Seller Sessions Amazon FBA and Private Label

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 07/09/2025

AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI tools and systematic testing to eliminate guesswork in main image optimization. Starting with a confusing original image that shoppers described as "messy" and unclear, the team uses qualitative video testing, search simulation baselines, and AI generation to create concepts that dramatically improve click-through performance. Key breakthrough moments include revealing that the original image achieved only 20% click share against competitors, while new AI-generated concepts jumped to 34% - representing a 70% improvement in potential traffic. The session demonstrates how combining quantitative data from tools like Kepler AI with qualitative insights from Product Pinion creates a data-driven approach to creative decisions. Key Takeaways ⚡ Research-Driven Creative Process: Successful main images start with understanding customer objections through video testing and demographic analysis, not competitor copying ⚡ AI as Creative Accelerator: Modern AI tools can generate dozens of professional concept variations in hours, allowing rapid iteration based on real customer data ⚡ Baseline Testing Critical: Measuring current performance against competitors provides essential context - knowing you're starting at 20% click share changes strategy completely ⚡ Clinical Positioning Wins: For health/wellness products, customers respond to professional, medical-grade visual presentation over lifestyle imagery ⚡ Mobile-First Optimization: Vertical image layouts capture more mobile real estate where most shopping decisions happen ⚡ Simplicity vs. Innovation Balance: Testing both conservative and bold concepts reveals customer preferences - sometimes simple wins, sometimes disruption works ⚡ Rendering vs. Photography: AI-generated product imagery can achieve cleaner, more professional results than traditional photography workflows Technical Implementation Details 5-Step Testing Methodology The team demonstrates Andri's systematic approach: video testing for qualitative insights, baseline search simulation for current performance, concept A/B testing for new ideas, new concept search simulation for validation, and finally Amazon Manage Experiments for live testing. AI Generation Workflow Dorian reveals how Kepler AI analyzes product listings, customer reviews, and demographic data to generate targeted concepts. The process combines quantitative insights (top review mentions, demographic analysis, Rufus questions) with creative prompting to produce relevant variations. Real-Time Testing Integration Matt demonstrates Product Pinion's capability to launch consumer tests within minutes, showing how UK shoppers can provide feedback on concepts with 35-minute turnaround times for 150 responses. Future Applications The workflow demonstrated applies beyond earplugs to any product category where main image optimization drives traffic. The combination of AI generation speed with systematic testing validation creates a repeatable process for continuous improvement. The team plans to continue with search simulation testing of winning concepts and expand into secondary image optimization, showing how main image improvements must align with supporting imagery for maximum conversion impact. 🔧 Tools & Platforms Featured: Kepler AI: Market research and AI image generation | Research analysis and concept creation Product Pinion: Consumer testing platform | Real-time shopper feedback and A/B testing Riverside.fm: Podcast recording platform | High-quality remote recording 🔗 Expert Links: Sim Mahon: https://www.linkedin.com/in/sim-mahon-46a30123a Dorian Gorski: https://www.linkedin.com/in/dorian-gorski-14503280 Matt Kostan: https://www.linkedin.com/in/mattkostan Andri Sadlak: https://www.linkedin.com/in/sadlak/ 📖 Seller Sessions Resources: YouTube Channel: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ The Blueprint: http://sellersessions.com/rufus-the-blueprint/ Honeymoon Period: https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ /episode/index/show/sellersessions/id/37348920

The Broad Match Show: AI Implementation & Business Automation 07/01/2025

The Broad Match Show: AI Implementation & Business Automation 📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live impact on AI adoption 03:07 Danny's AI Evolution Claude implementation across 18 projects 05:27 N8N Integration Automated workflow creation and handoffs 16:59 AI for Amazon Sellers Practical applications and mindset shifts 23:13 Future of Work Productivity vs hours worked philosophy 29:54 Energy Management Working on what energizes vs drains 33:30 Agentic Browsing Beyond Manis to GenSpark integration 35:43 Customer vs Agent Journey Shopping behavior transformation 39:28 Mass AI Adoption Timeline and accessibility barriers 45:47 Investment Mindset Stop cutting corners on business tools 50:48 Time as Resource Attention management over cost cutting 52:32 Health Update Danny's ferritin levels and AI health tracking 57:35 Wrap Up Next episodes preview Episode Overview In this July 2025 Broad Match episode, Danny McMillan and Adam "Heist" Runquist explore the practical realities of AI implementation in Amazon businesses. Fresh from Adam's Austin relocation and six weeks post-Seller Sessions Live, both hosts share candid insights about their AI transformation journeys. Key Discussion Points AI Business Integration Reality Check Danny emphasizes moving beyond prompt engineering to practical AI deployment. His current focus spans 18 projects with Claude integration, from automated meeting transcription workflows to engineering handoff documentation. The conversation highlights the shift from AI as a "cute toy" to systematic business implementation. Workflow Automation at Scale The discussion covers Danny's comprehensive automation setup, including Notion integration with GenSpark through MCP (Model Context Protocol), automated project management from Riverside.fm recordings, and quality gates to prevent token burn on complex builds. Adam shares his systematic approach to deconstructing his Amazon business through an AI lens. The Future of Work Philosophy Both hosts challenge traditional productivity metrics, advocating for energy-based work allocation over hours-worked mentality. Danny's ADHD-optimized approach focuses on hyper-focus periods (4am-9am) while automating administrative overhead. The conversation explores how AI enables focusing on creative, high-leverage activities while eliminating tedious minutiae. Strategic Implementation for Amazon Sellers Key recommendations include building AI solutions for real business problems (inventory management, accounting reconciliation, product research), investing properly in AI tools rather than cutting corners on $20/month subscriptions, and leveraging domain knowledge while automating repetitive tasks. Bottom Line Insights ⚡ Stop treating AI like a curiosity - Deploy it systematically to solve actual business problems 🔄 Time and attention are your most valuable resources - Automate the bullshit, focus on what energizes you 🧠 The shift from customer journey to agentic journey - Optimize for AI-driven shopping behaviors ⚙️ Quality gates prevent expensive mistakes - Build safeguards into AI workflows to manage token usage Major Trends Discussed Agentic Browser Evolution: The move from Manis to GenSpark represents the next phase of AI-browser integration, enabling direct software manipulation rather than just information retrieval. Mass AI Adoption Timeline: While technologists and early adopters drive current implementation, mass adoption will likely come through enterprise-level integration rather than individual prompt engineering. Investment Psychology Shift: Amazon sellers need to overcome penny-wise, pound-foolish mentality around AI tools while spending significantly on PPC. Implementation Recommendations Start with pain points: Identify the most tedious aspects of your business Build quality gates: Prevent token waste and conversation bandwidth issues Document everything: Create handoff systems for team collaboration Focus on domain knowledge: Use AI to enhance human expertise, not replace it Invest properly: Don't trip over dollars to save pennies on AI subscriptions Technical Highlights Danny's current tech stack includes Claude for artifact generation, N8N for workflow automation, Notion for project management, GenSpark for agentic browsing, and Playwright for browser automation. His approach emphasizes creating front-end applications from Claude artifacts to enable better engineering handoffs. Next Episodes Preview Main Image Monthly: Product listing optimization with expert panel The Blueprint: AI ranking and patent analysis with Andrew Bell and Oana Padurariu Go With The Flow: Automation demonstrations with Ritu Java 🔧 AI Tools & Platforms: Claude (Anthropic): Advanced AI assistant for business automation N8N: Workflow automation platform GenSpark: Agentic browser with MCP integration Notion: Project management and documentation Playwright: Browser automation via MCP 🎯 Business Strategy: Product Pipeline: AI-driven product research automation Workflow Optimization: Eliminating tedious business tasks Team Management: ADHD-friendly project structures 🔗 Guest Links: Adam "Heist" Runquist: https://www.linkedin.com/in/adamrunquist/ 📖 Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025 /episode/index/show/sellersessions/id/37241080

