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157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it

Secret Sauce - The Restaurant Marketing Podcast

Release Date: 05/18/2021

169 - 7 most common Restaurant Marketing mistakes (Take 2!) show art 169 - 7 most common Restaurant Marketing mistakes (Take 2!)

Secret Sauce - The Restaurant Marketing Podcast

This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to have the best restaurant that no one has ever heard of! Don't forget to check out our...

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168 - Restaurant Marketing Trends for 2023 Part III show art 168 - Restaurant Marketing Trends for 2023 Part III

Secret Sauce - The Restaurant Marketing Podcast

We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing.  This will be make or break for some Restaurants so you need to get it right.  We discuss the changes occurring and how you should think about the problem. All this and more to give you ideas on how to increase the profitability in your Restaurant this year.   2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but...

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167 - Restaurant Trends 2023 for Restaurant Profitability show art 167 - Restaurant Trends 2023 for Restaurant Profitability

Secret Sauce - The Restaurant Marketing Podcast

We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss -  How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to increase the profitability in your Restaurant this year.   2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with...

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166 - Restaurant Trends for 2023 show art 166 - Restaurant Trends for 2023

Secret Sauce - The Restaurant Marketing Podcast

We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant.  This episode looks at consumer preferences and Restaurant Delivery.  Because of COVID, delivery has been a big influence on Restaurant profitability.  What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.   Have a listen and see how this will affect your Restaurant.   Don't...

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165 - Restaurant Marketing Tips for Restaurant Profitability show art 165 - Restaurant Marketing Tips for Restaurant Profitability

Secret Sauce - The Restaurant Marketing Podcast

We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now.  A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing.  Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common...

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164 - Restaurant marketing ideas that are working now. show art 164 - Restaurant marketing ideas that are working now.

Secret Sauce - The Restaurant Marketing Podcast

As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability. Have a listen to the podcast and let us know what you see as working, Don't forget to check out our free...

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163 - Restaurant hiring ideas show art 163 - Restaurant hiring ideas

Secret Sauce - The Restaurant Marketing Podcast

Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more...

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162 - Restaurant Trends for 2022 Part 2 show art 162 - Restaurant Trends for 2022 Part 2

Secret Sauce - The Restaurant Marketing Podcast

This is Part 2 of our Restaurant Trends for 2022 podcast series.

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161 - Restaurant Trends for 2022 show art 161 - Restaurant Trends for 2022

Secret Sauce - The Restaurant Marketing Podcast

We discuss the macro economic trends, trends in technology, trends for customers and the trends within your team to discover the most important trends will be.

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160 - Managing the Great Resignation in your Restaurant show art 160 - Managing the Great Resignation in your Restaurant

Secret Sauce - The Restaurant Marketing Podcast

What is the "Great Resignation"?

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More Episodes

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry.

Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion.

Have a listen to understand the real impact on Restaurants.

Part II will cover what we can all do.

Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.  

The real innovation of delivery aggregators is the ability  to pay below 

 

Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.

Check out the Secret Sauce podcast shownotes for more information on this episode.