Guiding Principles of Switchyard Brewing Company
Scratch Entrepreneur
Kurtis Cummings founded Switchyard Brewing Company in his garage and then spent 7 years developing the business plan before opening his doors. In this episode, he breaks down the 8 guiding principles that he developed to get there. We're glad you joined us! Topics covered include: Starting the business (5:00) Serving great beer (16:00) Creating a great place to hang out (20:30) Open book management (26:00) A great place to work (37:00) A place to learn (41:00) Giving back to the community (44:00) Special thanks to Kurtis Cummings for taking the time to share the ...
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Chuck Surack on Online Retail
Scratch Entrepreneur
Chuck Surack founded in his VW Bus. Now he's closing in on a billion dollars annual revenue. Topics discussed include: Resources (5:00) Getting started in a VW Bus (12:30) Old tech vs new tech (16:00) Advantages and disadvantages of audio tech (18:45) How the Kurzweil K250 changed everything (20:00) Customer service and sales training (29:00) Trends in audio (33:00) The NAMM Show (35:30) The Amazon threat? (37:45) Acquiring businesses (46:00) Where’s Sweetwater 10 years from now? (54:55) Mentions: Special thanks to for sharing Sweetwater's story Contributors to this...
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Dhar Mann on the Power of Influencer Marketing
Scratch Entrepreneur
Dhar Mann grew from a small business to a booming multimillion dollar success through influencer marketing. Topics: Resources (5:30) Origins (8:45) Growth (15:00) Dhar’s mantra (19:50) Which ideas to pursue (21:00) Learning from failure (24:30) Influencer marketing (32:45) Influencer responsibilities (39:20) How to become an influencer (42:00) Dhar's 5 year plan (45:45) Mentions: Special thanks to for sharing LiveGlam's story Contributors to this episode include: Host - Music Production - Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty If you...
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Pat East - 5 Steps to a Healthy Profitable Business
Scratch Entrepreneur
Pat East, founder of and director of , knows the five things it takes to create a healthy profitable business. Do you? Hit play to find out. Mentions: Special thanks to for sharing his story with us Contributors: Host - Music Production - Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty If you liked this episode, stick around: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you catch your podcasts. REVIEW the show and SHARE with friends. Connect with us! JOIN the so we can make it Facebook official. Thanks for listening! Want...
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Abby Gitlitz - Don't Play With Glass
Scratch Entrepreneur
You’ve been warned since you were small not to play with glass. It’s sharp, it’s fragile, and you’ll get hurt if it breaks. , founder of , agrees. You’ll get hurt if it breaks, and you can count on it breaking if you blow glass. You’ll get burnt too. But it won’t be a big hurt, and you’ll learn to make art using the medium you’ve been scared of since before you can remember. Hit play if you want to hear about: magical realism apocalyptic literature and art glass pumpkins the science of blown glass, and more. Some Mentions: Special thanks to for sharing her story...
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Pete Yonkman - Walking Billboard for Cook Medical
Scratch Entrepreneur
Medical conversations are usually one of two things: confusing, bad news (or both). Join me and Pete Yonkman as we talk medical equipment shop in a way you, your five year old, or your great grandmother would understand. Learn how medical devices changed the face of healthcare forever, how Bill and Gayle Cook went on the entrepreneurial venture of a lifetime, and how Cook President Pete Yonkman once kidnapped a scooter. Along the way, you’ll gain insight into how to create a positive company culture, how to give back to your community, and how the American healthcare system compares...
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Matt Ellenwood - How to Turn Problems into Opportunities
Scratch Entrepreneur
Have you ever met someone who had their whole life figured out before they’d learned how to tie their shoes? Most of us have no idea what we want to be when we grow up. Or we think we do, but with age and gray hairs realize pro baseball probably isn’t going to happen... Others stumble purely by chance into dream careers, never looking back. Enter Matt Ellenwood of Matte Black Architecture. Join us as he begins his professional journey in the sixth grade on Career Day. Follow him as he builds a flourishing career out of small beginnings in Muncie, larger than life skyscrapers...
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Margaret Fette – How to build a business based on sewing
Scratch Entrepreneur
We all dream of taking the thing we love to do and growing it into a healthy profitable business. Well our guest today has done just that. Since she was a little girl sewing was a curiosity, then a pastime, then a college major, and then a career. Now Margaret is the owner of a sewing and tailoring shop called The Tailored Fit. In this episode she shares about working on Broadway, how to pick the right sewing machine, and what it takes to build a business from scratch. We're glad you joined us! Topics discussed include: Podcasts we’re listening to (1:00) How Margaret...
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Crossroads: Ownership Conversations with Chris Chasteen of Content Cucumber and Silicone Depot
Scratch Entrepreneur
Today’s show is the fourth in our series of on-air coaching sessions between veteran executive coach and an entrepreneur who sits at a crossroads. A big decision point in his or her business. Our guest today has built a painless way for your business to share your expertise with the world. His team includes rock star writers, street-wise marketing gurus, and analytics obsessed techies. When you put that all together, has created a one stop shop for building your brand and sharing your perspective with the world. Our guest today is co-founder Chris Chasteen who...
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Reflections & Projections with Jeremy
Scratch Entrepreneur
Jeremy walks you through his thoughts on reflecting and projecting for the coming year. He address the year that was and new things that are coming up.
info_outlineAll of us have aspirations. From Elan Musk, who wants to dig tunnels and colonize Mars, to a homeless kid sitting in school and trying to look normal. We all have aspirations. The cool thing about being human is that there are as many visions of a better future as there are people. Everyone’s is different. And even though there are around 7 Billion different sets of aspirations, none of them are wrong. Different than what your parents wanted, maybe. Misguided, at least 40% of the time for sure. But 100% yours and only yours, well, if you stick to your guns then difinetely.
Aspirations are the fabric of being human. From wanting to win your next fantasy football game to trying to create balance between your work and your home life. But when we become entrepreneurs we test the very fabric of those aspirations. Suddenly they’re not just hopes and dreams but rather bread, butter, and the mortgage payment. The aspirations of entrepreneurs are often referred to by another name >> your business plan. That plan is the ultimate test of your aspirations.
Our guest today has tested lots of his aspirations. But he’s not a business owner, Like a few Scratch Entrepreneur guests before him, he’s the director of a non profit. For the last 30 years, Mike McAfee has been selling cities. Actually, over those years he’s sold counties and even states too. Now in his role as the director of Visit Bloomington he sells one specific city, Bloomington, IN. On this episode, he shares exactly how he does it.
We’re glad you joined us.
Topics discussed in this episode:
- When you were a kid, what did you want to grow up to be? (3:00)
- So then bring us forward in time to your adult life. What was going on in your life when you had the opportunity to become the director of Visit Bloomington? (12:30)
- How does Bloomington compare to other cities with a thriving tourism economy? (16:50)
- The role of Visit Bloomington (20:30)
- What are the weaknesses Bloomington has when it comes to tourism? (31:10)
- Where are our strengths? (32:50)
- Paint a picture of the future of tourism in Bloomington or beyond (34:40)
- What kind of non-profit is Visit Bloomington and why does it matter? (36:40)
- Hiring the right people for the right seats (38:00)
- Where do you see your entrepreneurial world in 5 years: (46:20)
Catch the after show on Patreon!
Mentioned in the episode:
Special thanks to Mike Mcafee for taking the time to share the Visit Bloomington story with us
Contributors to this episode include:
- Host - Jeremy Goodrich
- Music - Mark Vinten
- Editing - Christopher Lang
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Until the next time, We truly appreciate you listening.
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