School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Stephanie Graham Tests The Podcast Hot Seat
07/08/2024
Stephanie Graham Tests The Podcast Hot Seat
Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham, who will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence. Want a turn in the Podcast Hot Seat? See Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Mentioned In This Episode
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Maximize Listener Engagement with Effective Podcast Interview Strategies
07/01/2024
Maximize Listener Engagement with Effective Podcast Interview Strategies
How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs. Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Mentioned In This Episode and This is of the School of Podcasting CHAPTERS 00:00:00 - Based on Feedback 00:00:22 - Opening 00:01:14 - Conducting Interviews 00:01:40 - Where Do You Start? 00:03:19 - Your Podcast Is Your Home 00:07:18 - How to Avoid Guests With Terrible Audio 00:11:25 - Telling a Guest Their Audio Isn't Good Enough 00:12:58 - Get a Scheduling Tool 00:14:39 - Send Reminders 00:15:24 - Your Checklist 00:17:36 - How to Ask Questions 00:19:30 - My Interview Setup 00:21:01 - LISTEN 00:21:43 - No Active Listening 00:22:25 - Worst Question Ever 00:24:19 - Scheduling Nightmares 00:24:54 - Double-Intro 00:25:29 - Let them Think 00:26:15 - No Value Answers 00:27:55 - Share Your Insights Last 00:29:56 - EDIT EDIT EDIT EDIT 00:32:53 - Make It Easy to Share 00:33:37 - Why Guests Don't Share Their Appearance 00:34:24 - A Greatest hits Interview 00:34:56 - The Biggest Benefit of interviews 00:38:11 - What Do I Do With a Bad Interview? 00:38:50 - The Awkward Conversation 00:40:28 - Rearrange The Content
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Different Input - Different Show
06/24/2024
Different Input - Different Show
Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have and that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has . When you change the information that is feeding your brain, you change the output of your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Contributors Zo from Back Look Cinema J from Okie Bookcast John Finkelde - Grow a Healthy Church York from Welcome to Earth Stories Mark from Practical Prepping Mike from the 70's Vs the 80s (mike buy a domain at and point at something). Craig from Live Well and Flourish Mark From Ralph From Ask Ralph Show (Personal Finance from a Christian Persepctive) Books Mentioned Old Man's War Bird by Bird Crucial Conversations The Giving Tree Success Principles Born to Run Letters From a Stoic Platform: Get Noticed in a Noisy World Storybrand How to Win Friends and Influence People Mastering Your Finances (Free when you sign up for newsletter) Storyworthy by Mathew Dicks Profit From Your Podcast Other Items 00:25:39 - Quit Encouraging Fraud 00:28:43 - Weird Spotify Video Thing 00:31:53 - Eyes on Streamyard 00:33:30 - Podcast Rewind: EO Fire 00:34:16 - Question of the Month 00:37:14 - Live Appearances
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Opinions Matter and Yours Needs to Be Heard
06/17/2024
Opinions Matter and Yours Needs to Be Heard
Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it. Join the School of Podcasting Community Risk-Free Are you looking to start your podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Mentioned In This Episode
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Growing Your Podcast Starts With WOW Content
06/10/2024
Growing Your Podcast Starts With WOW Content
How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book by Michael Hyatt. I also talk about what GOOGLE thinks is good and what stops us from making WOW content. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Mentioned In This Episode Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld Tom Webster Podcast Movement Keynote Rick Beato and Jim Barner Make Good Records Sting on Rock Beato Chapter Markers: 00:00:01 - It's Not Just One Thing 00:01:19 - Opening 00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice 00:03:26 - Characteristics of WOW Content 00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism 00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show 00:17:23 - It All Comes Back to Word of Mouth 00:18:01 - Master Your Craft 00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat 00:19:25 - Experience 00:20:10 - Your Podcast Website 00:20:26 - Google E.E.A.T Experience 00:22:13 - Expertise 00:24:00 - Authoritativeness 00:25:07 - AI Writer 00:25:33 - Congressional Dish 00:26:11 - Trustworthiness 00:26:51 - Beiding Your Morals 00:27:43 - Question of the Month 00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics 00:30:36 - Tell Us A Little Bit About Yourself 00:32:17 - Other Ingredients of Good Shows 00:36:36 - If You Want To Make Money 00:37:26 - BE AUTHENTIC 00:38:45 - Artwork Counts 00:39:45 - Get Consistency Right 00:40:49 - You Can't Get This Any Place Else 00:41:35 - Overwhelmed? That's OK 00:43:01 - What is It Michael? 00:44:43 - The Mentality of Good Content 00:46:08 - Monetizing Too Early 00:47:15 - So Many Crayons! 00:49:13 - Poor Planning and Execution 00:49:55 - Lack of Authenticity 00:50:47 - Quantity Over Quality 00:51:37 - Failure to Adapt 00:52:43 - Fear of Criticism 00:53:38 - Lack of Patience 00:55:22 - AI In Future Episode 00:55:56 - Grab Your Crayons! 00:57:13 - 3 Years to Monetize
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Podcast Lessons From 400 Episodes with Matt Cundill
06/03/2024
Podcast Lessons From 400 Episodes with Matt Cundill
Today, we're thrilled to have of the as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters. We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt’s podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts. Check out Matt's conversation with Dave on episode 400 at (Podcast Recommendations) Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Podcast Rewind Mentioned In This Episode (Podcast Recommendations) (one time lifetime offer) Schedulging tool This is episode 934 of the .
