Scratch Entrepreneur

Starting a new business from scratch is an adventure. On the Scratch Entrepreneur podcast we dig deep into the systems, secrets, and stories of remarkable people who dropped everything to start a healthy profitable business.

Guiding Principles of Switchyard Brewing Company 12/16/2019

Chuck Surack on Online Retail 03/22/2019

Dhar Mann on the Power of Influencer Marketing 03/08/2019

Pat East - 5 Steps to a Healthy Profitable Business 02/20/2019

Abby Gitlitz - Don't Play With Glass 02/06/2019

Pete Yonkman - Walking Billboard for Cook Medical 01/23/2019

Matt Ellenwood - How to Turn Problems into Opportunities 01/16/2019

Margaret Fette – How to build a business based on sewing 01/08/2019

Crossroads: Ownership Conversations with Chris Chasteen of Content Cucumber and Silicone Depot 01/01/2019

Reflections & Projections with Jeremy 12/26/2018

Jay Baer – How to explode your word of mouth marketing with Talk Triggers 11/27/2018

Jay Baer – How to explode your word of mouth marketing with Talk Triggers When McKenzie and I started Shine Insurance I had very little knowledge of how to run a business and even less about how to sell something. I had been a teacher for 13 years. People brought their kids to my classroom and if I boomed, the immediate consequences were limited. I also knew that people don’t particularly like insurance and insurance agents, maybe next to used car guys, are the basic definition of slimy sales people. We knew we where setting out to change that perception to literally change the way people feel about insurance, but besides just being ourselves, we didn’t really know how. So we did what so many new business owners do, we asked around about good resources for starting a business. Fortunately, we came across two particular resources that would define our trajectory. The first was an online course by Marie Forleo called B-school. This course, directed at female business owners was chalk full of good advice from brand strategies, to launching a product, and beyond. The second was a book called Youtility by Jay Baer. This book laid out a basic premise: First you define your ideal client. Then you figure out ways to do good things for them. Things that are useful and helpful in their lives. Those things do not have to be connected with the product you sell at all. They simply have to help the people you envision being able to help someday. That book solved a conflict inside myself. I loved helping people and, as a teacher, helping kids grow was my primary purpose. I knew that leaving teaching and starting a business was the right choice but the whole insurance thing was kind of a struggle, was I really going to meaningfully help people? Jay gave me permission to add another layer and simply think of how I could help period. This podcast is actually a result of Jay’s book. It is an attempt to help entrepreneurs big and small. To offer one conversation a week where you hear another business owner like yourself tell their story and connect with a greater community of business owners in a meaningful way. So it is with great honor that I present this weeks guest. Jay Baer is the founder of the internationally renowned marketing firm Convince and Convert, a Hall of Fame keynote speaker, and the author of six books including Youtility, Hug Your Haters, and his most recent booming success Talk Triggers. This is a conversation you’ll want a pen and paper for. Jay lays our smart, basic concepts about word of mouth marketing, how to create a Talk Trigger, why he loves research, and what the future of social media holds. We’re glad you joined us. Topics discussed include: Storytelling in Marketing (6:30) Saying “No” and knowing your competition (17:20) Talk Triggers - Word of Mouth (22:00) Trends in Social Media (33:45) Are we focusing too much on Social Media? (44:15) Getting reviews (48:00) Mentioned in the episode: Special thanks to Jay Baer for taking the time to share his story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7689578

The Price of A Good Laugh with Mat Alano Martin 11/15/2018

The Price of A Good Laugh with Mat Alano Martin The great thing about entrepreneurs is that they come in all categories. On almost any topic you could name business owners across the entire scale. Lets start with money – Jeff Bezos is a pretty rich dude and on the other end, a homeless person on a street corner is doing the best they can with the cards they were dealt When it comes to personality, Bill Gates and Mark Zuckerberg are total introverts while Joe Rogan & The Dwayne Johnson could probably talk to a fish for 8 hours. There are big personilties and small ones, overflowing bank accounts and a sock full of change hidden under the couch. Everyone can be an entrepreneur. But there are some fields that you simply know the path to success is a tiny trail up the side of a steep mountain. Our guest today decided to take one of those. His rugged entrepreneurial trail of choice was comedy found accidentally while he was chasing another hard fought dream, a career in music. About ten years ago Mat Alano Martin was performing as a singer songwriter under the name of Sam Lowry. His songs were heavy and sad so he started throwing out whimsical banter between each song to lighten the mood. At some point, he realized people liked the banter more than the music so he started refining his jokes and performing at open mic nights. Everything started snowballing from there. We’re glad you joined us. Topics discussed in this episode include: What inspired Mat as a kid (7:00) How audiences react (12:00) The power of comedy (18:00) How to put together a set (22:30) When to scrap a joke (27:00) Lessons learned in the business of comedy (34:00) Advice for getting started in comedy (43:00) Mentioned in the episode: Special thanks to for taking the time to share his story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7561910