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 06/30/2025

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook. 🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host 🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert | https://www.linkedin.com/in/sadlak/ Episode Summary In this special Seller Sessions episode, Adam Heist sits down with Andri Sadlak, founder of Product Opinion and expert from the Main Image Monthly show, to dive deep into conversion optimization strategies that are defining success on Amazon in 2024. Fresh from Seller Sessions Live in London, Andri shares the complete 5-step main image testing system that helped a knee pillow seller double their click-through rate from 7% to 14% and generate an additional $19,000 in monthly revenue with a single image change - delivering a 4,286% ROI on a $447 investment. The conversation explores why consistency in conversion optimization has become the key differentiator as Amazon becomes increasingly competitive with institutional investors and major brands. Andri breaks down the critical shift from one-time optimization to systematic, ongoing testing processes that keep sellers ahead of rapidly evolving competition. Key Discussion Points: 🔄 The New Amazon Reality Amazon has evolved from a platform where "almost anyone could pull it off" to requiring sophisticated, consistent optimization strategies. Success now demands mastering both Amazon's internal algorithm and external traffic generation. ⚡ The 5-Step Testing Framework Video shop-along simulation for qualitative insights Search simulation baseline measurement Concept development and A/B testing New concept search simulation Amazon marketplace implementation 🧠 Real-World Case Study Results The knee pillow case study demonstrates how systematic research uncovered customer priorities (washable covers, orthopedic approval, doctor development) that informed design decisions leading to measurable revenue increases. ⚙️ Implementation Strategies From working with professional creative directors to leveraging AI tools and budget-friendly Canva alternatives, Andri provides practical pathways for sellers at different investment levels. Chapter Markers Time Chapter Description 00:00 Introduction Episode overview and guest introduction 01:15 London Life & Seller Sessions Live Andri's move to London and event format evolution 04:03 Workshop Format Innovation New practical approach vs traditional presentations 09:12 Amazon's Future Landscape Institutional competition and conversion consistency 11:07 External Traffic Strategy Diversification beyond Amazon algorithm 14:00 Conversion Optimization Reality Why consistency beats one-time optimization 16:21 5-Step Testing Framework Complete main image optimization system 17:14 Qualitative vs Quantitative Research Video shop-along and search simulation methods 19:13 Real Case Study: Knee Pillow Step-by-step walkthrough of actual results 25:11 Dramatic Results Reveal 7% to 14% CTR improvement, $19K revenue increase 29:21 Creative Execution Challenges Working with designers and AI tools 32:42 Budget-Friendly Solutions Canva alternatives and variation tools 35:00 ROI Perspective Investment mindset vs cost mindset 37:14 Wrap-up & Future Collaboration Final thoughts and upcoming projects Resources & Links 🔧 Tools & Platforms: Product Opinion: Main image testing and conversion optimization platform Product Opinion Variations: Free AI-powered image creation tool (currently in beta) Amazon Manage Your Experiments: Built-in A/B testing platform Canva: Accessible design tool for basic image optimization 🔗 Guest Links: Andri Sadlak: https://www.linkedin.com/in/sadlak/ 📖 Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ /episode/index/show/sellersessions/id/37222410

Go With The Flow #1: Mastering N8N Automation with Visual Workflows 06/27/2025

Go With The Flow #1: Mastering N8N Automation with Visual Workflows Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | 📋 Episode Summary In this inaugural episode of "Go With The Flow," Danny McMillan welcomes Dorian Gorski for an in-depth exploration of N8N automation workflows and no-code app development. Dorian shares his rapid journey from N8N newcomer to advanced workflow builder, demonstrating how Amazon sellers can automate complex processes without extensive coding knowledge. The conversation showcases real-time workflow building, from simple email automation to sophisticated Amazon data scraping and analysis systems. Dorian demonstrates his approach to combining N8N's visual workflow system with Replit's AI-powered app development, creating full-stack applications that handle everything from image transformation to review analysis. Danny introduces his custom flow builder tool, designed to bridge the gap between technical implementation and business requirements. The discussion emphasizes the importance of planning and visual thinking in automation projects, showing how sellers can move from manual processes to scalable automated systems. Key highlights include live demonstrations of image processing workflows, multi-platform content distribution systems, and the critical role of understanding your data transformation needs before building. Both hosts stress the value of starting simple, learning core concepts, and gradually building complexity while maintaining clear documentation for team handoffs. ⚡ Key Takeaways • Start Simple Strategy: Begin with basic workflows like email sending and data processing to build confidence before tackling complex automations • Visual Planning First: Map out your automation process visually before building - understand data flow from input to output to avoid costly rebuilds • N8N + Replit Power Combo: Combine N8N's workflow logic with Replit's front-end capabilities to create full-stack applications without deep coding knowledge • AI-Assisted Debugging: Use Claude to troubleshoot N8N workflows by uploading JSON files and getting specific guidance on connection issues and node optimization • Token Management Critical: Monitor conversation limits in AI tools - complex builds can consume significant resources, plan accordingly with modular approaches • Documentation Drives Success: Create clear handoff documents and visual workflows to enable team collaboration and reduce dependency on individual knowledge • Business Process Understanding: Focus on understanding what you want to automate rather than getting lost in technical complexity - the process clarity determines automation success 🎬 Chapter Markers Time Chapter Description 00:00 Introduction to Automation Danny introduces new show format and welcomes Dorian 01:17 Dorian's N8N Journey How Dorian mastered N8N workflows in just one month 04:03 Building Simple Workflows Live demonstration of basic image processing automation 08:40 N8N + Replit Integration Combining workflow logic with front-end app development 10:58 Understanding Automation Processes The importance of planning before building workflows 12:51 Visual Workflow Creation Danny's flow builder tool for non-technical planning 20:13 Multi-Platform Content Pipeline Expanding from podcast transcripts to social media content 31:15 Planning and Organization Structured approach to automation project management 34:50 Design Systems Implementation Building consistent interfaces and handoff documentation 38:00 Learning and Implementation Best practices for getting started with automation tools 🛠️ Resources Mentioned 🔧 Automation Tools & Platforms N8N: Visual workflow automation platform | Replit: AI-powered coding platform for app development | Claude: AI assistant for debugging and workflow optimization | Make.com: Alternative automation platform mentioned Zapier: Workflow automation alternative 📚 Development Resources N8N Documentation: Comprehensive guides and node references N8N Chat: Built-in AI assistant for workflow suggestions Upwork: Platform for hiring developers for automation projects 🔗 Guest Links Dorian Gorski LinkedIn: Keplo.com: Dorian's main image optimization company AI Club for Amazon: Dorian's community for automation questions 📖 Seller Sessions Resources CURV Design System: Danny's tool design framework mentioned Flow Builder Tool: Danny's visual workflow planning system Engineering Handoff Templates: Project documentation systems 🎯 Technical Insights N8N Best Practices Demonstrated Node Connection Logic: Understanding data flow between workflow components Error Handling: Using gates and validation to prevent workflow failures JSON Export/Import: Sharing workflows and debugging with AI assistance Modular Building: Starting with core functionality before adding features Integration Strategies API Connections: Linking N8N workflows to external services File Processing: Handling uploads and data transformation Multi-Platform Distribution: Automating content across social channels Quality Gates: Implementing checks to prevent expensive rebuilds Development Workflow Process Mapping: Visual planning before technical implementation Prototype Building: Start with simple, working versions Iterative Development: Add complexity gradually with testing Documentation: Create handoff materials for team collaboration Deployment: Move from development to production environments 🚀 Stay Connected 📺 Subscribe: 🌐 Website: 📚 Resources: 🎙️ Upcoming Shows: Next Tuesday 4PM UK: Broad Match with Danny McMillan & Adam "Heist" Runquist Weekly Schedule: Go With The Flow → Broad Match → Main Image Monthly → Blueprint Join thousands of Amazon sellers getting cutting-edge strategies, tools, and insights delivered weekly. No fluff, just actionable intelligence. 📝 Episode Transcript Full transcript available on request for accessibility and detailed reference. Keywords: N8N automation, workflow building, Replit development, Amazon seller tools, visual automation, no-code development, process optimization, AI-assisted debugging, workflow planning, automation strategy /episode/index/show/sellersessions/id/37187690

Broad Match Show : Embracing AI & Tool Selection 06/23/2025

The Blueprint Show - Unlocking the Future of E-commerce with AI 06/19/2025

The Blueprint Show - Unlocking the Future of E-commerce with AI The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are transforming the shopping experience. The hosts provide practical strategies for sellers to optimize listings and harness AI for improved product visibility and sales. Key Takeaways Amazon science papers predict future e-commerce trends. AI integration is accelerating in Amazon's ecosystem. Understanding semantic intent is crucial for product recommendations. The shift from keywords to purchase intentions is significant. Rufus enhances the shopping experience with AI planning capabilities. Sellers should focus on customer motivations in their listings. Creating compelling product content is essential for visibility. Custom GPTs can optimize product listings effectively. Inference pathways help align products with customer goals. Asking the right questions is key to leveraging AI effectively. Sound Bites "Understanding semantic intent is crucial." "You can bend AI to your will." "Asking the right questions opens doors." Chapters 00:00 Introduction to Seller Sessions and New Season 00:33 Exploring Amazon Science Papers vs. Patents 01:27 Understanding Rufus and AI in E-commerce 02:52 Challenges in Large Language Models and Product Recommendations 07:09 Research Contributions and Implications for Sellers 10:31 Strategies for Leveraging AI in Product Listings 12:42 The Future of Shopping with AI and Amazon's Innovations 16:14 Practical Examples: Using AI for Product Optimization 22:29 Building Tools for Enhanced E-commerce Experiences 25:38 Product Naming and Features Exploration 27:44 Understanding Inference Pathways in Product Descriptions 30:36 Building Tools for AI Prompting and Automation 38:58 Bending AI to Your Will: Creativity and Imagination 48:10 Practical Applications of AI in Business Automation /episode/index/show/sellersessions/id/37078150

