Episode 200: Storytelling: Your Executive Presence Secret Weapon
Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement
Release Date: 04/17/2025
Your Brilliant Difference Podcast with Finka Jerkovic: Personal Branding for Career Advancement
I’ve got an announcement. My third book is in the works, and I’ve got a solid draft that I can now work with. To get to the next stage of my writing process, I need to start from the beginning to write my second draft. My goal is to share a readable draft with a few select readers by the end of the summer. I need to put all my creative energy into this next draft and as a result I will be pressing pause on my podcast for the summer. I’ll be back in the Fall to give you an update on the book and what is coming up next. Thank you for tuning in and being here week after...
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Struggling to tap into your team’s full potential? You know your employees are talented, yet you can’t seem to bring the most out of them. Chances are it’s because you’re not coaching to their Brilliant Differences. A Brilliant Difference is composed of people’s God-given gifts, their talents and strengths, and how they uniquely actualize them to transform the lives of others. It just so happens that the workplace and people’s careers are the perfect arenas to live it out. I think of Brilliant Differences as diamonds; they need pressure and cuts to be realized and...
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Workplace coaching has been used for years to garner performance and results from employees...but it only goes so far. Traditional workplace coaching is limiting, and if you really want to see long-term, sustainable growth and development from your team and business, you need to be an Edge Mover’s coach. Where does traditional workplace coaching fall short and what is Edge Mover’s coaching? I answer these questions in episode 202, the catalyst of a new podcast series: Edge Mover’s Coach. Coaching is one of the most vital skills needed in the workplace, but it’s often done...
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People with executive presence often have charisma, or executive charisma. What is it and how can you establish yours? First off, charisma is your ability to compel people with your charm, inspiring them to understand your message or take action. Sounds pretty close to executive presence, right? But how you actualize and elevate your charisma to fuel your executive presence differs. You do so by following my simple eight-step CHARISMA framework: Courage Humility Authenticity Responsiveness Intention Storytelling Mindfulness Articulation Paired with resources below, learn...
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If you’ve ever wondered, “How can I have more executive presence?” this episode is for you. Stories have been shared for millennia and are more memorable than facts, yet corporate professionals and employees give it a middle-of-the-pack priority, even though it’s a critical key to boosting their executive presence and leadership at work. The priority revelation is based on data from my (give it a read if you haven’t yet). So, I'm taking storytelling—what’s seen as an underrated, nice-to-have skill—from the middle and spotlighting it at the top because you cannot have...
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People with executive presence are often told they know how to “own a room,” igniting engagement and attention without saying a word. But what does this look like and how can you do it too? Using these three executive presence primers: Be intentional Define the stakes Bring your Brilliant Difference Owning a room isn’t about owning it, but making space for others, which is where intention, stakes, and your Brilliant Difference come into play. Tune into this new Executive Presence 101 episode and elevate your EP at work. Leadership Development Audit Executive...
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It’s elusive. People often don’t know exactly what it is or looks like. Let’s change that. Discover exactly what it means to have executive presence, as well as where yours is right now. This is the start of a new, four-part series: Executive Presence 101. Executive presence is something you either have or don’t. It’s an invisible ingredient that enables you to capture attention in a room without uttering a single word but makes people lean in when you do speak, remembering how you made them feel hours afterward. So it’s no surprise that it’s often called the “X...
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To have influence, you need to tap into the influence of others. You need a centre of influence (COI). Influence is built and nurtured; it’s not something you’re automatically granted. And the process starts with building your influence network, or what I like to call, your centre of influence. To grow in your career and leadership, it’s essential to surround yourself with the right people. Knowing and working with the right people can bolster your chances of being hired into a new role, getting promoted, getting invited to important conversations, and expanding your network and...
info_outlineIf you’ve ever wondered, “How can I have more executive presence?” this episode is for you. Stories have been shared for millennia and are 22x more memorable than facts, yet corporate professionals and employees give it a middle-of-the-pack priority, even though it’s a critical key to boosting their executive presence and leadership at work. The priority revelation is based on data from my Career Advancement Forecast (give it a read if you haven’t yet).
So, I'm taking storytelling—what’s seen as an underrated, nice-to-have skill—from the middle and spotlighting it at the top because you cannot have executive presence and grow in your career and leadership if you don’t tell stories.
They connect. They engage. They influence. They persuade.
Today, you’ll learn how to become a master storyteller by:
- Understanding why storytelling makes all the difference in your career and impact.
- Leveraging 4 types of stories you need to have in your executive presence, workplace arsenal.
- Knowing what makes a captivating story.
- Listening to how one of my clients told a story in a presentation and received critical career feedback of: “must be promoted.”
This is just the beginning of your executive presence, storytelling journey. Uncover your story today and start connecting and influencing important stakeholders and situations.
Leadership Development Audit
Executive Presence Self-Assessment
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Related Episodes
- What It Means to Have Executive Presence (+ an Exercise to See Where You’re At)
- How to “Own a Room”: 3 Executive Presence Primers
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