Mind Your Plastic Pollution: A Conversation On Changing Behaviors
Release Date: 12/18/2024
Episode 2000: TV Offers, Job Offers, and a Major Announcement
How To Protect The Ocean
Today marks episode 2000 of How to Protect the Ocean, and Andrew is taking a break from the usual format to look back at how this show came to be. From an accidental start in 2010 to a name change driven by search engine optimization, to over 3 million downloads across 11 years, this episode traces the full arc of the podcast's history. Andrew also opens up about how podcasting reshaped his career. What started as a side project outside of work hours led to TV documentary appearances, podcast hosting offers including a multi-year run on the Toronto Zoo podcast, and eventually the job offer...
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The Power of Podcasting for Ocean Science Communication
How To Protect The Ocean
Podcasting has been part of Andrew Lewin's life for 11 years, and in this episode he explains why he thinks more people working in ocean science and conservation should be doing it too. He walks through what makes long-form audio and video different from the short clips discussed in yesterday's episode: the ability to sit with complex topics, tell a full story, and reach an audience that's multitasking, whether they're walking the dog, working out, or gardening while listening. Andrew gets specific about what podcasting actually requires. He covers how titles and the first several seconds of...
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Short-Form Content for Ocean Awareness: What Actually Works
How To Protect The Ocean
This week on the How to Protect the Ocean podcast, Andrew kicks off a science communication series exploring how ocean advocates can spread awareness across every major content format. Today's episode digs into short-form video: TikTok, Instagram Reels, and YouTube Shorts, and what it actually takes to make original content work when you're used to talking for an hour, not ninety seconds. Andrew is candid about his own struggle with the format, since most of his short-form output today is repurposed podcast clips rather than content built for the platform from the ground up. The conversation...
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The Electric Boat Revolution Is Here
How To Protect The Ocean
Electric boating is having its Tesla moment, and few people understand that shift better than Alexandre Mongeon, CEO and co-founder of Vision Marine Technologies. Andrew sits down with Alexandre to trace his path from importing speed boats in Montreal to building the electric outboard systems now powering boats across North America. Along the way, Alexandre shares how a chance meeting with Olympic sailor and boat designer Ian Bruce set him on the road to electric propulsion, and how a rental-to-sale showroom model in Newport Beach, California, turned a small hobby business into a NASDAQ-listed...
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3 For-Profit Companies Cleaning the Ocean and Paying Living Wages
How To Protect The Ocean
Not every ocean conservation win comes from a nonprofit or a government program. In this episode, Andrew breaks down three for-profit companies that are cleaning up the ocean, funding wildlife research, and paying living wages to the people doing the work. These businesses show that conservation and profit are not opposing goals. They can be the same goal. Andrew covers 4Ocean, whose full-time captains and cleanup crews earn living wages with health insurance and bonuses across Florida, Bali, Haiti, and Guatemala. He covers Ocean Sole, the Kenyan social enterprise that pays local collectors...
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How 4ocean Turned Bracelets Into 50 Million Pounds of Ocean Trash Removed
How To Protect The Ocean
4ocean has removed more than 50 million pounds of plastic and trash from the world's oceans, rivers, and coastlines. That milestone did not come from a government program or a traditional nonprofit. It came from a for-profit business built around a single idea: every bracelet sold funds the removal of a pound of ocean trash. In this episode, Andrew breaks down how 4ocean went from one viral video in Bali to a global cleanup operation, why founders Alex Schulze and Andrew Cooper chose a business model over a nonprofit, and how the company built local jobs, recycling infrastructure, and B Corp...
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The Boat Sharing Economy Is Exploding, Here's Why You Shouldn't Buy a Boat
How To Protect The Ocean
The boat rental market is bigger than most people realize, and it's growing fast. In this episode, Andrew shares a personal story about his dad, boats, and why he's spent the last few months considering buying one, before walking through the data that changed his mind about ownership altogether. Andrew breaks down the numbers behind the boat sharing economy: a market valued between nineteen and twenty three billion dollars US, growing five to seven percent a year, with electric propulsion emerging as the fastest growing segment in boat rentals. Peer to peer platforms like Getmyboat,...
