt proven strategies is invaluable for continued evolution. Obsession with Your Mission Creates Results: Fully committing to your mission—even through doubt and setbacks—is key to lasting success. Focus, resilience, and belief in your vision can carry you through the toughest moments. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37666190

282. The 2025 Video Funnel Getting me 5–15 Clients/Month (COPY THIS) 07/31/2025

282. The 2025 Video Funnel Getting me 5–15 Clients/Month (COPY THIS) Are you a coach using video to grow your business but struggling to turn those videos into real leads and clients? This episode is your game-changer. Tune in to learn a proven, step-by-step video funnel strategy that’s generating consistent inbound leads from just 1–2 videos a month—even in 2025's changing content landscape. You’ll discover how to shift from outdated lead magnets to high-converting “micro win offers,” how to spark meaningful conversations with warm leads, and how to turn engagement into booked calls and clients. Whether you're in fitness, health, or coaching, this is a must-listen to create content that actually converts. “Stop being so damn vanilla. Maybe you have to be more polarizing with your stuff. Maybe, just maybe you have to get better at your skills. Go figure.” Key Takeaways: Simple Video Funnel = Consistent Leads A well-crafted video funnel using just 1–2 strategic videos a month can consistently generate inbound leads and clients when done correctly. Long-Form Video Is Back Studies from Meta and Google show that long-form content is crucial for conversions, with buyers needing around 7 hours of content across 11 touchpoints and 4 mediums before making a purchase. Magic Money Math Is Essential Knowing your key performance indicators—especially your "magic number" (e.g., how many call offers or conversations you need daily)—helps you stay focused on income-producing actions. Micro Win Offers Outperform Traditional Lead Magnets Instead of outdated PDFs and guides, offer quick, high-value tools (like GPTs, calculators, or checklists) that create tangible results in under 10 minutes to build trust and generate interest. Messaging Must Match the Market If your content isn’t getting engagement or leads, the issue is likely your messaging. Speak the right words, in the right way, to the right people to create connection and conversion. Engagement Begins with Strategic Content Conversion content campaigns that include posts with clear hooks and CTAs lead to warm conversations in the DMs, which then turn into booked calls and sales—without needing cold outreach. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37592805

281. Fitness Coaches: Copy This Content System That Gets 5–15 Clients Month 07/24/2025

281. Fitness Coaches: Copy This Content System That Gets 5–15 Clients Month If you're a health or fitness coach who's ever felt stuck in the frustrating cycle of inconsistent income—booming one month and crickets the next—this episode is your roadmap to stability. Tune in as Jason shares the exact systems he used to go from unpredictable revenue to a thriving, multi-six-figure business. From building a rock-solid messaging system, to creating a content ecosystem that attracts ideal clients, to mastering value-first conversions and scalable back-end operations, this episode is packed with practical strategies you can implement right away. Don’t miss this behind-the-scenes breakdown of how to create predictable income and sustainable growth in your coaching business. “I'm kind of like bucketing offer and messaging in one but when you say the right words in the right way to the right people, and it's actually compelling to them, it's gonna convert.” Key points to focus on: Income Stability Requires Systems: Coaches struggling with inconsistent revenue must implement systems in messaging, content, and conversions to create predictable income streams. Messaging Must Be Specific and Belief-Shifting: A strong messaging system includes a unique mechanism or big idea that shifts client beliefs and positions your offer as the solution they’ve been looking for. Content Ecosystem Drives Inbound Leads: A strategic content ecosystem—across short-form, long-form, and email platforms—ensures consistent visibility and engagement, leading to more inbound leads. Conversion Content Campaigns Boost Demand: Running structured monthly campaigns with strong hooks and calls-to-action around masterclasses or offers increases demand and improves conversion rates. Value-First Sales Approach Builds Trust: Shifting from aggressive sales tactics to a value-first approach, such as workshops or offer documents, helps convert clients more authentically and predictably. Scalability Depends on Backend Systems: Having scalable onboarding, SOPs, and task delegation processes in place ensures your business can grow without overwhelming you or breaking down operationally. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37507140