Adjusting Medicine with Dr Karin Drummond 11/08/2018

Adjusting Medicine with Dr Karin Drummond There is no one value more important to running a healthy profitable business than being yourself. Maybe that wasn’t true 50 years ago, maybe molding to the established norms was how you succeeded. But not today. Today, authenticity is everything. You don’t have to be polished or perfect, but you do have to be real. Don’t get me wrong, if being yourself means wearing pajamas out into public and you’re the CEO of a high-end fashion company you may not stay CEO for long. But, you may be the next marketing director of Pajamagram. Sorting still happens, we aren’t simply immune to the inequality, the prejudice, the unspoken hierarchies of old. But now more than ever, being yourself matters. Today’s heros are youtube vloggers acting stupid and tech moguls that flying to Mars. In politics, one of the world’s most pure marketing experiences, atheletes are speaking truth to power and power is saying whatever it damn well pleases whenever it wants. Authenticity whether wholesome or heresy, obnoixious or enlightening is winning. And in the long term, that’s a good thing. If everyone is being real, we can make decisions based on what’s presented. There’s nothing more confusing than being told your eating a hot dog when it’s actually a pickle. The work of today’s guest is at the heart of authentic. She is an analyzer, a healer, a medicine woman of sorts. She’s trying to move an industry that’s strayed far from real into the depths of money and greed and abuse back to a simple mission of helping all of us live healthier happier lives. Karin Drummond is a chiropractor, which I learned means a lot of different things. But to her it’s simple. She is a fixer both before catastrophe and after. In our conversation she shares the childhood that set her path towards medicine, what’s wrong with medicine in America, and simple steps we can take to live a stronger healthier life. In the end, she sets both mind, body, and spirit into, well, alighnment. We’re glad you joined us. Episode topics include: Growing up in British Columbia (6:00) The two schools of thought in Chiropractic care (9:00) The patient experience at Karin’s practice (12:00) Success stories (14:30) Why do we react instead of prevent? (21:00) Changes Karin would make to improve our healthcare (24:00) Health Insurance (27:20) Types of pain (30:00) What happens when you get an adjustment? (37:00) Is cracking your knuckles bad? (38:30) Starting the business (41:00) The hiring process (46:00) Special thanks to Karin Drummond for taking the time to share the story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7474709

Crossroads: Why Stop @ $4,000,000 with Mike Wesner of Enrollment Fuel 11/01/2018

Crossroads: Why Stop @ $4,000,000 with Mike Wesner of Enrollment Fuel Today’s Hosts: Jeremy Goodrich – Owner of David Quick – Business Coach at The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest. David and Jeremy ask thoughtful questions for the first half of the show. Their goal is to get at the heart of the factors that affect this point of growth. The second half of the show is all about solutions. David will offer three next steps and the outcomes that he sees from taking them. Today’s show is the third in our series of on-air coaching sessions between veteran executive coach David Quick and an entrepreneur who sits at a crossroads. A big decision point in his or her business. Today’s guest has an enviable crossroads. He’s doubled the business every year since he started. Now, sitting at four million in gross receipts he’s been pumping the breaks, the growth just seems too fast and the weight of it all is getting bigger. David helps him address what’s changed and what next steps he should take. But before we dig in, I wanted to throw out a term that I heard today. It was in a Mastermind and the person that said it nonchalantly threw it out there. But the idea resonated. I wrote down the two simple words and doodled around them for the rest of the session. The group member was chatting, breaking down some ideas floating in his head and then rather abruptly said said, “I just want to learn to fail faster”. Fail Faster. I immediately knew what he meant. We embark on new ideas, things we think will make our business better. Maybe it’s a marketing campaign or a new hire. A product we’ve always wanted to make or an online course that everyone must be dying for. As entrepreneurs, we have ideas. If we didn’t we’d be schlepping somebody else’s newest best thing. But not every idea is a good one. In fact most of them, at least at their inception, aren’t market ready. So on one hand we can’t be scared to try but on the other, if we’re gonna fail, at least we can learn to fail faster. The learning curve works a lot more quickly that way. What do you think about “failing faster”? I would love to hear your thoughts on that or anything else about the podcast. You can share them over at our patreon page. Join the conversation at . We’re glad you joined us! Mentioned in the episode: Why Mike started Enrollment Fuel (6:00) The crossroads he’s at (8:00) Mike’s original expectations for the business (15:00) Worried about hiring or spending on hiring? (19:00) What’s driving Mike’s hesitancy? (22:00) The goals for Enrollment Fuel (24:40) Dave’s tip #1: Paint the best and worst case scenarios and prioritize the next steps (30:00) Dave’s tip #2: Find where the fear is coming from (32:00) Dave’s tip #3: Looking at indicators other than cash to determine the health of the business (33:00) Special thanks to Mike Werner founder of for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at Contributors to this episode include: Host - Co-Host – Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7387961

