Your Omnichannel Strategy: Common Problems and How to Solve Them - with Julien Rio
Secrets To Contact Center Success
Release Date: 08/16/2021
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info_outlineJulien Rio is the AVP of International Marketing at RingCentral, a leading provider of employee and customer communications systems.
Although Julien comes from a marketing background, his passion has always been around customer experience. He is a CCXP (Certified Customer Experience Professional), and co-host of the CX Therapy podcast.
Today, he shares the common problems he sees in omnichannel strategies, and how to solve them.
Julien’s Top 2 Tips
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Open one new channel at a time, by finding out which one customers use on daily basis, and then launching it with only a sample of customers. That way, you can expand it at the rate you’re comfortable, or switch it off if it doesn’t work (11:28).
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If you’re thinking of switching off a channel, make sure the data shows that it’s time to transition away from it. Assumptions can often get in the way of making the right choice (13:12).
You'll Learn:
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The difference between omnichannel, multi-channel, and cross-channel, and why it’s important to know (02:47).
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Why moving to an omnichannel approach is mission critical for your business, if customer experience is a priority (04:28).
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The 2 steps (which are often missed) that will help you deploy your omnichannel channel strategy successfully (05:46).
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The skills to bear in mind when recruiting agents to deliver an omnichannel experience (08:24).
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The danger of having phone teams also do email, which hurts customer experience (10:22).
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Why good customer experience is the shortest path to additional revenue (14:57).
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How your Customer Service Representatives can be the best possible sales people in your team (16:37).
Connect with Julien on LinkedIn: https://www.linkedin.com/in/julienrio/
Tune in to Julien’s podcast, ‘CX Therapy’ on YouTube, or follow it on Twitter or LinkedIn.
Follow me on LinkedIn, or connect with me on Facebook.