279. How I Get Clients Without Cold DMs or Appointment Setters 07/10/2025

279. How I Get Clients Without Cold DMs or Appointment Setters Struggling to attract coaching clients without sliding into DMs or relying on sleazy tactics? In this powerful podcast episode, you'll hear a raw and honest breakdown of how one coach built a thriving, high-profit business—without appointment setters, cold messages, or paid ads. Instead, it’s all about authentic messaging, creating resonance through video content, and building a demand-driven ecosystem that actually feels good to run. If you’re ready to ditch the burnout, lean into your zone of genius, and create a marketing strategy that truly aligns with your values, this episode is your roadmap. Tune in and discover how to grow a business that’s not only profitable—but sustainable and you. “People pay for your unique perspectives, wisdom, and ability to challenge them. They're paying for speed, shortcuts, and someone who will push them towards their aspiring identity - something ChatGPT can't do.” Key points to focus on: Authenticity Beats Volume-Based Tactics: The speaker built a successful coaching business by ditching cold DMs, appointment setters, and high-pressure tactics. Effective Messaging is the Foundation: Clear, resonant messaging tailored to your ideal client is critical. Inbound Marketing Outperforms Cold Outreach: Shifting from outbound tactics to a value-first, inbound approach helped generate more qualified leads with far less stress. The key was compelling content that educates, connects, and converts. Content Strategy Should Be Structured and Diverse: The speaker uses a “conversion content campaign” system, paired with four content buckets—Connection, Influence, Authority, and Conversion—to consistently engage and convert their audience. People Pay for Perspective, Not Just Information: In the age of AI, knowledge is easily accessible. What sets coaches apart is their lived experience, co-creative ability, and unique perspectives. This human connection is what clients truly value. A High-Profit, Low-Overhead Model is Possible: By scaling down team size and focusing on high-impact strategies, the speaker improved their profit margins from ~30–40% to over 90%. Sustainable growth comes from alignment, not hustle. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37306465

278. Why Being Weird Can Get You More Clients (and Kill Burnout) 07/03/2025

277. How This ONE Change to My Message Made Me $180K Last Month 06/26/2025

277. How This ONE Change to My Message Made Me $180K Last Month Ready to break down the walls holding you back in business and life? In this powerful episode of School of Impact, we sit down with a former firefighter turned fitness entrepreneur and marketing mentor, whose near-death experience sparked a journey from rock bottom to building a thriving business and inspiring thousands. If you’ve ever faced imposter syndrome, struggled to stand out in a saturated market, or wondered how to turn your story into your superpower—this episode is for you. Tune in and discover how consistency, authenticity, and courage can transform your message into a movement. Listen now! “Consistency and just showing up and being you, don't feel like you have to put on a mask or be a certain kind of way. Just be you and actually try to give people useful, tangible value. And remember, value is in the eye of the beholder. It's what the person perceives it to be.” Key Takeaways: Your Story Is Your Superpower: Sharing authentic personal experiences can be a powerful differentiator in business. Consistency Beats Talent: Showing up consistently, even when you're not at your best, is more important than having perfect talent. Stand Out by Speaking to Subconscious Symptoms: Rather than just describing benefits or features, stand out by addressing your audience’s real-life problems and inner struggles. Like a good doctor, if you can articulate your clients’ pain better than they can, you’ll gain their trust and attention. Use Your Unique Methodology to Create Impact: Developing a distinct message, framework, or solution (e.g., the “Stubborn Fat Solution”) gives your audience something tangible and memorable, increasing your credibility and appeal in a crowded market. Play to Your Zone of Genius: Whether it’s writing, video, podcasting, or speaking, lean into the content format that feels most natural to you. Authenticity and alignment with your strengths produce better results than forcing strategies that don’t fit your personality. Long-Form Content Builds Deeper Connection: Masterclasses, talks, and other long-form content allow you to shift beliefs, showcase social proof, and sell a new identity to your audience. This depth of engagement is more powerful than relying on short-form, high-volume content alone. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/37158895

