In-Depth with 7-Figure Amazon Seller Matt Kostan
Seller Sessions Amazon FBA and Private Label
Release Date: 02/06/2025
Amazon Sellers Special :The Future of AI and Software Innovation
Seller Sessions Amazon FBA and Private Label
Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like...
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The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4
Seller Sessions Amazon FBA and Private Label
In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Understanding Buyer Psychology with AI Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics. By using Manus, sellers...
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Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3
Seller Sessions Amazon FBA and Private Label
In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: “You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.” The Pitfalls of the Big Agency Portfolio Dorian highlights a harsh truth about agency structure: “You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often...
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Behind the Curtain of the Amazon Agency World I Part 2
Seller Sessions Amazon FBA and Private Label
In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.” He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in jobs – and we are...
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The Impact of AI on the Amazon Community I Part 1
Seller Sessions Amazon FBA and Private Label
The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation. ⚡ AI's Disruption in Design and Creativity Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. “I saw the output and thought, damn, I might...
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Broad Match Show - Who Hates Rufus?
Seller Sessions Amazon FBA and Private Label
Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder...
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Kevin King: Conference Season, Networking & The State of Amazon Selling
Seller Sessions Amazon FBA and Private Label
Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin...
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Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%
Seller Sessions Amazon FBA and Private Label
Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation. High return rates and review challenges make image optimization even more crucial. The brand owner admitted the main...
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Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys
Seller Sessions Amazon FBA and Private Label
Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers! We break down the real mastermind model we’ve built—why it’s different, why it works, and why it’s hard to copy. To ensure we nailed the messaging, we brought in the same experts who worked on Alex Hormozi’s funnels—these guys reverse-engineer conversions and build funnel architectures....
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Seller Sessions Live Behind The Scenes: New Format & Event Breakdown
Seller Sessions Amazon FBA and Private Label
Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning That Sticks Forget boring slide presentations and endless note-taking—Seller Sessions takes a hands-on adapted workshop format. By using the VARK model (Visual, Auditory, Reading and Kinesthetic),...
info_outlineIn-Depth with 7-Figure Amazon Seller Matt Kostan
Breaking into Business & Early Failures
- First job: Marketing assistant at a small pharma company.
- Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention.
- Helped grow the company to millions in revenue before it was sold—but had no equity. A lesson learned.
The Leap into E-Commerce
- Moved to a software start-up, gaining exposure to inventory management and online selling.
- First Amazon product: An iPod dock connector adapter—went viral with minimal effort, leading to thousands in sales within weeks.
From Kickstarters to Seven-Figure Brands
- Kickstarter entry: Launched a mosquito repellent bracelet based on successful Groupon sales data.
- Year one on Amazon: Over $1M in revenue.
- Built a travel accessories brand out of personal passion, leveraging email capture via product registration to build a loyal customer base.
- Covid wiped out sales overnight. Adapted by launching a no-touch tool during the pandemic, raising nearly $100K on Kickstarter in 30 days.
The Dark Side of Amazon Success
- Competing with big brands led to suppliers ghosting him—a factory was allegedly bought out by a large corporation.
- Negative reviews killed a promising mosquito tent product—users found it too difficult to fold, despite clear instructions and videos.
Building Product Opinion & the Future of Amazon Selling
- Noticing that top Amazon sellers systematically tested everything, Matt (with Andri Saldak) launched Product Opinion to bring qualitative testing to the Amazon space.
- Lessons from CRO (Conversion Rate Optimisation):
- The HiPPO effect: CEOs often force their opinions into decisions instead of relying on data.
- Frankenstein images: Loading a main image with every “proven” tactic leads to disaster.