Guiding Principles of Switchyard Brewing Company
Scratch Entrepreneur
Kurtis Cummings founded Switchyard Brewing Company in his garage and then spent 7 years developing the business plan before opening his doors. In this episode, he breaks down the 8 guiding principles that he developed to get there. We're glad you joined us! Topics covered include: Starting the business (5:00) Serving great beer (16:00) Creating a great place to hang out (20:30) Open book management (26:00) A great place to work (37:00) A place to learn (41:00) Giving back to the community (44:00) Special thanks to Kurtis Cummings for taking the time to share the ...
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Chuck Surack on Online Retail
Scratch Entrepreneur
Chuck Surack founded in his VW Bus. Now he's closing in on a billion dollars annual revenue. Topics discussed include: Resources (5:00) Getting started in a VW Bus (12:30) Old tech vs new tech (16:00) Advantages and disadvantages of audio tech (18:45) How the Kurzweil K250 changed everything (20:00) Customer service and sales training (29:00) Trends in audio (33:00) The NAMM Show (35:30) The Amazon threat? (37:45) Acquiring businesses (46:00) Where’s Sweetwater 10 years from now? (54:55) Mentions: Special thanks to for sharing Sweetwater's story Contributors to this...
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Dhar Mann on the Power of Influencer Marketing
Scratch Entrepreneur
Dhar Mann grew from a small business to a booming multimillion dollar success through influencer marketing. Topics: Resources (5:30) Origins (8:45) Growth (15:00) Dhar’s mantra (19:50) Which ideas to pursue (21:00) Learning from failure (24:30) Influencer marketing (32:45) Influencer responsibilities (39:20) How to become an influencer (42:00) Dhar's 5 year plan (45:45) Mentions: Special thanks to for sharing LiveGlam's story Contributors to this episode include: Host - Music Production - Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty If you...
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Pat East - 5 Steps to a Healthy Profitable Business
Scratch Entrepreneur
Pat East, founder of and director of , knows the five things it takes to create a healthy profitable business. Do you? Hit play to find out. Mentions: Special thanks to for sharing his story with us Contributors: Host - Music Production - Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty If you liked this episode, stick around: SUBSCRIBE to Scratch Entrepreneur on , , or wherever you catch your podcasts. REVIEW the show and SHARE with friends. Connect with us! JOIN the so we can make it Facebook official. Thanks for listening! Want...
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Abby Gitlitz - Don't Play With Glass
Scratch Entrepreneur
You’ve been warned since you were small not to play with glass. It’s sharp, it’s fragile, and you’ll get hurt if it breaks. , founder of , agrees. You’ll get hurt if it breaks, and you can count on it breaking if you blow glass. You’ll get burnt too. But it won’t be a big hurt, and you’ll learn to make art using the medium you’ve been scared of since before you can remember. Hit play if you want to hear about: magical realism apocalyptic literature and art glass pumpkins the science of blown glass, and more. Some Mentions: Special thanks to for sharing her story...
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Pete Yonkman - Walking Billboard for Cook Medical
Scratch Entrepreneur
Medical conversations are usually one of two things: confusing, bad news (or both). Join me and Pete Yonkman as we talk medical equipment shop in a way you, your five year old, or your great grandmother would understand. Learn how medical devices changed the face of healthcare forever, how Bill and Gayle Cook went on the entrepreneurial venture of a lifetime, and how Cook President Pete Yonkman once kidnapped a scooter. Along the way, you’ll gain insight into how to create a positive company culture, how to give back to your community, and how the American healthcare system compares...
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Matt Ellenwood - How to Turn Problems into Opportunities
Scratch Entrepreneur
Have you ever met someone who had their whole life figured out before they’d learned how to tie their shoes? Most of us have no idea what we want to be when we grow up. Or we think we do, but with age and gray hairs realize pro baseball probably isn’t going to happen... Others stumble purely by chance into dream careers, never looking back. Enter Matt Ellenwood of Matte Black Architecture. Join us as he begins his professional journey in the sixth grade on Career Day. Follow him as he builds a flourishing career out of small beginnings in Muncie, larger than life skyscrapers...
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Margaret Fette – How to build a business based on sewing
Scratch Entrepreneur
We all dream of taking the thing we love to do and growing it into a healthy profitable business. Well our guest today has done just that. Since she was a little girl sewing was a curiosity, then a pastime, then a college major, and then a career. Now Margaret is the owner of a sewing and tailoring shop called The Tailored Fit. In this episode she shares about working on Broadway, how to pick the right sewing machine, and what it takes to build a business from scratch. We're glad you joined us! Topics discussed include: Podcasts we’re listening to (1:00) How Margaret...
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Crossroads: Ownership Conversations with Chris Chasteen of Content Cucumber and Silicone Depot
Scratch Entrepreneur
Today’s show is the fourth in our series of on-air coaching sessions between veteran executive coach and an entrepreneur who sits at a crossroads. A big decision point in his or her business. Our guest today has built a painless way for your business to share your expertise with the world. His team includes rock star writers, street-wise marketing gurus, and analytics obsessed techies. When you put that all together, has created a one stop shop for building your brand and sharing your perspective with the world. Our guest today is co-founder Chris Chasteen who...
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Reflections & Projections with Jeremy
Scratch Entrepreneur
Jeremy walks you through his thoughts on reflecting and projecting for the coming year. He address the year that was and new things that are coming up.
info_outlineThe best towns, just like the best businesses, have a story.
There’s a simple reason why. Because every single one of us is wired to connect with a great story. We connect with the characters, love their simple flaws that remind us of our own, yell at the bad guys in a way we probably couldn’t in real life, and use the story to analyze our own perspectives on the world, how we would have done it, how we would have become the hero…or the villain.
Our guest today has actually built the fabric of our town's story in a variety of ways. First he wrote for a local public radio show called A Moment of Science, then he crafted many of the stories in Bloomington’s own magazine called Bloom. Most recently, he when out on his own and started a podcast called BTown LowDown.
Btown Low Down, which has gained a ton of notoriety even though it’s less than a year old, breaks down the goings on in our little southern Indiana community. Jeremy Shere and his cohost Jen Richler, chat about upcoming events, local phenomenons, and even some of our towns history. Then they interview a guest that has insight into those goings on. The result is a snapshot of the weekly culture of one not so sleepy town.
So here is exactly what you’ll get from our conversation: Jeremy’s backstory and why he loves to write nonfiction pieces. His option on what makes good content, and finally the steps he took to launch BTown LowDown and gain hundreds of listeners per episode from the very beginning.
Patreon Aftershow
And then, if that wasn’t enough, we head over to Patreon for the after show. Jeremy is a musician as well so I asked him to break down one of his favorite songs and why. The conversation that followed was a story in and of itself. A deep dive into the structure and history of one of the most famous songs ever written.
We’re glad you joined us.
Overview of the conversation:
- Podcasts we’re listening to (4:30)
- Jeremy’s youth, born to be in media (9:00)
- A timeline of Jeremy’s history in media (12:20)
- Creating content and what is storytelling (24:00)
- The Btown Lowdown origin story (35:30)
- How he got the word out about the podcast (43:30)
Mentioned in the episode:
Special thanks to Jeremy Shere for taking the time to share the Btown Lowdown story with us
Contributors to this episode include:
- Host - Jeremy Goodrich
- Music - Mark Vinten
- Editing - Christopher Lang
If you enjoyed this podcast, there’s a couple of things we need you to do right now:
- SUBSCRIBE to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts
- While your there, please REVIEW the show
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Then, please share the show with whoever you think it will inspire.
Until the next time, We truly appreciate you listening.
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