Main Image Monthly - AI Innovations on Seller Sessions 06/13/2025

Amazon Sellers Special :The Future of AI and Software Innovation 06/04/2025

Amazon Sellers Special :The Future of AI and Software Innovation Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like OpenAI’s GPT and Claude are improving rapidly, threatening the traditional software model. Max highlights the need for vertical integration—adding proprietary data and API connections to general models to offer unique value. No-code tools are becoming powerful enablers, allowing non-technical entrepreneurs to build viable businesses quickly. Prompting vs. Problem Solving: Danny argues that perfect prompts aren’t essential—creative questioning and clear thinking deliver better outcomes. Max shares OpenAI's stance: prompt engineering is seen as a flaw; future models will understand context intuitively without complex prompting. Freemium and Democratization: Max’s company is transitioning to a freemium model, offering free AI-powered audits for Amazon sellers and charging for deeper features. This move aims to lower barriers for users, encouraging wider AI adoption in e-commerce without heavy upfront costs. Culture of Rapid Innovation: Max emphasizes a two-week innovation cycle: new ideas are prioritized bi-weekly to stay ahead of the rapid changes in AI. Their advantage lies in domain expertise, proprietary datasets, and a patented technology stack. AI and the Future Workforce: AI will inevitably replace some traditional roles, but also create massive opportunities for entrepreneurs and early adopters. Danny discusses how he’s reorganizing his teams, integrating AI workflows to remove bottlenecks and scale efficiently. What’s Coming Next Danny teases an upcoming episode on autonomous AI browsers that could completely reshape customer journeys on platforms like Amazon. Both agree: adapting quickly is the only way forward in the rapidly shifting AI landscape. Summary: This conversation is a roadmap for sellers, founders, and marketers who want to future-proof their businesses. The consensus: embrace AI now or risk being left behind. /episode/index/show/sellersessions/id/36849355

The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4 05/12/2025

The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4 In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers can uncover why people buy, whether for joint pain or inflammation, and then translate that into targeted creatives and copy. “Your time is not free,” Danny reminds listeners. Cutting corners with free tools may cost more in the long run than investing in powerful, scalable AI. 🔍 From Surface-Level Summaries to Data-Driven Strategy Traditional AI like GPT offers general summaries, but Manus dives into forum scraping, sentiment analysis, and customer behavior mapping. Example: Discovering that most buyers are 45+ year-old women looking for joint relief allows precise targeting — from imagery to ad copy. 💡 AI as a Business Solution, Not Just a Listing Tool Danny emphasizes: “Don’t waste your time optimizing listings alone. Solve bigger problems.” AI can generate cash flow models, product comparisons, and market research in minutes — what used to take weeks. “Ask better questions, and you’ll get better answers.” 🛠️ Tools & Tactics Tools like POE (low/no-code builder) and HuggingFace provide diverse ways to integrate AI into business processes. AI isn’t a silver bullet — use it where it saves time and adds value, not where custom coding or consistent outputs are required. Final Thoughts This episode isn't just about trends — it’s about future-proofing your business. Whether you’re a six-figure seller or just starting out, the takeaways are universal: use AI to think deeper, move faster, and protect smarter. /episode/index/show/sellersessions/id/36424350

Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3 05/08/2025

Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3 In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often drawn in by flashy portfolios, but in reality, smaller accounts get junior staff and rarely the attention of top talent. Danny reinforces this, noting how agencies scale through SOPs and “sweatshop workers,” saying: “Two out of ten account managers might be elite — the rest are filler.” Software + Managed Services = Locked-In Mediocrity Software companies that bundle software with account management often fall short. Danny explains that many account managers are “demo people” turned strategists, lacking deep PPC knowledge or cross-platform experience. “They run out of strategies by month two.” The root issue? The system trains people for one tool, not the dynamics of diverse, real-world businesses. AI & Automation: The Accountant Case Study Shifting gears, Danny shares how automation is reshaping his internal team. Manual tasks are disappearing, he reallocates those team members to high-leverage roles like data validation, dashboard reporting, and performance benchmarking. “Efficiency shouldn’t equal job loss — it should mean more meaningful output.” Manus AI: Autonomous Power Tool or Overhyped Wrapper? One of the most compelling parts of the episode is Danny's deep dive into Manus AI. While it runs on Claude, he insists it’s far from just a wrapper: “Manus is like dealing with a human. It uses 30 native tools, runs its own checklists, and breaks down tasks autonomously.” Dorian explains how Manus scrapes, previews, and clicks through websites, operating with depth beyond ChatGPT. Danny recounts solving major business problems — from venue bookings to accounting automation — all in four days for just $240 in credits, declaring: “The ROI was absolutely fucking priceless.” Tool Talk: LM Studio vs. Manus Danny experiments with LM Studio, an offline local LLM platform. While it's promising for airplane-mode workflows, he admits it’s clunky compared to Manus. His final take? “Do you want to fiddle with open source to save a few pennies or use something that just works?” /episode/index/show/sellersessions/id/36424345

Behind the Curtain of the Amazon Agency World I Part 2 05/06/2025

Behind the Curtain of the Amazon Agency World I Part 2 In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in jobs – and we are working on new tech to compliment PPC and ranking " With the rise of AI and automation, old models are collapsing. Agencies that once thrived on manual work now face clients expecting more, for less. AI Is Not the Threat — Poor Strategy Is Dorian emphasizes that AI isn’t the enemy — misuse is: "If you use AI to make life better for you and your clients, you’re going to win." He notes his own agency now charges 30-40% less than four years ago, but delivers more, faster, and better. From Creative to Conversion Agency Dorian drops a game-changing perspective: “We’re no longer a creative agency — we’re a conversion agency.” It's not about fancy visuals anymore. The north star is results — better conversion rates and click-throughs. Every designer and copywriter on his team is in touch with the client, driven by data, not output. ⚖️ Honest Talk on Business Models Free Trials? A Trap. Danny warns about the lure of performance-only models: “The front end looks attractive, but on the back end, it’s Hunger Games.” These models cherry-pick winners, leaving a trail of burnt-out sellers with wasted time and broken campaigns. Why Reputation Matters “One client can take you on a journey you can't imagine,” says Dorian, encouraging agencies to focus on fewer, better-fit clients. He scaled down from 30 clients to just 5–6, with a leaner team and bigger impact. 💬 Insightful Quotes Danny: "Margins are being squeezed. It’s a bloodbath out there." Dorian: "As long as you deliver results at a good ROI, you’ve got nothing to worry about." Danny: “Anyone can get you to the top of the page. But if your product doesn’t convert, it’s worthless.” 🔚 Final Thoughts This is not a fluff piece. It’s a deep dive into the realities of running an Amazon agency in 2025 — where ethics, efficiency, and execution are the only things that matter. Whether you're a seller looking for an agency, or an agency leader yourself, this episode is a must-listen blueprint for surviving the AI and automation storm. /episode/index/show/sellersessions/id/36424305

The Impact of AI on the Amazon Community I Part 1 05/04/2025

The Impact of AI on the Amazon Community I Part 1 The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation. ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. “I saw the output and thought, damn, I might be out of a job.” But rather than resisting, Dorian and his agency chose to embrace the wave, recognizing parallels with past revolutions like the advent of Photoshop or the shift from hand-drawing to digital. Danny draws powerful comparisons with the music industry: Musicians once dismissed electronic music as "not real." Then, those same musicians feared the internet (LimeWire) stealing their art. Now, the creators born in that era are pushing back against AI-generated tracks. 💡 Key Insight: "Innovation is taking the past and turning it into the future." – Danny McMillan 🔁 The Cycle of Resistance and Acceptance They explore how every generation resists the next wave, only to later adopt its practices. AI is no different. Whether it's visual design or music, Danny highlights how perception, pride, and personal investment often cloud judgment. Dorian poses a brilliant consumer test: “What if you discover your favorite new track is AI-generated?” Danny’s take: The consumer doesn’t care—music is emotion, not process. Only purists object. 📈 Leveling the Playing Field with AI Dorian highlights the true strength of AI isn't just design output—it’s in research and ideation. His team shifted focus from image generation to deeper audience analysis. What once took a team of 5 researchers can now be synthesized quickly through AI. Danny supports this with an excellent analogy: The floor has risen. Fiverr-quality work now looks significantly better thanks to AI. But those with domain expertise—like seasoned designers or copywriters—still outpace novices by leveraging AI to multiply their knowledge and creativity. 🎯 Final Takeaway This episode is a powerful reminder that while AI raises the quality baseline, true mastery comes from leveraging that power with experience and insight. Whether you're a designer, musician, or entrepreneur, resisting change ensures irrelevance—but embracing it wisely positions you at the forefront of innovation. /episode/index/show/sellersessions/id/36424290

