School of Impact
This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I’ve grown 3 multiple six figure businesses in the fitness and coaching space... and I’m unpacking everything you need to know to be successful in monetizing your message and growing your business.
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239. Short Form Content May Be Killing Your Sales (New Discovery)
05/09/2024
239. Short Form Content May Be Killing Your Sales (New Discovery)
In this podcast, I discuss why short-form content isn't enough for effective marketing, using examples of fitness coaches with large followings but low conversion rates. I emphasize the need to strategically use short-form content to drive traffic to long-form content on platforms like Facebook, Instagram, YouTube, and LinkedIn. I highlight the importance of content cadence, from connection to conversion strategies, tailored to different business stages. Additionally, I stress the power of YouTube for long-form content and the significance of building an email list for sustainable lead generation. Join me in upcoming live training sessions for insights into proven content strategies for impactful messaging and lead generation. "Short-form content like reels or shorts is not enough for effective marketing; building a consistent lead generation machine requires a strategic approach beyond quick videos." Building a consistent lead generation machine requires a strategic approach beyond quick videos. Leveraging short-form and medium-form content to drive traffic towards long-form content. Utilizing platforms like Facebook, Instagram, YouTube, and LinkedIn. Posting frequency and types of content for different stages of business growth. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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238. Why 94% of Online Coaching Businesses Fail (Top 1% Do THIS)
04/25/2024
238. Why 94% of Online Coaching Businesses Fail (Top 1% Do THIS)
In this episode, I delve into the harsh reality that 94% of coaching businesses fail within the first three years, a statistic that underscores the challenges faced by many talented coaches and entrepreneurs. Despite their skills and potential to make a significant impact, most falter due to a narrow focus on tactics and strategies alone, neglecting the broader framework needed for sustained growth. Drawing from my 11-year journey in the industry, marked by failures and successes alike, I emphasize the importance of a holistic approach encompassing four key pillars: the "house" representing strategies and tactics, the "hands" symbolizing skill development, the "head" embodying psychological mindset shifts, and the "heart" reflecting emotional well-being and physiology. Through personal anecdotes and insights, I illustrate how addressing each of these aspects leads to transformative growth, empowering individuals to thrive in their coaching businesses. This episode serves as a roadmap for coaches and entrepreneurs determined to break free from the cycle of failure and achieve lasting success. “Success isn't just about tactics and strategies; it's rooted in shifting your beliefs, mastering essential skills, and nurturing your emotional state." The shocking statistic: 94% of coaching businesses fail within the first three years. The emphasis on talent and potential among coaches and entrepreneurs. The importance of going beyond tactics and strategies to focus on deeper aspects like skills, beliefs, and emotional state. Practical advice on shifting beliefs, mastering skills, and nurturing emotional well-being for sustainable growth. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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237. How I Make 10x The Income As 'Influencers' With 10x The Engagement
04/18/2024
237. How I Make 10x The Income As 'Influencers' With 10x The Engagement
In this episode, I delve into mastering content engagement for business success, joined by an online fitness coach sharing real-world insights. We discuss shifting focus to quality engagement, using messaging and influence, and creating demand for longer-form content. We explore strategies for addressing audience beliefs and announce an upcoming masterclass on fixing messaging for better results. Tune in for actionable insights to elevate your content strategy and business growth. Don't forget to subscribe and share your takeaway in the comments. Your message matters, so let's create impactful content together! “It's not about just getting engagement; it's about getting the right engagement.” Effective content goes beyond mere engagement metrics. The power of messaging in attracting the right audience. Leveraging conversion content formulas for live training, masterclasses, etc. Identifying and addressing the audience's limiting beliefs. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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236. The Real Reason Your Content Isn't Converting New Clients
04/11/2024
236. The Real Reason Your Content Isn't Converting New Clients
In this episode, we uncover why many online fitness coaches and business owners struggle to convert content into sales despite their efforts. It's not about posting more or running ads; the real issue often lies in using the wrong words that don't resonate with the audience. The analogy of trying to order food in a foreign country without knowing the language captures the confusion and frustration. By understanding and implementing strategic messaging, success stories like Patty's showcase significant revenue boosts and consistent sales growth. Key steps include refining messaging, developing a strategic content plan, and using DM scripts and nurturing content to convert leads effectively. Listeners are invited to a full training session for deeper insights and encouraged to leave comments sharing their takeaways, emphasizing the power of impactful messaging for business success. “Your marketing is no different. You have to say the right words, and then plug those words into a strategic content plan." Discovering the right words and crafting a strategic content plan is essential for attracting and converting clients effortlessly. Analyze and refine messaging to resonate with the target audience's desires and triggers. Develop a strategic content distribution system that includes a mix of videos and written content to engage and convert. Utilize DM scripts, strategic nurturing content, and video sales letters to convert leads into clients effectively. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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235. How To ACTUALLY Get Quality Online Clients From Content
