Internet Marketing Excerpts From Bill & Ammon's Bogus Hangout #213
Release Date: 10/02/2019
Structured Data for Rich Snippets w/Mark and Martha van Berkel
SEO Radio
a discussion on Structured Data and Rich Snippets.
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Knowledge Panels & Knowledge Graphs w/ Aaron Bradley
SEO Radio
Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes what are Knowledge Panels & Graphs, how to claim a Knowledge Panel, how to manage Panels and Information in graphs & assessing sources for knowledge graphs.
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Featured Snippets with Lily Ray
SEO Radio
Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets including how to get featured snippets, how to manage no click SERPs and how to increase clicks and traffic from featured snippets. The podcast is full of tips from 3 top SEO's who have had excellent results with featured snippets!
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The Entity Hour with Bill & Terry
SEO Radio
In many ways the SEO community for the most part has only embraced the "semantic web" in their search engine optimization implementation in the last 2 years.
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SEO Tips for Using Google Quality Raters Guide Update and Local Search
SEO Radio
This weeks topics included Google Quality Raters Guide Updated; Quality Raters Guide Changes How Local Results are Reviewed; Only 2% Of Users go Past Page 1 in SERPs; No Click Searches Reach 50%; New QRG Seeking More Details; Google Adds Package Tracking to SERP; Google & Genius Litigation and More!
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BAB-224-1
SEO Radio
This week the panel discussed Looking Back on the Early Days of Search; Google Confirms November Local Update; Improving Content Focus; Interstitials Can Block Indexing; How Irrelevant Links can Negatively Affect Content Focus and more.
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SEO Tips on Local & Mobile Search, No Click Searches SERP Out Analysis and more!
SEO Radio
This week topics included Local Search Survey; Google Maps Dominant Local Search Tool; SERP Eye Tracking Survey; No Click searches reaches 50%; Benefits of SERP Out Analysis; Are Meta Descriptions Important for SEO?; BBB Bad Reports on SEO discussion and more!
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SEO Tips on Reciprocal Link Building, Understanding BERT NLP & Disavow Tool.
SEO Radio
Today the panel discussed Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search; Local Algo Update; Is Reciprocal Linking Good for SEO?; Disavow; Bing Has Been Doing The BERT Thing Since April and more!
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BABH-221-1
SEO Radio
Topics included What is Semantic Copy for Websites?; Mobile First Indexing Announcement; Are Hamburger Menus UX Friendly?; BERT Indepth and More.
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Internet Marketing Excerpts From Bill & Ammon's Bogus Hangout #220
SEO Radio
Topics Included Optimizing for BERT; Google Might Discover Entity Relationships Using 3rd Party Sites; Majestic SEO Topical Trust Flow; Google Taxonomies and Ontologies; Is Google Using Neural Networks to Identify Intent; Difference between RankBrain and BERT; Using Google Trends in Keyword Research; Using Conversion to Prioritize Keywords in Keyword Research; Using PPC Conversion to Prioritize Keywords and more!
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Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:
- Our Experiences in the Early Days of SEO
- LSI Keyword Misinformation
- Hiring an SEO
- Loyalty on the Web? Not According to Terry!
- Terry Ranting About Facebook Becoming a Paid Network
The full video:
Highlights from Audio Version
Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:28 Our Experiences in the Early Days of SEO: Bill started us off talking about how in days past he visited an SEO Forum to start his day and asked the rest of the panel what their experience was with SEO. 2:10 LSI Keyword Misinformation: The panel has discussed misinformation and critical thinking in this and past and will definitely be discussed in future shows. Bill has a major peeve about the term "LSI Keywords" and the misinformation that gurus touting it spread. 4:26 Hiring an SEO: The panel talked about things consumers should look for when hiring an SEO with Terry questioning the industry's "caveat emptor" attitude. 15:35 Loyalty on the Web: Discussion starts off discussing the lack of information many businesses have about critical metrics for their business. Terry added that he felt that loyalty was near non-existent for websites because people shopping online are often using price as an important or prime criteria during a customers product discovery phase. 18:17 Terry Ranting About Facebook Becoming a Paid Network: Terry has yet another rant about how Facebook has Become a Paid Network. This led to a further discussion about how the panelists use other Social Networks.
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