Dr. Andrew Thaler: 10 Years of Crowdfunding Success on Patreon
Release Date: 05/31/2024
Marineland Canada Shuts Down: The Beluga Whale Rescue Begins
How To Protect The Ocean
Marineland Canada is officially closing, and this week the park began moving its remaining beluga whales out of Niagara Falls. Six belugas were flown out on a single flight this week, four to the Shedd Aquarium in Chicago and two to SeaWorld San Antonio, marking the start of a rescue effort that has been years in the making. Andrew walks through how the park got here, from its 1961 founding through decades of protests, whistleblower allegations, OSPCA charges, and a failed 2025 attempt to export the belugas to a Chinese aquarium. The episode traces the full timeline: the 2012 Toronto Star...
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American Samoa Said No to Deep-Sea Mining. The US Government Doubled The Area
How To Protect The Ocean
The US government is moving toward the world's first commercial deep-sea mining lease sale, and it's happening in federal waters off American Samoa. In this episode, Andrew breaks down how we got here: a California startup's 2025 request to mine polymetallic nodules, the Request for Information process that followed, and the 75,000-plus public comments that came in during the 30-day comment window, with 80 to 98% opposed to mining. Despite that opposition, and despite a standing moratorium from American Samoa's own governor, the federal government expanded the proposed mining area from 18...
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Ghost Nets: Why They Keep Happening and What's Actually Working
How To Protect The Ocean
A viral TikTok about fish aggregation devices drifting into marine protected areas got Andrew thinking about a topic he hasn't covered in a while: ghost nets. In this episode, he breaks down what ghost nets actually are, the scientific term for them (ALDFG, or abandoned, lost, or otherwise discarded fishing gear), and why they're a growing, well-documented problem from the ocean surface all the way down to the deep seafloor. Andrew walks through what the peer-reviewed research shows: entanglement patterns across whales, seals, sea turtles, and coral reefs, a personal diving story off Big...
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What the Wildfire Smoke in Your Sky Has to Do With the Ocean
How To Protect The Ocean
For a week straight, Andrew watched his own sky turn orange outside Toronto as smoke from nearly 900 wildfires burning across Canada, most of them following the boreal forest from the east coast to Northwestern Ontario, drifted south into the US and back again. He walks through what actually happened on the ground: which towns and First Nations were evacuated, how bad the air quality got (Toronto briefly had the worst AQI in the world), and why northwestern Ontario, not a hugely populated area but home to vulnerable First Nations communities, bore the brunt of it. Then he digs into why this...
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100 Years of Data Reveals Why Sharks Keep Stealing Your Catch
How To Protect The Ocean
If you've ever felt a hard strike, fought a fish, and reeled up nothing but a head, you already know what shark depredation feels like. In this episode, Andrew breaks down a new study that tracked shark depredation across the entire Atlantic coast, from Maine to Texas and the US Caribbean, going back a full century to figure out why it's happening more now than ever before. The study found at least 51 targeted fish stocks affected and 22 shark species involved, with bull sharks and sandbar sharks showing up most often. But the real story isn't that sharks are out of control. It's that...
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What Lives in the Middle of the Ocean?
How To Protect The Ocean
A thousand meters down off the coast of Brazil, a deep-sea robot caught something almost no one has ever filmed alive: a giant open ocean octopus calmly eating a jellyfish. That moment, captured by the Schmidt Ocean Institute's ROV SuBastian aboard the research vessel Falkor (too), was part of a wider expedition that turned up more than two dozen species new to science, from glowing worms to glass squid to strange colonial siphonophores. The discovery points to something bigger than one expedition. The ocean's midwater, the vast zone between the sunlit surface and the seafloor, is by volume...
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Oil Companies Knew Coral Reefs Would Dissolve. In 1978.
How To Protect The Ocean
In 1978, an Exxon scientist asked a question in capital letters: were the oceans dissolving coral reefs? By 1982, Exxon's own scientists had the answer, in writing. So did Shell by 1986. This episode traces a newly published Oxford University study that dug through more than fourteen thousand pages of fossil fuel industry documents and found that the world's biggest oil and gas companies understood, decades before the public did, exactly how their product would wreck coral reefs. We walk through what the industry knew and when, how a funded think tank report in 2012 was built to look like an...
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Nearly 2,000 Volunteers Just Answered the Ocean's Biggest Question
How To Protect The Ocean
For more than a decade, almost 2,000 volunteers have walked California's beaches with clipboards, counting every swimmer, surfer, angler, and boat they see. It sounds simple, maybe even a little strange. But that pile of data, more than a million tally marks collected between 2012 and 2020, just answered a question marine scientists have debated for years: do marine protected areas actually work in the real world, not just on paper? In this episode, we walk through what researchers found when they finally pulled that decade of volunteer data together. We look at how the MPA Watch program...
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The Silent Damage Behind Your Canned Tuna
How To Protect The Ocean
Right now, somewhere in the open ocean, a raft the size of a small table is drifting with no one steering it. It's called a fish aggregating device, or FAD, and the tuna industry drops thousands of them into the water every year to lure fish to the surface. A new study published in Science Advances tracked where these rafts actually end up, and the answer is unsettling: they've likely drifted through more than half of the world's marine protected areas by total area, with over 6,300 strandings recorded across 174 protected areas in 53 countries and territories. When a drifting FAD washes onto...