04/04/2024
235. How To ACTUALLY Get Quality Online Clients From Content
In this episode, I share my journey from inconsistent leads to a thriving online business with predictable client acquisition. I delve into the Messaging Mastery Makeover, refining messaging for consistent conversions by identifying client struggles, aspirations, and emotional triggers. We explore strategic content cadence, including connection, influence, authority, and conversion content, aligned with psychological triggers for engagement. Lastly, I highlight cash conversion, converting leads into clients without excessive chasing. Tune in for actionable strategies to elevate your online client acquisition and achieve consistent growth. “Refine your message so that it influences your potential clients to want to buy your stuff." The crucial role of brand messaging in transforming client acquisition into an attraction process. Breakdown of essential components such as identifying client struggles, aspirations, emotional triggers, and beliefs for effective messaging. Implementing a systematic approach to content creation and distribution based on psychological triggers. Streamlining the conversion process for consistent client growth and revenue generation. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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234. The Rebellious Path to Prosperity - Wayne & Nicole's Unapologetic Blueprint for Unconventional Success
03/21/2024
234. The Rebellious Path to Prosperity - Wayne & Nicole's Unapologetic Blueprint for Unconventional Success
In today's episode, I have the pleasure of hosting two incredible guests, Wayne Sutherland and Nicole Doumont, who are widely recognized as sought-after women's coaches and the co-founders of Elite Fitness Team. Together, we delve into their remarkable journey, starting from their origins as an in-person personal training studio to successfully transitioning into a thriving online coaching platform. Throughout our conversation, Wayne and Nicole share candidly about the challenges they encountered, including financial hurdles and unexpected transitions, highlighting the courage and resilience required to navigate such obstacles. Join us for an enlightening discussion filled with valuable insights and actionable strategies that can empower you on your own path of growth and success. Get ready for a rollercoaster of inspiration, humor, and valuable takeaways! “It is good to have people in your environment that support you and stuff, but you're the one that ultimately has to take those large steps and have the courage.” The significance of mindset and positive affirmations in navigating challenges and achieving success. The importance of having a supportive environment, whether it's a business partner or a coach, is emphasized throughout the conversation. Wayne and Nicole share personal stories of overcoming financial hurdles and making tough decisions to propel their business forward. The episode sheds light on the power of self-awareness, intuition, and visualizing goals outside of one's current circumstances. Connect with Wayne and Nicole: Facebook: Email: Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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233. 3 Keys To Grow A $30-$50k:m online coaching business in 2024
03/07/2024
233. 3 Keys To Grow A $30-$50k:m online coaching business in 2024
In this episode, I delve into the journey of building a successful online coaching business, with the aim of reaching multiple six or even seven figures within just 12 months. I share my own experiences and insights, hoping to offer valuable nuggets that listeners can apply to their own ventures. One common pitfall I discuss is the tendency for many online coaches, particularly in health and fitness, to become overly fixated on strategies and tactics without considering the right sequence of execution. Drawing parallels with the structured approach of building Legos, I stress the importance of following a methodical order. I introduce the concept of the "Three M's of Business Growth," starting with crafting a targeted message and offer for a specific avatar, then developing essential money-making skills and systems, and finally, addressing the critical aspect of mindset and energy. I dive deep into the significance of effective messaging, emphasizing its role in connecting with the audience, articulating their pain points and aspirations, and ultimately driving action “Success is 80% psychology, 20% strategy, and I actually think it's a bigger gap, I think it's a 90/10” Prioritizing the correct sequence of strategies and tactics for optimal results in business growth Unveiling the development of essential skills and establishment of efficient systems for lead generation, nurturing, sales, and service delivery Delving into the importance of tailoring messages and offers to resonate with specific target audiences Exploring the three pivotal "M's" for business success: Messaging, Money-making skills and systems, and Mindset and energy Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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232. The #1 Reason Why Most People Fail In Business
02/29/2024
232. The #1 Reason Why Most People Fail In Business
In this podcast episode, we delve into the pivotal role of mastering mindset and energy in achieving business success, particularly within the realm of health and fitness. Often, individuals become fixated on strategies and tactics, overlooking the profound impact of their beliefs and thought patterns. The journey to success involves more than just external actions; it requires introspection and alignment with one's values and vision. Drawing from personal experiences, the speaker reflects on a challenging period of debt and stress, highlighting the shift that occurred when they prioritized inner work over constant strategy-hopping. By committing to truthfulness, integrity, and aligning habits with their mission, they were able to navigate challenges more effectively. Emphasizing the significance of regulating one's nervous system and embracing empowering beliefs, the speaker shares actionable insights for listeners to cultivate a mindset conducive to sustainable business growth. Through practices like meditation, breathwork, and identifying core emotions fueling work, individuals can elevate their performance and fulfillment. Ultimately, success stems from mastering internal factors, allowing strategies and tactics to align effortlessly with one's purpose. “Success stems from mastering internal factors, allowing strategies and tactics to align effortlessly with one's purpose.” Overemphasis on external strategies neglects the impact of beliefs and thought patterns Personal story of overcoming debt and stress through inner work and alignment with values Embracing truthfulness and integrity as foundational principles Insights on regulating the nervous system and cultivating empowering beliefs Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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231. How To Gamify Every Area of Your Life To LEVEL UP with Dylan Gigliotti