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Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
05/27/2024
Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find more content using YouTube even if you're not making videos. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Chapter Markers: 00:01:15 - Opening 00:01:15 - People HAVING to Do YouTube? 00:02:04 - How Are You Using YouTube? 00:02:30 - Dan - Based On A True Story 00:05:17 - Max - Aviation News talk 00:07:37 - Craig Ingles Podcast 00:09:15 - Kim - Pharmacists Podcast / Perrysburg 00:11:34 - Zo - Backlook Cinema 00:13:30 - Mark - Markvinet.com 00:14:49 - Ralp - Ask Ralph Podcast (Finance) 00:16:06 - Bryan Relaxed Male 00:17:17 - Paul - Pass ACLS 00:18:52 - Rich - Two Grumpy Vets and a Dude 00:20:36 - Join the School of Podcasting 00:21:37 - Your Podcast Website 00:21:55 - Ronnie - Dancing is Forbidden 00:24:46 - Todd - Guardian Downcast 00:28:07 - Tim - Create Art Podcast 00:31:25 - Dave - Walking is Fitness 00:33:27 - York - Welcome to Eartch Stories 00:36:05 - Dave's Thoughts 00:37:30 - Check Consumption Rate 00:39:55 - Using YouTube To Check What Topics are Popular 00:41:44 - Question of the Month 00:42:43 - Live Appearances 00:43:17 - Future Episodes 00:44:13 - Join the School of Podcasting 00:44:13 - New Chapter 00:45:02 - Blooper
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The Impact of Your Podcast Stories and Strategies
05/20/2024
The Impact of Your Podcast Stories and Strategies
Today I talk Mark Lawley from the . I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture! Find Mark and Krita at and check out the free Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to How Did You Like This Episode? I'm always looking for feedback and on this episode (it takes ) Chapters 00:00:00 - A Letter From Morgan 00:02:04 - Opening 00:03:15 - Mark From Practical Prepping 00:03:20 - Define What You WON'T Do 00:03:39 - Why Prepping? 00:05:23 - What Was It Like Starting Out? 00:06:20 - Doing the Right Things 00:08:30 - An Important Thing to Focus On 00:10:20 - Becoming More Efficient 00:11:33 - When To Remove Ums 00:12:13 - Sponsors Came Knocking 00:14:38 - 00:15:42 - 00:15:56 - Improving Your Website 00:17:05 - Mark Added a Facebook Group 00:22:29 - Audience Approved Content 00:24:05 - Sell a Product or Service 00:25:15 - How Are Book Sales? 00:26:12 - Advice For New Podcasters 00:30:00 - Favorite Comments 00:31:55 - You Don't Need to be THE Expert 00:33:03 - What Does Prepared Look Like? 00:33:40 - Buy Mark a Coffee 00:35:23 - My Thoughts 00:37:37 - 00:38:35 - 00:39:18 - Mentioned In This Episode
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Adjusting Attitudes: Harnessing Persistence for Podcasting Success
05/13/2024
Adjusting Attitudes: Harnessing Persistence for Podcasting Success
Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting skills can lead to significant breakthroughs, as demonstrated by Jen Hardy. From the power of perseverance, learning new skills, and leveraging humor and storytelling to strategic content mixing and effective use of technology, this episode is packed with guidance to help you thrive in the competitive podcasting arena. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Chapter Markers: 00:00:18 - Opening 00:00:55 - Changing Your Attitude 00:03:12 - Got a Mentor 00:03:51 - Attitude Change 00:04:54 - Podcast Ingredients 00:05:27 - What About Luck? 00:06:30 - Stealing Attention 00:08:22 - Wow Content 00:08:49 - Sydnie Christmas 00:11:50 - Use Your Voice 00:12:31 - AI Best Practices 00:17:18 - My Podcast Needs to Be Better 00:18:58 - Take Another Swing 00:19:33 - The First Time You... 00:23:04 - The Pieces Fall Into Place ) 00:24:55 - BJ Novak at CEX 00:27:03 - HUGE OPPORTUNITY 00:29:58 - Join the School of Podcasting 00:30:58 - NEW SHOW: Your Podcast Website 00:31:15 - How Much Did My Show Grow From Last Week? 00:32:52 - 18% Came From My Newsletter 00:36:18 - Leave Feedback 00:36:36 - Podcast Rewind: Soundoff Podcast 00:37:29 - Question of the Month 00:38:31 - Live Appearances 00:39:03 - The Notes Are There... 00:40:48 - The Wallet Story Mentioned In This Episode This is episode 931