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Why Cargo Ships Are Bringing Back Sails to Cut Emissions
How To Protect The Ocean
Global shipping moves roughly 80 to 90% of the world's trade, and it comes with a real climate cost: the industry is responsible for a little over 2% of global CO2 emissions. On today's episode of the How to Protect the Ocean Podcast, Andrew looks at one of the more surprising fixes the industry is turning to: sails. Not the old canvas kind, but massive rigid wing sails retrofitted onto modern cargo vessels to cut fuel use and emissions without waiting on next-generation fuels. The centerpiece example is the Pyxis Ocean, a bulk carrier fitted with two 37.5-meter WindWings that fold down like...
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Can Hollywood Go Green? Inside the Sustainable Production Movement
How To Protect The Ocean
Hollywood might not be the first industry you think of when it comes to protecting the planet, but film and TV production has been quietly transforming how it operates behind the scenes. In this episode, Andrew sits down with Zena Harris, founder and president of Green Spark Group and co-host of The Tie-In podcast, to unpack what sustainability actually looks like on a working film set. Zena walks through the surprising ways major productions are cutting fuel consumption, swapping diesel generators for solar power and battery stations, and building a circular economy for set materials instead...
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Greenwashing Exposed: Why 400+ Companies Got Caught Lying About Sustainability in 2026
How To Protect The Ocean
Businesses love to say they are sustainable. Andrew breaks down why that word is no longer enough on its own. A new EU consumer protection regulation now requires companies to prove environmental claims with evidence, and it has helped drive more than 400 greenwashing-related enforcement actions across the US, UK, EU, Canada, Australia, and India in 2026 alone. Andrew draws on his own university experience with food labeling regulation to explain how vague standards let companies technically comply while misleading the public, then walks through real cases including SEC fines against Goldman...
info_outlineMind your plastic pollution is a conversation that we all need to have because we all partake in using single-use plastic as the system is set up that way.
In this episode of the How to Protect the Ocean podcast, host Andrew Lewin engages in a conversation with Natasha Tucker, the Executive Director of Mind Your Plastic, a Canadian charity focused on eliminating plastic pollution. The discussion centers around the pervasive issue of plastic in our environment, emphasizing the need for behavioral change among individuals and businesses to reduce our dependence on plastics.
Key points from the episode include:
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Understanding Plastic Pollution: The episode highlights how plastic is ubiquitous in our lives, affecting not only our oceans but also our health and the environment. The conversation underscores the importance of recognizing the impact of plastic pollution on both a local and global scale.
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Behavioral Change: Natasha emphasizes that changing consumer habits is crucial. Many people are resistant to altering their behaviors, often clinging to convenience over sustainability. The episode discusses how small actions, such as opting for reusable items instead of single-use plastics, can lead to significant changes over time.
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Education and Awareness: The importance of education in fostering awareness about plastic pollution is a recurring theme. Natasha shares her journey of engaging with the public through beach cleanups and educational programs, which not only help clean the environment but also inspire others to reconsider their consumption habits.
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Targeted Messaging: The episode discusses the need for tailored messaging to connect with different audiences. For instance, when speaking to businesses, focusing on the financial benefits of reducing plastic use can be more effective than solely discussing environmental impacts. This approach helps to align sustainability with economic incentives.
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Community Engagement: Natasha shares experiences from community cleanups, illustrating how direct involvement can lead to a greater understanding of the issue. Engaging with the community fosters a sense of responsibility and encourages individuals to take action against plastic pollution.
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Policy and Advocacy: The conversation touches on the role of policy in addressing plastic pollution. Natasha explains how Mind Your Plastic advocates for stronger regulations and works with businesses to find sustainable alternatives to plastic.
In conclusion, the episode emphasizes that reducing our dependence on plastic pollution requires a collective effort involving education, community engagement, and a willingness to change behaviors. By making conscious choices and advocating for better policies, individuals can contribute to a healthier environment and a more sustainable future.
Mind Your Plastic Website: https://mindyourplastic.ca/
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