#461 - AI Can’t Fix a Broken Product
Built by Business: Amazon FBA, E-Commerce, Brand Building
Release Date: 06/26/2025
#464 - Building a Business That Supports Family, Not Steals From It
Built by Business: Amazon FBA, E-Commerce, Brand Building
You didn’t start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business, Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled. Learn how to structure your calendar, design smarter systems, and make better decisions—so the business supports your life, not the other way around. Need help building a business that gives back your time? ...
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#463 - Your First 100 Sales Matter More Than Your Next 1,000
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds. If you're post-launch and not sure how to scale smart, this episode gives you a proven framework. Need help decoding your early sales? Get your Free Amazon Brand Audit at
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#462 - The $0 Hack That’ll Make You a Better Seller
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions. If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused. Find all my resources at
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#461 - AI Can’t Fix a Broken Product
Built by Business: Amazon FBA, E-Commerce, Brand Building
AI is powerful—but it can’t save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what’s broken. You’ll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch. Whether you’re just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell. Need help figuring out whether you’re optimizing the right thing? Request your Free...
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#460 - Amazon Isn’t The Business. It’s the Acquisition & Distribution
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most sellers treat Amazon like the whole business. But the smart ones know it’s just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale. If you're ready to build something bigger than just an Amazon store, this episode is your roadmap. Request your Free Amazon Brand Audit at
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#459 - Success Leaves Clues. Are You Even Looking?
Built by Business: Amazon FBA, E-Commerce, Brand Building
You don’t need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying. From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche. Need help finding what your competitors are doing right? Get a Free Amazon Brand Audit at
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#458 - Why Most Amazon Product Research is Now Backwards
Built by Business: Amazon FBA, E-Commerce, Brand Building
The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10. You’ll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you’re tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy. Need help finding a product that’s...
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#457 - You Don’t Need More Sales. You Need More Margin.
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most Amazon sellers are addicted to revenue—but they’re starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn. From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders. Want personalized help identifying your margin killers? Request a Free Amazon Brand...
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#456 - How to Avoid $45,000 Mistakes in Less Than an Hour
Built by Business: Amazon FBA, E-Commerce, Brand Building
How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You’ll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning. Whether you’re stuck on what to sell, where to optimize, or when to scale—this...
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#455 - How to Build a Business That Doesn’t Steal Your Life with Richie Norton
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What’s one mindset shift or system you've used to make sure your business serves your life—not the other way around? What’s one piece of advice that sounds smart—but actually holds entrepreneurs back? This can serve as a good refocus session to align your ideal lifestyle first,...
info_outlineAI is powerful—but it can’t save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what’s broken. You’ll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.
Whether you’re just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.
Need help figuring out whether you’re optimizing the right thing?
Request your Free Amazon Brand Audit at www.weavos.io