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The Truth About Podcast Growth: It's a Marathon, Not a Sprint
05/06/2024
The Truth About Podcast Growth: It's a Marathon, Not a Sprint
Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link Dave's New Show! Check out or . Chapter Markers: 00:00:00 - People Quit Too Soon. WHY? 00:00:38 - Opening 00:01:17 - Joe Rogan Overnight Success? 00:02:39 - Subscribers After 100 Episodes 00:03:30 - Mr. Beast 00:04:50 - 5 Million Dollars an Hour 00:06:12 - Downloads With No Promotion 00:08:09 - The Phone Book 00:09:12 - Downloads Equation 00:11:12 - More Fun Podcast Math 00:12:36 - More Ways To Measure Success 00:14:36 - 00:15:36 - Your Podcast Website 00:15:55 - The Invisible Benefit 00:17:00 - No Skin in the Game 00:18:11 - Too Hit In the Podcast Kitchen 00:20:26 - Big Companies with Small Sense 00:21:57 - Tim Poll Has Videos Removed 00:23:46 - No Shirt No Shoes No Service 00:26:07 - Rallying the Troops 00:28:24 - Think Like Me 00:28:57 - Here's a Question 00:29:30 - Celebrity Personas 00:32:27 - Dave Was JD 00:33:26 - Showtime 00:34:17 - Fake It Till Ya Make It 00:36:43 - Question of the Month 00:37:43 - Live Appearance 00:38:16 - Start Out Aiming For Fun 00:39:52 - Mentioned In This Episode
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Mastering Podcast Rebranding: Lessons from the Front Lines
04/29/2024
Mastering Podcast Rebranding: Lessons from the Front Lines
In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. ParticipantsScott From What Was That Like Rick from Renewed Mindsets York from Welcome To Earth Stories Mark from History of North America Tyler from Crying is Manly Ralph From Ask Ralph QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Follow the Show and Never Miss an Episode on: - - - - - Check out for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? and give some of that value back. Mentioned In This Episode Quick and Dirty Tips Mike Rowe Podcast Review Show Podcast Rodeo Show: Buzzsprout (aff) Captivate (aff) Libsyn (use code sopfree aff) Chapter Markers: 00:00:00 - Rebranding 00:00:36 - Opening 00:01:17 - The Question 00:01:46 - Scott From What Was That Like 00:03:37 - Rick from Renewed Mindsets 00:05:51 - York from Welcome To Earth Stories 00:08:27 - Mark from History of North America 00:09:14 - Tyler from Crying is Manly 00:10:27 - Ralph From Ask Ralph 00:12:02 - Quick and Dirty Tips 00:13:30 - Switching Out Key Players 00:15:06 - Dave on Mike Rowe 00:16:06 - The AC/DC Fact 00:17:31 - The Way To Win 00:18:48 - Scott Made Changes Based on Community Feedback 00:20:59 - 00:22:01 - Your Podcast Website 00:22:20 - Why Rebrand? 00:23:30 - Why I'm rebranding One of My Shows 00:24:10 - Stupid Mistakes 00:25:08 - New Plan 00:28:25 - Podcast Review Inights 00:29:22 - New Show Your Podcast Website 00:29:59 - Buzzsprout Ads New Texting (aff) 00:31:05 - Captivate Updates Player (Aff) 00:31:39 - See Picture Change 00:31:51 - Back To Normal 00:32:44 - Why I Rant About YouTube 00:35:26 - Question of the Month 00:36:27 - Live Appearances 00:36:58 - Follow the Show 00:38:16 - Join the Community 00:39:06 - Bloopers This show originates at
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Podcasting's Deep Connection With Alban Brooke
04/22/2024
Podcasting's Deep Connection With Alban Brooke
Alban Brooke has been at for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Connect with Alban on Twitter Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Buzzsprout Features Mention New iOs App (monitoring, sharing, updates) Dynamic Chapters Pre and Post Rolls Buzzsprout Ads (available to anyone) For more information see . QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Mentioned In This Episode Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at Follow the Show and Never Miss an Episode on: - - - - - Check out for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? and give some of that value back.