02/22/2024
231. How To Gamify Every Area of Your Life To LEVEL UP with Dylan Gigliotti
Welcome back to the School of Impact Podcast! Today's episode is extra special because I've got my good friend Dylan joining me. We hit it off during a sales call, and now he's here to share his incredible journey. Dylan's a pro at sales, having racked up $2.5 million in sales for various companies before venturing into his own business. But what's really fascinating is his latest venture: a gamified personal development program called "The Game." Dylan's concept revolves around turning life into a game, assigning points to achievements and challenges to level up in various aspects of life. Through his program, he's observed that people often struggle with consistency due to a lack of expectation for life's challenges and a tendency to internalize problems rather than tackle them head-on. By helping individuals identify their innate strengths and passions, Dylan empowers them to live authentically and embrace challenges as part of the journey. It's a refreshing take on personal growth, reminding us to lean into our unique paths and find fulfillment in the process. So, buckle up for an insightful conversation as we delve into the power of purpose and the art of living in flow. “It's not about winning or losing; it's about how you play the game.” Dylan's journey from successful salesperson to founder of "The Game" The concept behind "The Game": turning life into a gamified personal development program Dylan's observation on the struggle with consistency and lack of expectation for life's challenges The importance of identifying strengths and passions in living authentically Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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230. How To Boost Your Focus And Productivity Quickly
02/15/2024
230. How To Boost Your Focus And Productivity Quickly
In today's episode, I'm excited to share with you some powerful strategies that have helped me 10x my productivity and focus. It all starts with the principle of starving distraction to enhance your ability to focus. As I've learned, you simply can't feel focus without first eliminating distractions. We dive deep into understanding our behaviors and actions, emphasizing the importance of deleting unnecessary apps and using social media as a business tool rather than being consumed by it. I share personal strategies such as time blocking for money-making actions, incorporating meditation and regular physical activity like walking to boost creativity and mental clarity. Additionally, I discuss the benefits of digital detoxing, tracking finances and performance metrics, and the importance of planning and preparation to streamline productivity. By implementing these practices, I've seen a significant increase in my output and overall effectiveness. Let's lead by example and prioritize focus and productivity in our lives. Remember, your message matters, so don't hesitate to speak, be seen, and make an impact. Thanks for tuning in, and I look forward to sharing more insights with you in the next episode. “By doing less and focusing on one initiative at a time, you can accomplish more.” Discover the transformative principle of starving distraction to unlock heightened focus and productivity. Explore the connection between behaviors, actions, and beliefs, and learn to identify and eliminate distractions effectively. Implement practical techniques such as time blocking for money-making actions, incorporating meditation, and engaging in physical activity to boost creativity. Embrace the importance of limiting social media and email usage outside of dedicated time blocks to regain control over your focus. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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229. Overcoming adversity & feeling sexy on plants with Sandra Cotto
02/08/2024
229. Overcoming adversity & feeling sexy on plants with Sandra Cotto
Welcome to the School of Impact Podcast! In this episode, I'm joined by Sandra Cotto, a passionate coach empowering women over 40 through plant-based living. Discover Sandra's journey from corporate America to wellness advocate, her transformative experience with plant-based nutrition, and insights into her coaching business evolution. Join us as Sandra candidly discusses challenges, shares practical tips, and inspires positive change. Tune in for heartfelt inspiration and wisdom on embracing change and pursuing passions with purpose! “Courage is just getting out there and doing it anyway, even though it's fearful.” Sandra shares her personal journey of transitioning to plant-based eating and its transformative impact on her life. Challenges of maintaining a plant-based lifestyle in a non-vegan environment and the importance of staying connected to one's "why." Sharing insights on building confidence, finding one's tribe, and navigating societal pressures and skepticism. The concept of embracing change and finding balance between masculine and feminine energies in pursuing goals. Connect with Sandra: Facebook: Instagram: Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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228. The magic number to hit 20-50k a month (in an online coaching biz)
02/01/2024
228. The magic number to hit 20-50k a month (in an online coaching biz)