Broad Match Show - Who Hates Rufus? 03/21/2025

Broad Match Show - Who Hates Rufus? Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. Murphy’s Law in full effect: "Every time we touched something, it broke." The lesson? Sometimes, pushing too hard pushes success further away—you have to step back and let things flow. Adam relates, explaining how life and business have natural rhythms. There are times to grind and push through, but there are also moments when letting go is the smarter move. The Amazon Landscape: Incremental Gains, Not Silver Bullets A big topic was how Amazon sellers are obsessed with finding the "one big hack", but in reality, success comes from small, consistent improvements. Rufus & Amazon's Algorithm Changes At first, everyone loved Rufus—Amazon’s new AI-driven assistant. But now? The honeymoon is over. The same people who praised it are now complaining because they don’t fully understand how it fits into their strategy. Reality check: Rufus isn’t a replacement for traditional optimization—it’s an additive layer to how Amazon ranks products. Danny: "People think Rufus is replacing everything. It's not." Adam adds: Amazon isn't tearing everything down; they’re just tweaking things to improve conversion rates by a few percentage points—which, at scale, means billions of dollars for them. The Truth About Conversion Optimization Both Danny and Adam agree: most optimization efforts fail—and that’s normal. Even the best marketers fail more than they win, which is why you have to test and iterate constantly. Proven strategies? They’re often just the highlights—for every success story, there are countless tests that didn’t move the needle. Danny’s blunt take: "Look, if you optimize ten listings, expect maybe one or two to improve. That’s the reality. If you're expecting 100% success, you’re not doing conversion optimization—you’re just following templates." Adam agrees, sharing a wild story about a multi-million dollar listing they tested multiple image variations on. They tried everything—new lighting, 3D renders, high-end photography—and yet, the original, mediocre image kept winning. "We were scratching our heads. Turns out, the lower-quality image actually resonated better with price-sensitive shoppers." Building AI-Driven Tools for Amazon Sellers Danny gives a sneak peek into new tools he’s developing, designed to eliminate complexity and make testing faster and easier. His goal? "Grunt tools"—simple, no-brainer tools that let sellers make better decisions without needing a PhD in Amazon’s algorithm. No learning curve. No guesswork. Just results. The key to winning on Amazon? Moving fast—test more, iterate quicker, and adapt before your competitors do. Adam: "The sellers who take the most shots on goal are the ones who win. It’s not about getting everything right—just getting more reps in than everyone else." Discipline, Fitness, and Staying Sharp Beyond Amazon, both Danny and Adam are big on discipline—both in business and in life. Danny’s training routine: Heavy into boxing, sparring regularly, and adjusting his workouts to avoid injuries as he hits 50. No more squats or deadlifts—all about longevity and smart training. Shoulder injury? He’s considering BPC-157 & TB-500 peptides to accelerate recovery. Adam’s approach: Cycling has become his go-to for clearing his head, logging 60+ miles this week alone. He’s rediscovering his passion for the sport, balancing it with weight training. Adam’s take: "The way you train in life reflects how you run your business. You can't show up lazy in one and expect to dominate in the other." "Who Wants to Fight?" One of the funniest (and most ridiculous) moments of the episode was Danny recalling how someone on LinkedIn started challenging him to a fight—purely for page impressions and social media clout. Adam adds: "People don’t understand how serious fighting is. You could seriously hurt someone, or worse. Real fighters know it’s about respect, not ego." What’s Next? Danny: All-in on Seller Sessions Live and finalizing AI tools to help sellers optimize faster. Adam: Traveling to London & India before finally settling down after 18 months of nomadic living. Final Takeaway: Play the Long Game This episode wasn’t just about Amazon—it was about the mindset of winning in business and life. Stop chasing quick wins. Be patient. Test. Iterate. Learn. Take action faster than your competitors. Stay disciplined—whether in business, fitness, or life. 🔥 Amazon success is a game of inches—not miles. 🔥 👉 Grab Tickets, Seller Sessions Live is Back May 10 🔗 /episode/index/show/sellersessions/id/35793375

Kevin King: Conference Season, Networking & The State of Amazon Selling 03/20/2025

Kevin King: Conference Season, Networking & The State of Amazon Selling Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin’s last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can’t attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast’s YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren’t just about content, they’re about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate’s Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King’s Newsletter & Industry Influence Kevin’s Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it’s not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up. 🎟️ Grab Tickets: Seller Sessions Live is Back May 10th! 👉 /episode/index/show/sellersessions/id/35792585

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% 03/20/2025

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation. High return rates and review challenges make image optimization even more crucial. The brand owner admitted the main image was weak—perfect for testing! The Testing Process: How to Find the Best Image 1️⃣ Qualitative Testing – What Do Shoppers Really Want? Matt walks through the first step: asking real customers what they look for when buying a knee pillow. Key takeaways: ✅ Washable cover is a top priority. ✅ Orthopedic approval builds trust. ✅ People love to see brand credibility (GQ & The Guardian features stood out). ✅ Strap visibility was a key decision factor. ✅ Color choices impact buying decisions (darker colors seen as easier to maintain). 2️⃣ First Round of Image Redesign Dorian revamps the main image based on initial feedback: ✔ Better angle to highlight the pillow’s shape. ✔ Color contrast to make the image pop. ✔ Memory foam texture enhanced to visually communicate quality. ✔ Callout labels added (Doctor-developed, Washable cover). 🚨 First test result? Only a 1% improvement 😬 3️⃣ Data-Driven Refinements Armed with more shopper insights, the team doubles down on what works: ✔ Stronger doctor credibility: “Doctor Developed” added front and center. ✔ More visible strap feature (a big differentiator). ✔ Washable cover highlighted boldly—this resonated the most. ✔ Union Jack added for "Made in UK" trust factor. ✔ Final test result? Click-through rate DOUBLED from 7% to 14%! 🚀 Final Insights: The Importance of Continuous Testing ✅ A/B Testing Isn't One-and-Done – Many tests fail before a winner emerges. ✅ Even “Better Looking” Images Can Lose – A sharper photo doesn’t always convert better. ✅ Amazon Manage Experiments is Flawed – It takes time and doesn’t always provide accurate A/B insights. ✅ Small Changes Have Huge Impact – A tiny tweak like mentioning "washable cover" can double sales. Key Takeaways for Amazon Sellers Invest in High-Quality Product Photos – If the base image is bad, no amount of editing will fix it. Listen to Your Customers – Run polls and qualitative tests before making changes. Test Frequently – The best sellers iterate constantly to find incremental gains. Leverage Contrast & Callouts – Use bold colors, highlights, and credibility markers to stand out. 👉 Grab Your Tickets Now: /episode/index/show/sellersessions/id/35788425

Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys 03/12/2025

Seller Sessions Live Behind The Scenes: New Format & Event Breakdown 03/06/2025

Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning That Sticks Forget boring slide presentations and endless note-taking—Seller Sessions takes a hands-on adapted workshop format. By using the VARK model (Visual, Auditory, Reading and Kinesthetic), attendees will gain knowledge through interactive learning, real-world applications, and frameworks that can be implemented immediately. No forgetting what you learn when you get home. Your crack team of educators: Sim Mahon (8-Figure Seller with 11 Brands) Jeffrey Anderson (60m rev peak covid and helped 30 brands scale to 8 figures) Andri Sadlak (Doubled sales on 8 figure brand) Matt Kostan (7 figure seller and co-founder of Award Winning software) Oana Padurariu (Head of Growth for 30m Brand) What You’ll Learn: Cutting edge ranking and optimization techniques Advanced frameworks from top-tier Amazon experts The VIP Dinner: Exclusive Conversations & Networking One of the most anticipated events of Seller Sessions is the VIP Dinner. This isn’t just a meal—it’s an opportunity to have real, unfiltered conversations with top sellers in a relaxed setting. Date & Time: Friday, 7 PM - 11 PM What’s Included: A four-course meal, drinks, and curated seating for meaningful discussions Why It’s Valuable: Half of the attendees opt-in for this experience, making it a prime networking opportunity. Master Amazon Listing Creation with AI Tools in 4 Hours Create professional, conversion-optimized Amazon listings using only AI tools and a single product image. Get your listings 90% ready for launch with minimal human intervention. Taught by AI expert Joe Date & Time: Friday, 10 AM - 5 PM The Afterparty: Where Business Meets Fun Work hard, play hard. Seller Sessions isn’t just about learning—it’s about building long-lasting relationships in an environment that fosters camaraderie. What’s Included: Free drinks, food, and DJ set by the event host Why It Matters: Networking in a relaxed and high-energy atmosphere fosters deeper connections. With a 47% return rate of attendees from past events, Seller Sessions continues to set the standard for Amazon seller conferences. 🎟️ Get your tickets for Seller Sessions Live, May 10, 2025: /episode/index/show/sellersessions/id/35559235

