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Episode 154 - The Business of Executive Protection - Social Media Basics

Executive Protection and Secure Transportation Podcast

Release Date: 10/27/2020

Episode 169 - The 2020 ISDA Training Survey Results show art Episode 169 - The 2020 ISDA Training Survey Results

Executive Protection and Secure Transportation Podcast

Last year ISDA conducted an Executive Protection Security Driver Training Survey. The 2020 ISDA Training Survey Results Our goals were to determine the dollar value of the Executive Protection and Security Driving training market. To acquire metrics concerning what motivates potential students to attend one program over another- such as - How did they fund their training? - How many training programs have they attended during their career? - What was their motivation to participate in the training programs? We also wanted to determine what training subjects were covered and the average length...

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Episode 168 - The Science of Backing Up show art Episode 168 - The Science of Backing Up

Executive Protection and Secure Transportation Podcast

Driving in reverse is a valuable driving skill to have.   Backing up slowly can be a problem but backing up fast is hard and dangerous if not done correctly. With that said, it is by far one of the most valuable driving skills to have, and a Security Driver can acquire. Along with being hard to do, it is hard to teach and, if not taught correctly – dangerous. What makes it hard and hazardous is the definition of fast. How fast you can drive in reverse is limited to the vehicle's gearing; in most vehicles, you can drive as fast in reverse, or a little quicker, as you can in 1st gear....

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Episode 167 - The Security Drivers Triangle show art Episode 167 - The Security Drivers Triangle

Executive Protection and Secure Transportation Podcast

The Essence of Security Driving is Found in the Security Drivers Triangle. The driver's ability to avoid vehicle violence does not depend solely on their ability to control the vehicle. A driver is at the mercy of the environment and of the vehicle, they are driving. Driving, any form of driving, is a balance, and that balance is called the "driving system." The driving system is made up of three components: THE DRIVER, THE MACHINE, and THE ENVIRONMENT. In our world, it is called the Security Drivers Triangle. If a triangle's failure causes an accident or a successful ambush, the driver, the...

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Episode 166 - The Difference Between Handling and Cornering show art Episode 166 - The Difference Between Handling and Cornering

Executive Protection and Secure Transportation Podcast

There are two words that are often used in the automotive industry and protective driver training vernacular the words are handling and cornering. To get a better understanding of how the driver interacts with the vehicle requires understanding the difference between Handling and Cornering. While conducting a driver training program understanding this interaction is a must – when running a secure transportation operation, knowledge of this interaction adds to the principal’s safety and security.

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Episode 165 - Safety, Security, and the Science of G's show art Episode 165 - Safety, Security, and the Science of G's

Executive Protection and Secure Transportation Podcast

Ensuring the passengers’ safety and security requires the driver to have the knowledge, skill, and experience to control the vehicle when confronted with an emergency. The emergency does not necessarily need to be a security scenario; it can often be an accident-producing situation.  As we have mentioned many times in the past, research and science define driving skill as the driver’s “ability” to use the vehicle’s “capability.” Former  or Scotti School students know that we were and are anal about training our students to maximize the vehicle’s capability. The...

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Episode 164 - Vehicle Dynamics and Passing show art Episode 164 - Vehicle Dynamics and Passing

Executive Protection and Secure Transportation Podcast

The topic for this week’s episode is Vehicle Dynamics and Passing. Passing the vehicle in front of you is one driving skill we often do but don’t give it much thought. Once you decide to pass a vehicle in an urban environment, realize, and remember that you and your car will be spending a good deal of time in the wrong lane. To give you an idea of how much time and distance, consider this scenario. If you are traveling at 50 mph or 80KPH and passing the average sedan or SUV going 40 mph or 64 KPH, you will need about 10 seconds and 736 feet or 225 Meters to complete the pass...

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Episode 163 - A Dramatic Increase in Carjackings show art Episode 163 - A Dramatic Increase in Carjackings

Executive Protection and Secure Transportation Podcast

Hello, and welcome to episode 163 of the EPST podcast. I'm your host, Larry Snow. The topic for this week’s episode is the huge increase in carjackings. Statistically, driving the principal from point A to point B has been the highest risk the principal faces during their daily routine. A not so new risk needs to be added to that trip, and that is the dramatic increase, in fact, a staggering increase in carjackings in parts of the United States during the pandemic. If you are not familiar with the term, a carjacking is a violent, potentially fatal version of auto theft. Do a Google search...