In this episode, I spill the beans on the exact formula that took me from zero to $50,000 per month in my online coaching business. Forget the math anxiety – I share a simple strategy to hit that coveted six-figure mark annually. Drawing from personal experience and mentoring over 180 students, I unveil the magic number: 100 strategy sessions. Whether you're aiming for six figures or dreaming bigger, I break down the practical steps, emphasizing the power of content, appointment setting, and sales finesse. The key? Make three call offers a day. I guide you through crafting an irresistible offer, nailing messaging, and honing brand positioning. It's not just about the numbers; it's about making your message matter. Subscribe, comment, and let's embark on this journey to elevate your coaching business. Remember, your message matters more than ever – don't be afraid to speak, be seen, and be impactful. “It's about crafting an irresistible offer, refining messaging, and building a tribe through strategic content and effective sales processes.” Learn to craft an irresistible offer that aligns with market desires and positions you for success. Dive into the importance of messaging and brand positioning, essential elements in captivating and converting your audience. Explore effective content strategies and inbound marketing techniques, utilizing hooks and powerful calls to action. Build a tribe around your brand by nurturing leads strategically, even those who aren't ready to buy. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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227. The New-Era Funnel That Systematically Produces Quality Leads, Clients & Cash
01/25/2024
227. The New-Era Funnel That Systematically Produces Quality Leads, Clients & Cash
In this podcast episode, I delve into the power of a transformative funnel that has consistently brought my business quality leads, clients, and a steady cash flow. I introduce the concept of the "Tribe Funnel," a method that has personally been my number one strategy for achieving consistent and predictable revenue over the last few years. Drawing from over 30 years of experience and weaving in social psychology principles, I share the journey of forming tribes throughout my life, from childhood to my career as a firefighter and participation in American Ninja Warrior. The Tribe Funnel, as I explain, goes beyond traditional marketing by creating a loyal community of individuals who not only become customers but evolve into a tribe with a deep connection to the brand. I emphasize the importance of leadership, strategic content creation, and the five stages of awareness in implementing this funnel effectively. Concluding with practical advice, I encourage fellow entrepreneurs to find a traffic strategy aligned with their preferences and consistently provide value to their audience to build a thriving tribe and ensure predictable business success. “Step into the role of a leader and an in-demand coach, recognizing that your message holds significant value for the world” Embrace the role of a leader and in-demand coach, recognizing the value your message holds for the world. Establish a community united by shared values and a common vision, going beyond traditional marketing strategies. Understand the importance of consistently delivering value to your audience for long-term engagement and loyalty. Explore the Tribe Funnel concept, a strategic method to form a loyal tribe resonating with your mission. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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226. How Intelligent Coaches Will Make Money in 2024 (The In Demand Principle)
01/18/2024
226. How Intelligent Coaches Will Make Money in 2024 (The In Demand Principle)
Today's episode is a game-changer. I'm spilling the beans on how my business raked in over a million bucks from a tiny audience—less than 5000 people—all because of one game-changing principle: being in demand. I'm opening up about my 11-year journey, chasing big dreams, spending half a million on education, and finally stumbling upon the truth that shifted everything. I break down the three pillars that turned the tide: developing an in-demand mindset, mastering communication to connect with my audience, and stacking vital money-making skills. Tune in as I reveal the importance of systems, accountability through tracking, and how focusing on being in demand is the key to achieving the dream lifestyle and financial freedom. Don't forget to subscribe, drop your takeaways in the comments, and let's keep this conversation going “The magic happens when you track your journey and hold yourself to a higher standard—because when you focus on being in demand, everything you desire follows suit.” The fundamental principle driving over a million dollars in sales from a small audience is a relentless focus on being in demand. Installing key systems such as lead generation, content creation, sales processes, and retention systems to create predictability in business. The importance of tracking key performance indicators (KPIs) and constant self-improvement through review and adjustment. The secret to success lies in the combination of an in-demand mindset, effective communication, and money-making skills. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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225. The Coaches Guide To Mastering Content in 2024 (Book More Calls & Drive Sales Consistently)
01/11/2024
225. The Coaches Guide To Mastering Content in 2024 (Book More Calls & Drive Sales Consistently)
Hey everyone! In today's podcast, I'm sharing key strategies for mastering conversion-focused content to boost sales consistently in 2024. We start by recognizing the pivotal role of brand messaging, constituting 95% of our results. Content sequences take precedence over one-off posts, emphasizing intentional strategies, algorithm understanding, and impactful storytelling. Tactical insights include strategies to increase visibility and enhance writing and video skills. The episode concludes with a comprehensive six-step conversion content system for predictable sales. Check the description for a free ebook on these strategies. Like, comment, and subscribe if you find this valuable. Remember, your message matters – speak it, be seen, be heard, and make an impact! “Content sequences are the game-changer – intentional strategies, algorithm mastery, and impactful storytelling lead to consistent and predictable sales in your business.” Recognize that your brand messaging is the powerhouse, constituting 95% of your results. Embrace content sequences over one-off posts for sustainable and predictable results in your business. Explore strategies to get more eyeballs on your content and hone your writing and video skills. Discover the significance of story hooks and clear call-to-actions as the key elements in captivating your audience. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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224. How to use brand positioning to boost sales
01/04/2024
224. How to use brand positioning to boost sales
