Start Small, Stay Consistent: Key Strategies for Effective Science Communication
Release Date: 10/30/2024
Climate Change Misinformation: Tracing the Funding to Greedy People
How To Protect The Ocean
Climate change misinformation has been a persistent issue for decades, fueled by campaigns funded by the fossil fuel industry. In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses the ongoing struggle to raise awareness about climate change and the detrimental effects of misinformation on public perception and policy. He highlights a recent article from The Cool Down that reveals how organizations are financially supported to spread false narratives and apathy regarding climate change. Andrew reflects on historical examples, such as the successful efforts to...
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The Great Bait Ball: Unraveling the 10 Million Capelin Predation Event
How To Protect The Ocean
In this episode of the "How to Protect the Ocean" podcast, host Andrew Luen discusses a remarkable predation event that occurred in 2014 in the Barents Sea off the coast of Norway. During this event, approximately 2 million Atlantic cod consumed around 10 million capelin, which is nearly 50% of the capelin population present at the time. The episode highlights how this massive predation event was observed using advanced technology, specifically the Ocean Acoustic Waveguide Remote Sensing System (O-A-W-R-S). This system allowed scientists from MIT and Norway to detect and analyze the behavior...
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Start Small, Stay Consistent: Key Strategies for Effective Science Communication
How To Protect The Ocean
In this episode of the "How to Protect the Ocean" podcast, host Andrew Lewin discusses three key strategies for succeeding in science communication, particularly in the context of ocean conservation. Here’s a summary of those three ways: Overcome the Fear to Begin: Acknowledge that fear and imposter syndrome are common when starting any project, especially in science communication. It's important to understand that it's okay not to know everything. The best way to overcome this fear is to start creating content, even if you don't publish it right away. Practice recording to become...
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The 2024 Living Planet Report: Biodiversity Is Down By 73%
How To Protect The Ocean
In this episode of the "How to Protect the Ocean" podcast, host Andrew Lewin discusses the 2024 Living Planet Report, titled "A System in Peril," released by WWF and the London Zoological Society. The report highlights a staggering decline in biodiversity, with species populations down by 73% over the last 50 years. Specific regions, such as Latin America and Africa, have seen even more drastic declines, with losses of 95% and 76%, respectively. Lewin emphasizes the importance of biodiversity, explaining that it is crucial for maintaining the stability of ecosystems. He illustrates how losing...
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Building a Network for Ocean Protection: Why Community Matters
How To Protect The Ocean
In this episode of the "How to Protect the Ocean" podcast, host Andrew Lu discusses the importance of finding and building a community focused on ocean conservation. He reflects on his own experiences and the recurring theme of community in his life and work. Andrew emphasizes that being part of a community can provide support, motivation, and a sense of purpose, especially when facing environmental challenges. He shares his journey as a marine biologist in Ontario, Canada, and how he has sought to connect with like-minded individuals who are passionate about ocean conservation. He highlights...
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Restoring Thailand's Coastlines: The Promise and Pitfalls of Mangrove Projects
How To Protect The Ocean
Key Considerations for Restoring Mangroves Site Selection: It is crucial to choose appropriate locations for planting mangroves. Areas that are prone to tidal flooding may not be suitable, as seedlings can drown. Historical mangrove sites may no longer be viable due to changes in land and sea levels. Long-Term Planning: Restoration efforts should focus on the longevity of the mangrove ecosystem. This includes monitoring the planted areas over time to ensure that seedlings survive and grow into established mangrove forests. Biodiversity: Avoid monoculture planting (e.g., only red mangroves) as...
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Cruise Ships and Ocean Pollution: The Hidden Impact of Scrubber Technology
How To Protect The Ocean
In this episode of the "How to Protect the Ocean" podcast, host Andrew Lewin discusses the environmental impact of cruise ships, particularly focusing on the use of scrubbers that release toxic chemicals directly into the ocean. Cruise ships are likened to floating cities, providing travelers with unique experiences while visiting various destinations. However, the pollution generated by these ships is often overlooked. A recent study highlights that many cruise ships, especially those operating in Alaska, utilize a technology called open-loop scrubbers to clean their exhaust. While these...
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Surfrider: 40 Years of Celebrating Community and Coastal Conservation
How To Protect The Ocean
The Surfrider Foundation has made a significant positive impact over its 40-year history, evolving from a grassroots organization focused on protecting surf spots to a powerful advocate for ocean and coastal conservation. Here are some key highlights of its achievements: Grassroots Mobilization: Surfrider has built a network of over 200 chapters and more than 100,000 volunteers across the U.S. and beyond. This grassroots model empowers local communities to address specific environmental issues, fostering a sense of belonging and collective action among volunteers. Major Legal Wins: The...
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Celebrating the Chumash Heritage National Marine Sanctuary: A New Era of Ocean Protection
How To Protect The Ocean
In this episode of the How to Protect the Ocean podcast, host Andrew Lewin shares exciting news about the establishment of the Chumash Heritage National Marine Sanctuary off the coast of California. This sanctuary is groundbreaking as it is the first of its kind in California to be co-managed in partnership with Indigenous peoples, specifically the Chumash people. Spanning 4,500 square miles, the sanctuary will prohibit oil drilling and protect numerous cultural resources, including the suspected remains of ancient submerged villages. The designation of this marine protected area...
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From Exploration to Ocean Solutions: How OceanX is Changing the Narrative on Ocean Conservation
How To Protect The Ocean
Dr. Vincent Pieribone, Co-CEO and Chief Science Officer of OceanX, discusses the organization's evolution and its shift in messaging. OceanX was founded by Ray and Mark Dalio, inspired by the need to celebrate and protect the ocean. Initially, the focus was on conducting exciting scientific expeditions and showcasing the beauty of the ocean through compelling media. However, as OceanX gained popularity and recognition, they began to receive requests from governments and organizations seeking solutions to ocean-related issues. This prompted a pivot in their mission to not only highlight the...
info_outlineIn this episode of the "How to Protect the Ocean" podcast, host Andrew Lewin discusses three key strategies for succeeding in science communication, particularly in the context of ocean conservation. Here’s a summary of those three ways:
Overcome the Fear to Begin:
Acknowledge that fear and imposter syndrome are common when starting any project, especially in science communication. It's important to understand that it's okay not to know everything. The best way to overcome this fear is to start creating content, even if you don't publish it right away. Practice recording to become comfortable in front of a camera or microphone, and remember that negativity is part of the online experience. Focus on informing and engaging your audience rather than seeking perfection.
Stay Consistent:
Consistency is crucial for building an audience. Choose a manageable schedule for publishing content, whether it's weekly or bi-weekly, and stick to it. While the quality of content is important, it doesn't have to be perfect. The key is to keep producing and sharing your work, as this helps to establish a loyal following. Consistency also aids in the growth of your platform, as algorithms favor regular content creators.
Get Better Over Time:
Start with a simple approach and gradually improve your content and skills. Embrace the evolutionary process of content creation, where you can experiment with different formats and styles. Feedback from your audience will guide you in refining your approach. Remember that growth in terms of audience size doesn't always equate to success; focus on your personal goals and the impact you want to have on your audience.
By following these three strategies—overcoming fear, maintaining consistency, and committing to continuous improvement—individuals can effectively engage in science communication and contribute to ocean conservation efforts.
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