BONUS: Beyond Frameworks, A Provocative Guide to Real Agility | Erwin Verweij
Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Release Date: 05/05/2025
Scrum Master Toolbox Podcast: Agile storytelling from the trenches
CTO Series: Jussi Mononen on the Human Side of Software Development and Technical Leadership In this episode, we explore the intersection of technology and people with Jussi Mononen, CTO of . Drawing from his extensive experience as an Agile practitioner and technical leader, Jussi shares valuable insights on effective software development, technical strategy alignment, and the critical human elements that drive successful technology implementations. The Transformative Power of Agile "It's all about people." Jussi's journey as a technology leader was fundamentally shaped when he...
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BONUS: From Waterfall to Flow—Rethinking Mental Models in Software Delivery With Henrik Mårtensson In this BONUS episode, we explore the origins and persistence of waterfall methodology in software development with management consultant Henrik Mårtensson. , Henrik explains the historical context of waterfall, challenges the mental models that keep it alive in modern organizations, and offers insights into how systems thinking can transform our approach to software delivery. This conversation is essential for anyone looking to understand why outdated methodologies persist and how to...
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BONUS: Software Engineers are Paid to Solve Problems, Not Write Code! With John Crickett In this BONUS episode, we explore a thought-provoking LinkedIn post by John Crickett that challenges a fundamental misconception in software engineering. John shares insights on why engineers should focus on problem-solving rather than just coding, how to develop business context understanding, and why this shift in perspective is crucial in the age of AI. Beyond Writing Code: Understanding the True Value of Software Engineering "A lot of us come to software engineering because we care about...
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BONUS: Beyond Frameworks, A Provocative Guide to Real Agility With Erwin Verweij In this BONUS episode, we dive into the provocative world of ' Erwin shares his journey from frustration to clarity as he witnesses organizations adopting Agile frameworks without understanding their purpose. With candid stories from his coaching experiences, Erwin reveals what happens when teams wake up to real agility beyond dogmatic practices and how organizations can find their own path to meaningful change. The Wake-Up Call for Agile Adoption "What the f*ck dude! Do you even know what it means? Do you...
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BONUS: Nesrine Changuel shares how to create emotionally connected, delightful products! In this BONUS episode, we explore the concept of product delight with Nesrine Changuel. Nesrine shares insights from her extensive experience at companies like Skype, Spotify, Google Meet, and Chrome to help us understand how to create lovable tech experiences that drive user loyalty and differentiation. We explore the Delight Grid Framework she created, and discuss the importance of emotional connection in product design. We also touch on practical ways to incorporate delight into everyday product...
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Carmen Jurado: Beyond the Backlog—How Great Product Owners Embrace Team Collaboration The Great Product Owner: Standing with the Team Carmen shares that the best Product Owners she's encountered are those who stand with their teams. Drawing from her own recent experience as a Product Owner, she emphasizes the importance of being there for your team, recognizing that they make you look good. Great Product Owners understand that achievements are team efforts, not individual accomplishments. Carmen also highlights that exemplary Product Owners have a deep understanding of the goals,...
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Carmen Jurado: The Power of Constructive Feedback in Building Trust in Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . Carmen identifies the hallmark of a successful team as one that allows itself to be vulnerable. Success isn't just about positive feedback but creating an environment where team members feel safe to discuss mistakes openly. She shares an experience where a team member made an error that caused a significant project delay, prompting other team members to...
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Carmen Jurado: Lean Change Management, How to Design Change with Those Affected Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . Carmen discusses the critical mistakes organizations make when implementing change without adequate communication and employee involvement. She highlights how employees are often simply informed of new methods without any prior communication, creating resistance and disengagement. Carmen advocates for involving employees early in the change process,...
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Carmen Jurado: The Power of Being Heard, Turning Critics Into Agile Advocates Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . Carmen shares how she was asked to step in as a Scrum Master for a struggling team that had a particularly vocal and critical lead developer. This developer had experienced multiple transitions and transformations, leading to significant resistance that was affecting the entire team's morale and creating unresolved conflicts. Carmen focused on building...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Carmen Jurado: Scrum Masters, Your Team Needs to Know Which Hat You're Wearing Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . Carmen shares a valuable learning experience from her early days as a Scrum Master when she was assigned the additional responsibility of being a compliance officer for her team. During a retrospective, she noticed an uncomfortable atmosphere but didn't address it. After the session, the team requested a private meeting where they expressed their discomfort,...
info_outlineBONUS: Beyond Frameworks, A Provocative Guide to Real Agility With Erwin Verweij
In this BONUS episode, we dive into the provocative world of Erwin Verweij's latest book: 'How the f*ck to be Agile?' Erwin shares his journey from frustration to clarity as he witnesses organizations adopting Agile frameworks without understanding their purpose. With candid stories from his coaching experiences, Erwin reveals what happens when teams wake up to real agility beyond dogmatic practices and how organizations can find their own path to meaningful change.