Get Local with BTown LowDown 10/23/2018

Get Local with BTown LowDown The best towns, just like the best businesses, have a story. There’s a simple reason why. Because every single one of us is wired to connect with a great story. We connect with the characters, love their simple flaws that remind us of our own, yell at the bad guys in a way we probably couldn’t in real life, and use the story to analyze our own perspectives on the world, how we would have done it, how we would have become the hero…or the villain. Our guest today has actually built the fabric of our town's story in a variety of ways. First he wrote for a local public radio show called , then he crafted many of the stories in Bloomington’s own magazine called . Most recently, he when out on his own and started a podcast called . Btown Low Down, which has gained a ton of notoriety even though it’s less than a year old, breaks down the goings on in our little southern Indiana community. and his cohost , chat about upcoming events, local phenomenons, and even some of our towns history. Then they interview a guest that has insight into those goings on. The result is a snapshot of the weekly culture of one not so sleepy town. So here is exactly what you’ll get from our conversation: Jeremy’s backstory and why he loves to write nonfiction pieces. His option on what makes good content, and finally the steps he took to launch BTown LowDown and gain hundreds of listeners per episode from the very beginning. And then, if that wasn’t enough, we head over to Patreon for the after show. Jeremy is a musician as well so I asked him to break down one of his favorite songs and why. The conversation that followed was a story in and of itself. A deep dive into the structure and history of one of the most famous songs ever written. We’re glad you joined us. Overview of the conversation: Podcasts we’re listening to (4:30) Jeremy’s youth, born to be in media (9:00) A timeline of Jeremy’s history in media (12:20) Creating content and what is storytelling (24:00) The Btown Lowdown origin story (35:30) How he got the word out about the podcast (43:30) Mentioned in the episode: Special thanks to for taking the time to share the story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7272995

Crossroads: Budgeting for Your Launch with Ellie Symes 10/16/2018

Crossroads: Budgeting for Your Launch with Ellie Symes While I don’t have a traditional tech start up, I have a kind of love love relationship with the tech world. Maybe it’s because Tech is the new American Dream. To have an idea that solves a pain point in the world, build a model, have a bunch of tech stuff happen, and voula, you’re a millionaire. One version or another of this story, the story of a magically different life than you have right now, has captured the American imagination from it’s infancy. The very act of immigrating, sailing on a ship for months to the new world is that story. The industrial revolution is that story, And now, from our Commodore 64s and Ataris to the podcast your listening to right now, we all love to believe that magic can happen. So I do love talking with tech entrepreneurs. To hear the pain point their solving. To dig deep into the nuts and bolts of what it means to raise huge sums of money based basically on nothing besides the founders word and a compelling deck of powerpoint slides. And then build the thing and launch the thing and raise money money and grow. Or conversely, to fail miserably, to miss one key point, to just miss a fund raising goal, to not realize a subtlety of your ideal client. Tech is the wild wild west and I love every chance I have to be a part of it. So today, we dig into it. Deep into one specific issue that every tech business lucky enough to actually launch their product faces: how to budget for the first years of a product actually being live. Our guest is one of Bloomington Indiana’s favorite tech entrepreneurs. Her business serves a very specific purpose – to help honey farmers create healthy happy productive lives for their bees. Her business is called Beecorp and their products monitor bee hive and organize data helping farmers measure hive strength, productivity and safety. Beecorp has won awards across the tech and agriculture industries and they’re continuing to grow staff and products each year. Ellie Symes is the founder and CEO of Beecorp and she shares a crossroads with us today. We’re glad you joined us. Topics discussed in this episode include: The current state of Ellies business (5:20) Should Ellie hire for sales? (11:35) How many customers does Beecorp need? (14:30) Cut backs she’s made for the upcoming year (23:00) What’s driving the budget question (28:00) Prep of the Pitch (35:00) Model what you can and what would over staffing look like (37:15) The Vision Value Pull (40:45) Building the magnet (45:00) Special thanks to Ellie Symes of for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at Contributors to this episode include: Host - Co-Host – Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7171844