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Episode 162 - Reflecting on the Effects of COVID-19 on the Profession show art Episode 162 - Reflecting on the Effects of COVID-19 on the Profession

Executive Protection and Secure Transportation Podcast

As 2020 comes to a welcome end, we reflect on the effects COVID-19 had and look into its impact on the profession. There is no doubt that Covid-19 has changed Secure Transportation; the question remains: for 2021, how long the changes will last, and will those changes be permanent. It is impossible to accurately predict the overall impact that the COVID crisis will have on the Protection industry, but as we move into 2021, these are some thoughts and metrics. Thoughts and Metrics As in any crisis, those who can adapt to the changes will survive, and those who can't - won't. The...

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Episode 161 - Assassination of Mohsen Fakhrizadeh show art Episode 161 - Assassination of Mohsen Fakhrizadeh

Executive Protection and Secure Transportation Podcast

The topic for this week’s episode is an outline of the assassination of Iranian Senior Nuclear Scientist Mohsen Fakhrizadeh. Mohsen Fakhrizadeh, dubbed the father of the Iranian nuclear program, held the rank of brigadier general in Iran's Islamic Revolutionary Guard Corps (IRGC). According to intelligence reports, he was responsible for Iran's development of nuclear warheads on ballistic missiles. On Friday, November 27th, 2020, at 2:15 PM, Fakhrizadeh was ambushed while traveling in an armored Nissan Teana on a rural road in Absard. In the past, we've conducted many forensic analyses on...

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Episode 160 - Understeer vs. Oversteer show art Episode 160 - Understeer vs. Oversteer

Executive Protection and Secure Transportation Podcast

Understeer and Oversteer are terms used to explain vehicle characteristics, and they are important signals transmitted to you by the vehicle, it is how the vehicle communicates to you. It is the vehicle’s way of telling you what you should do next. In a nutshell, understeer and oversteer are the interrelationships of the front and rear ends of the car. If you drove around a corner or made an emergency maneuver that created 3200 lbs pushing on the CG of your vehicle – in the perfect world your tires would be pushing back 1600 lbs. front and rear. This would be called neutral steering, and...

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Hello, and welcome to episode 154 of the Executive Protection and Secure Transportation podcast, sponsored by the International Security Driver Association. I’m your host Larry Snow.

The topic of this week’s episode – we are getting back to the basics of the business of executive protection. The business of EP is so important but very often is overlooked as an afterthought. EP training providers teach hard skills, but very few focus on business and marketing. So, in today’s episode, we’ll be playing for you a snippet from the course Social Media Basics for Protection Professionals. The course was developed by yours truly. The 3-hour course comprises six parts with various topics: defining your brand, social media profiles, and opportunities to social media marketing, marketing funnels, advertising, social media tools, and metrics.

Why did I create this course? It doesn’t matter if you are a subcontractor or a large security business; social media is an essential piece of your business marketing strategy. I created this basics course to help EP/Secure transportation providers/security companies be successful with their social media efforts by using it effectively.

Social platforms help you connect with your customers, increase awareness about your brand, and boost leads and sales. Social media is one of the most significant marketing elements for establishing your brand. You and your business need to be having conversations on these channels. Now, your specific market may not be entirely on social platforms. Still, the people who you might hire, your competition, perhaps your future business opportunities are. Or you are looking to find your tribe, like-minded individuals who can support what you do, and vice versa.

We all know word of mouth in this business has an enormous impact. Getting information out or from a trusted source about someone or something is really how the EP business runs. Using social media effectively is word of mouth on steroids, a considerable amplification. Of course, if word of mouth is about you and your company, and you’re not on social networks, you can’t control or defend what people are saying about you.

This snippet is from Part one – Before you start on social media where I talk about the importance of defining your brand, market, and business goals.

If you’d like more information on course availability, please contact me at [email protected].

The price for the course $299 – ISDA members receive a substantial discount.  

That’s it for this week. I hope you will join us next week for another episode of the EPST podcast. Show notes for this episode are available at the SecurityDriver.Com website. Be sure to subscribe to the podcast on Apple, Google, and any podcast apps.

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If you’ve enjoyed this EPST podcast episode, we invite you to check out the International Security Driver Association.  The ISDA is a valuable resource for all practitioners working in the protection profession. We offer benchmark educational, networking, and marketing programs—access to the encyclopedia of executive protection and secure transportation – The ISDA knowledge center. The knowledge shared encompasses a wide range of EP and ST focused topics with resources, information, and metrics.

For more information on all of the member benefits, head over to https://isdacenter.org.