I've crafted a potent brand positioning strategy honed through my journey, generating over a million dollars in sales. Drawing inspiration from the "Blue Ocean effect," I emphasize standing out in the crowded digital space. In a world with over 300,000 daily social media posts, the key lies in a unique brand strategy that captivates and differentiates. I share my seven-step approach, born from my experiences in franchising a gym and building a successful online fitness business, proving its efficacy in the business coaching space. This strategy, focused on brand perception, identity, and values, ensures businesses attract leads and drive consistent revenue. It's not just theory; it's a roadmap I've navigated successfully, urging others to speak their message, be seen, heard, and impactful. “In order to stand out, you have to be able to take a little bit of a different approach and go a little bit deeper than a lot of your competitors.” Key notes: Brand positioning strategy for business growth Creating a successful marketing message Creating a profitable online coaching business Branding and client acquisition strategies Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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223. Overcoming Challenges and Creating Impact Through Faith and Fitness with Diana and Micah LeCerte
12/28/2023
223. Overcoming Challenges and Creating Impact Through Faith and Fitness with Diana and Micah LeCerte
Hey there, listeners! Welcome back to the School of Impact Podcast. I'm thrilled to have two incredible guests with me today—Diana and Micah LeCerte, the masterminds behind Hitch Fit. The episode kicks off with Micah's journey from the early MySpace days, where he accidentally stumbled into online personal training. Fast forward 15 years, and Hitch Fit has impacted lives globally, helping clients lose over 600,000 pounds across 82 countries. However, the conversation takes a poignant turn as Diana and Micah open up about the unexpected tragedy of losing their close friend and business partner, Travis. Despite the immense challenge, they turned it into a transformative retreat experience for 90 participants in Mexico. As they reflect on the challenging year, the duo emphasizes the importance of trusting a higher plan and being willing to pivot. Their personal transformations, from overcoming anxiety through fitness to Diana's pivotal decision to pursue a fitness competition, have fueled their passion for holistic well-being. Now, they're venturing into new territories with Soul Fit Retreats, aiming to transform lives on a deeper level. Join us on this inspiring journey of resilience, faith, and turning challenges into opportunities with Diana and Micah LeCerte on the School of Impact Podcast. “In the face of unexpected challenges, embrace resilience, trust the higher plan, and step into new territories—it's the path to making a greater impact." Key notes: Navigating grief while running a retreat business Emphasizes the importance of taking time to heal Trusting in a higher plan and navigating changes with resilience Stepping into new territories like conferences and podcasts Connect with Diana and Micah: Website: Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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222. How Trayanka Scaled from $10k/m to $80k/m in 6 months
12/21/2023
222. How Trayanka Scaled from $10k/m to $80k/m in 6 months
In today's podcast episode, I had the pleasure of interviewing Tryanka, an extraordinary individual excelling as a coach, mother, and wife. Tryanka recently achieved back-to-back record months in her business, surpassing $80,000 in contracts. As a fat loss online coach from the Netherlands, she shared her inspiring journey, starting her online coaching venture amidst the pandemic's challenges. We delved into her initial struggles as an in-person trainer when COVID disrupted her business, leading her to make the pivotal decision to transition online. Tryanka opened up about her entry into the In-Demand Coach community, emphasizing the invaluable impact of personalized coaching, mindset training, and the transformative lead nurturing system. Her story reflects not just financial success but a profound mindset shift, encouraging a relaxed and detached approach to outcomes. Trayanka's insights provide a wealth of wisdom for fellow coaches navigating their paths to success. “Being open to learning and finding the right coach who provides individualized guidance and the exact steps to nurture leads can make all the difference. It's not about being needy but staying relaxed, managing your energy, and trusting the process.” Key notes: Trayanka’s journey from an in-person trainer facing pandemic challenges to becoming a record-breaking online coach is a testament to resilience and adaptability. Trayanka provides insights into the ideal candidate, stressing the need for a certain level of experience and openness to learning. Trayanka’s advice on mindset is a game-changer Trayanka emphasizes the importance of strategic shifts in her business, from the right structure to mindset shifts, showcasing the impact of individualized coaching and finding the missing link. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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221. Advice From My $250M Mentor - Mastering the Internal Game of Entrepreneurship
12/14/2023
221. Advice From My $250M Mentor - Mastering the Internal Game of Entrepreneurship
In this podcast episode, I share an eye-opening experience from an exclusive entrepreneurial event in Los Angeles. The event featured remarkable individuals, including Alli Webb, who sold her company, Drybar, for a staggering $250 million. The core lesson revolves around the inner game of entrepreneurship, emphasizing authenticity and vulnerability. The successful entrepreneurs at the event didn't shy away from sharing their challenges, providing valuable insights into overcoming adversity and fortifying the entrepreneurial mindset. We explore the "Map of Consciousness" by David R. Hawkins, underlining the importance of transitioning from a survival paradigm to a courageous state. I introduce the Four H's Pyramid framework, urging listeners to start with the heart and head before delving into skills, habits, and strategies. As I wrap up, I encourage listeners to reflect on their entrepreneurial archetype, embrace authenticity, and recognize the transformative power of their messages in the entrepreneurial landscape. “If you have to post something, and you're scared to post it, or maybe you have to... you should post that. Because those are the things that you're really sharing something that you're a little bit scared to share.” Key notes: The common trait among successful entrepreneurs is authenticity. Posting content you're hesitant about can resonate more with your audience. Understanding the "heart, head, hands, and how" pyramid for personal development. Recognizing the impact of your dominant emotional state on business outcomes. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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220. The Formula For Record Revenue Months