How a Former Pro Gambler Built an 8-Figure Amazon Empire 02/26/2025

How a Former Pro Gambler Built an 8-Figure Amazon Empire How a Former Pro Gambler Built an 8-Figure Amazon Empire In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. Sim started as a poker player, making six figures annually before transitioning into his father's business. He recognized early on that gambling was unsustainable in the long run, prompting his shift to Amazon. The mindset of finding an “edge” in poker directly translated into his approach to e-commerce, where he constantly seeks competitive advantages. Lessons from Gambling That Applied to Amazon Understanding risk and reward: Sim’s experience in poker helped him assess market opportunities with a gambler’s precision. Decision-making under pressure: Navigating Amazon’s ever-changing landscape requires quick and calculated moves. Data-driven strategy: Just like analyzing poker hands, Sim dives deep into product performance and market trends to optimize results. Scaling to 8 Figures: The Key Strategies 1. The Power of Systems and Delegation Sim initially handled every part of the business, from logistics to listing optimization. By restructuring roles and responsibilities, the business became more scalable and efficient. 2. Leveraging Seller Fulfilled Prime for an Edge Sim’s business runs its own warehouse, allowing for better control over fulfillment. Their Seller Fulfilled Prime strategy ensures customers always see one-day shipping, optimizing conversions. By managing fulfillment costs effectively, they maintain higher margins than competitors. 3. The Art of Amazon Product Launches Sim focuses heavily on imagery and deals rather than relying solely on PPC. High-quality main images, optimized through A/B testing, drive higher click-through rates and conversions. Creative pricing strategies and aggressive deal placements help maintain rankings in competitive niches. 4. The Future: Expanding in the US and Dominating a Category Sim’s team is working with experts to ensure a smooth and highly profitable US launch. Their goal is to completely own a specific niche in the UK, becoming the go-to brand for that category. With a focus on fewer, higher-performing products, they aim to streamline operations and scale efficiently. Challenges and Insights for Amazon Sellers Balancing Growth and Complexity: Managing a warehouse and a team of nearly 30 people comes with its challenges, but Sim sees it as a long-term investment. Staying Ahead with AI & Market Changes: With Amazon constantly evolving, Sim remains cautious about how AI might impact e-commerce in the future. Retaining a Winning Team: One of his top priorities is maintaining high retention and keeping his skilled team motivated. Seller Sessions Live, 2025: Grab tickets now! 🎟️ /episode/index/show/sellersessions/id/35438140

All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire 02/18/2025

7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment 02/12/2025

7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment 7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who’s been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growth hack every day for a full year on LinkedIn. After 365 days of sharing invaluable insights, Max joins us to reveal his top 14 hacks that every seller needs to know to boost their sales and optimize their business. We cover everything from review optimization to mastering Amazon storefronts, creating high-converting product images, and the surprising power of dayparting PPC ads. Max explains how tiny changes—like packaging size and click-through rate improvements—can lead to massive growth. He also shares actionable tips on leveraging Amazon’s new tools like business pricing bid modifiers and 360-degree product views. Max’s passion for helping others shines as he offers practical advice, emphasizing how incremental gains and consistent refinement can transform an Amazon business. Key Highlights: Hack Your Growth: Max breaks down his top hacks, including boosting reviews and optimizing secondary images for mobile shoppers. Review Power: Discover why keeping your product rating above 4.3 stars can make or break your sales. PPC Day-parting Done Right: Learn how Max used ChatGPT to create custom day-parting schedules that save money and improve conversions. Amazon Storefront Secrets: Understand why bounce rate and dwell time are better metrics than total sales for measuring storefront success. Packaging Matters: Reduce packaging size to save on costs and boost profitability. Super Reps: How to leverage Amazon’s new support feature for instant fixes. The Aging Buyer Hack: Ensure your listings and images are readable for older customers with clear, high-contrast designs. 360-Degree Product Views: Easily create 3D product images for free using your phone. About Maxwell Sigurdson-Scott: Max is an Amazon veteran who left a decade-long teaching career to pursue eCommerce full-time. He’s the founder of the popular Selling from the Beach newsletter and Facebook group, where he shares actionable insights to help Amazon sellers succeed. Whether it's through his LinkedIn content or his newsletter, Max is dedicated to helping sellers grow and innovate. Engagement & Promotions: Seller Sessions Live, 2025. Grab tickets now: Watch the full podcast episode: /episode/index/show/sellersessions/id/35253035

In-Depth with 7-Figure Amazon Seller Matt Kostan 02/06/2025

In-Depth with 7-Figure Amazon Seller Matt Kostan In-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into Business & Early Failures First job: Marketing assistant at a small pharma company. Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention. Helped grow the company to millions in revenue before it was sold—but had no equity. A lesson learned. The Leap into E-Commerce Moved to a software start-up, gaining exposure to inventory management and online selling. First Amazon product: An iPod dock connector adapter—went viral with minimal effort, leading to thousands in sales within weeks. From Kickstarters to Seven-Figure Brands Kickstarter entry: Launched a mosquito repellent bracelet based on successful Groupon sales data. Year one on Amazon: Over $1M in revenue. Built a travel accessories brand out of personal passion, leveraging email capture via product registration to build a loyal customer base. Covid wiped out sales overnight. Adapted by launching a no-touch tool during the pandemic, raising nearly $100K on Kickstarter in 30 days. The Dark Side of Amazon Success Competing with big brands led to suppliers ghosting him—a factory was allegedly bought out by a large corporation. Negative reviews killed a promising mosquito tent product—users found it too difficult to fold, despite clear instructions and videos. Building Product Opinion & the Future of Amazon Selling Noticing that top Amazon sellers systematically tested everything, Matt (with Andri Saldak) launched Product Opinion to bring qualitative testing to the Amazon space. Lessons from CRO (Conversion Rate Optimisation): The HiPPO effect: CEOs often force their opinions into decisions instead of relying on data. Frankenstein images: Loading a main image with every “proven” tactic leads to disaster. 🔥 Join Matt at Seller Sessions Live on May 10th! Experience a revolutionary learning model where you work in real-time at your own workstation—not just sit and listen. 🎟 Get your tickets now: 👉 /episode/index/show/sellersessions/id/35176185

Rufus Deep Dive for Amazon Sellers 01/31/2025

Rufus Deep Dive for Amazon Sellers This is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof their listings. If you're serious about staying ahead in e-commerce, this is a must-listen. Host: Joanna Lambadjieva Guests: Danny McMillan, Oana (AI A9 Algorithm Specialist), and Andrew (Custom GPT Expert) Overview of the Episode In this captivating episode of the New Frontier Podcast, the discussion dives deep into the revolutionary RUFUS Blueprint, a groundbreaking Amazon patent that promises to reshape the way sellers optimise their product listings and leverage AI for superior e-commerce results. Hosted by Joanna Lambadjieva, with insightful contributions from Danny McMillan, Oana, and Andrew, this episode is a must-listen for e-commerce professionals looking to stay ahead of the curve. Highlights from the Conversation What is RUFUS? The team explores Amazon's RUFUS patent and its impact on optimising e-commerce experiences: Multimodal Capabilities: RUFUS processes text, visuals, and video, making it a versatile tool for personalised product recommendations. Learning Through Interaction: RUFUS evolves through click training data, analysing user behaviours across product categories, and refining recommendations over time. Key Insights and Strategies Noun Phrase Optimisation (NPO) Andrew explains how NPO is a game-changer: Traditional keywords like "lamp" or "chair" are insufficient. Instead, RUFUS thrives on semantic-rich noun phrases such as "hand-carved mahogany bookshelf" or "stainless steel pourover coffee maker". Building detailed noun stacks improves product discoverability by aligning with natural language queries. Actionable Tip: Sellers should integrate descriptive modifiers (materials, styles, purposes) into product titles, bullet points, and descriptions. Click Training Data Anana breaks down how RUFUS uses click behaviour: Every user interaction feeds into the system, refining future recommendations. Examples include linking features like "cushioning" with products like shoes for flat feet, evolving customer queries to reflect trends in user preferences. Takeaway: The dynamic nature of RUFUS queries underscores the importance of continuously updating product listings. Visual Label Tagging Andrew introduces the concept of visual label tagging: RUFUS uses Optical Character Recognition (OCR) to interpret text on images. Adding descriptive text to images (e.g., “portable and lightweight” or “ergonomic grip”) ensures RUFUS extracts relevant data. Pro Tip: Go beyond alt text—ensure images include textual overlays with key product features. Q&A Enhancements The patent’s emphasis on Question-Answer (Q&A) optimisation offers sellers a new framework: Map out customer questions and create clusters by topic. Incorporate strong noun phrases into answers, aligning them with RUFUS's ability to infer and rank relevant responses. Example Strategy: In product descriptions, frame benefits around likely customer questions. For earbuds, structure the copy like this: Question: Are they comfortable for workouts? Answer: Designed with a secure adjustable hook for stability during intense exercise. Myths Dispelled and Real-World Applications Danny elaborates on common misconceptions about RUFUS: "Keyword stuffing" is obsolete; instead, sellers must focus on semantic relevance and contextual accuracy. Dynamic content and attribute enrichment are critical to staying competitive. Best Practice: Use RUFUS optimisations on underperforming products to safely experiment without risking top-selling listings. Final Thoughts The team concludes with a forward-looking perspective: The integration of conversational, semantic, and visual optimisation signals the end of static, keyword-stuffed e-commerce. RUFUS represents a paradigm shift where sellers must think contextually, conversationally, and inferentially. Key Message: Future-proof your Amazon strategy by embracing AI-driven tools like RUFUS to stay ahead in the evolving e-commerce landscape. Resources Mentioned Connect with Joanna Lambadjieva: Learn more about RUFUS and related tools via the Seller Sessions Live blog. Grab Tickets: Seller Sessions Live is Back May 10 – New Frontier podcast on or and Jo: Max: Oana: Andrew: Check out Rufus - The Blueprint /episode/index/show/sellersessions/id/35097885

