Success Is When the Team Gets Closer to the User | Alf Dobbert-Baums

Alf Dobbert-Baums: Success Is When the Team Gets Closer to the User

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"Getting closer to the user — it's always very good to get the feedback from the user." - Alf Dobbert-Baums

 

For Alf, success as a Scrum Master is measurable in proximity: how close did you get the team to the actual user? He tells a small story that makes the point bigger than it sounds. In a sprint review, a user mentioned an annoying detail — clicking an item in a long list opened a popup, and when you closed the popup, the focus jumped back to the top of the list. Four hours later, the team had fixed it. A small JavaScript change saved a whole customer-center team from scrolling back to find their place dozens of times a day. The shift Alf coaches is treating the review as a working meeting, not a demo. Users don't clap and leave — they discover. They surface the thing the PO doesn't see, because the PO has perspective and the user has the actual workflow (often with three other apps open at the same time). Alf credits a usability test he once ran for opening his eyes: "Why are you clicking there? Nope, she wouldn't click on there." When the developer sees a real person use the software, the product changes. The guessing stops.

 

In this segment, we refer to Shift: From Product to People by Michael Dougherty and Pete Oliver-Kruger and their Usability Theater technique — getting users to use the product while the team watches, the way you'd watch a play.

 

Self-reflection Question: When did your team last watch a real user use the product — and if it's been a while, what's stopping you from inviting one to your next review?

Featured Retrospective Format for the Week: The Classic Four — Prime Directive + Good / Learned / Change / Puzzles

Alf's favorite retro is one of the very first. Open with the Prime Directive, then walk the team through four questions: what was good, what did we learn, what should we change, and what still puzzles us. Alf likes it because it celebrates successes, shares knowledge, and — through the "puzzles" question — gives space for the unresolved things people carry in their heads. But he wants to stress one thing most teams skip: revisit the agreed improvements in the next retro. Did you do them? Are they still relevant? Did the world change? Even improvements that didn't work give you information — about who to involve next time, what was missing, what was too much. Without revisiting, every retro starts from scratch.

 

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About Alf Dobbert-Baums

 

Alf lives in Berlin. He studied Theater/Religion at the Freie University Berlin. He is a Systemic Organizational Consultant, a Scrum Master and Agile Coach. He has also been a freelancer for Usability and Requirements Engineering for car manufacturers. At "Verti" he led the agile transformation.

 

You can link with Alf Dobbert-Baums on LinkedIn.