12/07/2023
220. The Formula For Record Revenue Months
Hey there! Today, I'm thrilled to share with you the game-changing formula that has consistently propelled my business and those of my clients to record revenue months. Picture this – every time I hit a milestone month, I meticulously document my strategies and reflections in a Google Doc, and guess what? You can access it too; I've linked it in the description for your convenience. Over the past few months, I've witnessed numerous clients, particularly in the health and fitness sector, smashing their revenue records using this very formula. From a client starting from scratch to crossing $10,000 in just two and a half months, to another doubling her business from $11,000 to $21,000, and even one surging from $19,500 to a jaw-dropping $70,000 in sales. The consistent thread among all these success stories? Sharpening messaging, mastering the money-making moves, and nurturing a resilient mindset. Tune in for the full breakdown and let's unlock those record revenue months together. Remember, your message matters – now more than ever. “Success leaves clues, and I want to give you these clues that all of them are doing to create these record revenue months. This is where the saying success leaves clues comes from.” Key notes: Share the importance of having a systematic approach to replicate and sustain success Showcase diverse examples, from clients starting at zero to those doubling and even quadrupling their business revenue Explore how the saying "success leaves clues" is a guiding principle, and how the session aims to provide these clues for attendees Acknowledge the inevitable ebbs and flows in entrepreneurial journeys Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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Bonus Episode: The Makings of a Millionaire Mind with Daniel Gomez
12/01/2023
Bonus Episode: The Makings of a Millionaire Mind with Daniel Gomez
On today's episode of the School of Impact Podcast, I'm thrilled to have a new friend and special guest, Daniel Gomez, the author behind 'The Makings of a Millionaire Mind.' We're recording this from an incredible mega mansion event in Orlando, where we both recently spoke. Daniel opens up about his journey, starting with inspiring others and eventually realizing the pivotal role of self-love. We discuss the emotional baggage many of us carry and the impact of undervaluing ourselves on personal and business growth. Daniel introduces the concept of the 'Millionaire Language'—a positive internal dialogue crucial for success. We dive into the challenges that come with success, like complacency, and Daniel shares his strategy of intentional self-investment to overcome it. We touch on his grand vision of becoming the world's number one motivational speaker, inspiring others to break limiting beliefs. As we wrap up, Daniel leaves a powerful message: "You matter more than you realize. You too can become a millionaire. Stop undervaluing yourself." So, remember, your message matters. Keep shining your light! “Stop undervaluing yourself.' Remember, the quality of your life and your business is determined by the questions you ask yourself. Embrace the millionaire language, be kind to yourself, and recognize your unique value in this world." Key notes: Develop the millionaire language to navigate the complexities of higher-level business. Break the complacency trap by committing to reinvesting a percentage of your earnings back into personal development. Challenge yourself to take consistent and intentional action, even when you feel satisfied with your current achievements. Recognize mistakes as opportunities to learn and grow rather than as reasons to beat yourself up. Develop the habit of asking empowering questions that drive positive change and growth in both your personal and professional life. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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219. The KEY to Building A Successful Online Business (I Wish I Knew This Sooner)
11/30/2023
219. The KEY to Building A Successful Online Business (I Wish I Knew This Sooner)
For today’s episode, we unveil the crucial insight that transformed my entrepreneurial journey. In my 11-year experience, particularly the last five in the online realm, I've navigated the rollercoaster of inconsistent revenue. The game-changer lies in controlling the inevitable ebbs and flows of business. Identifying the bottleneck through the five core functions—lead generation, lead nurture, sales, delivery, and retention—allows focused problem-solving. Acquiring or honing the necessary skill for that bottleneck sets the stage for creating a system or process. The key is to fix one bottleneck at a time while maintaining performance in other areas. Tracking Key Performance Indicators (KPIs) is non-negotiable for a clear business picture. By implementing these strategies, entrepreneurs can build a consistent, thriving business. Remember, your message matters. Be seen, be heard, and be impactful. Thanks for joining, and catch you in the next episode! "Quit juggling back and forth and just focus on fixing the bottleneck. It's about creating a steady growth chart, not a rollercoaster. Emotional states can mislead decision-making, so focusing on KPIs provides an objective view of business health.” Key notes: Understand the five core functions of your business—lead generation, lead nurture, sales, delivery, and retention. Develop a systematic approach or process based on the acquired or improved skills. Avoid juggling between different business functions. Implement a mindset of consistent improvement. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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218. How To Get Ahead of 99% of People (in 6-12 months)
11/23/2023
218. How To Get Ahead of 99% of People (in 6-12 months)