Buying Back the Brand - The Story of Beast Gear with Ben Leonard 01/22/2025

Buying Back the Brand - The Story of Beast Gear with Ben Leonard Buying Back the Brand - The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success Origins of Beast Gear: Ben launched Beast Gear as a strength and conditioning brand while working in oil and gas. By 2019, it reached $6M in annual revenue, becoming the largest in the UK and Europe. Sale of the Brand: In 2019, Ben sold Beast Gear to an aggregator in the first European acquisition of its kind. The offer was life-changing, supporting Ben's growing family and personal goals. The Decline of Beast Gear Aggregator Mismanagement: Ben observed how the aggregators, driven by financial motives rather than e-commerce expertise, failed to maintain Beast Gear’s quality and brand identity. This resulted in the erosion of the “soul” of the brand. The Fallout: By late 2023, the aggregator faced Chapter 11 bankruptcy, struggling with its portfolio of over 200 brands, which it eventually downsized to fewer than 50. Buying Back the Brand Romantic Yet Strategic Move: Ben combined emotion with pragmatism, starting with contacting former aggregator contacts and leading to complex negotiations. The Deal: Ben and a former aggregator founder acquired Beast Gear among distressed brands, with minimal upfront costs, consignment inventory, and an earn-out model. Challenges and Risks of Rebuilding Market Evolution: The e-commerce landscape is now more competitive, but Ben sees opportunities to leverage his experience and the brand’s history. Addressing Competition: Competitors often fail to build authentic customer relationships. Ben aims to revitalize Beast Gear’s identity and reconnect with its loyal audience. The US Market: Not entering the US market was a major regret. Ben sees it as a significant opportunity for future expansion, despite brand recognition challenges. Advice for Entrepreneurs Considering a Buyback Mitigate Risks: Minimize upfront investment and use consignment for inventory. Leverage Relationships: Use your brand knowledge to position yourself as the best buyer. Stay Rational: Ensure the deal is financially sound, not emotionally driven. Be Prepared for Challenges: A buyback often means rebuilding a damaged asset from scratch. Ben’s Future Plans and Brand Rescue Mission Ben will transparently document Beast Gear’s turnaround through his Brand Rescue Mission, sharing experiences and strategies to inspire and educate others in similar ventures. Connect with Ben Leonard: Website: Email: Grab Tickets for Seller Sessions Live! Join us on 10th May 2025 👉 /episode/index/show/sellersessions/id/34925155

Behind the Scenes of Live Image Optimization 01/21/2025

Behind the Scenes of Live Image Optimization Behind the Scenes of Live Image Optimization Host: Danny McMillan Guests: Dorian, Sim, Andri This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery. Key Highlights: 1. Hydrogen Peroxide and Product Messaging The discussion emphasizes the importance of ingredient transparency in product imagery, suggesting that highlighting ingredients like hydrogen peroxide can build trust and credibility. Andri highlights the challenge of balancing safety with performance claims, questioning whether to emphasize less invasive formulas or scientific effectiveness. Dorian agrees on the need for clarity, stating that a certain formula can be featured in the design to connect with the target audience. 2. Results-Oriented Copywriting Sim and the team discuss how timelines influence buyer decisions, emphasising that claims like “8x shades whiter” need a defined timeframe to increase credibility. Catchy phrasing like "Fast results in just 14 days" emerged as a strong contender, with Andri explaining, "14 days sounds shorter and less intimidating than two weeks—it’s worth testing." 3. Award-Winning Trust Signals Integrating awards or certifications into packaging was explored. Andri suggested, “Adding ‘Award-Winning Formula’ subtly elevates the product, making competitors look less trustworthy.” Danny adds, "It’s about stating the obvious but making it compelling. Why does the formula win awards? That’s the narrative buyers want." 4. Aesthetic Tweaks and Visual Testing A debate arose over using before-and-after images, with concerns about aesthetics and customer perception. Danny noted, "Yellow teeth might show results but could deter initial impressions." Dorian highlighted the squint test, zooming out to assess prominent elements like colors and text. Key points included: Bright colors (e.g., reds or blues) often outperform pastels. Highlighting "Award-Winning" in bold, contrasting circles can attract attention while staying professional. 5. Iteration Through Data The team emphasised the importance of testing hypotheses. As Dorian stated, "The moment I feel confident with a design is when I’m ready to spend $100 to test it on ProductPinion or similar platforms." The session concluded with multiple design iterations, balancing brand presence, messaging clarity, and aesthetic appeal. Actionable Takeaways: Test visual prominence: Verify bold claims like "Award-Winning" align with customer expectations. Iterate designs with context: Use competition-aware adjustments like standout colors or trust signals. Keep numbers clean and clear: Short timelines and concise claims enhance psychological impact. Grab Tickets: Seller Sessions Live is Back on May 10 – /episode/index/show/sellersessions/id/34925050

