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Dr. Andrew Thaler: 10 Years of Crowdfunding Success on Patreon

How To Protect The Ocean

Release Date: 05/31/2024

How French Polynesia Protected 4.8 Million km² of Ocean: The World’s Largest MPA show art How French Polynesia Protected 4.8 Million km² of Ocean: The World’s Largest MPA

How To Protect The Ocean

French Polynesia marine protected area is now the largest in the world, covering nearly 4.8 million square kilometers of ocean. This groundbreaking conservation effort was announced during the United Nations Ocean Conference and includes large no-take zones near the Society and Gambier Islands, along with expansive areas that restrict harmful activities like deep-sea mining and bottom trawling. The MPA recognizes traditional fishing rights while also preserving critical marine habitats. Marine conservation leadership by French Polynesia demonstrates how small island states can make bold...

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The Problem with Seaweed Aquaculture: Hidden Threats to Marine Life show art The Problem with Seaweed Aquaculture: Hidden Threats to Marine Life

How To Protect The Ocean

The problem with seaweed aquaculture is that it’s not always as ocean-friendly as it seems. While seaweed farming is often praised as a climate solution—able to sequester carbon, improve water quality, and support sustainable food systems—scientists are now warning that its rapid, unregulated expansion could be damaging vital marine ecosystems. In this episode of How to Protect the Ocean, we dive into how seaweed farms are being placed over seagrass meadows, disrupting fish nurseries, smothering biodiversity, and altering water chemistry in ways we’re only beginning to understand....

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UN Ocean Conference 2025: Big Promises, Global Funding, and the Push for Ocean Protection show art UN Ocean Conference 2025: Big Promises, Global Funding, and the Push for Ocean Protection

How To Protect The Ocean

UNOC 2025 brought major headlines in ocean conservation—from billions pledged to protect biodiversity, to significant movement on the High Seas Treaty. In this episode, Andrew Lewin returns from the UN Ocean Conference in Nice, France, with a firsthand account of what was announced, what was promised, and what might actually happen. Ocean finance was a hot topic this year. Governments, development banks, and private investors pledged record-breaking funding to tackle everything from plastic pollution to marine ecosystem restoration. But Andrew dives into why these billions still fall...

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Why Cayman Islanders Voted to Stop a Cruise Ship Pier and Save Their Reef show art Why Cayman Islanders Voted to Stop a Cruise Ship Pier and Save Their Reef

How To Protect The Ocean

Why Cayman Islanders Voted against a massive cruise ship pier is a rare and powerful story of reef protection over profit. In this episode of How to Protect the Ocean, Andrew Lewin unpacks the bold decision by Cayman citizens to reject a development project that would have severely damaged their coral reef ecosystem. The vote sent a clear message: the long-term health of the ocean matters more than short-term tourism dollars. Why Cayman Islanders Voted is also a reminder that grassroots action can be effective. Andrew explores how this vote happened, what it means for ocean conservation around...

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How US Climate Policy Affects Renewable Energy and Ocean Conservation show art How US Climate Policy Affects Renewable Energy and Ocean Conservation

How To Protect The Ocean

Climate policy in the U.S. has taken a wild ride in recent years. In this episode of How to Protect the Ocean, I speak with Chris Moyer, founder of Echo Communication Advisors, about the turbulent shifts in federal policy—especially during the Trump and Biden administrations, and how these shifts have disrupted progress in renewable energy. We examine the implications of these changes for energy development, environmental protection, and the impact of public messaging on political will to act. Renewable energy isn’t just a technological challenge—it’s also a communication challenge....

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Oceans Day: A Message of Hope and Action for Ocean Conservation show art Oceans Day: A Message of Hope and Action for Ocean Conservation

How To Protect The Ocean

Oceans Day is more than a date on the calendar—it’s a moment to reflect on the state of our blue planet and our role in protecting it. In this heartfelt episode, Andrew Lewin shares a personal message for Oceans Day 2025 (and any day after), speaking directly to those who feel overwhelmed by climate anxiety and unsure of their place in ocean conservation. His reminder is clear: the problems may be big, but so is our potential to create change. Ocean conservation isn’t only for scientists or policymakers—it’s for everyone. Andrew emphasizes that small, intentional actions taken by...

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Surfacing Secrets: Mavericks and Visionaries show art Surfacing Secrets: Mavericks and Visionaries

How To Protect The Ocean

Ocean Networks Canada (ONC) began as a bold idea—to create a real-time, always-on listening system for the ocean. In this episode, Surfacing Secrets: Mavericks and Visionaries, we go behind the scenes with the people who made that idea real. From laying cables deep in the Pacific to building trust with research institutions and government partners, this is the untold story of how a world-leading ocean observatory came to life. Our guests—Kate Moran (President and CEO of Ocean Networks Canada), John Delaney (Professor Emeritus, School of Oceanography, University of Washington), and...

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Ocean Conservation and the Rise of the WaveMaker Movement show art Ocean Conservation and the Rise of the WaveMaker Movement

How To Protect The Ocean

Ocean conservation is more than protecting ecosystems—it’s about empowering people to lead change. In this episode of How to Protect the Ocean, Andrew, Serena, and Amanda explore the WaveMaker identity, what it means to be part of a movement, and how The Undertow is creating a community where action and support go hand-in-hand. WaveMakers aren’t just scientists or campaigners—they’re everyday people standing up for the ocean. This episode is a behind-the-scenes look at the launch of The Undertow and the people who are already making waves in ocean conservation worldwide. Join The...