Tim Alison says Screw the Naysayers 10/10/2018

Tim Alison says Screw the Naysayers I think about my business probably 70% of my waking hours. I’m, not 100% proud of that actually. There’s certainly mental space that needs to be freed for more about family, and fun, and nature, and playing tennis, and riding my bike. But I obsess about the details, the upcoming decisions, internal systems, the right ways to market, do we have enough clients, do we have too many, are they the right clients,on and on. Thinking about your business is a good thing but cycling on it isn’t. McKenzie always pushes me to think through a decision, make it, and move on. Yesterday’s decisions are over. Celebrate your successes, learn from your failures, but mostly, move forward. Our guest today has certainly done that. His big entrepreneurial move was happened when he was a big shot sales guy at a large corporation. Like so many, he realized that he never saw his kids, he drank too much, and, while his pockets were full, his soul was empty. So, he dropped out. He left his way up the ladder sales job, the big city, and his entire adult idea of employment. He and his family moved to a tiny fishing town in Nova Scotia Canada. It was there that he started the entrepreneurial journey he’ll share with us today. Tim Alison heard a lot from Naysayers at that time. But he didn’t listen then and he’s here to tell us why you shouldn’t either. We’re glad you joined us. Overview of the conversation: Getting to know Tim (3:30) What is success? (14:00) What triggered Tim to leave the corporate life (21:45) How Tim started his business (26:30) Executing on the ideas in your head (37:00) Mentioned in the episode: Special thanks to Tim Alison for taking the time to share the story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7142122

Be Golden is Empowering Women 10/01/2018

Be Golden is Empowering Women We talk a lot on this podcast about building tribes, groups of customers that love your product, love your company, and feel like they are a part of something special because, well, they are. The tribal metaphor has always worked in my mind for two primary reasons. If you have a community of raving fans then you must be doing something right It’s very easy to tell whether you actually have a tribe or not. Our guest today is a part of a movement, a tribe that is made up of a community of millions of impassioned and empowered women who believe very simply that equality is not too much to expect. She, like so many other women, has decided that sitting back and watching isn’t an option. So she founded Be Golden, a business with the mission of supporting and empowering women of all shapes, sizes, colors, and creed. In our conversation, she shares how Be Golden came to be, talks about the evolution of feminism, and why the Be Golden conference attracts women from across the country to come together and celebrate what makes each of them leaders, innovators, and revolutionaries. We’re glad you joined us. Topics discussed in this episode include: How Be Golden got it’s start (2:30) How women’s empowerment is changing (6:15) The 4 waves of feminism (14:00) The #MeToo movement (17:30) Speakers and topics at the upcoming conference (23:00) Mentioned in the episode: Special thanks to Sarah Perfetti for taking the time to share the story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7106957