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Mastering Social Media for Podcast Growth with Expert Katie Brinkley
04/15/2024
Mastering Social Media for Podcast Growth with Expert Katie Brinkley
Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link Connect with Katie Brinkley Katie on Katie on How Did You Like This Episode? I'm always looking for feedback and on this episode (it takes ) Because of My Podcast : Neil Scott Wins an Award Check out Neil's show Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at Mentioned In This Episode
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Insights and Surprises: Podcast Movement Reflections with Dave Jackson
04/08/2024
Insights and Surprises: Podcast Movement Reflections with Dave Jackson
I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. I also point out some people who got busted doing things that could really damage podcasting's integrity. My friends Harry and Kevin boil down podcast monetization to a single question. I've got a new giveaway, that gets you educated and promoted at the same time.
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Crafting Engaging Content: Insights from Joe Pulizzi
04/01/2024
Crafting Engaging Content: Insights from Joe Pulizzi
I am so excited to have on the show today. Joe has been creating great podcasts like , and show for years to coincide with his amazing books like , and Joe also created and sold the Content Marketing Institute and is now the man behind the (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, . In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Mentioned In This Episode Joe's books: , and Joe's Podcasts: , and Joe's Website: Joe's Newsletters: , and the (Coupon JP100) Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening 00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter () 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter ( ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - 00:30:23 - Podcasting Checklist () 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo () 00:35:40 - Do These Tips Apply For Entertainment Shows? 00:40:39 - Networking At CEX 00:41:50 - CEX.EVENTS COUPON JP100 00:43:22 - Don't Just Take Notes 00:44:34 - My Takeaways 00:46:19 - Question of the Month ( ) 00:47:20 - Profit From Your Podcast ( ) 00:47:53 - Book Launch Secrets ( ) 00:48:32 - Can You Share the Show? 00:49:49 - Bloopers - Polishing Content
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What is Podcasting 2.0? Transforming Listener Engagement and Earnings
03/25/2024
What is Podcasting 2.0? Transforming Listener Engagement and Earnings
Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings. This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and features reshaping the podcasting landscape. From Dave's analysis of Google shifting from Google Podcasting to YouTube Music and the quest for the ultimate podcasting app, to a candid review of options like Podorama, Podcast Guru, and truefans.fm, you’ll get an insider's perspective on navigating the changing podcasting ecosystem. There is a website to help at , but first we need to know where to start when it comes to explaining why you should be involved. What did you think of this episode? Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at Participants Ethan at Ralph from Zo from York from Brandon from Timeline 00:00:00 - From Here to There 00:01:18 - Opening 00:02:01 - Podcasting 2.0 Initiative 00:04:32 - Ethan Resse 00:06:11 - Ralph Estep Jr. 00:07:24 - Zo Richardson 00:09:54 - Brandon Brinkley 00:14:02 - York 00:18:03 - Join the School of Podcasting 00:19:03 - Podcast Launch Checklist 00:19:20 - Understanding Podcasting 2.0 00:20:04 - Podroll 00:20:55 - Transcripts 00:21:08 - Value Options 00:28:13 - Programmatic Ads Vs Value For Value 00:32:45 - Cross App Comments 00:33:41 - Why Not? It's Free! 00:34:17 - Stats, Stats, and Stats 00:35:02 - Why Does This Exist? 00:36:52 - Total Money Received So Far 00:38:13 - My App Criteria 00:42:18 - Podurama 00:43:35 - Podcast Guru 00:44:43 - True Fans.fm 00:46:21 - Honorable Mentions 00:48:00 - Remove These Buttons 00:48:30 - Question of the Month 00:49:35 - Live Appearances 00:50:06 - Contact Support To Let them Know What You Want 00:52:40 - 00:53:34 - See You At Podcast Movement Evolutions 00:53:53 - Future Interviews 00:55:32 - 00:55:35 - Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at Mentioned In This Episode Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to Become a School of Podcasting Affiliate Go to and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. This is episode 924
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The Varied Faces of Video Podcasting
03/18/2024
The Varied Faces of Video Podcasting
I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you avoid a big headache and announce a new way to consume my book. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode () Mentioned In This Episode (NOW AVAILABLE IN AUDIO) (podcast411) (Sounds Profitable) (Sound Off Podcast) (AI video editor) Ubersuggest - Sell Your Podcast (or in my case book) (Coleman Insights - HORRIBLE AUDIO WARNING) Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at As an Amazon Associate, I earn from qualifying purchases
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Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
03/11/2024
Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
In Episode 922, financial expert joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to Meet Ralph Estep Jr. Ralph V. Estep, Jr. is a highly accomplished professional with a diverse finance, accounting, technology, and entrepreneurship background. As the principal at Saggio Management Group, Inc., he has demonstrated exceptional leadership and expertise in various roles throughout his career. For more information, see Use the coupon SOP50 to save on a consultation. Check out about this appearance. Disclosure For Links Some of the links on this website are affiliate links. This means that if you click on the link and make a purchase, we may receive a commission at no additional cost to you. Please understand that we only recommend products or services that we believe will add value to our readers. Podcast Giveaway Each month I'll give great podcast services. Check it out at How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode () courtesy of . Podcasting 2.0 Ready This show uses Podcasting 2.0 chapters enabling you to skip to next topic. If you're not using a new modern app check out on the iPhone and on Android. For more information, see Mentioned In This Episode (income/expense tracking) (income/expense tracking) (Budget Program) QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to Follow the Show and Never Miss an Episode on: - - - - - Check out for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? and give some of that value back.