274. This AI Trick Made My Content Creation 10X FASTER 06/05/2025

274. This AI Trick Made My Content Creation 10X FASTER If you're a coach, content creator, or entrepreneur struggling to stand out with your content, you need to hear this. In episode 274 of the School of Impact podcast, discover how Jason uses a custom GPT—trained entirely on his voice, content, and copywriting frameworks—to effortlessly produce high-performing, on-brand content across platforms. Whether you're tired of generic AI outputs or want to scale your messaging without sounding robotic, this episode is packed with actionable insights on building a powerful AI assistant that sounds just like you. Tune in and learn how to turn your voice into a content machine. “One of the secrets of this is, if you are not a great copywriter, and if you don't have loads of successful content or if you don't have loads of successful transcripts that you have from videos that you've done that have converted, to be honest, you're gonna have a mediocre chatGPT bot. So having a really good copy is key.” Key Takeaways: Custom GPTs Are Most Effective with a Solid Knowledge Base: To get high-quality, personalized content from AI, you must feed it with a strong knowledge base—your own successful posts, transcripts, and frameworks. Generic inputs lead to generic, ineffective outputs. Voice-to-Text Is a Powerful Instruction Tool: Jason uses voice texting to create detailed, authentic instructions for his custom GPTs, enabling them to replicate his tone, style, and strategic approach to copywriting. Content Creation Should Start with Your Genius Zone: AI should enhance your strengths—not replace them. Whether it’s video speaking or writing, start with your natural medium and let AI help repurpose and scale it across platforms. GPTs Are a Leverage Tool, Not a Shortcut: AI should be used to create efficiency, not to avoid effort. When used properly—especially with brain dumps and structured refinement—it can help you generate endless content that still sounds like you. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/36771700

273. The 5-Part System to Enroll 50–100 Clients (Online Fitness Coaches) 05/29/2025

273. The 5-Part System to Enroll 50–100 Clients (Online Fitness Coaches) Are you tired of the burnout that comes with chasing clients through DMs, constantly posting on social media with little return, and feeling stuck in feast-or-famine revenue cycles, this episode is for you. In Episode 273 of the School of Impact Podcast, you'll discover a five-part system that helps coaches and online service providers consistently attract 50–100 clients—without the chaos. From crafting magnetic messaging and building a strategic content system to designing conversion events and scaling with a tiered offer strategy, this episode delivers actionable insights backed by real-world success. Tune in now and learn how to grow your business with clarity, consistency, and sanity. “We don't have to be aggressive in the DMS, chasing people. We just have to be better with communication, with being able to speak our message in an influential way” Hear more about: Messaging Is Everything: Clear, specific, and emotionally resonant messaging is more effective than generic content. The key is to speak directly to your audience’s external struggles and internal frustrations in their language, with a unique angle that helps you stand out in a noisy market. Strategic Content Systems Outperform Random Posting: Success doesn’t come from constant, scattered posting. Instead, create a strategic content system that includes connection, authority, proof, and conversion posts—while also shifting beliefs and leading your audience through a buying journey. Conversion Events Create Predictability: Relying on high-volume DMs for sales leads to burnout and low conversion. Instead, run regular conversion events like live workshops, VSLs, or challenges to move leads through the buying pyramid in a more structured and scalable way. Email Lists Provide Leverage and Longevity: Social media visibility is fleeting. Consistently growing and nurturing your email list ensures better audience control, deeper engagement, and increased trust—all of which lead to more conversions over time. Tiered Offers Drive Sustainable Growth: You don’t need to constantly acquire new clients to scale. A well-structured, tiered offer—where clients can move between one-on-one and group options—helps increase client retention, stabilize monthly revenue, and simplify scaling without overcomplicating your business. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/36771190