Selling Cities with Mike McAfee 09/25/2018

Selling Cities with Mike McAfee All of us have aspirations. From Elan Musk, who wants to dig tunnels and colonize Mars, to a homeless kid sitting in school and trying to look normal. We all have aspirations. The cool thing about being human is that there are as many visions of a better future as there are people. Everyone’s is different. And even though there are around 7 Billion different sets of aspirations, none of them are wrong. Different than what your parents wanted, maybe. Misguided, at least 40% of the time for sure. But 100% yours and only yours, well, if you stick to your guns then difinetely. Aspirations are the fabric of being human. From wanting to win your next fantasy football game to trying to create balance between your work and your home life. But when we become entrepreneurs we test the very fabric of those aspirations. Suddenly they’re not just hopes and dreams but rather bread, butter, and the mortgage payment. The aspirations of entrepreneurs are often referred to by another name >> your business plan. That plan is the ultimate test of your aspirations. Our guest today has tested lots of his aspirations. But he’s not a business owner, Like a few Scratch Entrepreneur guests before him, he’s the director of a non profit. For the last 30 years, Mike McAfee has been selling cities. Actually, over those years he’s sold counties and even states too. Now in his role as the director of Visit Bloomington he sells one specific city, Bloomington, IN. On this episode, he shares exactly how he does it. We’re glad you joined us. Topics discussed in this episode: When you were a kid, what did you want to grow up to be? (3:00) So then bring us forward in time to your adult life. What was going on in your life when you had the opportunity to become the director of Visit Bloomington? (12:30) How does Bloomington compare to other cities with a thriving tourism economy? (16:50) The role of Visit Bloomington (20:30) What are the weaknesses Bloomington has when it comes to tourism? (31:10) Where are our strengths? (32:50) Paint a picture of the future of tourism in Bloomington or beyond (34:40) What kind of non-profit is Visit Bloomington and why does it matter? (36:40) Hiring the right people for the right seats (38:00) Where do you see your entrepreneurial world in 5 years: (46:20) Catch the after show on Patreon! Mentioned in the episode: Special thanks to Mike Mcafee for taking the time to share the story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7084198

State of the Pod 09/18/2018

State of the Pod It's time to get reflective. This episode is all about when Scratch Entrepreneur is at and where we're headed. Jeremy talks why this podcast exists, how we do what we do, where we're at, and what's next. Here's a breakdown: Last Week: How to get your first 200 customers with Jonathan Grzybowski (2:32) Next Week: Mike McAfee – Director of the NFP Visit Bloomington This week on : Jeremy’s StoryCorp interview with McKenzie Overview of the conversation: Section One: Why we do this How we started Scratch Entrepreneur (6:30) The insights that Scratch provides: I love to hear the successes and failures that other biz owners experience (12:10) The insights they’ve gained over the years (15:30) Section Two: How we do this The first few episodes (21:45) The next 30 episodes (22:30) The team now (24:15) Section Three: Where were headed Original Mission (27:15) As people starting hearing about the show, broader opportunities have started to be available. (30:15) On air executive coaching with David Quick (32:40) Our Patreon (34:30) A question for you - How is this podcast adding to YOUR life, to helping you make better business decisions, to you feeling like other people have to same struggles and successes that you’ve experienced. Facebook – Email – [email protected] Mentioned in this episode: Michael Cassady Mike Bridavsky Rebecca Warren Donald Griffin The Good Catholic Esmerelda Kent Whitney Nicely Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7057993

How to Get Your First 200 Customers with Penji co-founder; Johnathan Grzybowski 09/12/2018

How to Get Your First 200 Customers with Penji co-founder; Johnathan Grzybowski Standing on the edge of a new venture as a budding entrepreneur is equally exhilarating and bone chilling. To truly do this you have to strap into the harness of friends and family that believe in you, lean out over the abyss that is no longer having a salary or benefits, and jump. Think about the moment you did that. What job did you leave? Have long did it take before you felt confident that you’d be able to pay the next mortgage payment? Those first years are hard and tons of people fail. But our guest today didn’t. Not the first time or the second. Johnathan Grzybowski, owner of , is on the show today to share his story, his insights into attracting your first 200 customers, and how the get the best work out of your designers. We’re glad you joined us. We’re glad you joined us. Episode topics include: What sparked Johnathan to start his own business (8:00) What is Penji? (11:45) Building a base of clients (13:00) Going from un-scaleable to scaleable (18:30) Finding the ideal client (21:00) Connecting with a Graphic Designer (25:00) Communicating with a Designer to get the results you want (27:00) How & Why does Penji offer unlimited graphic design at one flat monthly rate (29:00) Where’s Jonathan in 5 years? (33:45) Mentioned in the episode: Special thanks to Johnathan Grzybowski for sharing the Penji story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7034744