Hey everyone! Today, I'm excited to share the transformative journey that took me from a daunting $45,000 in debt to a thriving business with a $60,000 cash flow within just six months. Step one of my blueprint involves using pain as purpose—identifying the pain points in your life and leveraging them to fuel your purpose. Step two emphasizes the importance of creating a vision for your life and business, detailing everything from team structure to revenue goals. In step three, setting a big, challenging goal that aligns with your vision becomes crucial, pushing you to grow. Breaking down this goal into smaller, achievable steps and identifying the necessary skills and systems forms step four, emphasizing the continuous learning and adaptation required for success. Step five underscores the significance of taking consistent action every day, aligning your efforts with your goals. Finally, step six is a reminder not to give up, sharing a personal story of persistence in pursuing a dream. Success, I've learned, is a journey of continuous growth, and every setback is an opportunity for a comeback. So, keep pushing forward, stay focused, and remember: your message, talents, and dreams matter. Thanks for joining me on this episode! Be seen, be heard, and be impactful. Until next time! “In the face of adversity, use your pain as a purpose. It's the fuel that transforms challenges into opportunities for growth and success." Key notes: Create a detailed vision for your life and business, understanding that it's a dynamic, evolving roadmap to success. Propel yourself forward by setting big, challenging goals that align with your vision, forcing continuous growth. Break down your ambitious goals into manageable steps, and identify the essential skills and systems needed for success. Consistency is key; commit to taking daily actions aligned with your goals, even if just for 30 minutes. Embrace setbacks as stepping stones to success. Persistence in the face of challenges is the key to achieving your dreams. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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217. The Truth About Building A $1M Online Coaching Business
11/16/2023
217. The Truth About Building A $1M Online Coaching Business
In today's episode, I'm peeling back the layers of building a $1 million online coaching business, shedding light on the truths often obscured by common myths. Sharing from my own experiences, I recount a pivotal moment during a life-threatening incident that parallels a fundamental principle crucial in business growth – being the cause. We dive into the essential elements of skill sets, mindset, and systems, focusing on key skills like marketing and sales. The concept of a tribe funnel and effective content strategies are introduced, accompanied by practical advice on booking appointments and tracking success. I wrap up with a powerful message on the pivotal role of mindset development, intuition, and personal growth in achieving coaching success. Don't forget to hit like, subscribe, and share your thoughts for more valuable insights into the real journey of building a coaching empire! “In business, as in life, being the cause is the fundamental principle for growth. My journey to a $1 million coaching business taught me the importance of skill sets, mindset, and systems. It's not just about marketing and sales but understanding the universal law of cause and effect.” Keynotes: Share personal experience of generating a million dollars in sales with a small audience. Emphasize the need to take control and be the cause in both life and business. Discuss the importance of daily traffic generation and content cadence in building a successful tribe. Shift focus to the psychology behind success, emphasizing the importance of mindset. Acknowledge that there is no perfect blueprint for success. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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216. How To Scale Your Offer to $30k/m with Facebook or Instagram
11/09/2023
216. How To Scale Your Offer to $30k/m with Facebook or Instagram
In this episode, I'll guide you through a simplified approach to scaling your business to $30,000 or more per month using Facebook and Instagram. We'll avoid the complexities of funnels and outdated methods. I share an incredible speaking event experience, highlight the challenges faced by online business owners, and present a success story. The key steps are: optimize your profile, build a growth engine for traffic, create an inbound content system, and develop a conversion system. It's all about implementing systems and having the right mindset to succeed. Remember, your message matters, so don't be afraid to share it and make a positive impact “Success is not about complexity; it's about optimizing your profile, driving the right traffic, crafting valuable content, and nurturing leads. Keep it simple and make it work” Keynotes: Optimize your social media profiles for a lasting first impression and engagement. Build a growth engine to attract high-quality leads, not just numbers. Craft content that guides your audience towards a conversion event with strategic planning. Develop a system to nurture leads and book sales calls effectively. Keep it straightforward, stay updated, and embrace the right mindset for success. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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215. How I Attracted My First 100 Online Clients
11/02/2023
215. How I Attracted My First 100 Online Clients
In today's podcast episode, I'll take you through my journey of signing up my first 100 online clients. The first two steps involve the marketing and sales strategies I employed, while the third, arguably the most vital, pertains to consistency in client acquisition. I'll break this down into two sections: how I secured my first 11 clients with a simple launch strategy, and the methods that helped me gain the next 89 clients. Leveraging Facebook and Instagram, I consistently posted content, building thought leadership in a micro-niche within the weight loss space. The key steps are to continuously refine your messaging and offer, develop money-making skills like conversion content, DMing, closing sales calls, and creating transformations. Moreover, mindset plays a crucial role, with a focus on consistency, delegation, relentless optimism, and intuition. Your message matters, so speak up, be seen, be heard, and make an impact. That's the essence of today's episode. “Consistency is truly sticking to the thing that you should be doing, despite any boredom or discouragement that happens” Keynotes: Unlocking the First 100 Clients: A Blueprint for Success in Online Client Acquisition. Revealing the Winning Approach for New Client Sign-Ups. Strategies for Crafting a Magnetic Messaging & Offer. Mastering the Money-Making Skills: Conversion Content, DMing, Sales Calls, and Transformations. The Psychology of Success: Consistency, Optimism, and Intuition in Client Acquisition. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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214. My 7-Figure Content Strategy for 2024
