#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam
Built by Business: Amazon FBA, E-Commerce, Brand Building
Release Date: 08/04/2025
#510 - Amazon Accelerate 2025 had some BIG Announcements
Built by Business: Amazon FBA, E-Commerce, Brand Building
Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazon’s new AI Seller Assistant and Opportunity Explorer upgrades, to the end of commingling, to long-awaited catalog fixes and expanded access to Amazon Marketing Cloud. You’ll hear not just what Amazon announced, but why it matters for your business, plus my personal takeaways from being at Accelerate in person. If you sell on Amazon or plan to this episode will help you understand what’s changing, where the opportunities are,...
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#509 - Stop Bleeding Profit: The Logistics Fix Amazon Sellers Ignore
Built by Business: Amazon FBA, E-Commerce, Brand Building
Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins — or hand them over to Amazon in fees. Try SteadyStock for free at: In this episode of Built by Business with Andy Isom, Andy breaks down why storage, shipping, and fulfillment fees quietly eat into profits, and how optimizing logistics can have a bigger impact on your bottom line than tweaking your PPC strategy. You’ll learn how to: Identify hidden Amazon fees (storage utilization, placement service, low-inventory)....
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#508 - Your Brand Isn’t Just an Ad Account
Built by Business: Amazon FBA, E-Commerce, Brand Building
Your brand isn’t an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. You’ll learn how to: Spot if you’re treating your brand like an ad account. Build organic flywheels with reviews, content, and community. Balance ad spend with long-term brand equity. Ads should fuel your...
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#507 - Amazon flew me to NYC for a secret project
Built by Business: Amazon FBA, E-Commerce, Brand Building
I got to go out to Amazon Ads Headquarters in NYC last week. Here's a little bit about that experience... Including a top secret project coming soon! All my resources:
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#506 – The Amazon Search Shift: Why Keywords Alone Don’t Rank Anymore
Built by Business: Amazon FBA, E-Commerce, Brand Building
Amazon SEO in 2025 is no longer about keyword stuffing. If you want to rank on Amazon, you need to understand the signals Amazon actually rewards: profitability, conversion rate, external traffic, and brand trust. In Episode #506 of Built by Business with Andy Isom, we break down why keywords alone won’t rank your product anymore and what to do instead. You’ll learn how Amazon’s A9 → A10 algorithm shift changed the rules, why profitability is now as important as visibility, and the specific ranking signals you can optimize today. This episode covers sales velocity, PPC...
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#505 - Is Your Brand Secretly Dying?
Built by Business: Amazon FBA, E-Commerce, Brand Building
Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose ground on Amazon and in e-commerce. You’ll learn how to spot the signs of market maturity, why the product life cycle applies to every SKU you launch, and what “investing in growth” actually looks like in today’s competitive landscape. From new product lines to better brand assets to customer retention strategies, Andy shares how successful founders stay ahead of decline. We’ll also cover why Amazon’s algorithm...
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#504 - Do we have a deal with China?!
Built by Business: Amazon FBA, E-Commerce, Brand Building
The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global supply chains. In this episode, I break down what the new extension means, how it might impact Amazon and DTC brand owners, and what you should be thinking about if your products come from China. Plus, I’m pulling back the curtain on my own content plans moving forward what’s changing, what’s staying, and how I’m approaching the next phase of growth for the podcast, YouTube, and beyond. If you want to stay ahead on trade...
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#503 - Two New Powerful Amazon Ads Features Most Sellers Haven’t Even Touched
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon. Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to: Predict impressions before you bid using Bid Performance...
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#502 - We did it! 90 Episodes in 90 Days - What I Learned, What’s Next, and Why You Should Try It
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this milestone episode I reflect on the completion of my 90‑day daily podcast challenge 90 episodes in 90 days. Discover the real behind‑the‑scenes: the hardest days, the biggest wins, and the lessons learned from showing up every single day for three months straight. You’ll hear how the challenge boosted audience growth, built momentum, and revealed surprising insights about what topics truly resonate with listeners. Plus, Andy shares what’s next for Built by Business and how you can use the same consistency framework to grow your own brand. All my resources are...
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#501 - From Click to Cart: Finding & Fixing the Hidden Drop‑Offs in Your Amazon Funnel
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You’re getting clicks, but shoppers aren’t buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads. We’ll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon’s Unit Session Percentage, Brand Analytics, and Manage Your Experiments to...
info_outlineExplore Amazon’s balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon’s largest legal victory to date - seizing 75 fraudulent broker sites - and its 10‑year campaign blocking over 275 million suspicious reviews.
Need help with your brand: www.andyisom.com