#525 - The Brand-Direct Play: Who It Works For (and Who It Doesn’t) with Cajua Robinson
Built by Business: Amazon FBA, E-Commerce, Brand Building
Release Date: 11/26/2025
#526 - Merry Christmas! What have I been up to…?
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this episode, I share some real results from our clients from a BUSY holiday season as well as updates on what I've been working on the past few weeks/months. If you'd like to book a consulting call or learn how me and my team can help your e-commerce brand grow just visit Merry Christmas!
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#525 - The Brand-Direct Play: Who It Works For (and Who It Doesn’t) with Cajua Robinson
Built by Business: Amazon FBA, E-Commerce, Brand Building
Forget arbitrage. Forget guessing what to private label next. In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Model — where sellers form exclusive wholesale partnerships with established brands and manage their Amazon presence on the brand’s behalf. We break down how these exclusive agreements work, what types of brands are ideal partners, how to structure deals that protect both sides, and why this model is one of the most sustainable paths for Amazon entrepreneurs in 2025. If you’ve ever wanted to move beyond reseller chaos and build...
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#524 - The India Advantage: Smarter Sourcing Beyond China with Lokesh Parashar
Built by Business: Amazon FBA, E-Commerce, Brand Building
China’s still the factory of the world — but India is the new frontier for brand owners who think long-term. In this episode of Built by Business with Andy Isom, we explore how sourcing in India can lower costs, improve compliance, and strengthen your brand story. You’ll learn from my special guest Lokesh Parashar "The India Expert" where the strengths and weaknesses lie with India. If you’re serious about diversifying your supply chain and future-proofing your business, this episode is your blueprint for sourcing smarter in 2025 Learn about my services: ...
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#523 - The Invisible Hand of Offer Design
Built by Business: Amazon FBA, E-Commerce, Brand Building
If your ads are working but sales still lag, your problem isn’t your product — it’s your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We’ll explore the difference between Amazon’s conversion-focused offers and DTC’s story-driven offers — and how smart founders use both to win in 2025. If you’re serious about...
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#522 - The Year of Brand Velocity
Built by Business: Amazon FBA, E-Commerce, Brand Building
In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike. Learn how to move faster without breaking your systems: • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own “Velocity Stack” to outlearn and outsell your competitors. Featuring a micro-guest from a brand operating on both Amazon and...
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#521 - The Future of Amazon Ads: Why Video Campaigns Win in 2025 ft. Trevin Peterson
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today’s full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs....
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#520 - The Conversion Gap: Why Shoppers Click But Don’t Buy
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most Amazon sellers don’t have a traffic problem - they have a listing problem. In this episode of Built by Business with Andy Isom, we reveal why shoppers click but don’t buy, the biggest mistakes inside your Amazon listing that quietly kill conversions, and how to fix them fast. We'll talk about the 4 Leaks on Amazon Listings as well as the 6-Step Amazon Listing Checklist to make sure you don't leak too many customers. Learn how to optimize your main image, A+ content, and offer structure to boost your conversion rate without spending more on PPC. If you’re...
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#519 - Amazon’s Grocery Gambit: Why Fresh Could Be the Next Seller Goldmine
Built by Business: Amazon FBA, E-Commerce, Brand Building
Amazon’s next major enterprise may not be AI - it’s groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazon rapidly expanding same-day fresh delivery, a massive opportunity is opening for brands and sellers. In this episode, Andy Isom breaks down why grocery is Amazon’s “final frontier." He covers the opportunity equation, the risks, and asks the right strategic questions to help you decide if your brand can move into this space successfully. If you’ve ever thought about adding consumables, CPG, or pantry SKUs to your lineup -...
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#518 - From Burnout to Breakthrough: Building Your Dream Team Abroad with Oceans
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most e-commerce founders don’t fail because of bad products or weak ads - they fail because they try to do everything themselves. In this episode of Built by Business with Andy Isom, I've invited Ian Myers, the CEO and Co-Founder at Oceans, who specialize in hiring and managing overseas employees from Sri Lanka. You’ll hear why typical “VA hiring” fails, how Oceans helps founders build real, reliable overseas teams, and what happens when you finally delegate the right roles. We’ll cover the first position you should hire, a real-world transformation story, and the...
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#517 - The Struggle Is the Shortcut: Lessons from a First-Time Amazon Founder Warren Smith
Built by Business: Amazon FBA, E-Commerce, Brand Building
Success on Amazon isn’t about avoiding problems, it’s about growing through them. In this episode of Built by Business, Andy features one of his coaching students and now Weavos agency clients - Warren, who launched his first product just a month ago and is already building momentum. Warren shares raw lessons from his early journey: learning to expect delays, the importance of first impressions, and why struggle isn’t a setback, it’s the shortcut to success. If you’re preparing for your first launch or fighting through growing pains, this is the reminder you need...
info_outlineForget arbitrage. Forget guessing what to private label next.
In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Model — where sellers form exclusive wholesale partnerships with established brands and manage their Amazon presence on the brand’s behalf.
We break down how these exclusive agreements work, what types of brands are ideal partners, how to structure deals that protect both sides, and why this model is one of the most sustainable paths for Amazon entrepreneurs in 2025.
If you’ve ever wanted to move beyond reseller chaos and build real relationships with brands — this episode is your playbook.
If you own a brand, connect with me here: www.andyisom.com
If you'd like to connect with Cajua Robinson for the brand direct opportunity you can find his resources here: https://www.youtube.com/@ecom.unlimited.podcast