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Ocean Conservation Meets Innovation: Inside The Undertow’s Global Mission show art Ocean Conservation Meets Innovation: Inside The Undertow’s Global Mission

How To Protect The Ocean

Ocean conservation is evolving—and The Undertow is leading the way by merging storytelling, technology, and community. In this episode, host Andrew Lewin is joined by Amanda Horn and Serena Nguyen to unveil The Undertow, a new platform designed to supercharge ocean action by connecting people from all backgrounds to meaningful environmental impact. Innovation lies at the heart of The Undertow’s mission: to create 10 million new ocean connections and unlock $5 million in tangible ocean action by World Ocean Day 2030. Whether you’re a marine biologist, marketer, artist, or someone curious...

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Prevent Overfishing: How Transparency Can Save the Ocean show art Prevent Overfishing: How Transparency Can Save the Ocean

How To Protect The Ocean

Prevent overfishing by making the invisible visible. In this episode, Courtney Farthing from Global Fishing Watch explains how vessel tracking and open data systems are key to protecting marine life and holding industrial fisheries accountable. With over 75% of industrial fishing vessels missing from public monitoring systems, it’s time to shine a light on what’s happening at sea. Global Fishing Watch is leading the charge to prevent overfishing through transparency—making vessel locations, identities, and activities publicly accessible. Courtney shares how this data empowers...

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Dr. Andrew Thaler, a deep-sea biologist, and expert in utilizing crowdfunding for marine science projects, shares his success in funding side projects through platforms like Patreon, Kickstarter, and experiment.com. Over the past 10 years, he has raised $50,000 for various initiatives involving 3D printing, ROV technology, and sampling bottles.

Tune in to learn how Dr. Thaler's crowdfunding campaigns have made a significant impact and gain valuable insights for funding your marine conservation projects.

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Crowdfunding platforms like Patreon and Experiment.com have been recognized as valuable tools for funding side projects in marine science and conservation, as discussed in a podcast episode featuring Dr. Andrew Thaler, a deep-sea biologist. Dr. Thaler shared his successful experience using Patreon to fund various projects, including the OpenCTD, research papers, and aid missions to countries affected by natural disasters.

Dr. Thaler stressed the importance of cultivating a dedicated audience and engaging with them through platforms like Twitter and Patreon. He noted that Patreon enabled him to raise funds for projects that traditional sources might overlook, such as high-risk pilot studies and creative media endeavors.

The benefits of Experiment.com were also highlighted as a platform that combines foundation support with crowdfunding, making it easier for researchers to secure funding for their scientific projects.

The podcast episode also addressed the challenges of using social media platforms for crowdfunding, noting the evolving landscape. While platforms like Twitter were once effective for promoting campaigns, their effectiveness has diminished in recent years. Dr. Thaler emphasized the importance of direct outreach to potential supporters, engaging with communities, and utilizing traditional platforms like email to promote crowdfunding efforts.

In summary, the episode showcased how crowdfunding platforms like Patreon and Experiment.com offer researchers and conservationists an alternative funding source for their marine science and conservation side projects.

Maintaining support on crowdfunding platforms like Patreon requires engaging with your audience and providing regular updates on your projects. Dr. Andrew Thaler, a deep-sea ecologist and conservation technologist, shared his experience with Patreon, emphasizing the importance of transparency and communication with supporters.

Dr. Thaler keeps his patrons informed through his blog, Southern Fried Science, rather than posting private content on Patreon. By sharing updates on his projects, research findings, and activities, he ensures his supporters are aware of how their contributions are being utilized, building trust and keeping patrons engaged.

Additionally, Dr. Thaler highlighted the significance of providing value to patrons through perks like custom stickers. Introducing a sticker campaign on Patreon significantly increased his funding and engagement levels. By offering tangible rewards and involving other artists in creating unique stickers, he enhanced the overall experience for his supporters.

Furthermore, Dr. Thaler stressed the importance of personal interactions and one-on-one conversations in securing support for crowdfunding projects. Many of his donations came from in-person conversations and direct outreach efforts, establishing connections with potential supporters and leading to long-term commitments.

In conclusion, maintaining a strong relationship with your audience, providing regular updates, offering valuable perks, and engaging in personal interactions are key strategies for sustaining support on crowdfunding platforms like Patreon. By fostering a sense of community and transparency, creators can cultivate a loyal and supportive fan base for their projects.

Building partnerships and engaging with other creators on platforms like Patreon can be a valuable strategy to connect with communities interested in supporting your work. Dr. Andrew Thaler, a deep-sea ecologist and conservation technologist, highlighted the importance of interacting with other Patreon creators who produce similar creative media. Subscribing to other creators and engaging with their content can establish connections within communities sharing an interest in your work.

Dr. Thaler emphasized utilizing Patreon as a social network to connect with like-minded creators. While some campaigns may not yield significant financial returns, engaging with other creators can lead to valuable partnerships and collaborations. By interacting with fellow creators on Patreon, you can tap into existing communities interested in supporting your projects.

Moreover, Dr. Thaler mentioned that in-person conversations have been instrumental in securing donations for his projects, underscoring the importance of building personal connections and engaging directly with individuals to garner support for your work. Actively reaching out to potential supporters, whether online or in person, can expand your network and connect with communities aligned with your goals and interests.

Overall, building partnerships and engaging with other creators on platforms like Patreon can not only help access funding but also foster a sense of community and collaboration within your niche. By actively participating in the Patreon community and forming connections with other creators, you can enhance visibility, attract supporters, and establish meaningful relationships contributing to the success of your projects.