272. My Exact 4-Hour Workday to Grow a 6-Figure Coaching Business 05/22/2025

271. How I Get Dream Clients to Raise Their Hand (Without Ads or DM Spam) 05/15/2025

270. Monetize a Tiny Audience (My 3 Step System) 05/01/2025

270. Monetize a Tiny Audience (My 3 Step System) If you're a coach, consultant, or creator who's tired of chasing vanity metrics and wondering why a massive follower count isn’t translating into income—or impact—this episode is a must-listen. In it, you'll get a raw, real look at how to actually monetize a small audience. You'll hear behind-the-scenes stories from a coach who's helped influencers with hundreds of thousands of followers struggling to hit $10k/month, while others with just a few thousand raving fans are consistently earning $30k, $40k, even $50k. This isn’t about hype—it’s about purpose-driven messaging, building community around a deeper mission, and using a powerful strategy that includes your “big idea,” identity, unique mechanism, and social proof to attract and convert your ideal clients. If you're ready to stop chasing numbers and start building a business that brings both freedom and transformation, tune in now. Your message matters more than ever. “I find that if you truly nurture people which stands for, care for and encourage the development of, you're gonna have people that stick around with you. You're not gonna have leads that just die on a list. You're gonna have leads that are constantly engaged with you, because you are truly helping them grow. You are solving problems.” Key Takeaways: A Big Audience Doesn’t Equal Big Income: Many influencers with huge followings are barely scraping by, while others with small, engaged audiences are making 5-figure months. It’s not about how many followers you have—it’s about how you nurture and serve them. Purpose-Driven Brands Win: People connect with why you do what you do, not just what you do. Infusing your deeper mission into your brand builds loyalty and attracts your ideal clients. The Four Sales You Must Make: To convert leads into clients, you must sell: A new belief (big idea); A new identity they aspire to; A unique mechanism (your signature framework); and Social proof (stories and case studies) Content Ecosystems Outperform Linear Funnels: Traditional funnels are outdated. People engage through multiple platforms and in non-linear ways. Creating a strategic, nurturing content ecosystem (e.g., Facebook + YouTube + email) keeps your audience engaged and ready to buy when the time is right. Messaging is the 5% That Drives 95% of Results: Whether you’re running ads, posting content, or speaking to your list—your ability to communicate your message clearly and persuasively is the most powerful lever in your business. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/36263880

269. How I Made $20K in One Day as a Coach (Without Ads) 04/24/2025

269. How I Made $20K in One Day as a Coach (Without Ads) If you’ve ever questioned your value as a coach, struggled with imposter syndrome, or felt stuck trying to get consistent leads, you need to hear this episode. Jason shares how he went from making $22,900 a year as a firefighter to earning $20K in a single day—and breaks down the exact 20% of actions that drove 80% of his results. From unlocking deep conviction in his offer to building an "invisible funnel" that consistently brings in clients without chasing leads, this episode is packed with powerful, real-world strategies that are working right now. Hit play and get ready to shift how you show up in your business. “With the right messaging, you start to create this ecosystem that nurtures your audience, and it does it consistently and predictably without you having to be there. When you have the right messaging and the right content plugged in the right content system, it literally does the heavy lifting for you, and then the sales become much easier.” Key takeaways: Conviction in Your Offer Matters: Deep, embodied conviction—not just surface-level belief—is crucial. Confidence comes from owning your results and recognizing your journey, which helps overcome imposter syndrome. Reflect on Your Journey: Ask yourself if your younger self would be proud of what you've built. Revisiting personal wins can reignite motivation and restore self-belief. Offer Positioning Is Critical: Position your offer in a way that solves a specific pain point for your audience. In this case, “I’ll build your marketing, you just close the deals” directly addressed the gap many coaches face. Simple, Clear Messaging Converts: Avoid vague offers. Be specific and outcome-driven in how you communicate the value of your service. Build a Warm Audience (Invisible Funnel): A non-linear funnel—leveraging a content ecosystem across platforms like Facebook, groups, email, and YouTube—can nurture leads without manual outreach. Nurture Means Care: True nurturing is about helping people grow and win before they ever buy from you—not just “warming them up” for a sale. Messaging Is Like Speaking the Right Language: If your audience isn’t responding, it’s likely a messaging issue. Say the right words, in the right way, to the right people. Your Message Matters: Be bold in sharing your voice—impact starts with being seen and heard. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/36361205

