#525 - The Brand-Direct Play: Who It Works For (and Who It Doesn’t) with Cajua Robinson
Built by Business: Amazon FBA, E-Commerce, Brand Building
Release Date: 11/26/2025
#529 - We are underway with Feat… Here’s what I’m doing next
Built by Business: Amazon FBA, E-Commerce, Brand Building
We are approaching spring time! Which means new brand launches, new lawn mowers, and a renewed energy as we head into Q2 of 2026!!! In today's episode, I share some BTS of what we've been working on, the new launch that's coming and how many SKUs we're starting with, how to make sure you're finding the right supplier and a very important topic... There is VALUE in VOLUME. Take a listen! All my content and resources found at:
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#528 - My BIG moves in 2026. Welcome to feat clothing!
Built by Business: Amazon FBA, E-Commerce, Brand Building
It's been a crazy start to 2026 to say the least! My content has taken a dramatic shift but I'm having a lot of fun with it. I have some BIG news that's been months in the works, but it's all coming to the forefront this year in 2026. In today's episode I share my content journey, the 3 big brands I'm excited for in 2026, and how I'm getting back to making content creation fun again. As always you can find my stuff at
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#527 - The Piggyback Method: Build an Amazon Brand Without Starting From Zero with The Zab Twins
Built by Business: Amazon FBA, E-Commerce, Brand Building
Building an Amazon business doesn’t require starting from scratch. In this episode of Built by Business, Andy breaks down The Piggyback Method with a micro-guest segment from the Zab Twins a smarter way to build an e-commerce brand by plugging into demand that already exists. You’ll learn why brand piggybacking beats retail and supplier models long term, how Amazon removes the hardest parts of starting a business, and why AI is making product launches faster, cheaper, and more accessible than ever. This episode is perfect for Amazon sellers, aspiring e-commerce founders, and...
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#526 - Merry Christmas! What have I been up to…?
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this episode, I share some real results from our clients from a BUSY holiday season as well as updates on what I've been working on the past few weeks/months. If you'd like to book a consulting call or learn how me and my team can help your e-commerce brand grow just visit Merry Christmas!
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#525 - The Brand-Direct Play: Who It Works For (and Who It Doesn’t) with Cajua Robinson
Built by Business: Amazon FBA, E-Commerce, Brand Building
Forget arbitrage. Forget guessing what to private label next. In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Model — where sellers form exclusive wholesale partnerships with established brands and manage their Amazon presence on the brand’s behalf. We break down how these exclusive agreements work, what types of brands are ideal partners, how to structure deals that protect both sides, and why this model is one of the most sustainable paths for Amazon entrepreneurs in 2025. If you’ve ever wanted to move beyond reseller chaos and build...
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#524 - The India Advantage: Smarter Sourcing Beyond China with Lokesh Parashar
Built by Business: Amazon FBA, E-Commerce, Brand Building
China’s still the factory of the world — but India is the new frontier for brand owners who think long-term. In this episode of Built by Business with Andy Isom, we explore how sourcing in India can lower costs, improve compliance, and strengthen your brand story. You’ll learn from my special guest Lokesh Parashar "The India Expert" where the strengths and weaknesses lie with India. If you’re serious about diversifying your supply chain and future-proofing your business, this episode is your blueprint for sourcing smarter in 2025 Learn about my services: ...
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#523 - The Invisible Hand of Offer Design
Built by Business: Amazon FBA, E-Commerce, Brand Building
If your ads are working but sales still lag, your problem isn’t your product — it’s your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC. Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces. We’ll explore the difference between Amazon’s conversion-focused offers and DTC’s story-driven offers — and how smart founders use both to win in 2025. If you’re serious about...
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#522 - The Year of Brand Velocity
Built by Business: Amazon FBA, E-Commerce, Brand Building
In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike. Learn how to move faster without breaking your systems: • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own “Velocity Stack” to outlearn and outsell your competitors. Featuring a micro-guest from a brand operating on both Amazon and...
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#521 - The Future of Amazon Ads: Why Video Campaigns Win in 2025 ft. Trevin Peterson
Built by Business: Amazon FBA, E-Commerce, Brand Building
In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today’s full-funnel, content-driven ad ecosystem. Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including: Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs....
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#520 - The Conversion Gap: Why Shoppers Click But Don’t Buy
Built by Business: Amazon FBA, E-Commerce, Brand Building
Most Amazon sellers don’t have a traffic problem - they have a listing problem. In this episode of Built by Business with Andy Isom, we reveal why shoppers click but don’t buy, the biggest mistakes inside your Amazon listing that quietly kill conversions, and how to fix them fast. We'll talk about the 4 Leaks on Amazon Listings as well as the 6-Step Amazon Listing Checklist to make sure you don't leak too many customers. Learn how to optimize your main image, A+ content, and offer structure to boost your conversion rate without spending more on PPC. If you’re...
info_outlineForget arbitrage. Forget guessing what to private label next.
In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Model — where sellers form exclusive wholesale partnerships with established brands and manage their Amazon presence on the brand’s behalf.
We break down how these exclusive agreements work, what types of brands are ideal partners, how to structure deals that protect both sides, and why this model is one of the most sustainable paths for Amazon entrepreneurs in 2025.
If you’ve ever wanted to move beyond reseller chaos and build real relationships with brands — this episode is your playbook.
If you own a brand, connect with me here: www.andyisom.com
If you'd like to connect with Cajua Robinson for the brand direct opportunity you can find his resources here: https://www.youtube.com/@ecom.unlimited.podcast