Advanced Ranking on Amazon in Q4: Garfield Coore
Seller Sessions Amazon FBA and Private Label
Release Date: 11/13/2024
Broad Match Show - Who Hates Rufus?
Seller Sessions Amazon FBA and Private Label
Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder...
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Kevin King: Conference Season, Networking & The State of Amazon Selling
Seller Sessions Amazon FBA and Private Label
Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin...
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Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%
Seller Sessions Amazon FBA and Private Label
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation. High return rates and review challenges make image optimization even more crucial. The brand owner admitted the main...
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Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys
Seller Sessions Amazon FBA and Private Label
Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers! We break down the real mastermind model we’ve built—why it’s different, why it works, and why it’s hard to copy. To ensure we nailed the messaging, we brought in the same experts who worked on Alex Hormozi’s funnels—these guys reverse-engineer conversions and build funnel architectures....
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Seller Sessions Live Behind The Scenes: New Format & Event Breakdown
Seller Sessions Amazon FBA and Private Label
Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning That Sticks Forget boring slide presentations and endless note-taking—Seller Sessions takes a hands-on adapted workshop format. By using the VARK model (Visual, Auditory, Reading and Kinesthetic),...
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How a Former Pro Gambler Built an 8-Figure Amazon Empire
Seller Sessions Amazon FBA and Private Label
How a Former Pro Gambler Built an 8-Figure Amazon Empire In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. Sim started as a poker player, making six figures annually before transitioning into his father's business. He recognized early on that gambling was unsustainable in the long run, prompting his shift to Amazon. The mindset of finding an “edge” in poker directly...
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All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire
Seller Sessions Amazon FBA and Private Label
All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire In this episode, we take a deep dive into the journey of Andri Sadlak, a name well-known in the e-commerce space. From his humble beginnings to running eight-figure brands, Andri shares the raw truths behind his success, including the sacrifices, risks, and game-changing strategies that got him where he is today. The Boldest Risk: Andri sold his family home to fund his business, putting everything on the line for success. Early Failures & Lessons: How launching his first Amazon brand in 2017 led to...
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7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment
Seller Sessions Amazon FBA and Private Label
7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who’s been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growth hack every day for a full year on LinkedIn. After 365 days of sharing invaluable insights, Max joins us to reveal his top 14 hacks that every seller needs to know to boost their sales and optimize their business. We cover everything from...
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In-Depth with 7-Figure Amazon Seller Matt Kostan
Seller Sessions Amazon FBA and Private Label
In-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into Business & Early Failures First job: Marketing assistant at a small pharma company. Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention. Helped...
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Rufus Deep Dive for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
This is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof their listings. If you're serious about staying ahead in e-commerce, this is a must-listen. Host: Joanna Lambadjieva Guests: Danny McMillan, Oana (AI A9 Algorithm Specialist), and Andrew (Custom...
info_outlineAdvanced Ranking on Amazon in Q4: Garfield Coore
Key Takeaways
The Three-Stage Ranking System:
- Primary Ranking Events:
- Roughly 90% of ranking impact comes from core behaviours on Amazon.
- Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from a search pathway.
- Garfield stresses avoiding variations that interrupt the ranking pathway.
- Keyword Cohorts:
- Leveraging keyword "families" (using Amazon’s Opportunity Explorer) helps products gain ranking bleed-over.
- Start ranking with smaller keywords, allowing spillover to higher competition terms.
- Territorial Influence:
- Minor ranking factors include BSR and inventory location, affecting regional rank. BSR reflects category sales ranking relative to competitors.
Conversion Events Beyond Sales
- Clicks, page visits, and add-to-cart actions all serve as ranking events, which Garfield calls “conversion events.”
- Focus on generating quality traffic to accumulate these events, which can boost rank without immediate sales.
PPC Strategy: Maximizing Click-Through Rate
- PPC placement relies on expected revenue from clicks, not relevance. Garfield explains that a history of clicks improves PPC placement probability.
Timing Event-Driven Ranking
- Garfield advises starting campaigns for seasonal events early to establish a low-cost rank before high-demand periods.
- For example, healthcare and weight loss products should begin ranking efforts before New Year’s resolutions in January.
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