Will “Verified” Downloads Ruin Podcast Advertising?
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Release Date: 01/22/2024
Stephanie Graham Tests The Podcast Hot Seat
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham, who will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence. Want a turn in the Podcast Hot Seat? See Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5...
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Maximize Listener Engagement with Effective Podcast Interview Strategies
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs. Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. Thinking of Starting a Podcast? Are you considering diving into the dynamic world...
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Different Input - Different Show
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have and that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has . When you change the information that is feeding your brain, you change the output of your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our...
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Opinions Matter and Yours Needs to Be Heard
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it. Join the School of Podcasting Community Risk-Free Are you looking to start your podcast but don't know where...
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Growing Your Podcast Starts With WOW Content
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book by Michael Hyatt. I also talk about what GOOGLE thinks is good and what stops us from making WOW content. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and...
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Podcast Lessons From 400 Episodes with Matt Cundill
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Today, we're thrilled to have of the as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and...
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Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find more content using YouTube even if you're not making videos. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and...
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The Impact of Your Podcast Stories and Strategies
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Today I talk Mark Lawley from the . I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture! Find Mark and Krita at and check out the free Thinking of Starting a Podcast? Are you...
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Adjusting Attitudes: Harnessing Persistence for Podcasting Success
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting skills can lead to significant breakthroughs, as demonstrated by Jen Hardy. From the power of...
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The Truth About Podcast Growth: It's a Marathon, Not a Sprint
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say...
info_outlineToday I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.
Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at www.schoolofpodcasting.com/question
Where I Will Be?
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
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Time Stamps
00:01:40 - Opening
00:02:18 - Apple Stats Evaporates 30% Of Your Downloads
00:05:47 - Trying Not to Get Sued
00:07:45 - How This Service Works
00:09:26 - Does Your Player Preload?
00:11:51 - The Terms You Need to Understand
00:12:42 - Power Rant: Do Your Job
00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad
00:16:47 - Enter Attribution
00:17:30 - Working on Auto Follows
00:18:56 - It's Not Fake?
00:19:54 - How Did You Get My Information?
00:20:12 - Admission of Preloading/Buffering
00:21:23 - All About the Data
00:22:57 - Retargeting Equals More Ad Spend
00:23:38 - Verified Downloads Are Not Good Enough
00:24:09 - The Purpose of This Company
00:24:31 - A Specific Case
00:25:41 - Retention Numbers
00:26:18 - Cost Per Listener
00:27:07 - History Lesson: Twitterbombing
00:28:39 - The Takeaways
00:32:50 - Other Bad Stats
00:33:57 - My YouTube Shorts Stat
00:34:45 - Question of the Month
Bloopers
This episode originated at www.schoolofpodcasting.com/915