307. You’re Not One Ad Away (Here’s What Actually Works) with Will Nelson
Release Date: 01/22/2026
308. How to Double Your Sales in 2026 (Without More Content or Ads)
School of Impact
If your marketing feels louder but not more effective, the problem isn’t your effort, it’s your positioning. In this episode, Jason breaks down how evolving your message through market sophistication levels can dramatically increase sales without changing your offers, ads, or content volume. By shifting from generic claims to precision-driven positioning, you can control perception, create demand, and become the obvious choice in your market, just like the businesses that scaled from five figures to six figures purely through messaging shifts. “If your unique solution sounds...
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307. You’re Not One Ad Away (Here’s What Actually Works) with Will Nelson
School of Impact
If you think ads “don’t work,” this episode will challenge everything you believe about client acquisition. In this conversation, Jason sits down with Will Nelson, founder of Fit Pro CEO, to break down why most coaches fail with ads, not because of strategy, but because of mindset, impatience, and poor data interpretation. Will shares how he went from being anti-ads to building a profitable, scalable business by treating ads like a math equation, leveraging local markets, and focusing on message clarity over hacks, templates, or virality—especially in a rapidly changing, AI-driven ad...
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306. Why Entrepreneurs Burn Out: How Hustle Culture and Hidden Energy Traps Drain You with Spencer Jones
School of Impact
What if burnout isn’t caused by doing too much, but by constantly leaking your energy in ways you don’t even notice? In this episode of School of Impact, Jason sits down with energy expert and entrepreneur Spencer Jones to unpack the concept of energy sovereignty, it’s about learning how to protect, restore, and intentionally direct your energy so you can thrive without burning out. This conversation blends mindset, nervous-system regulation, play, and personal responsibility into a powerful framework for living and leading at your highest level. “Have fun. There's more...
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305. The Hidden Reason Your Business Feels Stuck with Chase Tolleson
School of Impact
This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore how unseen stories, identity wounds, and vibrational alignment shape marketing, offers, income ceilings, and client attraction far more than tactics ever will, revealing why true business growth starts with self-awareness, story work, and embodied authenticity rather than hustling harder. “The mark of a professional coach is to be able to set their ego aside, to kill it and say, okay, I'm going to communicate to my clients where...
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304. How to Build a Predictable and Profitable Online Fitness Business with Tobias Young
School of Impact
In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM mastery and automated nurture sequences to niching down, crafting a unique mechanism, and building long-term client trust. Their conversation blends real industry experience with actionable guidance, reminding listeners that success comes from investing in yourself, implementing proven systems, and solving one clear problem for one specific audience with excellence. “As soon as you get laser-focused on solving one big problem for...
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303. 3 Levers That Make Scaling Your Business Inevitable (Most Ignore These)
School of Impact
This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how each one affects your ability to attract clients, increase revenue, and scale sustainably. Through practical examples and honest insights, the speaker shows how limiting beliefs, broken processes, and underdeveloped skills often become hidden bottlenecks, and how upgrading these areas can unlock your next level in business and life. “You don't get what you want. You get who you are. The only way we could become a better version...
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302. How to Monetize Your Content in 2025 (The Simple Strategy Most Aren’t Using)
School of Impact
Most business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work and reveals a simpler, non-linear way to monetize social media by using authentic messaging, demand-trigger content, and belief-shifting conversion events that attract higher-quality leads and drive consistent sales. “None of the other stuff matters with social media, with running ads, with any of that stuff, if your messaging is off. So you want to make sure that you're speaking in specifics, making it really tangible to...
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301. The Mental Game of Business (Why Most Entrepreneurs Fail Before They Start)
School of Impact
In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn’t crush you but elevates you. It’s a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts. “If you're currently in fear or you're...
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300. 5 Invisible Elements That Make Your Content Sell (Most Coaches Miss This)
School of Impact
In this episode, you’ll discover the five invisible elements that truly drive client attraction, the 93% of communication most coaches ignore. Drawing from over 13 years of experience, the speaker breaks down how tonality, body language, authentic character, storytelling, and visual congruence can instantly elevate your content, deepen connection, and boost conversions, even if you don’t change a single word of your script. “Stories are your cheat code. They bypass logic and go straight to the emotions. And a really simple story structure is hook, struggle, turning point,...
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299. 4 Sales You MUST Make in Content to Book More Sales Calls
School of Impact
If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in a world where information is a commodity and attention is cheap, only strategic messaging cuts through the noise. Inside, the speaker breaks down how to reshape your audience’s beliefs, sell them a powerful new identity, present a standout unique solution, and use story-driven social proof that rebuilds trust in a skeptical market. By mastering these four elements, you’ll transform scattered content into strategic communication...
info_outlineIf you think ads “don’t work,” this episode will challenge everything you believe about client acquisition. In this conversation, Jason sits down with Will Nelson, founder of Fit Pro CEO, to break down why most coaches fail with ads, not because of strategy, but because of mindset, impatience, and poor data interpretation. Will shares how he went from being anti-ads to building a profitable, scalable business by treating ads like a math equation, leveraging local markets, and focusing on message clarity over hacks, templates, or virality—especially in a rapidly changing, AI-driven ad landscape.
“Anybody could take my ad, copy, paste it and run the same thing. The person that's going to win is a person that either is using their own story or their script is enough that it feels like they're talking to them.”
Main Insights from This Episode:
- Ads don’t fail—most people quit before the data has time to work.
- Profitable ads are a math equation, not a gamble driven by emotion.
- Local ads are an underrated, high-converting entry point for coaches.
- Cheap leads are often low-quality leads that hurt conversions.
- The real leverage is ad messaging that speaks directly to lived client pain.
- Long-term winners test many creatives, not one “perfect” ad.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland