How a Former Pro Gambler Built an 8-Figure Amazon Empire
Seller Sessions Amazon FBA and Private Label
Release Date: 02/26/2025
Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies
Seller Sessions Amazon FBA and Private Label
Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in...
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Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon
Seller Sessions Amazon FBA and Private Label
Broad Match: Navigating Amazon AI Tools and Targeting Strategies Episode Overview In this episode, Danny and Adam discuss the recent challenges posed by Amazon's restrictions on web scraping for AI tools and share effective workarounds. They also explore the innovations in brand-tailer promotions and the powerful capabilities of various AI tools for content creation. This episode explores ai tools for amazon business, brand tailored promotions and customer targeting strategies with practical insights for immediate implementation. Key Takeaways Amazon's restrictions on web scraping have...
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Go With The Flow - Mastering Claude Artefacts For Amazon Sellers
Seller Sessions Amazon FBA and Private Label
Go With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small and building expertise, emphasizing creativity and imagination as keys to leveraging AI effectively. Takeaways: AI is rapidly evolving, and businesses must adapt to stay relevant. Understanding...
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The Blueprint Live Build - N8N:Post Prime Day Performance Automation
Seller Sessions Amazon FBA and Private Label
The Blueprint Live Build - N8N:Post Prime Day Performance Automation 📅 July 2025 | ⏱️ 53:07 | 🎙️ Danny McMillan & Oana Padurariu Danny and Oana tackle post-Prime Day analysis challenges by building a live automation workflow. Despite technical hurdles, they demonstrate how sellers can leverage AI and n8n to automate performance tracking without being technical experts. 📝 Key Takeaways Ask the Right Questions: Success with AI isn't about being a prompt engineer - it's about knowing what problems to solve Quality Gates Save Time: Always validate your automation...
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AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive
Seller Sessions Amazon FBA and Private Label
AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI...
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The Broad Match Show: AI Implementation & Business Automation
Seller Sessions Amazon FBA and Private Label
📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live...
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Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak
Seller Sessions Amazon FBA and Private Label
Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook. 🎙️ Host: Adam "Heist" Runquist - Amazon Seller & Broad Match Co-Host 🎯 Guest: Andri Sadlak - Product Opinion Founder & Conversion Expert...
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Go With The Flow #1: Mastering N8N Automation with Visual Workflows
Seller Sessions Amazon FBA and Private Label
Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller Sessions, Co-founder Databrill, Amazon ranking specialist 🎯 Guest: Dorian Gorski - Main image specialist, CEO Keplo.com, N8N automation expert | 📋 Episode Summary In this...
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Broad Match Show : Embracing AI & Tool Selection
Seller Sessions Amazon FBA and Private Label
Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks. Experimenting with Event Format Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions . Danny reflects on the pressure of selling out and the...
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The Blueprint Show - Unlocking the Future of E-commerce with AI
Seller Sessions Amazon FBA and Private Label
The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are...
info_outlineHow a Former Pro Gambler Built an 8-Figure Amazon Empire
- Sim started as a poker player, making six figures annually before transitioning into his father's business.
- He recognized early on that gambling was unsustainable in the long run, prompting his shift to Amazon.
- The mindset of finding an “edge” in poker directly translated into his approach to e-commerce, where he constantly seeks competitive advantages.
Lessons from Gambling That Applied to Amazon
- Understanding risk and reward: Sim’s experience in poker helped him assess market opportunities with a gambler’s precision.
- Decision-making under pressure: Navigating Amazon’s ever-changing landscape requires quick and calculated moves.
- Data-driven strategy: Just like analyzing poker hands, Sim dives deep into product performance and market trends to optimize results.
Scaling to 8 Figures: The Key Strategies
1. The Power of Systems and Delegation
- Sim initially handled every part of the business, from logistics to listing optimization.
- By restructuring roles and responsibilities, the business became more scalable and efficient.
2. Leveraging Seller Fulfilled Prime for an Edge
- Sim’s business runs its own warehouse, allowing for better control over fulfillment.
- Their Seller Fulfilled Prime strategy ensures customers always see one-day shipping, optimizing conversions.
- By managing fulfillment costs effectively, they maintain higher margins than competitors.
3. The Art of Amazon Product Launches
- Sim focuses heavily on imagery and deals rather than relying solely on PPC.
- High-quality main images, optimized through A/B testing, drive higher click-through rates and conversions.
- Creative pricing strategies and aggressive deal placements help maintain rankings in competitive niches.
4. The Future: Expanding in the US and Dominating a Category
- Sim’s team is working with experts to ensure a smooth and highly profitable US launch.
- Their goal is to completely own a specific niche in the UK, becoming the go-to brand for that category.
- With a focus on fewer, higher-performing products, they aim to streamline operations and scale efficiently.
Challenges and Insights for Amazon Sellers
- Balancing Growth and Complexity: Managing a warehouse and a team of nearly 30 people comes with its challenges, but Sim sees it as a long-term investment.
- Staying Ahead with AI & Market Changes: With Amazon constantly evolving, Sim remains cautious about how AI might impact e-commerce in the future.
- Retaining a Winning Team: One of his top priorities is maintaining high retention and keeping his skilled team motivated.