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The Hidden Solar Power Plant Living on Coral Reefs
How To Protect The Ocean
Scientists have uncovered an incredible secret hiding in plain sight on coral reefs. Some tropical sea sponges are able to harvest sunlight through microscopic algae living inside their tissues, giving them a surprising source of energy. It is a discovery that challenges what we thought we knew about one of the ocean’s oldest animals. In this episode, we explore how these ancient filter feeders use a partnership with algae to survive and thrive in nutrient-poor tropical waters. You’ll learn why this relationship is similar to the one that helps corals build reefs and why researchers...
info_outlineDr. Andrew Thaler, a deep-sea biologist, and expert in utilizing crowdfunding for marine science projects, shares his success in funding side projects through platforms like Patreon, Kickstarter, and experiment.com. Over the past 10 years, he has raised $50,000 for various initiatives involving 3D printing, ROV technology, and sampling bottles.
Tune in to learn how Dr. Thaler's crowdfunding campaigns have made a significant impact and gain valuable insights for funding your marine conservation projects.
Andrew Thaler's Patreon: https://www.patreon.com/Andrew_Thaler/posts
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Connect with Speak Up For Blue:
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Crowdfunding platforms like Patreon and Experiment.com have been recognized as valuable tools for funding side projects in marine science and conservation, as discussed in a podcast episode featuring Dr. Andrew Thaler, a deep-sea biologist. Dr. Thaler shared his successful experience using Patreon to fund various projects, including the OpenCTD, research papers, and aid missions to countries affected by natural disasters.
Dr. Thaler stressed the importance of cultivating a dedicated audience and engaging with them through platforms like Twitter and Patreon. He noted that Patreon enabled him to raise funds for projects that traditional sources might overlook, such as high-risk pilot studies and creative media endeavors.
The benefits of Experiment.com were also highlighted as a platform that combines foundation support with crowdfunding, making it easier for researchers to secure funding for their scientific projects.
The podcast episode also addressed the challenges of using social media platforms for crowdfunding, noting the evolving landscape. While platforms like Twitter were once effective for promoting campaigns, their effectiveness has diminished in recent years. Dr. Thaler emphasized the importance of direct outreach to potential supporters, engaging with communities, and utilizing traditional platforms like email to promote crowdfunding efforts.
In summary, the episode showcased how crowdfunding platforms like Patreon and Experiment.com offer researchers and conservationists an alternative funding source for their marine science and conservation side projects.
Maintaining support on crowdfunding platforms like Patreon requires engaging with your audience and providing regular updates on your projects. Dr. Andrew Thaler, a deep-sea ecologist and conservation technologist, shared his experience with Patreon, emphasizing the importance of transparency and communication with supporters.
Dr. Thaler keeps his patrons informed through his blog, Southern Fried Science, rather than posting private content on Patreon. By sharing updates on his projects, research findings, and activities, he ensures his supporters are aware of how their contributions are being utilized, building trust and keeping patrons engaged.
Additionally, Dr. Thaler highlighted the significance of providing value to patrons through perks like custom stickers. Introducing a sticker campaign on Patreon significantly increased his funding and engagement levels. By offering tangible rewards and involving other artists in creating unique stickers, he enhanced the overall experience for his supporters.
Furthermore, Dr. Thaler stressed the importance of personal interactions and one-on-one conversations in securing support for crowdfunding projects. Many of his donations came from in-person conversations and direct outreach efforts, establishing connections with potential supporters and leading to long-term commitments.
In conclusion, maintaining a strong relationship with your audience, providing regular updates, offering valuable perks, and engaging in personal interactions are key strategies for sustaining support on crowdfunding platforms like Patreon. By fostering a sense of community and transparency, creators can cultivate a loyal and supportive fan base for their projects.
Building partnerships and engaging with other creators on platforms like Patreon can be a valuable strategy to connect with communities interested in supporting your work. Dr. Andrew Thaler, a deep-sea ecologist and conservation technologist, highlighted the importance of interacting with other Patreon creators who produce similar creative media. Subscribing to other creators and engaging with their content can establish connections within communities sharing an interest in your work.
Dr. Thaler emphasized utilizing Patreon as a social network to connect with like-minded creators. While some campaigns may not yield significant financial returns, engaging with other creators can lead to valuable partnerships and collaborations. By interacting with fellow creators on Patreon, you can tap into existing communities interested in supporting your projects.
Moreover, Dr. Thaler mentioned that in-person conversations have been instrumental in securing donations for his projects, underscoring the importance of building personal connections and engaging directly with individuals to garner support for your work. Actively reaching out to potential supporters, whether online or in person, can expand your network and connect with communities aligned with your goals and interests.
Overall, building partnerships and engaging with other creators on platforms like Patreon can not only help access funding but also foster a sense of community and collaboration within your niche. By actively participating in the Patreon community and forming connections with other creators, you can enhance visibility, attract supporters, and establish meaningful relationships contributing to the success of your projects.