Crossroads - Scaling Your Business 09/04/2018

Crossroads - Scaling Your Business Today's episode starts a new series of one air coaching session between business owners and executive coach David Quick. We start with ourselves, Jeremy & McKenzie Goodrich owners of Shine Insurance. Our crossroads is How Do We Strategically Scale? The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest. David and Jeremy ask thoughtful questions for the first half of the show. Their goal is to get at the heart of the factors that affect this point of growth. The second half of the show is all about solutions. David will offer three next steps and the outcomes that he sees from taking them. We’re glad you joined us! Don’t’ forget to listen to the after show recorded just for our Patreon community: This episode’s big question: How to scale your business? Episode topics include: Introduction to the Crossroads format and David Quick (00:45) Shine Insurance, who are they and what to they do? (4:00) Mindset for hitting expectations (7:30) What does thriving mean to Shine (9:20) Where is Shine not thriving? (12:15) What Jeremy and McKenzie enjoy about their roles at Shine (17:15) Challenges and concerns of bringing on employees (21:30) Who’s the ideal candidate? (29:20) The Hiring Process (36:30) Mentioned in the episode: Special thanks to for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at Contributors to this episode include: Host - Co-Host – Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/7001377

The Perfect Iteration of You with Simone & Malcolm Collins 08/28/2018

Property Investor Extraordinaire Whitney Nicely 08/21/2018

Property Investor Extraordinaire Whitney Nicely Every entrepreneur who’s every read a business book has heard you need to exude confidence, never give up, work hard, use this magical system that some dude with a shabby website invented and will happily share with you for $1997. Everyone wants to tell you how it works. But what they’re usually telling you is simply how it worked for them. Owning a business isn’t magic. It’s collecting the right ideas, setting the right system, your system, and putting yourself in as many right places at right times as you can. You don’t actually need to be anything but the best version of yourself. Today’s guest is doing that. Her way and on her terms. She’s succeeding at something that many people have found to be one of the smartest ways to make money in the world. Investing in real estate. No, real estate isn’t perfect. No investment strategy is. But a smart investor with a careful strategy can make good money on what is arguable one of the safer places to put your money. Whitney Nicely built her portfolio from her first $1500 purchase to her current 1.5 million dollar portfolio. In the real estate world that’s doesn’t mean she’s throwing money out the windows of her helicopter. It means she’s making a solid respectable living doing something the every one of our listeners could decide to do today. In this episode Whitney shares her story and a few of her secrets. We’re glad you joined us. Episode topics include: How Whitney got in to Real Estate (4:20) Tips for beginners (10:15) Make 3 offers (12:10) Real Estate is like dating (15:00) Tips for seasoned investors (17:15) Whitney’s goals (18:50) Should you have an LLC? (22:18) Whitney’s inspiration for becoming a coach (25:00) Where’s Whitney in 5 years? (29:45) Mentioned in the Episode: Special thanks to for taking the time to share her investment property secrets with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/6934736

Real Estate Rock Star Donald Griffin 08/14/2018

Real Estate Rock Star Donald Griffin Have you ever bought a house? I remember the first time I did. It was a really beat up old bungalow with great old bones. I fell in love immediately even though I probably shouldn’t have. The one thing I didn’t do, that I really should have, is hire a realtor. They probably would have noted that the basement was leaky and flooded every time it rained, or that the bathroom was actually just an old back porch with a shower plopped in it, or that we were paying way too much for the work we were going to have to do. I didn’t hire a realtor because, well, I wasn’t very smart about it. Our guest today would have been the perfect guy to help. He is a realtor who's helped people just like me buy houses, sell houses, flip houses, and even rent houses. In the world of real estate, he’s done it all. Along the way he’s been growing a community of raving fans. Like most realtors, he started by joining a realty group. You’ve probably heard the names FC Tucker, Berkshire Hathaway, RE Max, and on and on. These are engines that a new realtor can join and have access to help. But eventually got the entrepreneurial itch. He decided he wanted control and the ability to carve his own path. So he he jumped out on his own and started . You’ll hear that story and his insights into real estate, owning a business, and everything in between. We’re glad you joined us. Episode topics include: Outsourcing what you’re not good at What’s OCHA? Advertising Strange things Donald has seen showing homes Top tips for showing your home Being yourself in your brand How Donald built an amazing team Mentioned in the episode: Special thanks to for taking the time to share the story with us Contributors to this episode include: Host - Music - Editing - Christopher Lang If you enjoyed this podcast, there’s a couple of things we need you to do right now: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you listen to podcasts While your there, please REVIEW the show SHARE with friends Finally, please, JOIN the Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories & information at: - - - /episode/index/show/scratchentrepreneur/id/6915683

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