10/26/2023
214. My 7-Figure Content Strategy for 2024
In this podcast episode, I'll be sharing my personal journey and the strategies that have allowed me to achieve remarkable success, generating over a million dollars in sales and enrolling more than 300 high-ticket clients through my content strategy. Today, I'm excited to reveal the seven-figure content strategy that I'll be implementing for 2024. So, get ready to dive in, take notes, and let's embark on this journey together. In the first segment, I'll emphasize the importance of identifying your content role, whether you're in the Friend Zone, Expert Zone, or Influence Zone. Transitioning into the Influence Zone is key for consistent client growth. We'll then move on to content stages, categorized by revenue levels, from under 15k/month to over 80k/month, and how this impacts your content approach. In the third segment, I'll guide you through the development of your content cadence, balancing conversion-focused content campaigns and four distinct content types. I'll also share effective time management strategies for efficient content creation. To wrap up, I'll recap the key steps, and I encourage you to engage by liking, commenting, and subscribing. Remember, your unique message matters, and I'm here to help you make a significant impact in your online endeavors. “With content campaigns, you're putting these strategic pieces of content together with the right hooks, the right angles and the right call to actions, leading people to a specific event so you can create new clients while providing value to your audience.” Keynotes: Revealing a 7-figure content strategy for 2024. Content marketing strategies for coaches. Role & Stage: Friend, Expert, Influence Zones for growth Content creation strategies for online businesses. Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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213. Stand Out in Your Niche w/ This ONE Content Hack
10/19/2023
213. Stand Out in Your Niche w/ This ONE Content Hack
In this podcast episode, I want to take you on a journey into the world of coaching, where I'll reveal a content hack that can truly set you apart in your crowded niche. Let's start by acknowledging the challenge we face as coaches in the ever-expanding online market, where standing out is crucial for success. Generating leads and maintaining a consistent flow of clients are essential, and I'll shed light on the common pitfalls to avoid, including the danger of over-teaching your audience and falling into the content commodity trap. The heart of this episode lies in the content hack – crafting unique messaging that resonates emotionally and logically with your audience. I'll explain the importance of guiding potential clients from being strangers to becoming loyal, motivated clients through persuasive messaging. I'll also share a blueprint for success, featuring four key sales you must make as a coach: selling a new belief, an aspirational identity, a unique solution, and building trust through social proof. I'll wrap up by sharing a personal success story, detailing how I applied these strategies to rejuvenate my fitness business. In conclusion, I want to emphasize the power of unique messaging and encourage you to implement the content hack discussed in your own coaching business. Remember, your message matters more than ever – don't hesitate to speak it, be seen, be heard, and make a lasting impact. “Grab those aspirations, and be able to infuse them into your content into your marketing, that alone starts to separate you from everybody else, it starts to connect with the people that are best suited to work with you.” Keynotes: The Challenge of Standing Out Common Pitfalls The Blueprint for Success The Power of Unique Messaging Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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212. How We’ve Generated $100,000,000+ From An Audience of Less Than 5000 People
10/12/2023
212. How We’ve Generated $100,000,000+ From An Audience of Less Than 5000 People
In today’s episode, I delve into a powerful approach for achieving substantial online sales with a small audience. I highlight a game-changing strategy that focuses on efficient lead management, enabling remarkable success even with a smaller online following. The key takeaway from this episode is the importance of managing your leads strategically. I will also introduce to you a lead management pipeline that emphasizes nurturing and engagement. By following this approach, you can make the most of your small audience in today's competitive digital landscape. With that, this episode provides a hierarchy of lead warming and strategies to book calls, ensuring you optimize your client conversion rates. If you're an online coach looking to boost your client bookings and cash flow, these insights are invaluable. Don't forget to like, subscribe, and share this episode, and remember that your message matters more than ever, so keep speaking it out loud! “Cold leads can turn into hot clients when you manage your pipeline effectively.” Keynotes: Maximizing Online Sales Efficient Lead Management Strategic Engagement Optimizing Client Conversion Small Audience Success Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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211. Unlocking $30k+ per Month as an Online Fitness Coach: 5 Steps that Transformed My Career
10/05/2023
211. Unlocking $30k+ per Month as an Online Fitness Coach: 5 Steps that Transformed My Career
In this episode, we're diving deep into the five crucial steps that allowed me to make the leap, generating a staggering $1 million in online sales. Whether you're just starting out, struggling to break the $50,000 per month mark, or aiming for a consistent $20 to $50,000 per month, cash collected, this episode holds the keys to your success. Stick around to discover the insider secrets behind my rapid success, including the transformational power of grassroots marketing and the pivotal role networking played in my journey. By the end of this episode, you'll be armed with practical strategies and invaluable insights to elevate your fitness business, turning your dreams into a lucrative reality. Let's kickstart this transformative journey together. Stay tuned! “Choose your platform. And then you've got to consistently grow your audience on that platform.” Keynotes Money Making Moves Mindset Mastery Leadership and Delegation Focus and Consistency Relentless Optimism Connect with me: Email: [email protected] Website: Instagram: Facebook: LinkedIn:
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