268. Stop Seeking Validation- This Is What Actually Attracts Clients 04/10/2025

268. Stop Seeking Validation- This Is What Actually Attracts Clients If you’re ready to elevate your business, message, and mission with deeper purpose and authentic alignment, don’t miss this latest episode of the School of Impact podcast. Explore how your "deeper why" becomes your North Star, why big ideas matter more than tactics, and how to operate from your zone of genius to build real momentum—without selling your soul or chasing validation. Whether you're a coach, creator, or entrepreneur, this episode will remind you that your message does matter—and it’s time to light yourself on fire with passion and let it shine. Listen in now. “You gotta find what are you naturally good. You start with what you feel more comfortable with, and then you build the confidence, you learn the skills, so you can apply it everywhere.Then you use that platform to share your story, to share your wisdom, to share your message, to basically magnetize your people, because when you're deeper why and your big idea flows through your gifts, that's when things start to take off.” Gain insight on: Authenticity Over Strategy: True success in business and marketing comes from showing up authentically—your realness connects more powerfully than any tactic or trend. Discover Your "Deeper Why": Identifying your core purpose (your North Star) beyond surface-level goals helps you stay grounded and aligned in your message and mission. Stand Firm in Your Convictions: Don’t compromise your values to gain clients or validation. Sharing your beliefs boldly can attract the right people and build trust. Leverage Your Zone of Genius: Focus on what comes most naturally to you—whether it's speaking, writing, or connecting—and let that guide how you share your message. Create Without Seeking Validation: Success isn’t measured by likes or applause. Fall in love with the process, create from joy and service, and trust your message will resonate. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/36081035

267. Why Your Content Isn’t Converting? (And How to Fix It FAST) 04/03/2025

266. Mastering Sales Follow-Up: How to Turn Your CRM into a Revenue Machine with Will Odhams 03/27/2025

266. Mastering Sales Follow-Up: How to Turn Your CRM into a Revenue Machine with Will Odhams If you're looking to level up your sales game, optimize your CRM, and increase your closing rates, this episode of the School of Impact podcast is a must-listen! Jason sits down with Will Odhams, a seasoned expert who transitioned from wildland firefighter to high-ticket sales closer, generating over $10 million in revenue. Will shares his journey, practical sales strategies, and how to turn a messy CRM into a revenue-generating machine. Whether you're a sales professional or a business owner, this episode is packed with valuable insights that can transform how you approach sales and follow-up. Don't miss out! “The other thing in terms of following up is don't burn the bridge, live to fight another day and set a next action. Because oftentimes people will just get off the phone with an unclear next step. So it's like, you're not really setting yourself up for a continued relationship. So, if you always are saying, hey, let's meet again, reconvene. I'll check in with you. If I don't hear from you in two years, I'll send you like a pigeon. You need to say whatever is going to happen next, so that at least it's declared and agreed upon and there's a mutual accountability.” - Will Odhams Let’s talk about: Will Odhams' Journey from Firefighting to High-Ticket Sales: Will shares his background as a wildland firefighter and personal trainer before transitioning to high-ticket online sales. The Importance of Effective Communication in Sales: He explains how developing strong communication skills can enhance one's ability to connect with prospects, handle objections, and close deals more effectively. Follow-Up Strategies to Increase Closing Rates: Will provides insights into effective follow-up techniques, including using variety in communication, personalizing follow-ups, and setting clear next steps to maintain momentum with leads. Turning a CRM into a Revenue-Generating Machine: How to optimize CRM systems to improve sales processes, prevent lost revenue, and maximize ROI. Emotional Intelligence and Mindset in Sales: The impact of emotional intelligence, understanding biases, and managing one's mindset in high-ticket sales. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: Instagram: Facebook: LinkedIn: /episode/index/show/schoolofimpactpodcast/id/35791675

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