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Podcast Saturation: Is Your Playlist Bursting at the Seams?
03/04/2024
Podcast Saturation: Is Your Playlist Bursting at the Seams?
Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it and some won't, do what is right for your show, and your sanity. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to Participants/Chapters 00:01:10 - Do People Have Room For Another Podcast? 00:01:38 - Ethan Reese 00:02:26 - Ralph Etep Jr 00:02:46 - Jim Collison 00:03:13 - Kris 00:04:25 - Mark Vinet 00:05:21 - York 00:07:56 - Dave's Take 00:10:07 - Tangent: 3 Percent 00:11:20 - The Importance of Episode Titles 00:13:45 - Evernote and Changing Your Focus ( 00:16:15 - When You Change Your Show Changes 00:17:07 - The People Who Don'y Like You 00:17:54 - SNL Is Not For Me... 00:19:57 - TITLES, TITLES, TITLES 00:21:17 - Because of My Podcast: Live Well and Flourish 00:22:15 - Happy Episode 100! 00:23:39 - AI Goes to College 00:23:50 - The Return of Michael Hyatt 00:25:29 - Question of the Month 00:26:30 - Live Appearances 00:27:02 - Podcast Rewind: Jay Franze 00:28:21 - Consulting Giveaway 00:28:41 - 00:29:44 - Bloopers 00:30:25 - RIP Bob Heil Podcast Giveaway How would you like to win 30 minutes of consulting?. Check it out at (I'm testing a new tool). Podcast RewindDave appeared on the QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at How Did You Like This Episode? I'm always looking for feedback, and I would on this episode () Mentioned In This Episode Follow the Show and Never Miss an Episode on: - - - - - Check out for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? and give some of that value back.
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Overcoming Podcasting Burnout: Strategies for Staying Motivated
02/26/2024
Overcoming Podcasting Burnout: Strategies for Staying Motivated
Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated." We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times, the mic might as well be a ten-ton weight. But don't fret; I'm right there with you, and together, we're going to conquer those podcasting blues. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the today! Go to Mentioned In This Episode Episodes About Community Daniel Desir Dan Miller Moved Off of Facebook Growing Valuable Podcast Content With a Facebook Group – Katie Krimitsos Starting and Growing and ENGAGED Community That You Can Monetize with Jono Petrohilos Community Tools ($20/month) ($49/month - I Use this) ($99/month) ($99/month) ($119/month) Thanks Dave? If you found this episode helpful, consider
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Apple's New and Noteworthy: Behind the Scenes with Gary Arndt
02/19/2024
Apple's New and Noteworthy: Behind the Scenes with Gary Arndt
was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. Check out Gary's show it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history. Check out Gary as he prepares to bungee ( scroll down about halfway ) Join the School of Podcasting Community Risk-Free Are you looking to start your podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Today's Talk With Gary Arndt This discussion covered Gary's experience being featured on Apple's New and Noteworthy section and the significant growth it drove for his podcast. Gary saw a spike in downloads and traffic that propelled his show to the top of Apple podcast charts. While the direct impact of New and Noteworthy was small, the increased visibility helped grow his audience in a sustainable way over subsequent months. Is There a Clear Replacement For Google Podcasts? I've looked at a few apps to replace Google Podcasts. You can filter the results at to show Andoird. I talk about Truefans, Podvers, Podcast Guru, and Podcast Addict. No clear winner for me... how about you? Question of the Month Send in your answer at Live Appearances See my schedule at Mentioned In This Episode Timeline 00:00:00 - Make Good For For Dave 00:03:04 - Gary Arndt Has Great Info 00:04:09 - Welcome to the Show 00:04:41 - How Do I Get Into New and Noteworthy? 00:06:00 - Gary Arndt Interview 00:06:50 - Gary Got Featured 00:09:14 - Part 2 of the Story - The Charts 00:13:02 - Month Over Month Growth 00:14:05 - Apple Leapfrogs Over Spotify 00:15:35 - Number 1 in History 00:16:20 - How Do You Get Into New and Noteworthy? 00:16:59 - Effects on Advertising 00:18:23 - Advertising Insights 00:20:05 - Join the Community 00:21:07 - Your Podcast Website 00:21:23 - Apple Marketing Tools 00:25:15 - How Do You Get An Apple Player? (https://tools.applemediaservices.com/apple-podcasts) 00:26:55 - Should I Use An Apple Player On My Website? 00:28:36 - Android Users 00:29:13 - Spotify Players 00:29:36 - Put the Choice In the Listener's Hands 00:32:20 - Google Podcast Replacement? 00:32:56 - Two Types of Apps 00:35:30 - My Criteria 00:35:43 - Podcast Guru 00:36:24 - Podverse.fm 00:36:49 - Truefans.fm 00:38:36 - If You Had To Pick One.. 00:39:13 - What is Podcasting 2.0? 00:40:20 - Podcast Addict? 00:41:02 - Top 4 Options 00:42:32 - Podcasting 2.org 00:42:48 - Question of the Month 00:43:46 - Live Appearances 00:44:22 - Your Podcast Website is Coming 00:45:05 - Join the School of Podcasting 00:46:03 - Bloopers and Bonus 00:46:33 - OMG That Image 00:47:08 - RIP Lee Silverstein This show originates from as this is episode 918. The assembly took six hours.