RUFUS: The Blueprint (World Exclusive) 01/09/2025

RUFUS: The Blueprint (World Exclusive) Cracking Rufus and the Story Behind The Blueprint Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon’s AI-driven evolution with Oana Padurariu and Andrew Bell. In today’s episode, they unpack the sicence behind Rufus and how it words on a technical level. Danny kicks off by highlighting the monumental shift Amazon is undergoing with the introduction of Rufus, a powerful AI-driven recommendation engine designed to personalize the shopping experience. Unlike traditional keyword-based search algorithms, Rufus interprets natural language queries, connecting questions and answers to products through. Noun Phrases and semantic similarity models. “The era of static, keyword-stuffed listings is over. Rufus marks a sea change in how customers find and purchase products online. We need to think beyond keywords and embrace AI-driven optimization.” Lexical Matching vs. Semantic Similarity Lexical Matching vs. Semantic Similarity: Traditional search ranks results based on exact keywords. Rufus goes deeper by understanding noun phrases and their meaning, even if the exact words aren’t present. Inference and Reasoning: Rufus interprets questions and product features to make recommendations based on real-world use cases. For example, asking “What’s the best running shoe for flat feet?” triggers suggestions for products with enhanced cushioning, even if the product description doesn’t explicitly say “flat feet.” The Core of Rufus: Noun Phrase Optimization (NPO) Andrew introduces a new concept for sellers: Noun Phrase Optimization (NPO). He explains that instead of focusing on individual keywords, sellers should craft rich noun phrases that Rufus can interpret and rank effectively. Example: Instead of just “journal,” optimize with: Material: Leather-bound Type: Writing journal Purpose: Gift for writers Key Takeaways: Build descriptive, semantically rich noun phrases that Rufus can infer meaning from. Structure listings using core noun phrases with descriptive modifiers (e.g., “stainless steel pour-over coffee maker”). “Think of it as building a noun stack — material, type, purpose. Each layer enriches the meaning for Rufus to process and connect with customer queries.” Why Sellers Must Embrace AI Search Danny, Oana, and Andrew agree that AI-driven search is the future, and sellers who adapt early will reap the benefits. However, they caution against gutting existing listings without a strategic approach. Here’s how to get started: Test on Lower-Performing Products Apply NPO strategies to failed or underperforming products before risking top sellers. Optimize Image Text Rufus reads text in images. Ensure your action shots and infographics include semantic phrases. Utilize Backend Attributes Fill in optional attributes in the backend to help Rufus better understand your product. The Semantic Similarity Model In simple terms, Rufus connects questions to products through a ranking process that interprets meaning rather than matching exact keywords. It uses click training data to learn from shopper behavior and noun phrases to rank products based on their semantic relevance. Example: Question: Are car seats interchangeable? Answer: Universal infant car seat. Rufus makes this connection without the exact phrase appearing in the product description. Practical Strategies for Sellers Noun Phrase Structure for Titles: Descriptive Noun Phrase: Professional kitchen knife set Secondary Noun Phrase: Chef’s cooking collection Qualifier: With German steel blades Bullet Points: Lead with strong noun phrases that connect features to benefits. Why Data Matters — And Why It’s Still Missing There’s no direct data for Rufus performance yet. She stresses the need for Amazon to release reporting tools that measure Rufus-driven sales and performance. However, Danny highlights a workaround: “Test your product detail pages (PDPs) with Rufus. Ask questions about your product and see how Rufus responds. If the answers are inaccurate or missing, that’s a sign you need to optimize.” The Future of Amazon Search and AI “AI-based search is here to stay. Keywords aren’t dead, but the way we use them is changing. We need to think conversationally, contextually, and customer-first.” Key Takeaways: How to Future-Proof Your Listings Embrace Noun Phrase Optimization (NPO)Create rich, descriptive noun phrases that Rufus can interpret. Test Your PDPs with RufusAsk questions and analyze the responses to identify gaps. Leverage Backend AttributesComplete optional attributes to improve product discovery. Final Thoughts from the Guests Andrew: “The rise of Rufus marks a shift to AI-driven discovery. Sellers must start thinking beyond traditional SEO and embrace inference-based optimization.” Oana: “2025 will be a pivotal year. Rufus will continue to evolve, and sellers must adapt to stay competitive. The key is understanding how Amazon’s AI reads and ranks your listings.” Want More Insights? Looking for a Free PPC Audit? 👉 Check out the article: Rufus – The Blueprint 👉 Out Now on “The Cold Reality of the Honeymoon Period and External Traffic” 👉 💬 Your opinion matters! Drop us a comment and join the conversation. Sharing is caring — hit the like button, give us some love, or share this post with someone who’ll benefit! /episode/index/show/sellersessions/id/34788150

Trump’s Tariffs for Amazon Sellers 12/28/2024

Trump’s Tariffs for Amazon Sellers Trump’s Tariffs for Amazon Sellers Welcome back to Seller Sessions, where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari, sharing actionable insights on how to navigate the recent tariff threats, optimize sourcing strategies, and effectively prepare for Chinese New Year challenges. Key Discussion Points Impact of Trump’s Proposed Tariffs Fentanyl Crisis Connection: President Trump’s proposed 10% tariff on Chinese goods is a response to the U.S. fentanyl crisis, allegedly linked to China. This could have significant implications for sellers importing from China. Immediate Actions for Sellers: Use a cost calculator to evaluate the impact of a 10% increase on your landed cost. Negotiate reduced supplier costs if your margins are slim. Implement a China Plus One Strategy to diversify your supply chain, sourcing from countries like India, Vietnam, or El Salvador. Sourcing Diversification Tools Alibaba’s Country Filter: Quickly identify suppliers from alternative countries based on your product’s raw materials. Import Yeti: Research where top brands source their products and identify potential suppliers in non-China regions. Challenges with Mexico as an Alternative Trump has also threatened a 25% tariff on Mexican goods, complicating plans for those sourcing from or considering Mexico as a secondary supplier. Preparing for Chinese New Year Production Challenges: Workers may rush production before leaving, leading to potential quality issues. Not all workers return after the holiday, resulting in possible delays and retraining periods. Key Tips: Schedule pre-shipment inspections to ensure quality control. Communicate proactively with suppliers about timelines. Avoid placing critical orders immediately after the holiday to allow time for new workers to adjust. Long-Term Strategies for 2024 and Beyond Building Strong Supplier Relationships Visit your suppliers’ factories to foster better communication and gain insights into their processes. Negotiate better terms, such as reduced deposits or extended payment deadlines. Leveraging Annual Forecasting Provide suppliers with a forecasted order plan for the year to: Secure economies of scale. Reduce lead times by pre-ordering raw materials. Maintain consistent product quality. Factory Insights and Cost Optimization Understanding factory processes can reveal opportunities to streamline production and reduce costs. For instance: Adjusting design elements to accommodate machinery rather than manual work can save time and materials. On-site visits allow you to identify inefficiencies in real-time. Future-Proofing Your Supply Chain Be proactive in exploring global sourcing options, staying prepared for potential geopolitical or economic disruptions. Enhance your expertise by engaging in communities like Sourcing School or attending the Canton Fair. Key Takeaways The proposed tariffs and geopolitical shifts demand flexibility and strategic planning in your sourcing approach. Diversification is critical—explore multiple sourcing options and prepare contingency plans. Building strong, long-term relationships with suppliers can save costs and improve quality. Properly plan for Chinese New Year to avoid delays and ensure consistent product quality. Final Advice from Kian: “The best way to optimize your sourcing is to be on the ground—visit your suppliers, negotiate terms in person, and develop products collaboratively.” Connect with Kian YouTube: Sourcing with Kian – Expert tips and sourcing insights. Community: Sourcing School – Learn advanced strategies to elevate your e-commerce game. Resources and Links Looking for a Free PPC Audit? Out Now on : Join the Conversation: Your feedback matters! Drop a comment, share your thoughts, and let’s learn together. Remember, sharing is caring—hit the like button, give us some love, or share this post with someone who’ll benefit! 🚀 /episode/index/show/sellersessions/id/34630250

Amazon Seller Mental Health Special 12/27/2024

Amazon Seller Mental Health Special Back from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and his path to recovery. This conversation offers a unique mix of raw vulnerability and actionable insights, providing listeners with lessons on resilience, self-awareness, and community. Key Themes and Takeaways 1. The Entrepreneurial Highs and Lows Paul Baron and his wife launched their Amazon brand in 2015, initially experiencing significant success: Grew from $50,000 in first-year sales to $250,000 the following year. Garnered media attention with appearances on The Rachel Ray Show and partnerships with notable figures. The trajectory shifted drastically by 2020 due to the pandemic's impact on their travel-dependent product line, skyrocketing operational costs, and mounting debts. 2. Mental Health: The Hidden Struggles Paul openly discusses seasonal affective disorder (SAD), anxiety, and ADHD, which compounded as his business faced setbacks. The impact of public personas: Paul described the disconnect between his public image of success and his personal battles. The danger of unresolved issues: Suppressing struggles led to cycles of burnout and self-doubt, a pattern that nearly led him to a breaking point. 3. The Breaking Point and Turning Things Around July and August 2023 marked the lowest period for Paul, when financial and personal stresses collided: Public scrutiny from a Bloomberg article exposed his struggles. Personal relationships were strained, culminating in a pivotal argument with his wife that led to self-reflection. The intervention of a friend, Tim Jordan, was crucial. Tim pushed Paul to seek professional help, offering both support and accountability. 4. Rebuilding with Purpose With therapy, physical activity, and a redefinition of his purpose, Paul began to heal: Therapy and psychiatric support helped address lifelong anxiety and uncover healthier coping mechanisms. Commitment to physical activity: Paul found solace in hockey and daily walks with his family. Reconnecting with creativity: His success as a TikTok content creator brought new income streams and restored a sense of accomplishment. Actionable Lessons for Entrepreneurs Recognize the Signs of Mental Strain Seasonal changes, racing thoughts, or persistent feelings of worthlessness may signal deeper issues. Don't ignore them. Seek Help Early Therapy isn’t just for crises. Routine check-ins can provide clarity and prevent small issues from escalating. Build a Support Network Surround yourself with people who will hold you accountable. As Paul’s story shows, even one intervention can change a life. Balance Business and Identity Paul’s journey underscores the importance of not tying your self-worth to your professional success. Redefine Purpose When business challenges arise, revisit your "why." For Paul, reconnecting with his family and creativity gave him new motivation. Memorable Quotes "Fixing the outside doesn’t fix a broken inside." – Danny McMillan "Men have to feel useful. It’s not just about love; it’s about purpose." – Paul Baron "Your brain might be a little broken, but that’s okay. You can heal." – Paul Baron Round-Up and Final Thoughts Paul Baron’s story is a testament to the resilience of the human spirit. His candid discussion highlights how vulnerability, combined with action, can lead to profound change. This episode is not just a reflection on mental health but a roadmap for anyone navigating personal and professional crises. If you’re struggling or know someone who is, take the first step: talk to someone, seek help, and prioritize your well-being. Resources Mentioned Talkiatry App: A tool Paul used to connect with a therapist aligned with his beliefs. TikTok Creator Content: Paul’s creative outlet that became a new revenue source. Looking for a Free PPC Audit? Out Now on SellerSessions.com: The Cold Reality of the Honeymoon Period and External Traffic Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—hit the like button 👍❤️, or share this post with someone who’ll benefit! 🔄 /episode/index/show/sellersessions/id/34630145