The Wake-Up Call for Agile Adoption
"What the f*ck dude! Do you even know what it means? Do you really know what it means?"
Erwin's journey to writing this book began with growing frustration at how companies approach agility. He frequently encountered teams proudly declaring "We're Agile!" or "Our department is Agile" without understanding what that truly meant.
This disconnect between label and understanding became the catalyst for his provocatively-titled wake-up call. Erwin describes his exasperation with organizations adopting frameworks halfheartedly, following mindsets that were completely off track, and ultimately "doing stuff without knowing what they're doing and why they're doing it." The F-word in his book title serves dual purposes - expressing his frustration while also functioning as a power word to wake people up from their complacency.
Breaking Free from Framework Dogma
"We're not gonna do Agile. Forget it. And we're not gonna do Scrum, even though you're doing Scrum. Let's look at what really works for you people."
Rather than imposing rigid frameworks, Erwin advocates for teams to discover what actually works in their specific context. He shares a memorable story of tearing down Scrum posters that management had installed, shocking team members who couldn't believe he would challenge the prescribed approach.
In another example, Erwin creatively used a manager's "quarantine" language by posting contamination warnings at a department's entrance with the message: "If you enter this room, you might get contaminated with a new way of working." These disruptive approaches are designed to shake people from blindly following orders and encourage them to think critically about their processes.
Finding Your Own Path to Agility
"Any coach who goes into a company with a strict plan and a set approach - don't hire them. They don't have a clue what to do."
After the wake-up call, Erwin focuses on helping teams discover their own effective ways of working. He believes that the key is to observe what's already working well, emphasize those elements, and discard what doesn't serve the team. This approach stands in stark contrast to consultants who arrive with predetermined solutions regardless of context.
Erwin emphasizes that real transformation happens when teams take ownership of their processes, adapt them to their unique needs, and make them their own. He cautions against hiring coaches who come with rigid, predetermined plans, as they often lack the flexibility to address a team's specific challenges.
The Never-Ending Journey of Adaptation
"We need to help teams to stay open for the change that is coming."
Erwin stresses that agility is not a destination but a continuous journey of adaptation. The world never stops changing, so teams must remain flexible and open to evolving their approaches. He encourages a mindset of experimentation with phrases like "let's try" and "what could we try" to keep teams responsive to new challenges.
According to Erwin, one of the most powerful ways to foster this adaptive culture is to model the behaviors you want to see in the teams you support. By demonstrating openness to change yourself, you help others embrace the continuous nature of improvement.
Scaling Without Bureaucracy
"Work with the system, learn what is needed, iterate."
When discussing scaling Agile across an organization, Erwin questions why companies feel the need to scale in the first place. He uses cities as a metaphor for how complex systems can organize beyond small groups without excessive bureaucracy.
In one organization where he currently coaches, teams have found a pragmatic approach by adopting elements from various frameworks that work for them. They use quarterly planning sessions from SAFe primarily as a networking opportunity that connects everybody and focuses their efforts, even though the planning itself might be "basically bullshit." This practical, results-oriented approach emphasizes what works rather than dogmatic adherence to frameworks.
Software as a Creative Process
"Software development is basically figuring out how stuff works. It's a creative process that mostly is being dealt with within the brain of people."
Erwin views software development fundamentally as a creative process rather than a production line. He explains that it's not about "typing as fast as you can" but about thinking, problem-solving, and creating. This perspective helps explain why iterative approaches with small steps work better than trying to plan everything upfront.
Erwin notes that when complex problems become routine, teams might not need the full framework structure, but they should retain the values that help them coordinate effectively. The essence of frameworks like Scrum, he suggests, is simply "start working, figure it out, and see what happens" - an approach that many organizations have become afraid to embrace.
Awakening Organizational Intelligence
"We raise children, which is basically programming another human being - it's really complex. And we just take it for granted. And then we go to work, and we don't know how to make decisions anymore."
One of Erwin's most powerful insights is how organizational structures can suppress the natural intelligence and decision-making abilities that people demonstrate in their personal lives. He points out the irony that we navigate incredibly complex systems like raising children or driving in traffic, yet when we arrive at work, we suddenly act as if we can't make decisions without higher approval. This disconnect creates frustration and wastes human potential. Erwin challenges organizations to wake up to this contradiction and create environments where people can bring their full capabilities to work, rather than checking their intelligence at the door.
In this section, we refer to Jurgen Appelo’s Book Management 3.0.
About Erwin Verweij
Erwin is a seasoned Agile Coach, Certified Enterprise Coach, and author of Viking Law and How the f*ck to be Agile?. With 15+ years' experience driving meaningful change, he helps organizations embrace real agility through coaching, transformation, and workshops—cutting through complexity to spark courage, clarity, and action.
You can link with Erwin Verweij on LinkedIn and connect with Erwin Verweij on Twitter.