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Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies
02/12/2024
Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies
In a , Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at and use the coupon code dave30 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Podcasting 2.0 New Website Finally a website to store all things "Podcasting 2.0". Find it at Follow the Show and Never Miss an Episode on: - - - Check out for apps to stream Bitcoin to podcasters. Mentioned In This Episode use the coupon dave30 Jeff's Podcast "" (one-time fee) (future podcast) Timeline 00:00:00 - Coming Up 00:00:33 - Opening 00:00:59 - Jeff Dwoskin Interview 00:01:56 - What Is It? 00:02:31 - What Makes It Different? 00:04:06 - Just One Link? 00:06:11 - Features and Uses 00:08:46 - Using it For Livestreams 00:09:44 - Giveaways on Stampede Social 00:12:56 - Another Cool Thing 00:15:27 - Do You Get Email Addresses 00:18:25 - Reporting 00:20:56 - 00:21:55 - New SHow COming 00:22:13 - What If Meta Breaks It? 00:26:12 - What Happens If I Run out of # 00:27:48 - The Power of Live 00:29:39 - Use Coupon dave30 00:30:23 - Jeff's Podcast 00:31:05 - Because of My Podcast Story 00:32:38 - Stampede Social vs 00:34:25 - Question of the Month ( ) 00:35:25 - Live Appearances ( ) 00:36:04 - Giveaway Behind the Scenes () 00:38:45 - Podcasting 2.0 Home Page ( ) 00:42:41 - Share This Please ( ) 00:43:06 - Free Promotion for Your Show ( ) 00:43:55 - Join the School of Podcasting! ( ) 00:44:24 - Bloopers Did You Get Value From This Episode? Enjoy the Show? and give some of that value back.
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Your Podcast: What Will You Start and Stop Doing in 2024?
02/05/2024
Your Podcast: What Will You Start and Stop Doing in 2024?
We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Become a School of Podcasting Affiliate Go to and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Time Line and Participants 00:00:00 - What Are You Going to Do? () 00:00:15 - Opening 00:00:51 - Recap on Emotions 00:01:56 - What Will You Start and Stop Doing in 2024? 00:02:51 - Kim Newlove 00:06:09 - Gary Arndt 00:08:22 - Tyler Hespeler 00:10:22 - Angie M Jordan https://www.angiemjordan.com/ 00:11:16 - Julie South 00:13:24 - Inviting People To Your Newsletter (Aff) 00:14:40 - Kelvin the Deaf and Blind Potter 00:17:22 - Mark Vinet 00:17:56 - Affiliate Marketing Best Practices 00:19:59 - Rick Yuhas 00:21:26 - Ethan Resse 00:22:53 - Ralph V. Estep, Jr 00:24:01 - School of Podcasting Affiliate Program 00:24:24 - Join the School of Podcasting 00:25:25 - Your Podcast Website Show 00:25:40 - Allen C. Paul 00:28:08 - Andrea Gadsen 00:31:00 - Not Your Target Audience 00:33:40 - You CAN Press Record 00:34:08 - Put Your Name On Your Website 00:35:18 - Dave Jackson https://www.schoolofpodcasting.com 00:37:03 - Descript 101 00:38:20 - Youtube Updates and Verbage 00:42:16 - Do You Know Who I Am? (Instagram influencer) 00:43:45 - Question of the Month 00:44:44 - Live Appearances 00:45:16 - Giveaway Update 00:45:53 - Follow the Show https://www.schoolofpodcasting.com/subscribe 00:46:22 - Save With Coupon Listener https://www.schoolofpodcasitng.com/listener 00:46:54 - Bloopers
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Podcast Lessons, Legacy, and Love
01/29/2024
Podcast Lessons, Legacy, and Love
We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark... The question of the month returns next week. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. About Dan Miller Dan is the author of the books , , , and more (check out ). is always bursting with common sense and insights that are often missing in today's business leaders. Dan speaks the truth based on his decades of helping entrepreneurs meet their goals. About Lee Silverstein Lee Silverstein was diagnosed with stage 4 colon cancer 13 years ago. He started the podcast he needed to hear when the doctor said, "You have cancer." He has inspired MULTIPLE podcasts, and his legacy will live on long after Lee. From his Facebook page, Lee recently posted: I feel it’s time to make this official. After close to 13 years there are no more treatment options available to me. I have begun in-home hospice service. I’m quite comfortable and not in any pain. I have far outlived any oncologist’s predictions and I'm grateful for that. I’m at peace and have no regrets. You give a podcast to a teach and they see it as a tool to help people learn. You give a podcast to a marketer and they see it as a too tool to sell. You give a podcast to a guy with stage 4 colon cancer, and he sees it as a tool to inspire. (and he did). Mentioned In This Episode Community Tools more information This is of the School of Podcasting