Main Image Monthly - Winning the Amazon Game with Data 12/17/2024

Main Image Monthly - Winning the Amazon Game with Data Main Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experience in e-commerce growth strategies. Then stop the scroll expert Dorian Gorski on the main image optimisation, and Oana Padurariu (image recognition insights), with special guest Luke T. Shelley from the viral TikTok brand Lucky Egg. Meet the Brand: Luke T. Shelley Luke, co-founder of Lucky Egg, shares his brand's journey from selling stationery products to launching a party game brand in 2021. With TikTok as a primary driver for traffic, the brand has achieved exceptional success. However, the Amazon listing needed fine-tuning to ensure consistency across traffic sources and optimize conversions. Qualitative Testing: Real Customer Feedback Product Opinion provided unfiltered feedback from 10 board game enthusiasts, focusing on three key questions: How could this party game’s images be improved? What are the top features and benefits that matter most? Why wouldn’t someone buy this game? Top Objections from Testing: Dark and Dull Colors: The black box was criticized for feeling uninviting and not matching the festive vibe of a party game. Looks Fake: Overuse of Photoshop, especially on the headphones, led to concerns about product quality. Too Busy: Customers felt the main image was cluttered with text and unclear instructions. Customer Quote: "The black background makes it look dull. I can’t immediately tell it’s a party game. The text is too small and busy." Concept Testing: Data Meets Creativity The team ran multiple iterations of the main image to address feedback while testing hypotheses: Original Image: Straightforward, clean box with headphones and cards. Concept A: Simplified, more focus on the headphones with gameplay text. Concept B: Open-box concept with brighter interior colors, added human element (smiling faces), and prominent TikTok branding. Round Two: Refining the Winning Concept The team didn’t stop there. They hypothesized further improvements: Concept D: Enhanced the original image by rearranging elements and improving clarity. Concept E: Added customer-requested features, such as player count, playtime, and ease of use, directly on the box. Key Takeaways from Testing: Clarity is King: Customers prefer simplicity and a clear understanding of the product. Highlight Key Benefits: Playtime, player count, and ease of play are critical for party games. Social Proof Works: The “Best Party Game” badge was a standout element. Quotes Build Trust: Consider adding a powerful testimonial or review to the packaging for instant credibility. Amazon Recognition Insights Oana shared critical insights about how Amazon’s algorithm interprets images: The current image risks being labeled as “electronics” or “business cards” due to the black headphones and text-heavy design. Recommendation: Incorporate the word “game” on the box and cards to ensure accurate indexing. Key Optimization Tip: Run Amazon Recognition tests before finalizing images to ensure they are correctly categorized by Amazon. Sim’s Key Takeaways Quotes Matter: Adding a humorous or impactful quote can drive purchases, as seen with competitors. Giftable Packaging: A party game is often purchased as a gift, so showcasing appealing packaging is crucial. Segmentation: Keep the core audience (e.g., adults, party-goers) in mind when refining designs. Dorian’s Expert Insights Testing Process: Creative optimization requires multiple iterations. Testing with real customer feedback separates opinion from data. Simplify and Enhance: If the original image performs well, focus on incremental improvements rather than dramatic changes. Final Advice: Focus on clarity and a focal point that attracts attention. For party games, simplicity and fun elements are key. Next Steps for Lucky Egg Luke will balance all feedback to test a refined main image: Retain the award badge with potential source credibility. Incorporate key gameplay features (e.g., player count, ease of play). Explore adding a reputable quote or humorous testimonial. Address Amazon’s recognition by ensuring “game” is part of the image design. Final Round-Up This episode showcased the power of combining data and creativity in image optimization. From brutal customer feedback to multiple rounds of testing, the process demonstrated that even strong-performing listings can be improved with methodical, customer-focused changes. Key Learnings for Sellers: Always test hypotheses; assumptions don’t drive conversions. Listen to your target audience—their feedback reveals critical pain points. Use data-driven tools like Product Opinion and Amazon Recognition to validate changes. Follow Lucky Egg on TikTok: for inspiration on creating viral, engaging content. Connect with Luke T. Shelley via LinkedIn or email: . Looking for a Free PPC Audit? Out Now on : "The Cold Reality of the Honeymoon Period and External Traffic" Your opinion matters! Drop us a comment 📣 and join the conversation. Sharing is caring—hit the like button 👍❤️ and share this episode! 🔄 /episode/index/show/sellersessions/id/34482990

AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers 12/09/2024

AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers Episode Summary In today’s episode of Seller Sessions, Danny welcomes first-time guest Joanna Lambadjieva, an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to discuss the game-changing role of AI in data analysis for Amazon sellers. Why AI Isn’t Just for Text and Images: Jo shares how sellers often overlook the incredible capabilities of AI for data analysis. By leveraging tools like ChatGPT and Claude, sellers can unlock deep insights into their performance, category trends, and customer behavior. Understanding Large Language Models (LLMs): Jo breaks down how LLMs like ChatGPT and Claude, while text-focused, can also handle complex numerical analysis using Python and JavaScript extensions. The best part? You don’t need to be a coder to use them. Claude vs. ChatGPT: Jo compares the strengths of these two leading AI tools: Claude excels in semantic text analysis—perfect for understanding customer reviews and uncovering deeper insights like benefits, negatives, and use cases. ChatGPT shines in numerical data processing—ideal for tasks like keyword analysis, spreadsheets, and producing Excel-ready outputs at scale. AI in Creativity and Design: AI is only as good as the human behind it. Jo and Danny discuss how AI, combined with domain knowledge, can enhance image creation and creative processes for Amazon listings, but true creativity still comes from human insight. Practical Use Cases for Sellers: Jo highlights the power of categorization with AI. Whether grouping keywords into themes or analyzing best-seller product features, categorization helps sellers understand their market, positioning, and trends more effectively. Key Takeaways: Experiment with multiple AI tools like ChatGPT and Claude to see which works best for your specific needs. Focus on providing clear prompts and context for better AI outputs—structure your data and analysis requests step-by-step. Leverage AI to categorize and analyze keywords, product features, and customer reviews to uncover actionable insights. Use AI for heavy lifting in data and creativity, but combine it with human expertise for the best results. About Jo Lampagina Founder of Amazing Wave, an AI consultancy for e-commerce sellers. Publisher of the AI for E-commerce Newsletter, reaching over 13,000 subscribers. Co-host of the upcoming New Frontier Podcast, exploring the intersection of AI and e-commerce. Connect with Jo: LinkedIn: Joanna Lambadjieva (Joanna Lambadjieva) Email: Seller Sessions Live, 2025 – Grab tickets now: Watch this podcast in its full glory. Out now on YouTube: 🔗 /episode/index/show/sellersessions/id/34343600

Mastering Amazon PPC and Organic Rankings with Anthony Nguyen 11/26/2024

Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings. Key Takeaways: Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of search results can act as a controlled split-testing environment to fine-tune conversion rates and CTRs. Keyword Validation and Ranking Feasibility: Learn how data from Amazon's Search Query Performance (SQP) report helps determine whether a keyword is worth targeting. Anthony introduces his three-step system for validating ranking potential. Improving Conversion Rates: Dive into split-testing strategies to enhance product listings, ensuring your conversion rate surpasses market standards and unlocks top ranking opportunities. The Relevance Web: Explore Anthony's theory on Amazon's interconnected keyword groups and how ranking for a single root keyword can improve rankings across related long-tail keywords. Strategic PPC Execution: Discover how to focus campaigns on high-value keywords, adjust placements for top-of-search visibility, and optimize bids to minimize wasted ad spend. Decoding Ranking Signals: Learn to interpret Amazon’s ranking fluctuations and stability periods, and use them to guide decision-making during launches or relaunches. Real-World Case Studies: Anthony shares actionable insights from campaigns, illustrating how conversion rate changes, pricing strategies, and competitor actions directly impact rankings. Reach Anthony - Out Now on 'The Cold Reality Of The Honeymoon Period And External Traffic' If you have problems with the links, check the link in our bio! Seller Sessions Live, 2025. Grab tickets now: Watch this podcast in its full glory. Out now on YouTube: /episode/index/show/sellersessions/id/34134016

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