In-Depth with 7-Figure Amazon Seller Matt Kostan
Seller Sessions Amazon FBA and Private Label
Release Date: 02/06/2025
Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies
Seller Sessions Amazon FBA and Private Label
Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in...
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Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon
Seller Sessions Amazon FBA and Private Label
Broad Match: Navigating Amazon AI Tools and Targeting Strategies Episode Overview In this episode, Danny and Adam discuss the recent challenges posed by Amazon's restrictions on web scraping for AI tools and share effective workarounds. They also explore the innovations in brand-tailer promotions and the powerful capabilities of various AI tools for content creation. This episode explores ai tools for amazon business, brand tailored promotions and customer targeting strategies with practical insights for immediate implementation. Key Takeaways Amazon's restrictions on web scraping have...
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Go With The Flow - Mastering Claude Artefacts For Amazon Sellers
Seller Sessions Amazon FBA and Private Label
Go With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small and building expertise, emphasizing creativity and imagination as keys to leveraging AI effectively. Takeaways: AI is rapidly evolving, and businesses must adapt to stay relevant. Understanding...
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The Blueprint Live Build - N8N:Post Prime Day Performance Automation
Seller Sessions Amazon FBA and Private Label
The Blueprint Live Build - N8N:Post Prime Day Performance Automation 📅 July 2025 | ⏱️ 53:07 | 🎙️ Danny McMillan & Oana Padurariu Danny and Oana tackle post-Prime Day analysis challenges by building a live automation workflow. Despite technical hurdles, they demonstrate how sellers can leverage AI and n8n to automate performance tracking without being technical experts. 📝 Key Takeaways Ask the Right Questions: Success with AI isn't about being a prompt engineer - it's about knowing what problems to solve Quality Gates Save Time: Always validate your automation...
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AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive
Seller Sessions Amazon FBA and Private Label
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI...
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The Broad Match Show: AI Implementation & Business Automation
Seller Sessions Amazon FBA and Private Label
📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live...
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Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak
Seller Sessions Amazon FBA and Private Label
Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook. 🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host 🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert...
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Go With The Flow #1: Mastering N8N Automation with Visual Workflows
Seller Sessions Amazon FBA and Private Label
Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | 📋 Episode Summary In this...
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Broad Match Show : Embracing AI & Tool Selection
Seller Sessions Amazon FBA and Private Label
Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks. Experimenting with Event Format Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions . Danny reflects on the pressure of selling out and the...
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The Blueprint Show - Unlocking the Future of E-commerce with AI
Seller Sessions Amazon FBA and Private Label
The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are...
info_outlineIn-Depth with 7-Figure Amazon Seller Matt Kostan
Breaking into Business & Early Failures
- First job: Marketing assistant at a small pharma company.
- Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention.
- Helped grow the company to millions in revenue before it was sold—but had no equity. A lesson learned.
The Leap into E-Commerce
- Moved to a software start-up, gaining exposure to inventory management and online selling.
- First Amazon product: An iPod dock connector adapter—went viral with minimal effort, leading to thousands in sales within weeks.
From Kickstarters to Seven-Figure Brands
- Kickstarter entry: Launched a mosquito repellent bracelet based on successful Groupon sales data.
- Year one on Amazon: Over $1M in revenue.
- Built a travel accessories brand out of personal passion, leveraging email capture via product registration to build a loyal customer base.
- Covid wiped out sales overnight. Adapted by launching a no-touch tool during the pandemic, raising nearly $100K on Kickstarter in 30 days.
The Dark Side of Amazon Success
- Competing with big brands led to suppliers ghosting him—a factory was allegedly bought out by a large corporation.
- Negative reviews killed a promising mosquito tent product—users found it too difficult to fold, despite clear instructions and videos.
Building Product Opinion & the Future of Amazon Selling
- Noticing that top Amazon sellers systematically tested everything, Matt (with Andri Saldak) launched Product Opinion to bring qualitative testing to the Amazon space.
- Lessons from CRO (Conversion Rate Optimisation):
- The HiPPO effect: CEOs often force their opinions into decisions instead of relying on data.
- Frankenstein images: Loading a main image with every “proven” tactic leads to disaster.