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Will “Verified” Downloads Ruin Podcast Advertising?
01/22/2024
Will “Verified” Downloads Ruin Podcast Advertising?
Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from ). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing. Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to Mentioned In This Episode Time Stamps 00:01:40 - Opening 00:02:18 - Apple Stats Evaporates 30% Of Your Downloads 00:05:47 - Trying Not to Get Sued 00:07:45 - How This Service Works 00:09:26 - Does Your Player Preload? 00:11:51 - The Terms You Need to Understand 00:12:42 - Power Rant: Do Your Job 00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad 00:16:47 - Enter Attribution 00:17:30 - Working on Auto Follows 00:18:56 - It's Not Fake? 00:19:54 - How Did You Get My Information? 00:20:12 - Admission of Preloading/Buffering 00:21:23 - All About the Data 00:22:57 - Retargeting Equals More Ad Spend 00:23:38 - Verified Downloads Are Not Good Enough 00:24:09 - The Purpose of This Company 00:24:31 - A Specific Case 00:25:41 - Retention Numbers 00:26:18 - Cost Per Listener 00:27:07 - History Lesson: Twitterbombing 00:28:39 - The Takeaways 00:32:50 - Other Bad Stats 00:33:57 - My YouTube Shorts Stat 00:34:45 - Question of the Month Bloopers This episode originated at
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Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
01/15/2024
Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
Today I share a story where I took information I was going to publish as an episode, but put it out instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. I also share how getting a can save you TONS of time and HEADACHES and that is often WAY MORE than the price you are paying. YOU: Avoid common mistakes Learn the shortcuts you only learn from doing If you're in a community, you get to network with or creators All of the above can lead to less stress, and more production. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at Mentioned In This Episode (Dave's live streaming coach - affiliate) Love Thy Lawyer (because of my podcast story) Timeline 00:00:00 - Introduction 00:00:19 - Opening 00:01:17 - I Discovered a Learning Curve 00:02:33 - Behind the Scenes: Salesy 00:04:14 - Learning New Technology 00:06:50 - What Options Do You Have? 00:07:41 - The Real Value 00:10:19 - One More Benefit 00:11:52 - Research Your Coach 00:13:11 - A Less Stressful Environment 00:14:26 - I Wasn't Going to Share This... 00:16:06 - Edit Out the Bad Content 00:17:45 - Publish All The Good Stuff 00:19:26 - Hire ONE Coach and Avoid Facebook 00:20:20 - 00:21:20 - ! 00:21:36 - Because of My Podcast () 00:24:18 - I Can Save Your $180 Dollars 00:30:22 - Question of the Month () 00:31:21 - Live Appearances () 00:31:51 - Letting People Know What You Do - One More Tip 00:33:01 - Follow the Show () 00:34:05 - 00:35:20 - Blooper This is episode 914 from
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Behind the Mic: Avoiding Podfade By Identifying Your Why
01/08/2024
Behind the Mic: Avoiding Podfade By Identifying Your Why
Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at Chapters 00:00:00 - Introduction 00:00:19 - Opening 00:01:03 - Neil Wants To Sponsor Your Show 00:09:47 - Check Your Email 00:11:24 - Keep Asking Why 00:12:54 - Example: My Whys 00:18:26 - Making Informed Decisions 00:19:27 - Why Podcasting Is Hard 00:20:34 - Join the School of Podcasting 00:21:35 - Giveaway - Enter Today 00:21:51 - The Uncomfortable Conversation 00:25:06 - Trevor Got a Recording Style Deal 00:26:32 - Cohosts Getting Fired 00:27:35 - Network Deals - Do The Work 00:36:13 - School of Podcasting Price Increase? 00:37:12 - Check the Gurus Linkedin 00:38:39 - 00:39:39 - Live Appearances 00:40:11 - Time Yourself with Toggl 00:44:59 - Bloopers 00:45:43 - One More Tip Mentioned In This Episode (Neil Hedley) This episode originates from the School of Podcasting at
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From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
01/01/2024
