302. How to Monetize Your Content in 2025 (The Simple Strategy Most Aren’t Using)
Release Date: 12/18/2025
School of Impact
If you think ads “don’t work,” this episode will challenge everything you believe about client acquisition. In this conversation, Jason sits down with Will Nelson, founder of Fit Pro CEO, to break down why most coaches fail with ads, not because of strategy, but because of mindset, impatience, and poor data interpretation. Will shares how he went from being anti-ads to building a profitable, scalable business by treating ads like a math equation, leveraging local markets, and focusing on message clarity over hacks, templates, or virality—especially in a rapidly changing, AI-driven ad...
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What if burnout isn’t caused by doing too much, but by constantly leaking your energy in ways you don’t even notice? In this episode of School of Impact, Jason sits down with energy expert and entrepreneur Spencer Jones to unpack the concept of energy sovereignty, it’s about learning how to protect, restore, and intentionally direct your energy so you can thrive without burning out. This conversation blends mindset, nervous-system regulation, play, and personal responsibility into a powerful framework for living and leading at your highest level. “Have fun. There's more...
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This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore how unseen stories, identity wounds, and vibrational alignment shape marketing, offers, income ceilings, and client attraction far more than tactics ever will, revealing why true business growth starts with self-awareness, story work, and embodied authenticity rather than hustling harder. “The mark of a professional coach is to be able to set their ego aside, to kill it and say, okay, I'm going to communicate to my clients where...
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In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM mastery and automated nurture sequences to niching down, crafting a unique mechanism, and building long-term client trust. Their conversation blends real industry experience with actionable guidance, reminding listeners that success comes from investing in yourself, implementing proven systems, and solving one clear problem for one specific audience with excellence. “As soon as you get laser-focused on solving one big problem for...
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This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how each one affects your ability to attract clients, increase revenue, and scale sustainably. Through practical examples and honest insights, the speaker shows how limiting beliefs, broken processes, and underdeveloped skills often become hidden bottlenecks, and how upgrading these areas can unlock your next level in business and life. “You don't get what you want. You get who you are. The only way we could become a better version...
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Most business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work and reveals a simpler, non-linear way to monetize social media by using authentic messaging, demand-trigger content, and belief-shifting conversion events that attract higher-quality leads and drive consistent sales. “None of the other stuff matters with social media, with running ads, with any of that stuff, if your messaging is off. So you want to make sure that you're speaking in specifics, making it really tangible to...
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In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn’t crush you but elevates you. It’s a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts. “If you're currently in fear or you're...
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In this episode, you’ll discover the five invisible elements that truly drive client attraction, the 93% of communication most coaches ignore. Drawing from over 13 years of experience, the speaker breaks down how tonality, body language, authentic character, storytelling, and visual congruence can instantly elevate your content, deepen connection, and boost conversions, even if you don’t change a single word of your script. “Stories are your cheat code. They bypass logic and go straight to the emotions. And a really simple story structure is hook, struggle, turning point,...
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If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in a world where information is a commodity and attention is cheap, only strategic messaging cuts through the noise. Inside, the speaker breaks down how to reshape your audience’s beliefs, sell them a powerful new identity, present a standout unique solution, and use story-driven social proof that rebuilds trust in a skeptical market. By mastering these four elements, you’ll transform scattered content into strategic communication...
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In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity. “If you know how to...
info_outlineMost business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work and reveals a simpler, non-linear way to monetize social media by using authentic messaging, demand-trigger content, and belief-shifting conversion events that attract higher-quality leads and drive consistent sales.
“None of the other stuff matters with social media, with running ads, with any of that stuff, if your messaging is off. So you want to make sure that you're speaking in specifics, making it really tangible to your ideal client.”
Key Insights:
- Information is commoditized — generic, AI-sounding content blends into the noise and repels quality leads.
- Non-linear funnels outperform old-school funnels by inviting people into your world instead of forcing them down a rigid path.
- Specific messaging converts — speaking in the exact language your ideal client uses builds instant resonance and trust.
- Stories sell better than tips because they create emotional connection and bridge people into your offer.
- Demand-trigger content channels existing desire instead of trying to create it from scratch.
- A content ecosystem (social, email, long-form) nurtures leads over time and turns attention into consistent conversions.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland