In-Depth with 7-Figure Amazon Seller Matt Kostan
Seller Sessions Amazon FBA and Private Label
Release Date: 02/06/2025
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive
Seller Sessions Amazon FBA and Private Label
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI...
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The Broad Match Show: AI Implementation & Business Automation
Seller Sessions Amazon FBA and Private Label
📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live...
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Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak
Seller Sessions Amazon FBA and Private Label
Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook. 🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host 🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert...
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Go With The Flow #1: Mastering N8N Automation with Visual Workflows
Seller Sessions Amazon FBA and Private Label
Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | 📋 Episode Summary In this...
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Broad Match Show : Embracing AI & Tool Selection
Seller Sessions Amazon FBA and Private Label
Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks. Experimenting with Event Format Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions . Danny reflects on the pressure of selling out and the...
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The Blueprint Show - Unlocking the Future of E-commerce with AI
Seller Sessions Amazon FBA and Private Label
The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are...
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Main Image Monthly - AI Innovations on Seller Sessions
Seller Sessions Amazon FBA and Private Label
Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering customer feedback, and implementing automation strategies for enhanced business efficiency. Key Topics AI Integration in Amazon Selling Main Image Optimization Click-through Rate Improvement Product...
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Amazon Sellers Special :The Future of AI and Software Innovation
Seller Sessions Amazon FBA and Private Label
Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like...
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The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4
Seller Sessions Amazon FBA and Private Label
In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers...
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Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3
Seller Sessions Amazon FBA and Private Label
In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often...
info_outlineIn-Depth with 7-Figure Amazon Seller Matt Kostan
Breaking into Business & Early Failures
- First job: Marketing assistant at a small pharma company.
- Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention.
- Helped grow the company to millions in revenue before it was sold—but had no equity. A lesson learned.
The Leap into E-Commerce
- Moved to a software start-up, gaining exposure to inventory management and online selling.
- First Amazon product: An iPod dock connector adapter—went viral with minimal effort, leading to thousands in sales within weeks.
From Kickstarters to Seven-Figure Brands
- Kickstarter entry: Launched a mosquito repellent bracelet based on successful Groupon sales data.
- Year one on Amazon: Over $1M in revenue.
- Built a travel accessories brand out of personal passion, leveraging email capture via product registration to build a loyal customer base.
- Covid wiped out sales overnight. Adapted by launching a no-touch tool during the pandemic, raising nearly $100K on Kickstarter in 30 days.
The Dark Side of Amazon Success
- Competing with big brands led to suppliers ghosting him—a factory was allegedly bought out by a large corporation.
- Negative reviews killed a promising mosquito tent product—users found it too difficult to fold, despite clear instructions and videos.
Building Product Opinion & the Future of Amazon Selling
- Noticing that top Amazon sellers systematically tested everything, Matt (with Andri Saldak) launched Product Opinion to bring qualitative testing to the Amazon space.
- Lessons from CRO (Conversion Rate Optimisation):
- The HiPPO effect: CEOs often force their opinions into decisions instead of relying on data.
- Frankenstein images: Loading a main image with every “proven” tactic leads to disaster.