From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly. I just can't do that. I want people who are fueled by passion, and understand there is a process of Plan Launch Grow Monetize So today we are going to first look at what makes a GOOD podcast, and then what is going on with the Podcasting space with places like YouTube and Spotify. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Making a Good Podcast Make sure you are doing two or more of the following: Laugh Cry Think Groan Educate Entertain If you do NONE of these you are boring your audience. Some other items I mentioned today: Relevence - When it comes to good content another key ingredient is relevance. When I heard the phrase ‘overwhelm” at a podcast conference FOUR TIMES I created episode 871 Overcoming Podcast Overwhelm: Three Free Tools and a Strategy. Authenticity - Be yourself. Authenticity builds a connection with your audience. Don't be afraid to show personality and vulnerability. Don’t let Chat GPT wash your personality out of your show. Storytelling - We love a good story. How can you make your show more entertaining? Tell a good story. Research - State your sources when available. We want people to trust us, and when we show the work we put into the show, it can help the listener trust what they are hearing. Rehearsal: Practice makes perfect. Rehearse your content to iron out any kinks and ensure smooth delivery. Timeliness: Stay current. If your podcast covers time-sensitive topics, make sure to provide up-to-date information. This is one of those, "it depends" topics. Bert Weiss Boils Podcasting Down to Two Items In the Book Bert Wiess (Hey Bert! Call me. I want to interview you) boils it down to this: A podcast is made up of two things: Content Delivery One without the other will not work. Mentioned In This Episode Turns Your Phone Into a Webcam Libsyn's Podcast Full show notes at
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My Favorite Podcast Is.... (and WHY) 2023
12/25/2023
My Favorite Podcast Is.... (and WHY) 2023
I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A special shout-out to Matt Rafferty from . I assembled this at the last minute, and unfortunately ate your reply. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. Follow the Show and Never Miss an Episode on: - - - Check out for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? and give some of that value back. PARTICIPANTS Special Apology to your file was corrupt. Kelvin Crosby from the and loves the Podcast Chris Lewis from the podcast loves Show. Craig from loves the loves the show. Danny Brown From loves the . Kim Stewart from the loves the show. Anastasia Lipske from Loves the Todd the Gator from and the loves the Scott from loves the Podcast. Loves , but his WHY from the Podcast Lousis from loves Sam Harris's . Mark from the Podcast Paul from the Pass show loves (but we all hate their URL). SP Rupert from and loves York from Welcome to loves the show Dr. Brad Miller from loves the show a Friend Harvis from loves James Cridland's Tim from and would listen to his show to make it better. Dave Jackson from likes . Mentioned In This Episode
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Podgagement: Because It's All About Engaging Your Audience
12/18/2023
Podgagement: Because It's All About Engaging Your Audience
Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get , and that's what we're gonna talk about today. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the . Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the . Use the coupon code to save on a monthly or yearly subscription. What is Podgagment? Podgagement is ONE tool that provides a written AND audio feedback tool combined with the ability to check your reviews from ALL Apple stores AND Podchaser AND Goodpods (and more) while providing easy-to-remember links to tell your audience to go rate and review your show. Check out the "Follow Page" in action at Who is Daniel J. Lewis? As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and grow your own podcasts for passion and P.R.O.F.I.T. Daniel creates resources for podcasters, such as the and , the , a .a tool to help you know your audience and grow your podcast. He also manages the . As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own . , and the . Daniel and his son live near Cincinnati, Ohio, in the USA. One Thing About Ratings and Reviews In Apple Podcasts (they don't help you in the algorithm). Per Apple: What the Apple charts measure: Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership. While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following: Listening: When listeners are engaging with episodes, it’s an indicator of content popularity. Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen. Completion Rate: When listeners complete episodes, it’s an indicator of content quality. Ratings, reviews, and shares Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. Source: QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to Follow the Show and Never Miss an Episode on: - - - Check out for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? and give some of that value back. Mentioned In This Episode
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